Deck 8: E-Commerce

Question 1

The fulfillment function of the business-to-consumer (B2C) e-commerce cycle is responsible for delivering products or services to customers.

Answer 1

True

Question 2

Companies use business-to-business (B2B) e-commerce applications for purchase orders.

Answer 2

True

Question 3

Outbound logistics includes tasks associated with receiving,storing,and converting raw materials to finished goods.

Answer 3

False

Question 4

Each activity in a value chain adds cost and value to a product or service delivered to a customer.

Question 5

The goal of e-commerce differs from the goal of traditional commerce.

Question 6

E-commerce,its applications,and its supporting technologies are an example of using Porter's value chain concept.

Question 7

The use of the Internet and e-commerce applications to gain a competitive advantage is restricted to multinational companies.

Question 8

E-business is part of e-commerce.

Question 9

The third-party exchange market-place model is controlled by sellers and buyers.

Question 10

E-commerce provides product acknowledgements through phone calls and faxes.

Question 11

E-commerce builds on traditional commerce by adding the flexibility that networks offer and the availability of the Internet.

Question 12

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

Question 13

Universities are an example of nonbusiness organizations that use e-commerce applications.

Question 14

Government and nonbusiness organizations refrain from using e-commerce applications.

Question 15

E-commerce activities that take place via an organization's intranet are part of the business-to-consumer (B2C) e-commerce model.

Question 16

Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction.

Question 17

Large corporations,such as General Electric or Boeing,as well as consortiums of several large companies use the buyer-side marketplace model.

Question 18

Service and support are more important in traditional commerce than in e-commerce.

Question 19

E-business includes transactions that generate demand for goods and services.

Question 20

In the subscription model,an organization uses e-commerce sites to sell digital products and services.

Question 21

Which of the following is a supporting activity in a value chain?

A) Operations
B) Logistics
C) Technological development
D) Marketing and sales

Question 22

Which of the following primary activities in a value chain involves processing raw materials into finished goods and services?

A) Operations
B) Service
C) Procurement
D) Logistics

Question 23

Pop-under ads are more intrusive than pop-up ads.

Question 24

Wireless wide area networks (WWANs),3G,and 4G networks support m-commerce applications.

Question 25

The _____ model transfers the old retail model to the e-commerce world by using the medium of the Internet.

A) merchant
B) brokerage
C) advertising
D) informediary

Question 26

E-commerce fulfills the product information activity using _____.

A) Web sites
B) phone calls
C) flyers
D) faxes

Question 27

Micropayments are transactions on the Web involving very large amounts of money.

Question 28

A smart card is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

Question 29

_____ means all market participants can trade at the same price.

A) Price discrimination
B) Price transparency
C) Price bundling
D) Price skimming

Question 30

The World Wide Web Consortium has canceled support for micropayments.

Question 31

The use of e-wallets is restricted to non-portable devices.

Question 32

The main advantage of HTML over XML is that a user can assign data-type definitions to information on a page.

Question 33

Which of the following is an advantage of e-commerce?

A) Improving customer service
B) Universal acceptance
C) High security and guaranteed privacy
D) High accessibility

Question 34

One method of conducting voice-based e-commerce is using e-wallets.

Question 35

In a value chain,service involves:

A) tasks associated with receiving, storing, and disseminating incoming goods.
B) processing raw materials into finished goods.
C) activities for identifying customer needs and generating sales.
D) activities to support customers after the sale of products.

Question 36

Short-range wireless communication technologies are incompatible with m-commerce applications.

Question 37

Using the _____ model brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

A) merchant
B) brokerage
C) advertising
D) informediary

Question 38

Which of the following primary activities in a value chain involves moving and storing products,from the end of the production line to end users or distribution centers?

A) Inbound logistics
B) Outbound logistics
C) Operations
D) Service

Question 39

Optimizing a Web site involves editing a site's content and HTML code to increase its relevance to specific keywords.

Question 40

Which of the following primary activities in a value chain involves movement of materials and parts from suppliers and vendors to production or storage facilities?

A) Service
B) Outbound logistics
C) Operations
D) Inbound logistics

Question 41

_____ is a popular online payment system used on many online auction sites.

A) E-cash
B) E-wallet
C) PayPal
D) Smart card

Question 42

Companies exclusively using business-to-consumer (B2C) applications:

A) sell directly to consumers.
B) rely on physical storefronts for customer interactions.
C) are called brick-and-mortar companies.
D) involve consumers selling products and services to their business.

Question 43

Media buying is an example of a(n) _____ market.

A) vertical
B) horizontal
C) symmetric
D) asymmetric

Question 44

Mobile commerce (m-commerce) is based on the _____ Protocol.

A) Token Ring
B) Ethernet
C) Wireless Application
D) Wi-Fi Protected

Question 45

Online auction sites that involve business transactions between users of products and services are examples of _____ e-commerce.

A) consumer-to-consumer (C2C)
B) consumer-to-business (C2B)
C) business-to-business (B2B)
D) business-to-consumer (B2C)

Question 46

Crisis response is an example of a _____ e-government application.

A) government-to-citizen (G2C)
B) government-to-business (G2B)
C) government-to-government (G2G)
D) government-to-employee (G2E)

Question 47

_____ is the first activity to be involved in a typical business-to-consumer (B2C) cycle.

A) Fulfillment
B) Information sharing
C) Service and Support
D) Payment

Question 48

Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies:

A) do not have a physical location to help maintain current customers.
B) spend more on attracting new customers than on maintaining current customers.
C) do not focus their operations in different parts of a value chain.
D) rarely cut out the middleman in the link between suppliers and consumers.

Question 49

Which of the following terms describes one user viewing one ad?

A) Page view
B) Pop-up
C) Ad impression
D) Ad view

Question 50

Buyeasy Inc.,an online retail store,sells all its products exclusively through its online application,buyeasy.com,which is also available on mobiles.Buyeasy is an example of a _____.

A) brick-and-mortar company
B) pure-play company
C) third-party broker
D) physical storefront

Question 51

By participating in _____ marketplaces,sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

A) third-party
B) seller-side
C) buyer-side
D) trading partner

Question 52

A(n) _____ market concentrates on a specific function or business process and automates this function or process for different industries.

A) vertical
B) horizontal
C) symmetric
D) asymmetric

Question 53

Which of the following is true about mobile commerce (m-commerce) applications?

A) They are supported by short-range wireless communication technologies.
B) They predominantly rely on voice recognition and text-to-speech technologies.
C) They are incompatible with 3G and 4G networks.
D) They are based on wired protocols.

Question 54

A _____ generates revenue from the fees charged for matching buyers and sellers.

A) seller-side marketplace
B) buyer-side marketplace
C) third-party exchange marketplace
D) trading partner agreement

Question 55

E-training for government officials is an example of a _____ application.

A) government-to-citizen (G2C)
B) government-to-business (G2B)
C) government-to-government (G2G)
D) government-to-employee (G2E)

Question 56

An _____ is a secure,convenient,and portable tool for online shopping that stores personal and financial information,such as credit card numbers,passwords,and PINs.

A) e-cash
B) e-wallet
C) e-check
D) e-paper

Question 57

In the _____ model,a group of buyers opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation (RFQ).

A) seller-side marketplace
B) buyer-side marketplace
C) third-party exchange market-place
D) trading partner agreements

Question 58

The main objectives of _____ are to prevent purchases from suppliers that are not on the approved list of sellers and eliminate the processing costs of purchases.

A) horizontal markets
B) e-procurement
C) third-party exchange marketplaces
D) trading partner agreements

Question 59

E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

A) brokerage
B) merchant
C) informediary
D) subscription

Question 60

A(n) _____ refers to money or scrip that is exchanged electronically.

A) electronic payment
B) virtual payment
C) electronic exchange
D) automated exchange

Question 61

_____ display ads appear on top of a browser window,blocking the user's view.

A) Pop-under
B) Pop-up
C) Floating
D) Banner

Question 62

The _____ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost) in each phase of the e-commerce process.

Question 63

The _____ of 1999 gives digital signatures the same legal validity as handwritten signatures.

Question 64

_____e-commerce relies on text-to-speech technologies.

Question 65

_____ is a method for improving the volume or quality of traffic to a Web site.

A) Value chain analysis
B) Search engine optimization
C) Packet switching
D) Social engineering

Question 66

Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of _____ e-commerce that have been around for many years.

Question 67

Tax filing and payments,completing,submitting,and downloading forms,requests for records,and online voter registration are all examples of _____ e-government.

Question 68

In a third-party exchange marketplace model,a(n) _____ market concentrates on a specific industry or market.

Question 69

The _____ model of e-commerce is an extension of traditional marketing media,such as radio and television.

Question 70

_____,a secure and convenient alternative to bills and coins,complements credit,debit,and charge cards and adds convenience and control to everyday cash transactions.

Question 71

_____ encompasses all the activities a company performs in selling and buying products and services,using computers and communication technologies.

Question 72

A(n) _____ is the electronic version of a paper check that offers security,speed,and convenience for online transactions.

Question 73

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

A) Cost per click (CPC)
B) Cost per thousand (CPM)
C) Click-through rate (CTR)
D) Cost per impression rate (CPI)

Question 74

The _____ is a widely used business model in e-commerce,which refers to generating revenue from more than one source.

Question 75

A Web page displayed when a user first visits a site is called a(n) _____.

A) ad impression
B) cookie
C) splash screen
D) page view

Question 76

With _____ technology,information is sent to users based on their previous inquiries,interests,or specifications.

A) pull
B) push
C) really simple syndication
D) smartcard

Question 77

A popular application of the _____ marketplace model,which is a major business-to-business (B2B) e-commerce model,is e-procurement.

Question 78

_____ is buying and selling goods and services over the Internet.

Question 79

_____ e-commerce mixes traditional commerce and e-commerce.

Question 80

A(n) _____ is an artificial intelligence application that can be used for Web marketing.

A) intelligent agent
B) splash screen
C) computational intelligence
D) neural network