Deck 14: Marketing

Question 1

Marketing_______ .

A) is exaggerating the benefits of a product you have for sale
B) is a method of screening customers
C) reflects charges for credit
D) includes, but is not limited to, advertising

Answer 1

includes, but is not limited to, advertising

Question 2

Fingerhut sold products for more than its competition_______ .

A) because it offered high-risk credit
B) because it simply was lucky in business
C) because it sold only unique products
D) because it "free" included insured shipping door-to-door

Answer 2

because it offered high-risk credit

Question 3

Pricing theory holds that the contextual frame of a purchase decision_______ .

A) is not relevant
B) affects the perceived fairness of price
C) has a major effect on the level of satisfaction with the product
D) alters the time frame of payments

Answer 3

affects the perceived fairness of price

Question 4

Fingerhut was accused of_______ .

A) larceny
B) delivering shoddy merchandise
C) preying on low-income people
D) bait and switch

Question 5

Fingerhut was not accused of _______ .

A) usury
B) deceptive or misleading advertising
C) personalization
D) exploiting less-sophisticated customers

Question 6

Alternatives to traditional credit do not include_______ .

A) secured Mastercards
B) a loan from your bank
C) pawnshops
D) rent-to-own plans

Question 7

Roger Crisp believes that advertising is morally wrong if_______ .

A) it is shown on TV when children are watching
B) it concerns potentially lifesaving therapies
C) it provides vital product information
D) it overrides the autonomy of consumers

Question 8

Crisp believes that advertising has the potential to_______ .

A) create desire
B) solve dilemmas
C) control society
D) cause violence

Question 9

Crisp believes which of the following is a primary value?

A) Autonomy
B) Belief
C) Creativity
D) Desire

Question 10

Subliminal advertising includes_______ .

A) openness
B) subconscious influence
C) hypnosis
D) data mining

Question 11

Fingerhut typically sells products for less than Wal-Mart.

Question 12

"Time-price" is an exception to usury laws.

Question 13

Fingerhut targets upper income consumers.

Question 14

Fingerhut includes installment payment pricing as a sales option.

Question 15

Usury in the charging of interest on a consumer transaction.

Question 16

Unconscious desires cannot influence a person's actions.

Question 17

Decision is central to the theory of the market process.

Question 18

Informative advertising, by definition, cannot also be persuasive.

Question 19

Roger Crisp believes that persuasive advertising violates the autonomy of consumers.

Question 20

The possibility of a freely made decision is necessary to the concept of autonomy.