Deck 2: E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce

Question 1

EC enablers include electronic markets, e-stores, and e-catalogs.

Answer 1

True

Question 2

Storefronts, malls, and portals are EC mechanisms that support the entertainment EC activity.

Answer 2

False

Question 3

The functions and efficiency of an e-market are the same as that of a physical marketplace.

Answer 3

False

Question 4

Although both marketplaces and marketspaces can sell physical products, the marketspace can also sell digital products.

Question 5

An intermediary is a third party that operates between sellers and buyers.

Question 6

A shipment court is a common storefront mechanism.

Question 7

A Webstore is a single company's Web site where products or services are sold and usually has an online shopping cart associated with it.

Question 8

Brokers and infomediaries are two types of online intermediaries.

Question 9

Auctions are based on dynamic pricing.

Question 10

In the one buyer, many potential sellers dynamic pricing configuration, the sellers use a forward auction.

Question 11

English, Yankee, Dutch, and free-fall are the four major types of forward auctions.

Question 12

RSS is a social-networking software tool for individuals.

Question 13

Businesses cannot compete in virtual worlds.

Question 14

Eastern Mountain Sports's multifunctional employee workbench that facilitates collaboration among internal and external stakeholders is

A) Extreme Deals.
B) WebFOCUS.
C) E-basecamp.
D) RSS.

Question 15

Electronic markets are the EC mechanism supporting the

A) communicate, collaborate and learn EC activities.
B) presence and delivery, find information, compare, and analyze EC activities.
C) improve performance EC activities.
D) entertainment EC activities.

Question 16

Which of the following are EC activities supported by Web 2.0 tools and social network services?

A) presence and discovery
B) trading, buy, sell, exchange
C) entertainment
D) compare and analyze

Question 17

Each of the following is a main function of traditional and electronic markets except

A) matching buyers and sellers.
B) facilitating the exchange of information, goods, services, and payments associated with market transactions.
C) financing the transformation of raw materials into finished products.
D) providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market.

Question 18

Public e-marketspaces are

A) usually B2B markets.
B) often owned by a third party or consortium.
C) usually regulated by the government.
D) all of the above.

Question 19

Major department and discount stores are classified as

A) general malls.
B) specialized malls.
C) regional stores.
D) pure-play stores.

Question 20

Each of the following is a specialized mall except

A) newegg.com.
B) walmart.com.
C) cattoys.com.
D) 1800flowers.com.

Question 21

Web sites with audio interfaces that can be accessed by a cell phone best describes

A) mobile portals.
B) intelligent engines.
C) voice portals.
D) knowledge portals.

Question 22

The type of broker that offers customers access to a variety of stores and provides them with transaction services is

A) buy-sell fulfillment.
B) virtual mall.
C) metamediary.
D) comparison agent.

Question 23

Functionalities provided by EC merchant server software include

A) electronic catalogs.
B) search engines.
C) shopping carts.
D) all of the above.

Question 24

The presentation of product information in an electronic form and also serving as the backbone of most e-selling sites describes

A) e-distributor.
B) Kindle.
C) e-magazine.
D) electronic catalog.

Question 25

Each of the following is a type of EC search except

A) host search.
B) Internet/Web search.
C) enterprise search.
D) desktop search.

Question 26

Popular search engines include each of the following except

A) Google.
B) Linux.
C) AltaVista.
D) Lycos.

Question 27

Search tools that search the contents of a user's or organization's computer files, rather than searching the Internet are

A) desktop search tools.
B) enterprise search tools.
C) search engine tools.
D) host search tools.

Question 28

A market mechanism that uses a competitive process in which a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers best defines

A) electronic shopping.
B) request for proposal.
C) auction.
D) request for quotation.

Question 29

The dynamic pricing configuration where the resulting price is determined by each party's bargaining power, supply and demand in the item's market, and possibly business environment factors best describes

A) one buyer, one seller.
B) one seller, many potential buyers.
C) one buyer, many potential sellers.
D) many sellers, many buyers.

Question 30

Impacts of auctions include

A) profit for individuals.
B) EC component in a business model.
C) highly visible distribution mechanism.
D) all of the above.

Question 31

Social-networking software tools for online communication include

A) VoIP.
B) peer-to-peer social networks.
C) mashups.
D) social guides.

Question 32

A form of blogging that allows users to write messages, usually up to 140 characters, and publish them either to be viewed by anyone or by a restricted group that can be chosen by the user describes

A) cybertexting.
B) microblogging.
C) tagging.
D) vlog.

Question 33

Types of business activities in virtual worlds include each of the following except

A) creating and managing a virtual business.
B) conducting regular business activities, such as advertising.
C) providing services for those who build, manage, or make money with virtual properties.
D) assembling physical products.

Question 34

The three types of e-marketplaces are ________, ________, and ________.

Question 35

________ refers to an online market, usually B2B, in which buyers and sellers exchange goods or services.

Question 36

A marketplace in which sellers and buyers exchange goods and services for money (or other goods and services), but do so electronically defines ________.

Question 37

________ refers to the portion of an e-seller's business processes through which customers interact, including the seller's portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway.

Question 38

A private e-marketplace in which one company makes purchases from invited suppliers defines ________.

Question 39

A private e-marketplace in which one company sells either standard and/or customized products to qualified companies defines ________.

Question 40

A portal accessed by telephone or cell phone defines ________.

Question 41

The practice of identifying and enabling specific content across the enterprise to be indexed, searched, and displayed to authorized users defines ________.

Question 42

________ are auctions conducted online.

Question 43

A ________ is an auction in which a seller entertains bids from buyers, and bidders increase the price sequentially.

Question 44

The ________ is an auction model in which a would-be buyer specifies the price he or she is willing to pay to any willing and able seller.

Question 45

A ________ is an auction in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities of both sides.

Question 46

________ is a marketplace in which an intermediary arranges barter transactions.

Question 47

________ is a blog with video content.

Question 48

________ is a nonhierarchical keyword or term assigned to a piece of information (such as an Internet bookmark, digital image, video clip, or any computer document).

Question 49

________ is a method for Internet users to store, organize, search, and manage bookmarks of Web pages on the Internet with the help of metadata.

Question 50

A blog that allows everyone to participate as a peer; anyone may add, delete, or change content defines ________.

Question 51

________ are animated computer characters that exhibit humanlike movements and behaviors.

Question 52

List the six major EC trading activity categories.

Question 53

Define Web portal. List and describe seven types of portals.

Question 54

Identify three mechanism aids for Web 2.0 tools.