Deck 5: Entrepreneurial Marketing

Question 1

Pay-Pal used freebie marketing, which is also known as lost leader marketing, to initially attract customers.

Answer 1

True

Question 2

Positioning a product or service with a distinct competitive advantage will ensure sustainable value over existing competition.

Answer 2

True

Question 3

Sales focuses on a wide range of people while marketing typically focus on a smaller sub-set of individuals.

Answer 3

False

Question 4

The rate at which people will accept and use a new product is illustrated by a:

A) Position map
B) Adoption Curve
C) Linear growth model
D) All of the above
E) None of the above

Question 5

A critical marketing task for a venture desiring high growth is to ___.

A) In addition to serving current customers, marketers must rapidly identify, and acquire, new profitable segments to serve.
B) Deepen relationships with current customers to determine which other segments they may belong to which the venture could also serve profitably.
C) Develop a system to measure the effectiveness of marketing efforts that incorporates leading indicators.
D) Develop a system to measure the effectiveness of marketing efforts that incorporates trailing indicators.
E) All of the above.
F) None of the above.

Question 6

What are some defining characteristics of the five categories of people who engage with technology?

Question 7

Describe how an entrepreneur may think about selected primary and secondary target audiences from a segmented market.

Question 8

What are few tips on how to create content to go viral?
Write a compelling title-Research has shown that a clever title can significantly increase an advertisements penetration rate.

Question 9

For a rapidly growing company seeking greater growth, a large established channel partner who wishes to place large orders at high prices would seem like a great opportunity. What factors could make this a terrible idea for a new venture, that an entrepreneur must first look at?