Deck 13: Strategic Leadership and Knowledge Management

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Question
An external threat in a SWOT analysis refers primarily to laws that would be broken by implementing a particular strategy.
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Question
A vision should point to which activities an organization should take on and which activities it should avoid.
Question
A recommended method of achieving revolutionary thinking is for a firm to engage in four types of incrementalism at the same time.
Question
Strategic leadership is more concerned with goal setting than with inspiration.
Question
A key characteristic of strategic thinking is that it involves high-level cognitive activity on the part of the leader.
Question
As a business owner, you are using the Hedgehog concept when you diversify into several unrelated businesses.
Question
An organization's strategy is its:

A) method for achieving profit targets.
B) overall concept for achieving its objectives.
C) master plan for conducting operations.
D) analysis of the environment.
Question
The business strategy of acquisition is often used to acquire new technology that a firm needs to broaden its product line.
Question
A major purpose of strategic leadership is to:

A) provide direction and inspiration in an organization.
B) help employees develop operating plans.
C) coach group members toward higher levels of effectiveness.
D) apply behavior modification throughout the organization.
Question
The knowledge creation component of knowledge management is used to spur innovation.
Question
The knowledge application component of knowledge management deals with workers improving their job activities.
Question
The business strategy of differentiation involves making a product or service unique by offering it at an unusually low price.
Question
A major contribution of knowledge management programs is that the electronic storage and retrieval of information makes it almost unnecessary for people to develop ideas by talking face-to-face.
Question
An example of contrarian thinking on the part of the owner of a pizza chain might be, "Why bother diversifying into subs and calzones like most of our competition? Let's just focus on selling excellent pizza."
Question
The purpose of the strategy of competitive advantage is to hire people away from competitors.
Question
An example of a strategic alliance would be a train manufacturer and an airplane manufacturer working jointly to build a train that will travel without touching the rails.
Question
Asking what-if questions is part of formulating strategies.
Question
An advanced approach to knowledge management is to deliver useful information to workers just at the point when the information is needed.
Question
An aspect of effective knowledge management is that organization members acquire power by hoarding and acquiring knowledge.
Question
Organizational learning is facilitated when workers use political skills to make connections with others and influence them in relation to useful knowledge.
Question
A retailer targeting low income groups is an example of the _____ strategy.

A) imitation
B) cost-leadership
C) focus
D) first-mover
Question
The first-mover strategy deals with:

A) relocating a company to a more profitable market.
B) getting to the market first.
C) being the first to imitate a product.
D) being the first company to acquire a competitor.
Question
Which of the following is least characteristic of strategic leadership?

A) High-level cognitive ability on the part of the leader
B) Anticipating and creating a future
C) Revolutionary thinking
D) The leader as the primary source of input for strategy formulation
Question
When a company is founded, a major strategic task of the founder is to:

A) begin hiring the necessary workers.
B) get all the legal work done.
C) obtain funds for the company.
D) define the purpose of the company.
Question
A major aspect of direction setting by the leader is to:

A) anticipate and create a future for the firm.
B) implement a goal-setting system.
C) practice transactional leadership.
D) carefully review past financial results.
Question
A company engages in the brand-leadership strategy when it:

A) imitates leading brands.
B) diversifies into several successful brands.
C) develops the reputation of its brand name.
D) develops products that other companies do not offer.
Question
A company with a strategy of high quality typically:

A) focuses on quality products for high-end consumers.
B) concentrates its efforts on consumer products.
C) offers the lowest prices.
D) supplements quality with other points of differentiation.
Question
Nathan is the CEO of a large business firm whose sales are declining rapidly. A superior act of strategic leadership would be for him to:

A) give the company a new strategic direction.
B) wait for the business cycle to become favorable again.
C) persist with the existing strategy with minor changes.
D) hire an innovative advertising agency to help improve sales.
Question
A powerful strategy for gaining competitive advantage is to:

A) hire talented, well-motivated people throughout the firm.
B) develop the talents among the least talented employees.
C) hire the occasional candidate with a poor employment history to be socially responsible.
D) promote employees on the basis of seniority to encourage company loyalty.
Question
To achieve best results, advanced technology for knowledge management should be:

A) centralized in a department headed by the chief knowledge officer.
B) combined with an organizational culture that values knowledge management.
C) installed on every computer in a company.
D) installed first in staff departments and then in line departments.
Question
According to the Hedgehog concept, a company succeeds by:

A) entering the market ahead of competition.
B) following the benchmarks set by another company.
C) entering many fields at the same time.
D) becoming very good at one thing.
Question
A key part of knowledge management in organizations is:

A) selecting intelligent people for key positions.
B) spying on what competitors are doing.
C) conducting training programs.
D) sharing information systematically.
Question
An important characteristic of a strategy developed through revolutionary and contrarian thinking is that it:

A) preserves the status quo.
B) moves quality up one notch.
C) seriously challenges the status quo.
D) improves organizational efficiency.
Question
The most frequent activity in knowledge management is:

A) knowledge development.
B) knowledge application.
C) knowledge dissemination.
D) knowledge creation.
Question
A carefully considered vision statement:

A) helps us know who we are and who we are not.
B) specifies which short-range goals are achievable.
C) deals with the past, present, and future.
D) defines reporting relationships throughout the organization.
Question
In relation to an organization, systems thinking refers to:

A) understanding how the organization interacts with the environment.
B) eliminating waste throughout the organizational system.
C) understanding how to motivate a diverse group of employees.
D) figuring out how people can interact successfully with machinery.
Question
The recommended approach for strategy formulation by a leader is for him or her to:

A) involve people in making only decisions that are less critical.
B) inspire a large number of people to help achieve organizational purposes.
C) rely heavily on mathematical forecasts of the future.
D) delegate the task to the company planning department.
Question
The purpose of a SWOT analysis is to assess:

A) strengths, weaknesses, opportunities, and threats.
B) strategies, weaknesses, options, and time.
C) satisfactions, worst options, and trade-offs.
D) successes, winners, and ominous threats.
Question
Which one of the following is NOT one of the three components of knowledge management?

A) Knowledge creation
B) Knowledge hoarding
C) Knowledge dissemination
D) Knowledge application
Question
The internal weaknesses in a SWOT analysis include factors such as:

A) deficiencies in the current management team.
B) risks of pursuing a particular course of action.
C) cash flow problems the company is experiencing.
D) problems associated with maintaining the status quo.
Question
Caiden Inc., a leader in the apparel industry, wants to infuse change and add variety to its existing collection. The company makes extensive use of social media to receive feedback, suggestions, and ideas from existing and potential customers. This is an example of:

A) knowledge hierarchy.
B) knowledge application.
C) knowledge dissemination.
D) knowledge creation.
Question
Peter and his teammates engage in action learning when they:

A) learn at a fast pace.
B) bring company-relevant cases into the classroom.
C) use the Internet as a primary source of learning.
D) learn while attacking a significant organizational problem.
Question
Derek, the CEO of Kellen Inc., approaches his management consultant to ask for his suggestions on how to improve his leadership skills to sustain and improve organizational performance. If you were the management consultant, what would you suggest to Derek?
Question
In the past several years, Dawson Inc., a consumer durables company, has been focusing only on a particular region due to its forecasted potential for the durables industry. Due to recessionary conditions in the region, the sales of Dawson's products has been hit hard and resulted in severe losses. Which of the following strategies could prevent such a scenario?

A) Brand leadership
B) First-mover strategy
C) Global diversification
D) Niche strategy
Question
Arthur is the CEO of an export company. Over the years, the company has been highly successful and delivering consistent results. Several analysts attribute this to Arthur's leadership style that allowed his subordinates to take up leadership roles and deliver efficient results. Which of the following best describes Arthur's leadership style?

A) Servant leadership
B) Cost leadership
C) Brand leadership
D) Transactional leadership
Question
A major leadership initiative for enhancing a learning organization is to:

A) establish supervisory training programs.
B) get workers to focus almost entirely on their own work.
C) create a vision to be shared mostly by the top-management team.
D) create a strategic intent to learn.
Question
Daisy Inc.enjoys a monopoly in the procurement and distribution of coffee beans. The company undertakes a strategic analysis of its market position. A local daily newspaper has published a report stating that a global coffee beans producer is entering the region to set up retail stores in order to increase its efficiency in distribution. Daisy Inc. is most likely to include this fact under which of the following components of a SWOT analysis?

A) External opportunities
B) External threats
C) Internal strengths
D) Internal weaknesses
Question
Desmond Inc., a high-end automobile company, aims to develop the firm into one that consistently endeavors to create new knowledge and innovations. To gain more insights into this strategy, the CEO approaches the regional marketing head of the company to ask for his advice. If you were the marketing head, what advice would you provide to the CEO?
Question
Felix Inc., a real estate company, wants to increase efficiency at work and improve customer experience. In pursuit of this goal, it creates an online portal that could store relevant information on various aspects in a systematic manner. Users can easily access required information. Which of the following captures the above mentioned scenario?

A) Knowledge hierarchy
B) Knowledge dissemination
C) Knowledge creation
D) Knowledge application
Question
Simon Corp., a global financial services firm, has entered a region whose per capita income is very high. To make its financial products more attractive, it introduces new schemes that specifically cater to high income groups. This is an example of:

A) a strategic alliance.
B) a cost-leadership strategy.
C) a focus strategy.
D) an acquisition strategy.
Question
Bradley Inc., a cell phone manufacturing company, has been experiencing a downward trend in its sales and profit in recent times. The CEO of Bradley approaches its marketing advisor to suggest ideas and ways to regain market share and sales. If you were the marketing advisor, what would you suggest to improve the company's prospects?
Question
Jett Inc., an automobile manufacturer, uses solar energy to run about 30 percent of the automobile manufacturing operations. Jett's initiative can be referred to as:

A) a strategic alliance.
B) a green strategy.
C) a hedgehog concept.
D) transactional leadership.
Question
Which of the following is a key characteristic of servant leadership?

A) Focus on niche groups
B) High power distance
C) Hierarchical boundaries
D) Caring for people
Question
Which of the following is true of the cost-leadership strategy?

A) Competitors can easily enter the field.
B) Profits can be maintained at a constant level in the long-run.
C) Brand loyalty becomes more intense.
D) Advertisement costs will decrease.
Question
A major responsibility of a chief knowledge officer is to:

A) systematically collect information.
B) encourage workers to track down coworkers who have the information they need.
C) develop and deliver classroom-based training.
D) develop and deliver online training.
Question
Maddox Corp., a smartphone manufacturer, in the initial years of its entry into the market, adopted a deliberate strategy of quickly capturing a sizeable portion of the market share by lowering the selling price of its smartphones. Which business strategy has the company adopted in the given example?

A) First-mover strategy
B) Imitation strategy
C) Focus strategy
D) Cost-leadership strategy
Question
Amber Corp. and Kyler Corp., two major technology firms, have decided to operate together in specific areas such as distribution and marketing for better utilization of the expertise available in both the the firms. This can be referred to as:

A) an imitation.
B) a strategic alliance.
C) a differentiation strategy.
D) a cost-leadership strategy.
Question
Weston Corp., a dairy processing company, is located close to the local dairy farms from where it procures its daily inputs. In the context of SWOT analysis, under which of the following components can this fact be included in the company's strategic planning analysis?

A) External opportunities
B) External threats
C) Internal strengths
D) Internal weaknesses
Question
Which of the following is a contributing factor to team learning?

A) Brand leadership
B) Cost leadership
C) Personal mastery of the job
D) Exploitative innovation
Question
Lorenzo Inc., a pharmaceutical company, has decided to purchase two major biotechnology research firms in order expand its operations and enhance its market presence. This is an example of:

A) growth through acquisition.
B) product diversification.
C) a strategic alliance.
D) a first-mover strategy.
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Deck 13: Strategic Leadership and Knowledge Management
1
An external threat in a SWOT analysis refers primarily to laws that would be broken by implementing a particular strategy.
False
The purpose of analyzing external threats is to assess what possible negative impact socioeconomic, political, environmental, and demographic factors may have on the organization. See "Conducting a SWOT Analysis."
2
A vision should point to which activities an organization should take on and which activities it should avoid.
True
James R. Lucas, a specialist in vision formulation, writes that a carefully considered and articulated vision helps us know who we are and who we are not. The vision also points to what we do successfully and what we do not, which activities we should take on and which we should avoid. See "The Nature of Strategic Leadership."
3
A recommended method of achieving revolutionary thinking is for a firm to engage in four types of incrementalism at the same time.
False
To be an industry leader, a company's leaders must think in revolutionary terms. Revolutionary companies such as Amazon.com and Netflix create the rules for others to follow. See "The Nature of Strategic Leadership."
4
Strategic leadership is more concerned with goal setting than with inspiration.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
5
A key characteristic of strategic thinking is that it involves high-level cognitive activity on the part of the leader.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
6
As a business owner, you are using the Hedgehog concept when you diversify into several unrelated businesses.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
7
An organization's strategy is its:

A) method for achieving profit targets.
B) overall concept for achieving its objectives.
C) master plan for conducting operations.
D) analysis of the environment.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
8
The business strategy of acquisition is often used to acquire new technology that a firm needs to broaden its product line.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
9
A major purpose of strategic leadership is to:

A) provide direction and inspiration in an organization.
B) help employees develop operating plans.
C) coach group members toward higher levels of effectiveness.
D) apply behavior modification throughout the organization.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
10
The knowledge creation component of knowledge management is used to spur innovation.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
11
The knowledge application component of knowledge management deals with workers improving their job activities.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
12
The business strategy of differentiation involves making a product or service unique by offering it at an unusually low price.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
13
A major contribution of knowledge management programs is that the electronic storage and retrieval of information makes it almost unnecessary for people to develop ideas by talking face-to-face.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
14
An example of contrarian thinking on the part of the owner of a pizza chain might be, "Why bother diversifying into subs and calzones like most of our competition? Let's just focus on selling excellent pizza."
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
15
The purpose of the strategy of competitive advantage is to hire people away from competitors.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
16
An example of a strategic alliance would be a train manufacturer and an airplane manufacturer working jointly to build a train that will travel without touching the rails.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
17
Asking what-if questions is part of formulating strategies.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
18
An advanced approach to knowledge management is to deliver useful information to workers just at the point when the information is needed.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
19
An aspect of effective knowledge management is that organization members acquire power by hoarding and acquiring knowledge.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
20
Organizational learning is facilitated when workers use political skills to make connections with others and influence them in relation to useful knowledge.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
21
A retailer targeting low income groups is an example of the _____ strategy.

A) imitation
B) cost-leadership
C) focus
D) first-mover
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
22
The first-mover strategy deals with:

A) relocating a company to a more profitable market.
B) getting to the market first.
C) being the first to imitate a product.
D) being the first company to acquire a competitor.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
23
Which of the following is least characteristic of strategic leadership?

A) High-level cognitive ability on the part of the leader
B) Anticipating and creating a future
C) Revolutionary thinking
D) The leader as the primary source of input for strategy formulation
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
24
When a company is founded, a major strategic task of the founder is to:

A) begin hiring the necessary workers.
B) get all the legal work done.
C) obtain funds for the company.
D) define the purpose of the company.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
25
A major aspect of direction setting by the leader is to:

A) anticipate and create a future for the firm.
B) implement a goal-setting system.
C) practice transactional leadership.
D) carefully review past financial results.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
26
A company engages in the brand-leadership strategy when it:

A) imitates leading brands.
B) diversifies into several successful brands.
C) develops the reputation of its brand name.
D) develops products that other companies do not offer.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
27
A company with a strategy of high quality typically:

A) focuses on quality products for high-end consumers.
B) concentrates its efforts on consumer products.
C) offers the lowest prices.
D) supplements quality with other points of differentiation.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
28
Nathan is the CEO of a large business firm whose sales are declining rapidly. A superior act of strategic leadership would be for him to:

A) give the company a new strategic direction.
B) wait for the business cycle to become favorable again.
C) persist with the existing strategy with minor changes.
D) hire an innovative advertising agency to help improve sales.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
29
A powerful strategy for gaining competitive advantage is to:

A) hire talented, well-motivated people throughout the firm.
B) develop the talents among the least talented employees.
C) hire the occasional candidate with a poor employment history to be socially responsible.
D) promote employees on the basis of seniority to encourage company loyalty.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
30
To achieve best results, advanced technology for knowledge management should be:

A) centralized in a department headed by the chief knowledge officer.
B) combined with an organizational culture that values knowledge management.
C) installed on every computer in a company.
D) installed first in staff departments and then in line departments.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
31
According to the Hedgehog concept, a company succeeds by:

A) entering the market ahead of competition.
B) following the benchmarks set by another company.
C) entering many fields at the same time.
D) becoming very good at one thing.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
32
A key part of knowledge management in organizations is:

A) selecting intelligent people for key positions.
B) spying on what competitors are doing.
C) conducting training programs.
D) sharing information systematically.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
33
An important characteristic of a strategy developed through revolutionary and contrarian thinking is that it:

A) preserves the status quo.
B) moves quality up one notch.
C) seriously challenges the status quo.
D) improves organizational efficiency.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
34
The most frequent activity in knowledge management is:

A) knowledge development.
B) knowledge application.
C) knowledge dissemination.
D) knowledge creation.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
35
A carefully considered vision statement:

A) helps us know who we are and who we are not.
B) specifies which short-range goals are achievable.
C) deals with the past, present, and future.
D) defines reporting relationships throughout the organization.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
36
In relation to an organization, systems thinking refers to:

A) understanding how the organization interacts with the environment.
B) eliminating waste throughout the organizational system.
C) understanding how to motivate a diverse group of employees.
D) figuring out how people can interact successfully with machinery.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
37
The recommended approach for strategy formulation by a leader is for him or her to:

A) involve people in making only decisions that are less critical.
B) inspire a large number of people to help achieve organizational purposes.
C) rely heavily on mathematical forecasts of the future.
D) delegate the task to the company planning department.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
38
The purpose of a SWOT analysis is to assess:

A) strengths, weaknesses, opportunities, and threats.
B) strategies, weaknesses, options, and time.
C) satisfactions, worst options, and trade-offs.
D) successes, winners, and ominous threats.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
39
Which one of the following is NOT one of the three components of knowledge management?

A) Knowledge creation
B) Knowledge hoarding
C) Knowledge dissemination
D) Knowledge application
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
40
The internal weaknesses in a SWOT analysis include factors such as:

A) deficiencies in the current management team.
B) risks of pursuing a particular course of action.
C) cash flow problems the company is experiencing.
D) problems associated with maintaining the status quo.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
41
Caiden Inc., a leader in the apparel industry, wants to infuse change and add variety to its existing collection. The company makes extensive use of social media to receive feedback, suggestions, and ideas from existing and potential customers. This is an example of:

A) knowledge hierarchy.
B) knowledge application.
C) knowledge dissemination.
D) knowledge creation.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
42
Peter and his teammates engage in action learning when they:

A) learn at a fast pace.
B) bring company-relevant cases into the classroom.
C) use the Internet as a primary source of learning.
D) learn while attacking a significant organizational problem.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
43
Derek, the CEO of Kellen Inc., approaches his management consultant to ask for his suggestions on how to improve his leadership skills to sustain and improve organizational performance. If you were the management consultant, what would you suggest to Derek?
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
44
In the past several years, Dawson Inc., a consumer durables company, has been focusing only on a particular region due to its forecasted potential for the durables industry. Due to recessionary conditions in the region, the sales of Dawson's products has been hit hard and resulted in severe losses. Which of the following strategies could prevent such a scenario?

A) Brand leadership
B) First-mover strategy
C) Global diversification
D) Niche strategy
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
45
Arthur is the CEO of an export company. Over the years, the company has been highly successful and delivering consistent results. Several analysts attribute this to Arthur's leadership style that allowed his subordinates to take up leadership roles and deliver efficient results. Which of the following best describes Arthur's leadership style?

A) Servant leadership
B) Cost leadership
C) Brand leadership
D) Transactional leadership
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
46
A major leadership initiative for enhancing a learning organization is to:

A) establish supervisory training programs.
B) get workers to focus almost entirely on their own work.
C) create a vision to be shared mostly by the top-management team.
D) create a strategic intent to learn.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
47
Daisy Inc.enjoys a monopoly in the procurement and distribution of coffee beans. The company undertakes a strategic analysis of its market position. A local daily newspaper has published a report stating that a global coffee beans producer is entering the region to set up retail stores in order to increase its efficiency in distribution. Daisy Inc. is most likely to include this fact under which of the following components of a SWOT analysis?

A) External opportunities
B) External threats
C) Internal strengths
D) Internal weaknesses
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
48
Desmond Inc., a high-end automobile company, aims to develop the firm into one that consistently endeavors to create new knowledge and innovations. To gain more insights into this strategy, the CEO approaches the regional marketing head of the company to ask for his advice. If you were the marketing head, what advice would you provide to the CEO?
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
49
Felix Inc., a real estate company, wants to increase efficiency at work and improve customer experience. In pursuit of this goal, it creates an online portal that could store relevant information on various aspects in a systematic manner. Users can easily access required information. Which of the following captures the above mentioned scenario?

A) Knowledge hierarchy
B) Knowledge dissemination
C) Knowledge creation
D) Knowledge application
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
50
Simon Corp., a global financial services firm, has entered a region whose per capita income is very high. To make its financial products more attractive, it introduces new schemes that specifically cater to high income groups. This is an example of:

A) a strategic alliance.
B) a cost-leadership strategy.
C) a focus strategy.
D) an acquisition strategy.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
51
Bradley Inc., a cell phone manufacturing company, has been experiencing a downward trend in its sales and profit in recent times. The CEO of Bradley approaches its marketing advisor to suggest ideas and ways to regain market share and sales. If you were the marketing advisor, what would you suggest to improve the company's prospects?
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
52
Jett Inc., an automobile manufacturer, uses solar energy to run about 30 percent of the automobile manufacturing operations. Jett's initiative can be referred to as:

A) a strategic alliance.
B) a green strategy.
C) a hedgehog concept.
D) transactional leadership.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
53
Which of the following is a key characteristic of servant leadership?

A) Focus on niche groups
B) High power distance
C) Hierarchical boundaries
D) Caring for people
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
54
Which of the following is true of the cost-leadership strategy?

A) Competitors can easily enter the field.
B) Profits can be maintained at a constant level in the long-run.
C) Brand loyalty becomes more intense.
D) Advertisement costs will decrease.
Unlock Deck
Unlock for access to all 60 flashcards in this deck.
Unlock Deck
k this deck
55
A major responsibility of a chief knowledge officer is to:

A) systematically collect information.
B) encourage workers to track down coworkers who have the information they need.
C) develop and deliver classroom-based training.
D) develop and deliver online training.
Unlock Deck
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56
Maddox Corp., a smartphone manufacturer, in the initial years of its entry into the market, adopted a deliberate strategy of quickly capturing a sizeable portion of the market share by lowering the selling price of its smartphones. Which business strategy has the company adopted in the given example?

A) First-mover strategy
B) Imitation strategy
C) Focus strategy
D) Cost-leadership strategy
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57
Amber Corp. and Kyler Corp., two major technology firms, have decided to operate together in specific areas such as distribution and marketing for better utilization of the expertise available in both the the firms. This can be referred to as:

A) an imitation.
B) a strategic alliance.
C) a differentiation strategy.
D) a cost-leadership strategy.
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58
Weston Corp., a dairy processing company, is located close to the local dairy farms from where it procures its daily inputs. In the context of SWOT analysis, under which of the following components can this fact be included in the company's strategic planning analysis?

A) External opportunities
B) External threats
C) Internal strengths
D) Internal weaknesses
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59
Which of the following is a contributing factor to team learning?

A) Brand leadership
B) Cost leadership
C) Personal mastery of the job
D) Exploitative innovation
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60
Lorenzo Inc., a pharmaceutical company, has decided to purchase two major biotechnology research firms in order expand its operations and enhance its market presence. This is an example of:

A) growth through acquisition.
B) product diversification.
C) a strategic alliance.
D) a first-mover strategy.
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Unlock Deck
Unlock for access to all 60 flashcards in this deck.