Deck 8: Social Media Information Systems

Question 1

Employees who contribute to and manage social networking sites generate direct labor costs.

Answer 1

True

Question 2

The primary risk of peer-to-peer support is loss of control.

Answer 2

True

Question 3

Only social networking sites present user and responder content, but both Web sites and social networking applications store and process connection data.

Answer 3

False

Question 4

Seekers of the truth are communities that share a common belief and form their hive around that belief.

Question 5

Facebook, Twitter, LinkedIn, and Google are all SM application providers.

Question 6

SM application providers mostly host their SM presence using elastic servers in the cloud.

Question 7

Social media application providers are companies and other organizations that choose to support a presence on one or more SM sites.

Question 8

Social CRM supports those customers who are likely to generate the most business.

Question 9

Social CRM is more structured and controlled than traditional CRM.

Question 10

A viral hook induces users of an SM site to share a message with others.

Question 11

Content data is data and responses to data that are contributed by users and SM sponsors.

Question 12

Social networking procedures are more informal for SM sponsors than they are for social networking users.

Question 13

Social media sponsors are the companies that operate SM sites.

Question 14

Content data differentiates SMIS from Web site applications.

Question 15

Defenders of belief facilitate activities like sales and marketing.

Question 16

The number of second- and first-tier community members in a social media site reduces exponentially.

Question 17

Social media sponsors may or may not pay a fee, depending on the application and on what they do with it.

Question 18

SM communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Question 19

SM sponsors contribute to SM sites via browsers or by using specialized sponsor applications provided by the SM application provider.

Question 20

Defenders-of-belief communities are highly effective for activities that involve innovation or problem solving.

Question 21

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

Question 22

According to Gossieaux and Moran's model of the hyper-social organization, channels transmit knowledge, whereas networks transmit data.

Question 23

Seekers of the truth will seek the truth, even if that means recommending a certain vendor's product over another vendor's.

Question 24

A person can gain more social capital by strengthening relationships with people who control resources that are important to him or her.

Question 25

According to the SEAMS process, social monitoring services are primarily used for measuring activities.

Question 26

Enterprise 2.0 is the application of social media to facilitate the cooperative work of people inside organizations.

Question 27

Human capital is the investment in social relations with the expectation of returns in the marketplace.

Question 28

Unlike humans, organizations do not have social capital.

Question 29

Social capital does not depreciate.

Question 30

In McAfee's SLATES Enterprise 2.0 Model, "E" stands for enterprise.

Question 31

Key users submit ideas and responses to nonkey users for publication in communities.

Question 32

Web 2.0 used free content and free software as the principal means to attract viewers.

Question 33

Web 2.0 includes Web-delivered services and content that are paid for by users.

Question 34

Homesourcing is the dynamic social media process of employing users to participate in product design or product redesign.

Question 35

SMIS restricts word-of-mouth sales.

Question 36

Web 2.0 enables advertisers to know the percentage of viewers who click an ad.

Question 37

The multiplicative nature of social capital means that the value of a huge network of relationships to people who have few resources may be lower than that of a smaller network with people with substantial resources.

Question 38

According to Gossieaux and Moran, a hyper-social organization focuses on managing and influencing customers rather than creating relationships.

Question 39

Defenders-of-belief communities provide better and faster problem solutions to complex supply chain problems.

Question 40

A person who sees an interesting feature in an SM presence and sends a link to that feature to friends is an active lurker.

Question 41

SM communities differ from communities in the past in that they are ________.

A) formed based on family relationships
B) limited by geographic location
C) formed based on mutual interests
D) limited by organizational boundaries

Question 42

________ is the use of information technology to support the sharing of content among networks of users.

A) Social media
B) Content publishing
C) Multimedia
D) Programming

Question 43

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Question 44

A ________ is an information system that supports the sharing of content among networks of users.

A) human resource information system (HRIS)
B) social media information system (SMIS)
C) database management system (DBMS)
D) transaction processing system (TPS)

Question 45

If a reasoned, nondefensive response generates continued and unreasonable UGC from the same source, it is best to respond to or delete the problematic content.

Question 46

________ are organizations that choose to support a presence on one or more SM sites.

A) Social media application providers
B) Social media sponsors
C) Seekers of the truth
D) Defenders of belief

Question 47

User-generated content (UGC) is the essence of SM relationships.

Question 48

When a problematic content causes an organization to do something positive as a result, it is best for the organization to ignore the issue without responding to the content.

Question 49

A characteristic of Web 2.0 is that the value of a site increases with an increase in users and use.

Question 50

Web 2.0 avoids mashups.

Question 51

When a business opens its site to user-generated content (UGC), it protects itself from misguided people who post junk unrelated to the site's purpose.

Question 52

One of the major sources of UGC problems is inappropriate content.

Question 53

Most SM applications earn their revenue through ________.

A) a licensing model
B) a franchising model
C) advertisements
D) merchandising

Question 54

A(n) ________ is an inducement that is awarded to social media users for passing communications along through different tiers of communities in social media.

A) network motif
B) viral hook
C) folksonomy
D) internet meme

Question 55

The storage of ________ differentiates SMIS from Web site applications.

A) secondary data
B) content data
C) connection data
D) continuous data

Question 56

Which of the following is an SM application provider?

A) Oracle
B) SAP
C) McAfee
D) LinkedIn

Question 57

Deleting legitimate negative comments can result in a strong user backlash.

Question 58

An example of a mashup is Google's My Maps in which Google provides tools for users to make custom modifications to those maps.

Question 59

________ are the companies that operate SM sites.

A) SM application providers
B) SM sponsors
C) Seekers of the truth
D) Defenders of belief

Question 60

Data and responses to data that are contributed to SM sites by users and SM sponsors are referred to as ________.

A) secondary data
B) content data
C) connection data
D) continuous data

Question 61

Which of the following is a risk associated with human resources when using social media to form conclusions about employees?

A) loss of privacy of the employees
B) loss of control over the employees
C) decrease in efficiency of the evaluation process
D) possibility of error on the site

Question 62

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

A) social capital
B) human capital
C) structural capital
D) process capital

Question 63

Defenders-of-belief communities facilitate activities like ________.

A) customer service functions
B) manufacturing and operations
C) inbound logistics
D) sales and marketing

Question 64

________ is the application of social media to facilitate the cooperative work of people inside organizations.

A) Enterprise 2.0
B) Enterprise resource planning
C) Enterprise application integration
D) Enterprise architecture

Question 65

________ is the dynamic social media process of employing users to participate in product design or product redesign.

A) Crowdsourcing
B) Outsourcing
C) Homesourcing
D) Farmshoring

Question 66

A student invests money and time in a business administration course. In this example, the student invests in ________.

A) human capital
B) social capital
C) structural capital
D) process capital

Question 67

According to Gossieaux and Moran, a common desire to learn something, solve a problem, or make something happen is shared by ________.

A) defenders of belief
B) proprietary communities
C) gated communities
D) seekers of the truth

Question 68

Which of the following components of McAfee's Enterprise 2.0 Model involves the creation of enterprise content via blogs, wikis, discussion groups, presentations, etc.?

A) search
B) authoring
C) extensions
D) signals

Question 69

When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her ________.

A) human capital
B) process capital
C) social capital
D) structural capital

Question 70

According to Gossieaux and Moran, which of the following statements is true of defenders-of-belief communities?

A) They are open to changing their beliefs when confronted with contrary evidence.
B) They are very effective for activities that involve innovation or problem solving.
C) They make ineffective sales and marketing professionals.
D) They seek conformity and want to convince others of the wisdom of their beliefs.

Question 71

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

A) links
B) authoring
C) signals
D) extensions

Question 72

In McAfee's SLATES Enterprise 2.0 model, "L" stands for ________.

A) LAN
B) links
C) language
D) leader

Question 73

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

A) signals
B) search
C) links
D) authoring

Question 74

A ________ is content structure that has emerged from the processing of many user tags in social media.

A) mashup
B) taxonomy
C) folksonomy
D) viral hook

Question 75

According to Gossieaux and Moran, which of the following activities are seekers of the truth most likely to facilitate?

A) human resources
B) operations
C) marketing
D) sales

Question 76

Which of the following is a significant risk of using social media for inbound and outbound logistics?

A) loss of control
B) loss of credibility
C) loss of privacy
D) loss of effectiveness

Question 77

A group considers Twitter to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, which of the following kinds of communities is most likely being illustrated in the given scenario?

A) defenders of belief
B) seekers of the truth
C) proprietary community
D) gated community

Question 78

Which of the following statements is true of social CRM?

A) Customers likely to generate the most business get the most attention from the organization.
B) All the customer relationship processes in social CRM are structured and controlled.
C) Each customer crafts his or her own relationship with the company.
D) Though relationships emerge from joint activity, companies control the customers.

Question 79

In McAfee's SLATES Enterprise 2.0 model, "A" stands for ________.

A) auditing
B) alerts
C) authoring
D) announcements

Question 80

The primary risk of peer-to-peer support in the context of social media and customer service is ________.

A) loss of control
B) loss of credibility
C) lack of privacy
D) increase in expenses