Deck 15: Looking Ahead

Question 1

The Ashoka programme, founded by Bill Drayton,

A) helps organizations address public affairs issues.
B) helps leaders develop communication skills.
C) helps organizations plan for the future.
D) helps innovators develop and market their ideas.
E) helps public relations professionals develop communication strategies.

Answer 1

helps innovators develop and market their ideas.

Question 2

Best Buy corporation, a major US retailer of electronics and home appliances, recently initiated a flexible work schedule for management. Employees set their own work hours and can work at home, on the beach, or from a local coffee shop. This corporate initiative illustrates

A) time shift and place shift.
B) time shift and people shift.
C) place shift and power shift.
D) information shift and time shift.
E) information shift and place shift.

Answer 2

time shift and place shift.

Question 3

A local radio station is promoting a service for listeners that would allow them to use their cell phones to access up-to-the-minute news reports. This is an example of:

A) people shift.
B) power shift.
C) information shift.
D) time shift.
E) all of these.

Answer 3

information shift.

Question 4

Blogs are an innovative opportunity for open dialogue within and without the organization. A criticism of this communication technique is

A) an organization will receive too much email from consumers.
B) lack of accountability in blog postings.
C) it is too expensive and time consuming to maintain a blog site.
D) employees may learn negative information about their company.
E) information from blogs comes mainly from young techies, and thus gives a limited view of a situation.

Question 5

"Database of intentions" is the idea that

A) organizations buy lists of potential customers.
B) organizations track search engines to determine human wants, needs and desires.
C) organizations keep lists of projects that have potential economic viability.
D) organizations keep databases of audience perceptions.
E) organizations tap new technology to predict growth potential.

Question 6

A local retail outlet asks for your name and email address when you make a purchase even though you are paying for the item with cash. When you ask why the store needs the information, the store clerk indicates that she will put this information on a catalogue mailing list. This is considered an invasion of privacy if

A) the store refuses to sell you the item unless you give them the information.
B) the store calls the store manager to coax you into providing the information.
C) you give them false information just to facilitate your purchase.
D) you report the store to a regulatory agency.
E) your name and email address have been sold to another retailer.

Question 7

Companies responding to public demand that food retailers and wholesalers reduce saturated fats in their products understand

A) time, place and power shifts.
B) the role of opinion leaders in moulding public opinion.
C) their regulatory responsibilities.
D) their social responsibility in reducing obesity.
E) how to increase profits.

Question 8

Which of the following is not cited in your text as a way to succeed in the global marketplace:

A) encouraging creativity.
B) valuing innovation.
C) training managers and employees to be effective communicators.
D) setting parameters for employee work habits.
E) keeping track of future trends.