Deck 14: Exploring Social Media and E-Business

Question 1

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Answer 1

False

Question 2

A podcast is a website that allows a company to share information.

Answer 2

False

Question 3

The cost to create and distribute photos,videos,and podcasts should be a consideration when deciding to participate in media sharing.

Answer 3

True

Question 4

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

Question 5

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Question 6

LinkedIn is considered one of the top four social networking sites used by business.

Question 7

A wiki is an online collaborative working space.

Question 8

In a forum,members of a community keep content updated and accurate.

Question 9

Millennials are tech-savvy digital natives born after 1990.

Question 10

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

Question 11

Social games are an area of growth in social media.

Question 12

A podcast can be considered a social community.

Question 13

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Question 14

Engaging customers in product development is a recognized use of social media.

Question 15

PAC-MAN is a popular blog.

Question 16

Webinars are a social media tool used most often to sell to other businesses.

Question 17

There is one clear,agreed-upon definition of social media among experts,users,and anyone in the social media field.
​

Question 18

Flickr would be considered a social gaming site.

Question 19

Just under 70 percent of online adults use some sort of social media.

Question 20

Social media offers extensive,nearly full control over what is said about a company and/or their products or services.

Question 21

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day,seven days a week.

Question 22

The two types of social media measurement are objective and subjective.

Question 23

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Question 24

There are no such things as special e-business resources.

Question 25

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

Question 26

Sources of revenue flowing into the firm are referred to as channels.

Question 27

Social media online promotions should never be integrated with more traditional or offline promotions.

Question 28

Number of followers and number of retweets are typical social media measurements of Facebook.

Question 29

All social media plans have a defined,clear start and stop date.

Question 30

Today,e-business is transforming key business activities.

Question 31

Generally,it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Question 32

Sources of revenue flowing into the firm are referred to as revenue streams.

Question 33

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases a firm's total sales revenues.

Question 34

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Question 35

Outsourcing is the process of finding outside vendors and suppliers that provide professional help,parts,or materials at a lower cost.

Question 36

KPI stands for key preference indicators.

Question 37

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Question 38

Website designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Question 39

Even if a business's core customers do not use social media and social networking sites,businesses should still be devoting major resources to developing their social media presence.

Question 40

It is important not to make changes to a social media plan once it has begun.

Question 41

Which of the following is true about marketing messages and social media?​

A) ​Traditional marketing messages are top down,similar to social media messages.
B) ​Social media messages are typically bottom up.
C) ​Social media marketing messages are not like traditional marketing messages.
D) ​Social media follows traditional marketing messages and how they are distributed.
E) ​Traditional marketing messages are bottom up.

Question 42

What is the number one reason a business uses social media?

A) Increased exposure
B) Increased traffic
C) Developed loyal fans
D) Provided marketplace insight
E) Generated leads

Question 43

Plain Training,Inc.,is a company that helps people start their own businesses.As part of the training it provides,the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.They also stress the importance of connecting with current and potential customers.Developing a social media presence is another focus of Plain Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Plain Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Plain Training,Inc.When Plain Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for

A) Facebook.
B) YouTube.
C) Twitter.
D) Pinterest.
E) MySpace.

Question 44

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Question 45

Forrester Research,Inc.,offers business research on a subscription business model basis.

Question 46

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

Question 47

Plain Training,Inc.,is a company that helps people start their own businesses.As part of the training it provides,the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.They also stress the importance of connecting with current and potential customers.Developing a social media presence is another focus of Plain Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Plain Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Plain Training,Inc.If clients (the business owners)were asking for workshops to allow their customers to listen to audio files about their product or service,Plain Training would be organizing ___________ workshops.

A) blog
B) podcast
C) social content site
D) social game
E) forum

Question 48

What do users say is their primary reason for using social media?​

A) ​Staying in touch with family and friends
B) ​Reconnecting with old friends
C) ​Sharing information about themselves
D) ​Promoting their own goals and objectives
E) ​Reconnecting with school mates

Question 49

Abroad Standard,Inc.(ASI)Abroad Standard,Inc.(ASI) ,sells its products through the Internet.Erica is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Erica's company and ASI have been electronic,saving both time and energy.
Although transaction costs are reasonable,ASI has encountered financial problems with high production costs.Ronald,a veteran employee of ASI,suggested to senior management that certain aspects of production may need to be handled by other,more efficient companies.Ronald also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
Refer to Abroad Standard,Inc.Ronald suggested that the company ____ part of production.

A) import
B) export
C) outsource
D) supply-chain
E) barter

Question 50

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases the firm's total sales revenues.

Question 51

Abroad Standard,Inc.(ASI)Abroad Standard,Inc.(ASI) ,sells its products through the Internet.Erica is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Erica's company and ASI have been electronic,saving both time and energy.
Although transaction costs are reasonable,ASI has encountered financial problems with high production costs.Ronald,a veteran employee of ASI,suggested to senior management that certain aspects of production may need to be handled by other,more efficient companies.Ronald also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
Refer to Abroad Standard,Inc.Erica's interaction with ASI is an example of

A) B2B.
B) B2C.
C) business-to-supplier.
D) business-to-customer.
E) business-to-client.

Question 52

Social media is used by approximately ____ of online adults.​

A) ​two thirds
B) ​three fourths
C) ​90%
D) ​25%
E) ​one third

Question 53

Globalization,convergence of technologies,and demographic forces are considered external forces that affect e-business.

Question 54

Which of the following statements is correct?

A) There are many definitions of "social media."
B) The term "social media" was created in the 1960s.
C) "Social media" has a different meaning for each generation.
D) There is only one specific definition of "social media."
E) The term "social media" was created in the 1980s.

Question 55

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Question 56

Data mining refers to searching large amounts of data looking for useful information.

Question 57

Plain Training,Inc.,is a company that helps people start their own businesses.As part of the training it provides,the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.They also stress the importance of connecting with current and potential customers.Developing a social media presence is another focus of Plain Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Plain Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Plain Training,Inc.Plain Training was founded 10 years ago and it's now ready to venture into offering workshops for businesses selling to other businesses primarily through the Internet.Which of the following is most likely to be a new addition to their agenda?

A) Blogs
B) Video creation
C) Podcasts
D) Photo uploads
E) Webinars

Question 58

Abroad Standard,Inc.(ASI)Abroad Standard,Inc.(ASI) ,sells its products through the Internet.Erica is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Erica's company and ASI have been electronic,saving both time and energy.
Although transaction costs are reasonable,ASI has encountered financial problems with high production costs.Ronald,a veteran employee of ASI,suggested to senior management that certain aspects of production may need to be handled by other,more efficient companies.Ronald also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
Refer to Abroad Standard,Inc.All of the following forces except ___________ are primary environmental forces that ASI needs to be mindful of with regard to the company's use of technology.

A) globalization
B) customer service
C) societal
D) economic
E) legal and political

Question 59

Reducing paper usage in an organization can be an example of green IT.

Question 60

Social media can most accurately be described as being about​

A) ​technology.
B) ​people.
C) ​the Web.
D) ​new development.
E) ​communication.

Question 61

Which of the following is the last step in building a social media plan?​

A) ​Establish social media objectives
B) ​Listen to determine opportunities
C) ​Segment and target the social media customer
D) ​Select social media tools
E) ​Implement and integrate the plan

Question 62

Which of the following most accurately describes a podcast?​

A) ​A multiplayer,competitive activity
B) ​An interactive version of a community bulletin board
C) ​A collaborative online working space
D) ​A digital audio or video file
E) ​A website to share information

Question 63

Tech savvy,digital natives born after 1980 are known as​

A) ​millennials.
B) ​gamers.
C) ​techies.
D) ​social media "stickies."
E) ​social gamers.

Question 64

Which of the following would be part of a media sharing site?​

A) ​Blog
B) ​Forum
C) ​Wiki
D) ​Social game
E) ​Podcast

Question 65

Which of the following is most like a radio show that could be distributed through the Web?

A) Podcast
B) Blog
C) Wiki
D) Forum
E) Social game

Question 66

With ____,community members are the editors and gatekeepers of the content of a site.

A) wikis
B) podcasts
C) forums
D) blogs
E) media sharing

Question 67

Which of the following is not one of the top four social networking sites used by business?

A) Pinterest
B) YouTube
C) Facebook
D) Twitter
E) LinkedIn

Question 68

Which of the following can most accurately be described as an interactive community bulletin board?​

A) ​Blogs
B) ​Forums
C) Podcasts​
D) ​Social games
E) ​Wikis

Question 69

After a company listens and pays attention to what is being said about a company through social media,what is the following step?​

A) ​Select social media tools
B) ​Implement and integrate the plan
C) ​Segment and target the social media customer
D) ​Listen to determine opportunities
E) ​Establish social media objectives

Question 70

LEGO Ideasis an example of a ____ site.

A) social networking
B) crowdsourcing
C) gaming
D) blogging
E) podcast

Question 71

Which of the following companies was one of the early adopters of consumer ratings?​

A) ​Facebook
B) ​Yelp
C) ​MySpace
D) ​Amazon
E) ​SocialLiving

Question 72

How is LinkedIn different than most social networking sites?

A) It is primarily for artists and musicians.
B) It is primarily for teens and pre-teens.
C) It is for professionals.
D) It is for customers interested in gaming.
E) It allows data sharing,editing,and posting.

Question 73

Which of the following is the first step in building a social media plan?

A) Listen to determine opportunities
B) Integrate the plan
C) Segment and target the social media customer
D) Select social media tools
E) Establish social media objectives

Question 74

Which of the following can be most closely associated with "outsourcing tasks"?​

A) ​Blogs
B) ​Podcasts
C) ​Social gaming
D) ​Crowdsourcing
E) ​Media sharing

Question 75

For most companies,all except ____ are some of the most popular objectives in regard to a social media plan.​

A) ​increasing brand awareness
B) ​increasing profitability
C) ​acquiring new customers
D) ​introducing new products
E) ​retaining current customers

Question 76

Each objective of a social media plan should be all of the following except

A) measurable.
B) specific.
C) achievable.
D) oriented toward the future.
E) vague.

Question 77

Which of the following is a website that allows a company to share information about products or services?​

A) ​Blog
B) ​Podcast
C) ​Forum
D) ​Crowdsource
E) ​Wiki

Question 78

The use of webinars and online informational promotional materials is most often related to businesses selling to​

A) ​other businesses.
B) ​existing clients.
C) ​potential customers.
D) ​government and the public sector.
E) ​existing consumers.

Question 79

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

A) Photo sharing
B) Blogs
C) Video sharing
D) Webinars
E) Podcasts

Question 80

____ is considered a social networking site for professionals.

A) Pinterest
B) MySpace
C) Google+
D) LinkedIn
E) Facebook