Deck 4: Advertising and Other Promotional Activities

Question 1

Advertising uses a variety of hidden motivators to encourage people to purchase health products.

Answer 1

True

Question 2

Tobacco companies spend more than $5 billion a year on advertising and marketing their products.

Answer 2

True

Question 3

The purpose of advertising is to make consumers want what marketers are selling.

Answer 3

True

Question 4

Puffery uses superlatives and exaggerations to praise products without stating specific facts.

Question 5

Puffery as used in advertising is a deceptive practice.

Question 6

Hospitals are finding it advantageous to advertise their services.

Question 7

Several studies suggest that the vast majority of advertisements for mail-order health products are False or misleading.

Question 8

Consumers have been misinformed and duped repeatedly in the health marketplace.

Question 9

Half-truths are common in advertising over-the-counter (OTC) drugs.

Question 10

Visual imagery is often used in health advertising to exaggerate truth.

Question 11

It is possible for individual statements in an ad to be True while the overall message misleads.

Question 12

Consumers should carefully analyze the accuracy and truthfulness of health advertising.

Question 13

The FTC has enabled physicians and dentists to advertise truthfully without professional organization interference.

Question 14

The FDA requires all prescription drug ads to include "adequate directions for use."

Question 15

There is a great deal of False advertising of vitamins, minerals, and other food supplements.

Question 16

Infomercials are program-length commercials that resemble television shows.

Question 17

Cigarette advertising has been banned on television and radio.

Question 18

Tobacco ads have been aimed toward youth, minority groups, women, and the poor.

Question 19

Many health-related scams involve notices mailed to people stating that they have won a valuable prize.

Question 20

Advertising indicates that there is scientific evidence to support the use of body wraps and sauna suits for use in weight control.

Question 21

Many people believe that advertising must be reasonably truthful or it would not be permitted.

Question 22

Many statements in advertising, although literally True, could be misunderstood by consumers to mean things that are not True.

Question 23

Ads for self-referred screening tests may have real risks and limited benefits.

Question 24

The FTC has created the "National Do Not Call Registry"to help curb unsolicited telemarketing calls at home.

Question 25

The U.S. Postal Service licenses mail-order advertisers.

Question 26

Advertising snack food on television on shows for children under 12 has been banned.

Question 27

Laser vision correction advertising policies and practices have not been the subject of regulatory actions and media investigations.

Question 28

Puffery is rarely used in advertisements.

Question 29

The use of puffery in the advertising of health products is usually illegal.

Question 30

It is illegal for physicians and dentists to advertise their services.

Question 31

There has been no effort by industry to self-regulate accuracy and truthfulness in advertising.

Question 32

The self-care movement has made consumers less vulnerable to misleading advertising claims.

Question 33

Telephone companies carefully police their Yellow Pages advertising to prevent professionals from misrepresenting their qualifications.

Question 34

Multilevel marketing of health products offers an easy way to make a lot of money.

Question 35

Motion pictures have not been involved in covert advertising that encourages cigarette smoking.

Question 36

The FDA has jurisdiction over the advertising of health products and services except prescription drugs.

Question 37

The FTC has jurisdiction over the labeling of foods and prescription drugs.

Question 38

Food advertising emphasizes dietary balance.

Question 39

The FTC's order to permit advertising by health professionals has been criticized for all the following reasons except that

A) advertising is inherently unethical.
B) deceptive advertising would be difficult to stop.
C) the least qualified practitioners might lure patients.
D) fees would not be lowered.

Question 40

The American Council on Science and Health has identified all the following mail-order product claims as False except

A) "causes effortless weight loss."
B) "erases 'cellulite.'"
C) "cures hair loss."
D) "relieves pain."

Question 41

The advocates of advertising prescription drugs directly to consumers claim that it will

A) reduce the need for consumers to seek professional care.
B) alert consumers to new treatments.
C) improve physician-patient relationships.
D) lower health care costs.

Question 42

Nonprescription drug advertising typically

A) discloses product ingredients.
B) indicates how much the product costs.
C) makes wildly extravagant claims.
D) uses imagery and testimonials.

Question 43

Which of the following has been cited by critics as a problem with food advertising?

A) It tends to promote dietary imbalance.
B) Labels on canned foods rarely indicate how much sodium is in the product.
C) Many ads contain deceptive health claims.
D) Many label terms are not standardized.
E) None of these choices.

Question 44

All the following are commonly advertised for sale through the mail except

A) weight-reduction plans.
B) sex aids.
C) youth and beauty aids.
D) antibiotics.

Question 45

Which is(are) not a power word(s) used to gain attention?

A) "look younger"
B) "it's natural"
C) "used by millions"
D) "scientifically tested"

Question 46

Which is not a weasel word?

A) "helps"
B) "guaranteed"
C) "virtually"
D) "improved"

Question 47

Which is not a use of imagery to appeal to emotion?

A) "beautiful people and places"
B) "miracle beauty secret"
C) "amazing breakthrough"
D) all of the choices are examples of imagery
E) none of these choices is an example of imagery