Deck 8: Special Events Management

Question 1

An example of a hallmark event is:

A) A funeral
B) An LSU football game
C) The Olympics
D) A wedding

Answer 1

The Olympics

Question 2

Orchestrating a special event takes all but which of the following?

A) Planning
B) Working with volunteers
C) A CMP certification
D) Promoting the event

Answer 2

A CMP certification

Question 3

A statement that clearly defines the "who, what, when, where, and why"of an event is a:

A) Vision statement
B) Mission statement
C) Planning statement
D) None of the above

Answer 3

Vision statement

Question 4

Communicating directly with the target customer for an event that will generate a response is:

A) Interactive marketing
B) Sales promotion
C) Direct marketing
D) Internet marketing

Question 5

What part of the planning process is often forgotten when applied to meetings?

A) Getting the equipment
B) Getting people to help set up
C) Evaluating the event
D) Getting money

Question 6

When is a good time to hold a music festival in Colorado?

A) In the fall to kick off a new season
B) During peak ski season to attract more people
C) Summer off-season months to utilize space and rates
D) None of the above

Question 7

Which of these is not a compelling reason why company sponsorships are growing?

A) Economic changes
B) Ability to target market segments
C) Loosening of restrictions
D) Fragmentation of the media

Question 8

Which of these is not one of the six key elements involved in the cost of the event?

A) Marketing costs
B) Production costs
C) Legal costs
D) Rental costs

Question 9

Who is a stakeholder in special events?

A) Corporate leaders
B) Attendees
C) Public leaders
D) All of the above

Question 10

What is causing the growth of company sponsorships?

A) Fragmentation of the media
B) Growth of diverse population segments
C) Ability to target market segments
D) All of the above

Question 11

Which of the following elements have a distinctive role in attracting an attendee to a special event?

A) Direct marketing
B) Publicity
C) Sales promotion
D) All of the above

Question 12

A type of flowchart useful for event management is a:

A) CFI Chart
B) Gantt Chart
C) Grant Chart
D) Vision Chart

Question 13

The largest Presidential Inaugural Parade in history was:

A) Eisenhower's in 1953
B) Lincoln's in 1861
C) Reagan's in 1981
D) Kennedy's in 1961

Question 14

Most historians credit the first use of the term "special event"to apply to:

A) New Orleans' "Jazz and Heritage Festival"
B) Chicago's "Lollapalooza"
C) Universal's "Harry Potter World"
D) Disney's "Main Street Electric Parade"

Question 15

Which of the following is not an example of a special event?

A) America's Cup
B) Political National Convention
C) Super Bowl
D) All of the above are examples of special events.

Question 16

Which of the following is not an example of a use for a flow chart in a special event?

A) The direction the water will flow in a fountain
B) The order of a series of floats in a parade
C) The agenda for a weeklong international conference
D) The program for a talent show

Question 17

Which of the following is not one of the four elements in the traditional promotional mix?

A) Sales promotion
B) Flow charts
C) Advertising
D) Personal selling

Question 18

In the promotional mix, which is the element that is defined as when a seller attempts to assist and/or persuade prospective event attendees person to person?

A) Personal selling
B) Flow charts
C) Advertising
D) Sales promotion

Question 19

What is a compelling reason why company sponsorships are an important option?

A) Growth of diverse population segments
B) Ability to measure results
C) Fragmentation of the media
D) All of these are compelling reasons.

Question 20

Target marketing is best understood by clearly defining who wants to attend a certain type of event.

Question 21

A Special Event is defined as a recurring event staged for the purpose of attracting as large an audience as possible.

Question 22

According to the text, a presidential inauguration is an example of a special event.

Question 23

According to the text, cities in the Rocky Mountains need to make their profits with special events during the ski season when the most visitors are there.

Question 24

In order to keep visitors in the Disneyland park at night, Walt Disney designed a "Special Event"called the Main Street Electric Parade.

Question 25

Some of the tools used in planning a special event are flow charts and graphs, setup and breakdown schedules, and policy statements.

Question 26

The promotional mix model includes advertising, sales promotion, publicity and public relations. Social media is not included.

Question 27

The best day of the week to attract news crews is Friday because it is usually a quiet news day. Saturday and Sunday have even fewer distractions, but most stations do not have enough news crews working the weekend who can cover an event.

Question 28

The definition of a special event is a one-time event staged for the purpose of celebration; unique activity.

Question 29

During the summer, ski resorts generally shut down and are unavailable for other events.

Question 30

Sales promotion is generally defined as any paid form of nonpersonal communication about the event.

Question 31

Later in the day is considered to be the best time to attract cameras and reporters because of the closeness to the time of the evening news broadcasts

Question 32

Usually you should give one day's notice to assignment editors to get media coverage of your event.

Question 33

On Saturdays and Sundays, most media stations do not have enough news crews working and will possibly not cover your event.

Question 34

Match the key elements involved in the cost of a special event with their explanations / examples.

-Rental costs

A) This may include costs for keynote speakers.
B) This cost may be higher or lower depending on if you need more than just a guard stationed at the entrance.
C) This includes the costs of attracting attendees
D) Whether a city is unionized is a factor in these costs
E) Depending on the type of event, there may be a daily charge as a part of these costs.
F) This includes the costs associated with staging an event

Question 35

Match the key elements involved in the cost of a special event with their explanations / examples.

-Security costs

A) This may include costs for keynote speakers.
B) This cost may be higher or lower depending on if you need more than just a guard stationed at the entrance.
C) This includes the costs of attracting attendees
D) Whether a city is unionized is a factor in these costs
E) Depending on the type of event, there may be a daily charge as a part of these costs.
F) This includes the costs associated with staging an event

Question 36

Match the key elements involved in the cost of a special event with their explanations / examples.

-Production costs

A) This may include costs for keynote speakers.
B) This cost may be higher or lower depending on if you need more than just a guard stationed at the entrance.
C) This includes the costs of attracting attendees
D) Whether a city is unionized is a factor in these costs
E) Depending on the type of event, there may be a daily charge as a part of these costs.
F) This includes the costs associated with staging an event

Question 37

Match the key elements involved in the cost of a special event with their explanations / examples.

-Labor costs

A) This may include costs for keynote speakers.
B) This cost may be higher or lower depending on if you need more than just a guard stationed at the entrance.
C) This includes the costs of attracting attendees
D) Whether a city is unionized is a factor in these costs
E) Depending on the type of event, there may be a daily charge as a part of these costs.
F) This includes the costs associated with staging an event

Question 38

Match the key elements involved in the cost of a special event with their explanations / examples.

-Marketing Costs

A) This may include costs for keynote speakers.
B) This cost may be higher or lower depending on if you need more than just a guard stationed at the entrance.
C) This includes the costs of attracting attendees
D) Whether a city is unionized is a factor in these costs
E) Depending on the type of event, there may be a daily charge as a part of these costs.
F) This includes the costs associated with staging an event

Question 39

Match the key elements involved in the cost of a special event with their explanations / examples.

-Talent costs

A) This may include costs for keynote speakers.
B) This cost may be higher or lower depending on if you need more than just a guard stationed at the entrance.
C) This includes the costs of attracting attendees
D) Whether a city is unionized is a factor in these costs
E) Depending on the type of event, there may be a daily charge as a part of these costs.
F) This includes the costs associated with staging an event

Question 40

What are some of the planning tools used in special events management?

Question 41

Discuss the variety of events that could be considered a "special event."

Question 42

Discuss the six key elements involved in the costs of planning and managing a special event.