Deck 5: Foundations of Planning

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Question
Informal plans are not recognized as true organizational plans and are rarely carried out by managers.
Use Space or
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Question
Studies of planning show that the key to successful planning is to make sure that the plans ________.

A)cover every possible detail
B)are high in quality and insight
C)are exceedingly simple to follow
D)are not shared with employees
Question
Organizations that don't formally plan may be more likely to have ________.

A)corrupt managers
B)legal problems
C)multiple departments performing the same task
D)a single department carrying out all company functions
Question
Formal planning typically leads to which of the following?

A)higher profits
B)lower productivity
C)higher sales, but lower profits
D)tension between different management levels
Question
In formal planning, ________.

A)specific goals covering a period of years are defined
B)to maximize flexibility, specific goals are never spelled out
C)very broad general goals are developed
D)goals may be written or unwritten
Question
Informal planning is ________.

A)always performed at the lowest organizational level
B)general and usually lacks continuity
C)performed exclusively by middle managers
D)more specific than formal planning
Question
Managers who fail to plan may ________.

A)take advantage of change
B)stimulate change
C)be positively affected by change
D)be adversely affected by change
Question
Failing to discard successful plans from the past is likely to lead to ________.

A)more success because conditions are unlikely to change in the future
B)failure because conditions are likely to change in the future
C)success because of the high quality of the plans
D)failure because of the low quality of the plans
Question
One criticism of formal planning is that it focuses on how to beat the competition rather than how to ________.

A)have cordial relationships with the competition
B)focus on new opportunities
C)balance the organization's budget
D)cooperate with the competition
Question
Which of the following is NOT a reason for managers to plan?

A)to give direction to an organization
B)to deal with change
C)to establish goals
D)to establish responsibility for mistakes
Question
In studies in which formal planning did not lead to higher performance, ________ usually the culprit.

A)unforeseen events in the environment were
B)demanding employees were
C)stubborn ownership was
D)lack of communication was
Question
Studies of performance in organizations that plan have reached ________ with respect to the benefits of formal planning.

A)somewhat negative conclusions
B)no conclusion
C)extremely negative conclusions
D)generally positive conclusions
Question
Planning gives organizations a way to deal with change that ________.

A)eliminates all uncertainty
B)reduces uncertainty
C)reduces certainty
D)increases ambiguity
Question
All managers plan in some way, either formally or informally.
Question
Which of the following is a frequently cited criticism of formal planning?

A)Plans lock organizations into rigid goals and timetables.
B)Plans take too long to create.
C)Plans create resentment within different levels of the organization.
D)Formal planning works well only for smaller companies.
Question
Which of the following is NOT a function of planning?

A)defining goals
B)identifying a strategy for attaining goals
C)settling disputes between employees
D)coordinating organizational activities
Question
Planning is concerned with ________.

A)both ends and means
B)ends only
C)means only
D)neither ends nor means
Question
One effect of planning on managers is that it forces them to ________.

A)fear change
B)anticipate and consider the effect of change
C)work to prevent change
D)ignore any change that doesn't directly affect them
Question
In informal planning, goals are usually ________ shared with others in the organization.

A)written, but little is
B)unwritten, and little is
C)written, and much is
D)unwritten, but much is
Question
Planning gives organizations direction that primarily helps them ________.

A)improve teamwork and coordinate activities
B)improve their image in the business community
C)improve morale of middle managers
D)improve morale of all employees
Question
In a short essay, identify criticisms of formal planning.
Question
A criticism of formal planning is that it focuses too much on groundbreaking visions and deals with ideas that are too innovative to work.
Question
Successful planning depends more on whether managers plan than on the quality of their planning.
Question
A major strength of formal planning is that it generally correlates with higher profits.
Question
In a short essay, define planning and compare formal and informal planning as they are used in various organizations.
Question
A major argument against formal plans is that they can't replace intuition and creativity.
Question
A major strength of formal planning is that it reinforces past successes and incorporates them into the future.
Question
The first three steps of the strategic management process involve ________ strategies.

A)planning
B)implementing
C)evaluating
D)identifying
Question
Research indicates that organizations that don't use formal planning always outperform organizations that do use formal planning.
Question
Formal planning can enhance creativity in an organization.
Question
The four reasons that organizations plan are to establish coordinated effort, set standards, minimize waste, and reduce uncertainty and the impact of change.
Question
At some point, all managers create formal plans.
Question
Planning rarely improves teamwork and cooperation among employees.
Question
Planning provides direction to managers and nonmanagers alike.
Question
A key function of planning is to create goals.
Question
Informal planning typically works better in large organizations.
Question
The first step in the six-step strategic management process is to ________.

A)analyze the organization's strengths and weaknesses
B)identify the organization's mission
C)identify feasible strategies
D)analyze the opportunities the organization has
Question
In a short essay, list and discuss two reasons for planning.
Question
A major strength of formal planning is that it gives an organization rigidity.
Question
An organization that fails to plan will find it hard to assess progress.
Question
A mission statement does NOT include which of the following?

A)the customers of a company
B)major competitors
C)why the company is in business and what it hopes to accomplish
D)the company's basic beliefs
Question
Which of the following do managers NOT typically use to formulate strategies?

A)finding ways to exploit the organization's strengths
B)finding ways to protect the organization from external threats
C)finding ways to rule out existing organizational opportunities
D)finding ways to correct organizational weaknesses
Question
An organization's capabilities identify ________.

A)what the organization knows
B)who the organization is
C)assets that the organization can rely on
D)what the organization can do
Question
An external analysis, the second step of the strategic management process, helps identify ________.

A)the products that a company makes
B)the long-term goals of a company
C)a company's opportunities and threats
D)a company's concern for its employees
Question
In forward vertical integration, a company becomes its own ________, while in backward vertical integration, the company is its own ________.

A)supplier; distributor
B)supplier; customer
C)distributor; monitor
D)distributor; supplier
Question
A corporate strategy focuses primarily on ________.

A)an organization's mission
B)an organization's strengths
C)an organization's weaknesses
D)an organization's people
Question
Which of the following makes up the three main types of corporate strategies?

A)growth, vertical integration, horizontal integration
B)growth, retrenchment, renewal
C)renewal, retrenchment, diversification
D)growth, stability, renewal
Question
A mission statement includes identification of an organization's ________.

A)strengths and weaknesses
B)purpose and basic philosophy
C)assets and resources
D)resources and strengths
Question
General Mills expanding its line so that it sells several different types of Cheerios is an example of which of the following?

A)concentration
B)horizontal integration
C)vertical integration
D)diversification
Question
An organization's resources identify ________.

A)how the organization gets things done
B)where the organization operates
C)when the organization operates
D)what the organization has
Question
Once SWOT analysis is complete, managers ________ to address the issues that came up during the analysis.

A)formulate strategies
B)implement strategies
C)evaluate strategies
D)eliminate strategies
Question
Together, an organization's resources and core competencies make up which of the following?

A)core philosophy
B)competitive weapons
C)core assets
D)fundamental beliefs
Question
A salad dressing company that buys a large olive grove to produce olive oil is practicing which of the following?

A)concentration
B)forward vertical integration
C)backward vertical integration
D)horizontal integration
Question
A sneaker company creating its own stores where it sells only its own brand is an example of which of the following?

A)forward vertical integration
B)backward horizontal integration
C)forward horizontal integration
D)reverse vertical integration
Question
SWOT analysis identifies and analyzes an organization's ________.

A)strengths, weaknesses, opportunities, and threats
B)strategy for competing in the market
C)human resource assets
D)long-term goals
Question
SWOT analysis combines ________.

A)a company's mission with its goals
B)external and internal analyses
C)a company's philosophy with its ethics
D)profit with productivity
Question
Growth strategies include ________.

A)diversification, concentration, integration, stabilization
B)vertical integration, horizontal integration, concentration, diversification
C)vertical integration, horizontal integration, lateral integration, horizontal concentration
D)integration, renewal, horizontal diversification, vertical diversification
Question
Which term refers to an organization's capital, workers, and patents?

A)resources
B)capabilities
C)abilities
D)core competencies
Question
An internal analysis, the third step of the strategic management process helps identify ________.

A)opportunities and threats
B)resources and capabilities
C)opportunities and possibilities
D)values and philosophy
Question
The three different types of strategies that managers implement are ________.

A)corporate, private, functional
B)corporate, competitive, functional
C)long-term, short-term, public
D)competitive, noncompetitive, corporate
Question
Which of the following describes a company that is following a focus strategy?

A)a software company that makes a wide variety of games and financial products
B)a software company that makes games for a wide audience
C)a software company that makes financial products for accountants, consumers, and businesses
D)a software company that makes financial products for accountants only
Question
Two companies that both sell fine timepieces combine.What are they doing?

A)diversifying, because they both sell the same products
B)integrating vertically, because they both sell the same products
C)integrating vertically in a backward direction, because they are sharing distribution
D)integrating horizontally, because they both sell similar products
Question
Which of the following would you expect to find in a clothing store that follows a cost leadership strategy?

A)only the finest, most expensive materials
B)pampered, personalized service
C)state-of-the-art design
D)basic, no frills, practical items
Question
A cost leadership competitive strategy focuses on which of the following?

A)efficiency
B)innovation
C)elegant design
D)luxury
Question
Which of the following functional areas has become an important strategic element for companies such as Prada?

A)customer servicer
B)cost control and accounting
C)human resources
D)information technology
Question
The thing that makes your product special is known as your ________.

A)assets
B)destruction device
C)competitive advantage
D)core device
Question
Two movie studios combining to form one larger studio is an example of which of the following?

A)forward vertical integration
B)horizontal integration
C)backward vertical integration
D)diversification
Question
A company whose goal is to retain its ideal size and market share is employing which kind of strategy?

A)noncorporate
B)growth
C)renewal
D)stability
Question
According to Michael Porter, a company with good products that has no clear competitive advantage is said to be ________.

A)perfectly positioned
B)stuck in the middle
C)in the wheelhouse
D)outside of the box
Question
A company with a differentiation strategy focuses on making its products or services ________.

A)unique and special
B)similar to its competitors
C)familiar
D)affordable
Question
A company that looks for a niche in the market is following which strategy?

A)cost leadership
B)differentiation
C)focus
D)turnaround
Question
A differentiation strategy ________.

A)usually focuses on price
B)must focus on price
C)can focus on a brand image
D)can focus on value, but not service
Question
Competitive advantages for a high-prestige, premium coffee franchise like Starbucks are likely to include all of the following EXCEPT ________.

A)high quality
B)lowest prices
C)well-trained employees
D)pleasant venues
Question
Remedies that all renewal strategies employ include which of the following?

A)hiring efficiency experts
B)new ad campaigns
C)emulating competitors
D)cutting costs
Question
When Google purchased YouTube, a company that featured different, but related products, Google was engaging in which of the following?

A)concentration
B)forward vertical integration
C)backward vertical integration
D)diversification
Question
The ________ strategy occupies the level below the corporate strategy.

A)business unit
B)competitive
C)functional
D)performance
Question
A company that is on the verge of collapse or bankruptcy might employ this strategy.

A)retrenchment
B)incremental improvement
C)turnaround
D)hunker down
Question
Troubled companies seek ________ to address serious problems.

A)competitive strategies
B)corporate strategies
C)vertical and horizontal strategies
D)renewal strategies
Question
To address limited, short-term problems, a company is most likely to employ a ________ strategy.

A)retrenchment
B)turnaround
C)doomsday
D)self-critical
Question
A diversified corporation is likely to have ________.

A)multiple competitive strategies
B)a single competitive strategy
C)no more than two competitive strategies
D)thousands of competitive strategies
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Deck 5: Foundations of Planning
1
Informal plans are not recognized as true organizational plans and are rarely carried out by managers.
False
2
Studies of planning show that the key to successful planning is to make sure that the plans ________.

A)cover every possible detail
B)are high in quality and insight
C)are exceedingly simple to follow
D)are not shared with employees
B
3
Organizations that don't formally plan may be more likely to have ________.

A)corrupt managers
B)legal problems
C)multiple departments performing the same task
D)a single department carrying out all company functions
C
4
Formal planning typically leads to which of the following?

A)higher profits
B)lower productivity
C)higher sales, but lower profits
D)tension between different management levels
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
5
In formal planning, ________.

A)specific goals covering a period of years are defined
B)to maximize flexibility, specific goals are never spelled out
C)very broad general goals are developed
D)goals may be written or unwritten
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
6
Informal planning is ________.

A)always performed at the lowest organizational level
B)general and usually lacks continuity
C)performed exclusively by middle managers
D)more specific than formal planning
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
7
Managers who fail to plan may ________.

A)take advantage of change
B)stimulate change
C)be positively affected by change
D)be adversely affected by change
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
8
Failing to discard successful plans from the past is likely to lead to ________.

A)more success because conditions are unlikely to change in the future
B)failure because conditions are likely to change in the future
C)success because of the high quality of the plans
D)failure because of the low quality of the plans
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
9
One criticism of formal planning is that it focuses on how to beat the competition rather than how to ________.

A)have cordial relationships with the competition
B)focus on new opportunities
C)balance the organization's budget
D)cooperate with the competition
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
10
Which of the following is NOT a reason for managers to plan?

A)to give direction to an organization
B)to deal with change
C)to establish goals
D)to establish responsibility for mistakes
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
11
In studies in which formal planning did not lead to higher performance, ________ usually the culprit.

A)unforeseen events in the environment were
B)demanding employees were
C)stubborn ownership was
D)lack of communication was
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
12
Studies of performance in organizations that plan have reached ________ with respect to the benefits of formal planning.

A)somewhat negative conclusions
B)no conclusion
C)extremely negative conclusions
D)generally positive conclusions
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
13
Planning gives organizations a way to deal with change that ________.

A)eliminates all uncertainty
B)reduces uncertainty
C)reduces certainty
D)increases ambiguity
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
14
All managers plan in some way, either formally or informally.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
15
Which of the following is a frequently cited criticism of formal planning?

A)Plans lock organizations into rigid goals and timetables.
B)Plans take too long to create.
C)Plans create resentment within different levels of the organization.
D)Formal planning works well only for smaller companies.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
16
Which of the following is NOT a function of planning?

A)defining goals
B)identifying a strategy for attaining goals
C)settling disputes between employees
D)coordinating organizational activities
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
17
Planning is concerned with ________.

A)both ends and means
B)ends only
C)means only
D)neither ends nor means
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
18
One effect of planning on managers is that it forces them to ________.

A)fear change
B)anticipate and consider the effect of change
C)work to prevent change
D)ignore any change that doesn't directly affect them
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
19
In informal planning, goals are usually ________ shared with others in the organization.

A)written, but little is
B)unwritten, and little is
C)written, and much is
D)unwritten, but much is
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
20
Planning gives organizations direction that primarily helps them ________.

A)improve teamwork and coordinate activities
B)improve their image in the business community
C)improve morale of middle managers
D)improve morale of all employees
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
21
In a short essay, identify criticisms of formal planning.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
22
A criticism of formal planning is that it focuses too much on groundbreaking visions and deals with ideas that are too innovative to work.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
23
Successful planning depends more on whether managers plan than on the quality of their planning.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
24
A major strength of formal planning is that it generally correlates with higher profits.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
25
In a short essay, define planning and compare formal and informal planning as they are used in various organizations.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
26
A major argument against formal plans is that they can't replace intuition and creativity.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
27
A major strength of formal planning is that it reinforces past successes and incorporates them into the future.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
28
The first three steps of the strategic management process involve ________ strategies.

A)planning
B)implementing
C)evaluating
D)identifying
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
29
Research indicates that organizations that don't use formal planning always outperform organizations that do use formal planning.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
30
Formal planning can enhance creativity in an organization.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
31
The four reasons that organizations plan are to establish coordinated effort, set standards, minimize waste, and reduce uncertainty and the impact of change.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
32
At some point, all managers create formal plans.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
33
Planning rarely improves teamwork and cooperation among employees.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
34
Planning provides direction to managers and nonmanagers alike.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
35
A key function of planning is to create goals.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
36
Informal planning typically works better in large organizations.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
37
The first step in the six-step strategic management process is to ________.

A)analyze the organization's strengths and weaknesses
B)identify the organization's mission
C)identify feasible strategies
D)analyze the opportunities the organization has
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
38
In a short essay, list and discuss two reasons for planning.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
39
A major strength of formal planning is that it gives an organization rigidity.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
40
An organization that fails to plan will find it hard to assess progress.
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
41
A mission statement does NOT include which of the following?

A)the customers of a company
B)major competitors
C)why the company is in business and what it hopes to accomplish
D)the company's basic beliefs
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
42
Which of the following do managers NOT typically use to formulate strategies?

A)finding ways to exploit the organization's strengths
B)finding ways to protect the organization from external threats
C)finding ways to rule out existing organizational opportunities
D)finding ways to correct organizational weaknesses
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
43
An organization's capabilities identify ________.

A)what the organization knows
B)who the organization is
C)assets that the organization can rely on
D)what the organization can do
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
44
An external analysis, the second step of the strategic management process, helps identify ________.

A)the products that a company makes
B)the long-term goals of a company
C)a company's opportunities and threats
D)a company's concern for its employees
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
45
In forward vertical integration, a company becomes its own ________, while in backward vertical integration, the company is its own ________.

A)supplier; distributor
B)supplier; customer
C)distributor; monitor
D)distributor; supplier
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
46
A corporate strategy focuses primarily on ________.

A)an organization's mission
B)an organization's strengths
C)an organization's weaknesses
D)an organization's people
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
47
Which of the following makes up the three main types of corporate strategies?

A)growth, vertical integration, horizontal integration
B)growth, retrenchment, renewal
C)renewal, retrenchment, diversification
D)growth, stability, renewal
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
48
A mission statement includes identification of an organization's ________.

A)strengths and weaknesses
B)purpose and basic philosophy
C)assets and resources
D)resources and strengths
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
49
General Mills expanding its line so that it sells several different types of Cheerios is an example of which of the following?

A)concentration
B)horizontal integration
C)vertical integration
D)diversification
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
50
An organization's resources identify ________.

A)how the organization gets things done
B)where the organization operates
C)when the organization operates
D)what the organization has
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
51
Once SWOT analysis is complete, managers ________ to address the issues that came up during the analysis.

A)formulate strategies
B)implement strategies
C)evaluate strategies
D)eliminate strategies
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
52
Together, an organization's resources and core competencies make up which of the following?

A)core philosophy
B)competitive weapons
C)core assets
D)fundamental beliefs
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
53
A salad dressing company that buys a large olive grove to produce olive oil is practicing which of the following?

A)concentration
B)forward vertical integration
C)backward vertical integration
D)horizontal integration
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
54
A sneaker company creating its own stores where it sells only its own brand is an example of which of the following?

A)forward vertical integration
B)backward horizontal integration
C)forward horizontal integration
D)reverse vertical integration
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
55
SWOT analysis identifies and analyzes an organization's ________.

A)strengths, weaknesses, opportunities, and threats
B)strategy for competing in the market
C)human resource assets
D)long-term goals
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
56
SWOT analysis combines ________.

A)a company's mission with its goals
B)external and internal analyses
C)a company's philosophy with its ethics
D)profit with productivity
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
57
Growth strategies include ________.

A)diversification, concentration, integration, stabilization
B)vertical integration, horizontal integration, concentration, diversification
C)vertical integration, horizontal integration, lateral integration, horizontal concentration
D)integration, renewal, horizontal diversification, vertical diversification
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
58
Which term refers to an organization's capital, workers, and patents?

A)resources
B)capabilities
C)abilities
D)core competencies
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
59
An internal analysis, the third step of the strategic management process helps identify ________.

A)opportunities and threats
B)resources and capabilities
C)opportunities and possibilities
D)values and philosophy
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
60
The three different types of strategies that managers implement are ________.

A)corporate, private, functional
B)corporate, competitive, functional
C)long-term, short-term, public
D)competitive, noncompetitive, corporate
Unlock Deck
Unlock for access to all 154 flashcards in this deck.
Unlock Deck
k this deck
61
Which of the following describes a company that is following a focus strategy?

A)a software company that makes a wide variety of games and financial products
B)a software company that makes games for a wide audience
C)a software company that makes financial products for accountants, consumers, and businesses
D)a software company that makes financial products for accountants only
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62
Two companies that both sell fine timepieces combine.What are they doing?

A)diversifying, because they both sell the same products
B)integrating vertically, because they both sell the same products
C)integrating vertically in a backward direction, because they are sharing distribution
D)integrating horizontally, because they both sell similar products
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63
Which of the following would you expect to find in a clothing store that follows a cost leadership strategy?

A)only the finest, most expensive materials
B)pampered, personalized service
C)state-of-the-art design
D)basic, no frills, practical items
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64
A cost leadership competitive strategy focuses on which of the following?

A)efficiency
B)innovation
C)elegant design
D)luxury
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65
Which of the following functional areas has become an important strategic element for companies such as Prada?

A)customer servicer
B)cost control and accounting
C)human resources
D)information technology
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66
The thing that makes your product special is known as your ________.

A)assets
B)destruction device
C)competitive advantage
D)core device
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67
Two movie studios combining to form one larger studio is an example of which of the following?

A)forward vertical integration
B)horizontal integration
C)backward vertical integration
D)diversification
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68
A company whose goal is to retain its ideal size and market share is employing which kind of strategy?

A)noncorporate
B)growth
C)renewal
D)stability
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69
According to Michael Porter, a company with good products that has no clear competitive advantage is said to be ________.

A)perfectly positioned
B)stuck in the middle
C)in the wheelhouse
D)outside of the box
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70
A company with a differentiation strategy focuses on making its products or services ________.

A)unique and special
B)similar to its competitors
C)familiar
D)affordable
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71
A company that looks for a niche in the market is following which strategy?

A)cost leadership
B)differentiation
C)focus
D)turnaround
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72
A differentiation strategy ________.

A)usually focuses on price
B)must focus on price
C)can focus on a brand image
D)can focus on value, but not service
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73
Competitive advantages for a high-prestige, premium coffee franchise like Starbucks are likely to include all of the following EXCEPT ________.

A)high quality
B)lowest prices
C)well-trained employees
D)pleasant venues
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74
Remedies that all renewal strategies employ include which of the following?

A)hiring efficiency experts
B)new ad campaigns
C)emulating competitors
D)cutting costs
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75
When Google purchased YouTube, a company that featured different, but related products, Google was engaging in which of the following?

A)concentration
B)forward vertical integration
C)backward vertical integration
D)diversification
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76
The ________ strategy occupies the level below the corporate strategy.

A)business unit
B)competitive
C)functional
D)performance
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77
A company that is on the verge of collapse or bankruptcy might employ this strategy.

A)retrenchment
B)incremental improvement
C)turnaround
D)hunker down
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78
Troubled companies seek ________ to address serious problems.

A)competitive strategies
B)corporate strategies
C)vertical and horizontal strategies
D)renewal strategies
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79
To address limited, short-term problems, a company is most likely to employ a ________ strategy.

A)retrenchment
B)turnaround
C)doomsday
D)self-critical
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80
A diversified corporation is likely to have ________.

A)multiple competitive strategies
B)a single competitive strategy
C)no more than two competitive strategies
D)thousands of competitive strategies
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Unlock Deck
Unlock for access to all 154 flashcards in this deck.