Deck 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Question 1

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Answer 1

False

Question 2

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

A)an ad server
B)a site tracking and reporting system
C)an inventory management system
D)customer on-site tracking

Answer 2

D

Question 3

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

Answer 3

True

Question 4

A mobile Web app is one designed to specifically operate using a mobile device's hardware and operating system.

Question 5

A list server is an application server used to provide a database for product descriptions and prices.

Question 6

What are the two most important management challenges in building a successful e-commerce presence?

A)developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B)having an accurate understanding of your business environment and an achievable business plan
C)building a team with the right skill sets and closely managing the development process
D)identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 7

In order from beginning to end, the major steps in the SDLC, are:

A)systems analysis/planning; systems design; building the system; testing; and implementation.
B)systems design; testing; building the system; and implementation.
C)systems analysis/planning; systems design; building the system; implementation; and testing.
D)systems analysis/planning; implementation; building the system; and testing.

Question 8

Which of the following is not one of the basic business objectives for an e-commerce site?

A)display goods
B)execute a transaction
C)provide production and supplier links
D)optimize system architecture

Question 9

Which of the following basic system functionalities is used to display goods on a Web site?

A)product database
B)digital catalog
C)shopping cart system
D)customer database system

Question 10

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

A)shopping cart
B)product database
C)site tracking and reporting system
D)inventory management system

Question 11

Apache HTTP Web server software is based on Microsoft's Windows operating system.

Question 12

Using prebuilt templates is typically one of the most cost-effective choices when building a Web site.

Question 13

________ are the types of information systems capabilities needed to meet business objectives.

A)Information requirements
B)System functionalities
C)System design specifications
D)Physical design specifications

Question 14

In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

Question 15

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Question 16

A system design has two main components:

A)a logical design and a physical design.
B)a behavioral design and a technological design.
C)business objectives and technology requirements.
D)front-end systems and back-end systems.

Question 17

The systems development life cycle methodology is useful when creating an e-commerce Web site.

Question 18

One of the most important challenges in developing an e-commerce presence is understanding that the technology must drive the business.

Question 19

Dynamic page generation makes market segmentation easier.

Question 20

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

Question 21

All of the following might be part of a Web site's middle-tier layer except:

A)a database server.
B)an ad server.
C)legacy corporate applications.
D)a mail server.

Question 22

The leading Web server software is:

A)Apache.
B)Microsoft Internet Information Server.
C)Linux.
D)Google Enterprise Server.

Question 23

________ verifies that the business objectives of the system as originally conceived are in fact working.

A)System testing
B)Acceptance testing
C)Unit testing
D)Implementation testing

Question 24

Which of the following is an example of a CMS?

A)Apache
B)WordPress
C)Oracle
D)WebTrends Analytics

Question 25

Which of the following cannot be used to retrieve objects from a database?

A)CGI
B)ASP
C)JSP
D)HTML

Question 26

Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?

A)proxy server
B)list server
C)groupware server
D)mail server

Question 27

Which of the following is not a type of application server?

A)proxy server
B)mail server
C)ad server
D)FTP server

Question 28

An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.

A)single-tier
B)two-tier
C)three-tier
D)multi-tier

Question 29

Which of the following typically includes a data flow diagram to describe the flow of information for a Web site?

A)physical design
B)logical design
C)testing plan
D)co-location plan

Question 30

All of the following might be part of a Web site's backend layer except:

A)a pre-existing corporate database.
B)a human resources system.
C)a production MRP system.
D)an application server.

Question 31

Which of the following would you use to identify orphan files?

A)HTTP
B)FTP
C)data capture tools
D)site management tools

Question 32

Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

A)Apache web server
B)proxy server
C)shopping cart
D)CMS

Question 33

________ involves testing a site program's modules one at a time.

A)System testing
B)Acceptance testing
C)Unit testing
D)Implementation testing

Question 34

All of the following are basic information requirements for a product database except:

A)product descriptions.
B)stock numbers.
C)customer ID numbers.
D)inventory levels.

Question 35

Which of the following is not an open source software tool?

A)WebSphere
B)Apache
C)MySQL
D)PHP

Question 36

All of the following are basic functionality provided by e-commerce merchant server software except:

A)a product catalog.
B)marketing software.
C)a shopping cart.
D)credit card processing.

Question 37

An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:

A)$5,000.
B)$10,000.
C)$25,000.
D)$50,000.

Question 38

All of the following are Web site design features that annoy customers except:

A)slow-loading pages.
B)pop-under ads.
C)splash pages.
D)redundant navigation.

Question 39

Which of the following is not a main factor in determining overall demand for an e-commerce site?

A)static file sizes
B)number of items in inventory
C)user profiles
D)type of content

Question 40

Which of the following details the actual hardware components to be used in a system?

A)architecture plan
B)system functionalities plan
C)logical design
D)physical design

Question 41

Orbitz was the first Internet travel company to offer which of the following?

A)an iPhone app
B)a WML-only mobile Web site
C)an Android app
D)an iPad app

Question 42

The information elements that the system must produce to achieve its business objectives are called ________.

Question 43

Offline media is typically used for all of the following marketing activities except:

A)education.
B)exposure.
C)conversation.
D)branding.

Question 44

The practice of owning (or leasing)and managing your own Web servers but housing them in a vendor's physical facility is known as ________.

Question 45

Which of the following is not an example of one of the four kinds of e-commerce presence?

A)e-mail list
B)customer management system
C)Twitter feed
D)print ad that refers to a Web site

Question 46

Which of the following statements is not true?

A)The number of Web searches performed on mobile devices has more than quadrupled since 2010.
B)By 2013, more people will use their mobile phones than PCs to go online.
C)Mobile Web sites operate twice as fast as traditional Web sites.
D)By 2015, there will be one mobile device for every person on earth.

Question 47

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

A)scaling hardware vertically.
B)scaling hardware horizontally.
C)replacing static pages with dynamically generated pages.
D)improving processing architecture.

Question 48

All of the following are methods of improving the processing architecture of a Web site except:

A)separating static content from dynamic content.
B)optimizing ASP code.
C)optimizing the database schema.
D)adding Web servers.

Question 49

Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?

A)mobile plan
B)maintenance
C)testing plan
D)Twitter plan

Question 50

The opening case discusses Tommy Hilfiger's use of all of the following social media sites as marketing tools except:

A)Facebook.
B)Tumblr.
C)LinkedIn.
D)Twitter.

Question 51

The structure of a market is described in terms of all of the following except:

A)direct competitors.
B)suppliers.
C)customers.
D)substitute products.

Question 52

In a SWOT analysis, you describe all of the following except the business's:

A)strengths.
B)weaknesses.
C)opportunities.
D)technology.

Question 53

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A)CGI
B)ColdFusion
C)JavaScript
D)VBScript

Question 54

All of the following are examples of demographic information except:

A)age.
B)behavior patterns.
C)income.
D)location.

Question 55

Which of the following is the least expensive path to creating a mobile Internet presence?

A)developing a native app
B)resizing an existing Web site for mobile use
C)building a mobile Web app using HTML
D)building a mobile Web app using Java

Question 56

The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.

A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly

Question 57

Which of the following is an example of dynamic content?

A)product photographs
B)product descriptions
C)home page graphic
D)blog posts

Question 58

Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.

Question 59

All of the following are important factors in Web site optimization except:

A)selecting keywords and page titles.
B)identifying market niches for your services or products.
C)buying search engine ads.
D)adhering to accessibility guidelines.

Question 60

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

A)VBScript
B)ActiveX
C)ColdFusion
D)JavaScript

Question 61

A ________ is an application designed specifically to operate using a mobile device's hardware and operating system.

Question 62

Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

Question 63

________ involves testing the site as a whole, in the same way a typical user would when using the site.

Question 64

A Web ________ is a software program that provides the specific business functionality required of a Web site.

Question 65

To automatically adjust the layout of a Web site depending on user screen resolution, developers are now using ________ tools and techniques.

Question 66

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.

Question 67

An online ________ allows shoppers to set aside desired purchases in preparation for checkout, review what they have selected, and edit their selections as necessary.

Question 68

Explain the main functionalities included in e-commerce server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software suites.

Question 69

________ increases the processing power of hardware components but maintains the physical footprint and the number of servers.

Question 70

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

Question 71

Your Web production company has received an RFP for building an e-commerce Web site for Carlotti's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Carlotti's. In addition to the Web site proposal, will you make any other recommendations?

Question 72

The development of a(n)________ is the major milestone of the planning phase of developing an e-commerce presence.

Question 73

A SWOT analysis describes strengths, weaknesses, opportunities, and ________.

Question 74

________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.

Question 75

With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.