Deck 3: Destination Marketing Organizations DMOS

Question 1

A DMO is generally supported by:

A) Transient room taxes
B) Government budget allocations
C) Private memberships
D) Any or all of the above

Answer 1

Any or all of the above

Question 2

All of the following are reasons why DMOs are valuable to a meeting planner except:

A) They are a one-stop shop for local tourism interests.
B) They do not charge for most of their services.
C) They offer unbiased information about a destination's services and facilities.
D) Their rates are competitive with those of other industries.

Answer 2

Their rates are competitive with those of other industries.

Question 3

Which of the following statements is true of DMOs?

A) Planners have to pay DMOs for their services.
B) Most DMOs run the convention center of their location city.
C) DMOs work with both large and small group meetings.
D) DMOs only book hotel rooms and convention space.

Answer 3

DMOs work with both large and small group meetings.

Question 4

The majority of DMOs in 2005 were:

A) Government agencies
B) Independent not-for-profits
C) Local for-profit corporations
D) Part of the local Chamber of Commerce

Question 5

In order to represent all of their members, DMOs use a ________ process.

A) "bid"
B) "tip sheet"
C) "leads"
D) None of the above

Question 6

In the United States, if a DMO is involved with a meeting, all pricing discussions must take place between:

A) The sales manager of the DMO and the prospective property
B) The meeting manager and the prospective property
C) A sales agent of the DMO and the prospective property
D) None of the above pricing discussions is allowed.

Question 7

All of the following are general services that DMOs provide to meeting professionals except:

A) Providing a vast information database that functions as one-stop shopping
B) Providing hotel room counts and meeting space statistics
C) Acting as a liaison between the planner and the community
D) Offering recommendations for the best hotel deals

Question 8

All of the following are specific services that DMOs provide to meeting professionals except:

A) Assisting with on-site logistics and registration
B) Providing speakers and local educational opportunities
C) Providing security for the event
D) Providing housing services for meeting delegates

Question 9

What is the overall job of a DMO?

A) To sell a destination
B) To find the lowest possible rates for a meeting
C) To represent meeting managers
D) None of the above

Question 10

DMOs keep track of what information concerning hotels?

A) Other meetings coming to the area
B) Room counts
C) Hotel meeting space data
D) All of the above

Question 11

The official industry standard for measuring the economic value of an event and determining its return on investment to local taxes is:

A) DMO Economic Predictor
B) DMO Value-Added Simulator
C) DMAI Event Investment Determinator
D) DMAI Event Impact Calculator

Question 12

All of the following are certificate programs that DMAI provides to meeting professionals except:

A) CERM
B) PDM
C) DMAP
D) CDME

Question 13

DMO stands for:

A) Double Meaning Offices
B) Destination Marketing Organizations
C) Destination Meeting Office
D) None of the above

Question 14

Commissioned by the Destination and Travel Foundation, ________ is designed to provide DMO's with practical actions and strategies for improving their performance and attainment of futuregoals.

A) DestinationREST
B) DestinationNEXT
C) DestinationRIGHT
D) DestinationFUTURE

Question 15

In order to represent all their constituents, most DMO's have a ________ process, wherein the sales contact circulates meeting specifications to possible facilities and lodging entities:

A) "RFI"
B) "leads"
C) "QUANGO"
D) "DMAI"

Question 16

Which of the following is not a general service that DMO's provide meeting professionals?

A) Assist with site inspections and familiarization tours
B) Provide hotel room counts and meeting space statistics
C) Act as a liaison between the planner and the community
D) DMO's provide all of these services

Question 17

DI stands for what?

A) Development International
B) Destinations Interest
C) Destinations International
D) None of the above

Question 18

DMMOS stands for:

A) Destination Master Management Organization
B) Destination Marketing and Management Organizations
C) Destination Marketing and Military Organizations
D) Destination Monitoring and Measuring Organizations

Question 19

The Certified Destination Management Executive program is delivered under the auspices of:

A) Purdue University and DMO
B) Purdue University and QUANGO
C) Purdue University and the DI
D) Harvard University and QUANGO

Question 20

DMOs are synonymous with Convention and Visitor's Bureaus (CVBs).

Question 21

In the United States, federal antitrust laws prohibit DMOs from discussing pricing policies with hotels under consideration.

Question 22

The DMAI is the world's largest resource for DMOs and stands for "Destination Management of America Incorporated."

Question 23

The DI is the global trade association for official DMOs.

Question 24

The DI protects and advances the success of DMO's worldwide.

Question 25

A DMMO is basically a DMO with more extensive credentials.

Question 26

The Destination and Travel Foundation was created in 2010 when the DI Foundation broke away from the Travel Association Foundation.

Question 27

DMO's solely book hotel rooms and convention space

Question 28

DMOs work with both large and small groups.

Question 29

DMO's own and/or run the Convention Center.

Question 30

Planners have to pay DMO's for their services.

Question 31

Professionals who work in a DMO serve as the sales representative for their destination.

Question 32

A site Inspection may only be required at the very beginning of the sales process

Question 33

A Destinations Showcase is a fast-paced and productive one-day exhibition and conference, owned by the DMAI where qualified meeting professionals attend education sessions.

Question 34

According to the text, the most effective marketing tool for any DMO is a smart and comprehensive website.

Question 35

Match the acronyms with their definitions.

-DMO

A) An educational program delivered under the auspices of Purdue University and the DMAI
B) A valuable skills package needed for the destination management career, including a certificate program
C) Quasi-autonomous nongovernmental organizations
D) An accreditation program
E) The global trade association for official DMO's
F) Often are not-for-profit organizations charged with representing a specific destination and helping the long term development of communities through a travel and tourism strategy
G) Another name for a DMO also called a state or provincial tourism office
H) Request for proposal

Question 36

Match the acronyms with their definitions.

-RFP

A) An educational program delivered under the auspices of Purdue University and the DMAI
B) A valuable skills package needed for the destination management career, including a certificate program
C) Quasi-autonomous nongovernmental organizations
D) An accreditation program
E) The global trade association for official DMO's
F) Often are not-for-profit organizations charged with representing a specific destination and helping the long term development of communities through a travel and tourism strategy
G) Another name for a DMO also called a state or provincial tourism office
H) Request for proposal

Question 37

Match the acronyms with their definitions.

-CVB

A) An educational program delivered under the auspices of Purdue University and the DMAI
B) A valuable skills package needed for the destination management career, including a certificate program
C) Quasi-autonomous nongovernmental organizations
D) An accreditation program
E) The global trade association for official DMO's
F) Often are not-for-profit organizations charged with representing a specific destination and helping the long term development of communities through a travel and tourism strategy
G) Another name for a DMO also called a state or provincial tourism office
H) Request for proposal

Question 38

Match the acronyms with their definitions.

-DI

A) An educational program delivered under the auspices of Purdue University and the DMAI
B) A valuable skills package needed for the destination management career, including a certificate program
C) Quasi-autonomous nongovernmental organizations
D) An accreditation program
E) The global trade association for official DMO's
F) Often are not-for-profit organizations charged with representing a specific destination and helping the long term development of communities through a travel and tourism strategy
G) Another name for a DMO also called a state or provincial tourism office
H) Request for proposal

Question 39

Match the acronyms with their definitions.

-CDME

A) An educational program delivered under the auspices of Purdue University and the DMAI
B) A valuable skills package needed for the destination management career, including a certificate program
C) Quasi-autonomous nongovernmental organizations
D) An accreditation program
E) The global trade association for official DMO's
F) Often are not-for-profit organizations charged with representing a specific destination and helping the long term development of communities through a travel and tourism strategy
G) Another name for a DMO also called a state or provincial tourism office
H) Request for proposal

Question 40

Match the acronyms with their definitions.

-PDM

A) An educational program delivered under the auspices of Purdue University and the DMAI
B) A valuable skills package needed for the destination management career, including a certificate program
C) Quasi-autonomous nongovernmental organizations
D) An accreditation program
E) The global trade association for official DMO's
F) Often are not-for-profit organizations charged with representing a specific destination and helping the long term development of communities through a travel and tourism strategy
G) Another name for a DMO also called a state or provincial tourism office
H) Request for proposal

Question 41

Match the acronyms with their definitions.

-DMAP

A) An educational program delivered under the auspices of Purdue University and the DMAI
B) A valuable skills package needed for the destination management career, including a certificate program
C) Quasi-autonomous nongovernmental organizations
D) An accreditation program
E) The global trade association for official DMO's
F) Often are not-for-profit organizations charged with representing a specific destination and helping the long term development of communities through a travel and tourism strategy
G) Another name for a DMO also called a state or provincial tourism office
H) Request for proposal

Question 42

Match the acronyms with their definitions.

-QUANGO

A) An educational program delivered under the auspices of Purdue University and the DMAI
B) A valuable skills package needed for the destination management career, including a certificate program
C) Quasi-autonomous nongovernmental organizations
D) An accreditation program
E) The global trade association for official DMO's
F) Often are not-for-profit organizations charged with representing a specific destination and helping the long term development of communities through a travel and tourism strategy
G) Another name for a DMO also called a state or provincial tourism office
H) Request for proposal

Question 43

Describe the general purpose of a DMO.

Question 44

Describe and explain the site review and leads process that a DMO may typically perform.

Question 45

Discuss what the text identifies as some future trends of DMO's.