Deck 5: Exhibitions and Trade Shows

Question 1

Which booth type is made up of four or more standard booths back to back with aisles on three sides?

A) Standard
B) Inline exhibit
C) Island
D) Peninsula

Answer 1

Peninsula

Question 2

According to the text, when did trade fairs historically begin?

A) Biblical times
B) Medieval times
C) Victorian era
D) Civil War era

Answer 2

Biblical times

Question 3

What is a typical business-to-business event?

A) Mardi Gras
B) Convention
C) Trade show
D) Exhibition

Answer 3

Trade show

Question 4

A(n) ________ is based on a 10' 10' grid with the smallest allowable exhibit being that size.

A) Peninsula booth
B) Custom booth
C) Island booth
D) Standard booth

Question 5

________ are expositions that are open to the public.

A) Service contractor shows
B) Local trade shows
C) Buyers and sellers shows
D) Consumer shows

Question 6

Which of the following usually has the biggest effect on attendance?

A) Location
B) Negotiating a good deal with the hotel
C) Familiarity with variety
D) Consistency of planning

Question 7

What is the most common form of marketing an exhibition?

A) Advertising in a trade publication
B) Direct mail
C) On-line advertising
D) Both A and B

Question 8

Trade fairs began in:

A) Africa
B) Panama
C) Europe
D) The United States

Question 9

________ are created by grouping standard booths together into blocks of four, nine, or larger configurations. They have aisles on four sides and can be an excellent format for a medium-sizecompany.

A) Island booths
B) Standard booths
C) Peninsula booths
D) Inline exhibit booths

Question 10

A risk management plan does all but which of the following?

A) Provides procedures to identify potential risk
B) Provides risk mitigation steps to minimize the potential costs
C) Determines the potential danger a situation may cause
D) Assesses each risk

Question 11

The general service contractor is hired by the ________ to handle general duties necessary to produce the show on-site.

A) President of the company
B) Show manager
C) Secretary
D) Meeting planner

Question 12

Which of the following best describes a B2B event?

A) Similar to a political convention
B) Private and not open to the public
C) Breakfast is served there
D) Open to the public

Question 13

At these events, attendees are pre-qualified as having the buying influence and / or the authority to make purchasing decisions:

A) Hosted buyer exhibition
B) Private invitation exhibition
C) Board meeting
D) Product rollout

Question 14

B2B shows are also known as:

A) Trade Shows
B) Conferences
C) Conventions
D) Inside jobs

Question 15

Which of the following is not an example of a consumer show?

A) The Michigan Golf Show
B) The Kansas Sports, Boat and Travel Show
C) Central Florida Home and Garden Show
D) All of the above are examples of a consumer show.

Question 16

The exhibition management staff member in charge of the entire exhibit area and responsible for all aspects of managing the show is called the:

A) Staff Supervisor
B) Exhibit Manager
C) Show Manager
D) Exhibit Executive

Question 17

RFID stands for:

A) Radio Frequency Identification
B) Rural Free International Delivery
C) Radio Free International Database
D) None of the above

Question 18

Which of the following is a reason that a company would participate in an exhibition?

A) Opportunities to meet with trade media
B) Branding of their name in the industry
C) New product rollout
D) All of the above

Question 19

When selecting space, which of the following is not listed in this chapter as a consideration of the exhibit manager?

A) Location of RFID's
B) Location of entrances
C) Location of competitors
D) Traffic patterns within the exhibit hall

Question 20

When calculating ROI, which of the following should be considered as a typical expense?

A) Freight charges
B) Photography
C) Space rental
D) All of the above

Question 21

Tradeshows are ideal for introducing new products or concepts.

Question 22

Factors that an exhibition management company considers when determining the location for a trade show or exhibition are the location cost and the ideal attendance level.

Question 23

Consolidation Shows are open to both industry buyers and the general public.

Question 24

Trade fairs began in America during the English Colonial period.

Question 25

In the 1800's, The Crystal Palace in New York was opened for the "Great Industrial Exhibition of All Nations"featuring 13,000 exhibits from all over the world and attracted more than six million attendees.

Question 26

Public exhibitions do not require much promotion to be successful, because exhibitors bring in their own audiences.

Question 27

Consolidation shows are open to both industry buyers and the general public.

Question 28

Every show organizer should have a crisis management plan that addresses the more likely types of emergencies, such as fire, food-borne illness, demonstrations, bomb threats, terrorism, and natural disasters.

Question 29

The standard booth for most trade show floor plans in the United States are based on a 12-foot by 12-foot grid or an 8-foot by 12-foot grid.

Question 30

Trade fairs served as an opportunity for craftsman and farmers to bring their products to the center of town to sell them for survival.

Question 31

The industry of facilities being built strictly for world-class exhibitions blossomed in the mid-1900's.

Question 32

The term "Exhibition"has evolved to be similar in meaning to a "trade show."

Question 33

The general services contractor is also known as an official exhibit service contractor or decorator.

Question 34

In a B2B show, the attendee tends to be local and tickets tend to be purchased on-site.

Question 35

Match the following events to whether they are an example of a US-based exhibition or a consumer show.

-The International Foodservice Market

A) Consumer Show
B) US-based exhibition

Question 36

Match the following events to whether they are an example of a US-based exhibition or a consumer show.

-Central Florida Home and Garden Show

A) Consumer Show
B) US-based exhibition

Question 37

Match the following events to whether they are an example of a US-based exhibition or a consumer show.

-The International Consumer Electronics Show

A) Consumer Show
B) US-based exhibition

Question 38

Match the following events to whether they are an example of a US-based exhibition or a consumer show.

-The Kansas Sports, Boat, & Travel Show

A) Consumer Show
B) US-based exhibition

Question 39

Match the following events to whether they are an example of a US-based exhibition or a consumer show.

-International Builders Show

A) Consumer Show
B) US-based exhibition

Question 40

Match the following events to whether they are an example of a US-based exhibition or a consumer show.

-The Michigan Golf Show

A) Consumer Show
B) US-based exhibition

Question 41

Match the following events to whether they are an example of a US-based exhibition or a consumer show.

-American Society for Cell Biology Annual Meeting and Exposition

A) Consumer Show
B) US-based exhibition

Question 42

What are some of the factors that must be taken into account when selecting the correct facility for a tr show?

Question 43

Explain the considerations of location in planning a show.

Question 44

Discuss the factors that go into marketing and promotion programs when planning the show.