Deck 1: The Social Media Environment

Question 1

What is the difference between synchronous and asynchronous interactions?

A)Synchronous don't require all the participants to respond immediately;asynchronous occur in real time.
B)Synchronous occur in real time;asynchronous don't require all the participants to respond immediately.
C)Synchronous require social media;asynchronous require traditional media.
D)Synchronous require traditional media;asynchronous require social media.
E)Synchronous require mass media;asynchronous require personal media.

Answer 1

B

Question 2

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

A)Social community.
B)Social publishing.
C)Social entertainment.
D)Social commerce.
E)Social punishment.

Answer 2

C

Question 3

The social utility,Facebook,offers which of the following?

A)Synchronous interactions only.
B)Asynchronous interactions only.
C)Both synchronous and asynchronous interactions.
D)Neither synchronous nor asynchronous interactions.
E)These terms are not relevant to understanding the utility of Facebook.

Answer 3

C

Question 4

Which social media space zone primarily assists in the online buying and selling of products and services?

A)Social community.
B)Social publishing.
C)Social entertainment.
D)Social commerce.
E)Social punishment.

Question 5

Which of the following best describes a social publishing site,such as a blog?

A)Operates like an online new source for which readers can share information,create discussions,and learn about a narrow range of topics.
B)Information can only be maintained by journalists or specific organizations.
C)Operates like an online new source for which readers can share information,create discussions,and learn about a wide range of topics.
D)Content is limited to text,graphics and video.
E)None of these.

Question 6

Which of the following best fits the role of a 'Digital Native?'

A)A current Sophomore in college.
B)Your grandparents.
C)Bill Gates,founder of Microsoft.
D)Your 50 year old uncle.
E)Larry Page,founder of Google.

Question 7

Social media and traditional media are most alike in which regard?

A)Both are only used online.
B)Neither function in online settings.
C)Social and traditional media include only one channel and one vehicle within that channel.
D)Social and traditional media include several channels,and within each channel there are specific vehicles.
E)Social and traditional media are not alike in any way.

Question 8

Facebook applications apply to which of the following zones of social media?

A)Social community only.
B)Social publishing only.
C)Social entertainment and social commerce.
D)Social commerce and social community.
E)Social community,publishing,entertainment,and commerce.

Question 9

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

A)Social community.
B)Social commerce.
C)Social entertainment.
D)Social publishing.
E)Social dissemination.

Question 10

A synchronous interaction is best exemplified by which of the following?

A)Watching a YouTube commercial.
B)Posting a reply to a question on a discussion board within the week it was assigned.
C)Responding a day later to an email from your friend.
D)Reading through several blog posts on the Internet.
E)Messaging back and forth via text messaging with your friend.

Question 11

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

A)Social storefronts.
B)Deal aggregators.
C)Folksonomies.
D)Connections.
E)Tag clouds.

Question 12

Which of the following best explains what social media are?

A)Anything that involves delivering hosted services online.
B)The means to harness the collective knowledge of a crowd to solve problems and complete tasks.
C)The online means of communication,conveyance,collaboration,and cultivation among interconnected and interdependent networks.
D)Sets of labels or tags that individuals choose in a way that makes sense to them,as opposed to using predefined keywords.
E)People who share their views about a product or service,even though they're not affiliated with the company.

Question 13

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of ______ used by companies to communicate a message'?

A)mediums
B)blogs
C)apps
D)vehicles
E)connections

Question 14

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

A)Bulk media.
B)Personal media.
C)Mass media.
D)Social media.
E)Individual media.

Question 15

Which of the following represents the three channels in the social community zone?

A)Social networking sites,message boards and forums,and wikis.
B)Microsharing sites,media sharing sites,and news sites.
C)Social games and gaming sites,socially enabled console games,and alternate reality games.
D)Reviews and ratings,deal sites and deal aggregators,and social storefronts.
E)The internet,social software,and social media users.

Question 16

Which of the following completes the sentence,'Christine maintains her ______ by updating her status,indicating her availability,and adding a friend on Facebook'?

A)social well-being
B)social popularity
C)social presence
D)social identity
E)social commerce

Question 17

Which person best fits the description of a 'Digital Native'?

A)Johnny,a college student,does not do anything in the morning until he checks his Instagram account for pictures from last night's party.
B)Bob was raised during the 1980s when the internet was not widespread.
C)Your mother remembers growing up without a personal computer in her home.
D)The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper,his source for the daily news.
E)Bill Gates is the founder of Microsoft.

Question 18

Which of the following is considered the most advanced channel in the social entertainment zone?

A)Social entertainment.
B)Social games.
C)Social storefronts.
D)Social identity.
E)Social utility.

Question 19

Which four types are social publishing sites?

A)Social networking sites,message boards,forums,and wikis.
B)Blogs,microsharing sites,media sharing sites,social bookmarking and news sites.
C)Social games and gaming sites,socially enabled console games,alternate reality games,and virtual worlds.
D)Reviews and ratings,deal sites and deal aggregators,social shopping markets,and social storefronts.
E)The internet,social software,devices,and social media users.

Question 20

Which of the following is not true about the phrase,'a culture of participation'?

A)It is based on the belief in democracy.
B)It is one in which people freely interact with others.
C)It exists with open access to venues that allows users to share content.
D)It facilitates the power to build on the content of others from your own unique point of view.
E)It discourages people from passively lurking on social media websites.

Question 21

Which of the following completes the sentence,'______ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

A)Crowdsourcing
B)Groupthink
C)Cloud computing
D)Blogging
E)Microsharings

Question 22

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

A)The horizontal revolution
B)Digital natives
C)Reputation economies
D)Network effects
E)Perpetual betas

Question 23

Which of the following are computer programs that enable users to interact,create and share data online?

A)Devices.
B)Perpetual beta.
C)Tag cloud.
D)Crowdsourcing.
E)Social software.

Question 24

Which of the following completes the sentence,' ______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers'?

A)Data processing
B)Algorithmic marketing
C)Social CRM
D)Social media listening
E)Continuous modeling

Question 25

Which of the following completes the sentence,'______ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?

A)Crowdsourcing
B)Social media
C)Participation
D)Push messaging
E)Microblogging

Question 26

Which of the following best describes what Web 2.0 is?

A)Is not available to use 24/7.
B)A one-way communication device.
C)Does not allow people to communicate through the internet.
D)Is never accessed on smartphones.
E)A communication device for users and senders.

Question 27

Which of the following refers to 'a paradigm in which all the objects around us could be connected anytime and anywhere'?

A)Internet of Things
B)Smart devices
C)Gateway
D)Crowdsourcing
E)Web 3.0

Question 28

Which of the following is considered to be social software?

A)An iPad.
B)Pinterest.
C)A Dell Pc.
D)An iPhone.
E)An Internet-connected game console.

Question 29

Which of the following completes the sentence,'______ refers to the actions an organization takes to correct mishaps and win back dissatisfied customers'?

A)Reputation recovery
B)Service recovery
C)Customer recovery
D)Public relations recovery
E)None of these

Question 30

Which of the following completes the sentence 'Social sites use complex mathematical formulas called ______ to personalize the content you see in your newsfeed,recommend friend connections,and more.'?

A)Algorithms.
B)Suggestions.
C)Gateways.
D)Signifiers.
E)Theorems.

Question 31

Which of the following is not considered to be a device that supports the Social Media Value Chain?

A)A Tablet.
B)A Sony digital camera.
C)A MacBook computer.
D)A calculator.
E)An Xbox.

Question 32

Which of the following is not a core component of the Social Media Value Chain?

A)Infrastructure.
B)Channels/hosts.
C)Supporting software and services.
D)The Internet.
E)Devices.

Question 33

Which strategy refers to how a business earns money and relies upon attracting as many people as possible to the content?

A)Entertainment marketing.
B)Social commerce.
C)Monetization.
D)Social entertainment.
E)Cloud computing.

Question 34

Which of the following completes the sentence,'Even devices that aren't "smart" on their own can become so by using ______'?

A)an algorithm
B)a server
C)Web 2.0 technology
D)latent ties
E)an IoT gateway

Question 35

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as ______'?

A)a citizen journalist
B)a digital native
C)an advertiser
D)a netizen
E)a citizen advertiser

Question 36

Which of the following refers to 'an artificial intelligence computer software program that stimulates intelligent conversation via written or spoken text using a chat interface'?

A)Instant messenger
B)Chatbot
C)Digital native
D)Crowdsource
E)Channel host

Question 37

Which of the following is referred to as the 'fifth P' of marketing?

A)Perception.
B)Psychology.
C)Person.
D)Participation.
E)Posting.

Question 38

Which of the following are considered examples of social software?

A)Apps
B)Widgets
C)Social services
D)Chatbots
E)All of these

Question 39

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

A)Web 2.0.
B)Facebook.
C)Web 1.0.
D)Twitter.
E)Web 3.0.

Question 40

Which of the following are examples of vehicles for each zone of social media?

A)Twitter,Groupon,LinkedIn,Second Life.
B)YouTube,Twitter,Linked-In,Second Life.
C)Twitter,Groupon,YouTube,Second Life.
D)YouTube,Groupon,TripAdvisor,Second Life.
E)Twitter,Groupon,uGame,Second Life.

Question 41

______ are online hosts that enable site members to construct and maintain profiles,identify other members with whom they are connected,and participate by consuming,producing,and/or interacting with content provided by their connections.

A)Social networking sites (SNS).
B)Microsharing sites.
C)Gaming consoles.
D)Social storefronts.
E)Social softwares.

Question 42

Which of the following applies to Forums?

A)One of the oldest venues of social media.
B)Interactive,online version of a bulletin board.
C)They focus entirely on discussions among members.
D)Members participate by posting content including questions,opinions,news,and photos.
E)All of these.

Question 43

Which of the following defines Web 1.0 and Web 2.0?

A)Web 1.0 was a network of connected information.
B)Web 1.0 was the era of cognition,in which a network of data producers served information to primarily passive consumers.
C)Web 2.0 connects networks of people in addition to networks of information.
D)Web 2.0 enables interactive capabilities in an environment characterized by user control,freedom,and dialogue.
E)All of these.

Question 44

Which of the following completes the statement,'Devices will be contextually,socially,and network aware and be able to dynamically create social connections between each other and connected people in order to offer services to each other and to jointly solve problems.In other words,social media will eventually serve to support ______'.?

A)Web 3.0.
B)Data mining.
C)Social intelligence.
D)Collective intelligence.
E)None of these.

Question 45

Which of the following best completes the statement,'Organizations use ______ to benefit from the collective wisdom of crowds,but ______ ensures that there is sufficient participation for the ______ solution to be a good one.' ?

A)Network effects,crowdsourcing,networked.
B)Data mining,crowdsourcing,collectively intelligent.
C)Crowdsourcing,the network effect,crowdsourced.
D)Network effects,influence,crowdsourced.
E)None of these.

Question 46

Email,surface mail,telephone,and face-to-face conversations are examples of which type of media?

A)Bulk media.
B)Personal media.
C)Mass media.
D)Social media.
E)Individual media.

Question 47

Which of the following completes the phrase,'______ are collaborative online workspaces that enable community members to contribute to the creation of a useful and shared resource.'?

A)Forums.
B)Threads.
C)Blogs.
D)Wikis.
E)Networks.

Question 48

Which of the following is not a piece that makes up the infrastructure of social media's techno-social system?

A)The participants.
B)Social channels and vehicles.
C)Backchannels.
D)Software.
E)The devices.

Question 49

Which of the following best describes this situation: 'Amazon's ability to recommend books to you based upon what other people with similar interests bought in the past gets better as it tracks more and more people who enter search queries and make purchases.' ?

A)Crowdsourcing.
B)Network effect.
C)Collective intelligence.
D)Algorithmic tracking.
E)None of these.

Question 50

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

A)Search engine marketing.
B)Social entertainment.
C)The interruption-disruption model.
D)The horizontal revolution.
E)Cloud computing.

Question 51

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

A)Social media marketing.
B)Tradigital marketing.
C)Participation marketing.
D)Traditional marketing.
E)Push marketing.

Question 52

While social networks met the need for online communities,______ made it possible for people to share their content,user-generated content (UGC),without the barriers and gatekeeping of traditional broadcast models.

A)Social communities.
B)Social publishing.
C)Social gaming.
D)Social commerce.
E)Social entertainment.

Question 53

______ describe channels of social media that focus upon relationships and the common activities people participate in with others who share the same interest or identification.?

A)Social identities.
B)Social presences.
C)Social communities.
D)Social connections.
E)None of these.

Question 54

Which of the following completes the statement,'______ makes it possible for people and machines to collaborate.'?

A)Data mining.
B)Web 2.0.
C)Collective intelligence.
D)Biomechanical engineering.
E)Web 3.0 (The Semantic Web).

Question 55

Which of the following does not characterize tradigital marketing?

A)Mass and targeted online media.
B)Push orientation.
C)Attention gained via orientation.
D)Personalization and relevance.
E)Attention gained via interruption.

Question 56

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

A)Listen to customer conversations.
B)Act on the company's needs.
C)Act on customers' conversations.
D)Relate information to the company's existing information.
E)Analyze customer conversations.

Question 57

Which of the following best completes the statement,'Social media enable ______ in the form of communicating,creating,joining,collaborating,working,sharing,socializing,playing,buying and selling,and learning within interactive and interdependent networks.'?

A)Active participation.
B)Passive participation.
C)Virtual participation.
D)Social participation.
E)None of these.

Question 58

Which of the following completes the sentence,'Within each medium,marketers can choose specific ______ to place a message.'?

A)mediums
B)blogs
C)apps
D)vehicles
E)connections

Question 59

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

A)Public relations,personal selling,and advertising.
B)Bought,sold,and earned.
C)Direct mail,advertising,and personal selling.
D)Deal sites,deal aggregators,and social storefronts.
E)Paid,owned,and earned.

Question 60

Which of the following best completes the statement,'The social media value chain illustrates the ______ of social media participants and the ______ that make those activities possible.'?

A)Core activities,components.
B)Attitudes,core competencies.
C)Competencies,components.
D)Core activities,competencies.
E)None of these.

Question 61

Which of the following completes the sentence,'A ______ could include a sentence,sentence fragment,embedded video,or link to content residing on another site.'?

A)Mediashare.
B)Reference.
C)Microshare.
D)Clickthrough.
E)Phishing scheme.

Question 62

Which of the following completes the statement,'______ are hosted online and include opportunities for interaction with members of a player's network as well as the ability to ______ activities and gaming accomplishments to online profiles.'?

A)Social games,tweet.
B)Virtual reality games,statuscast.
C)Alternate reality games,tweet.
D)Social games,statuscast.
E)None of these.

Question 63

Which of the following completes the statement,'The zone of ______ encompasses events,performances,and activities designed to provide the audience with pleasure and enjoyment,experienced and shared using social media.'?

A)Social community.
B)Social entertainment.
C)Social publishing.
D)Social commerce.
E)Social utility.

Question 64

Which of the following completes the sentence,'______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers.'?

A)Data mining.
B)Social CRM.
C)Algorithmic marketing.
D)Service recovery.
E)Data warehousing.

Question 65

Which of the following completes the phrase,'______ encompasses social shopping,social marketplaces,and hybrid channels and tools that enable shared participation in a buying decision.'?

A)Social shopping.
B)A social storefront.
C)Social purchasing.
D)Collaborative purchasing.
E)Social commerce.

Question 66

Which of the following best completes the statement,'A ______ is a group of consumers once considered too small and inaccessible for marketers to pursue.Marketers are now able to offer ______ products that appeal to small,specialized groups or people.' ?

A)Niche market,niche.
B)Micromarket,specialized.
C)Niche market,specialized.
D)Micromarket,personalized.
E)Micromarket,niche.

Question 67

Which of the following completes the phrase,'______ is the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media.'?

A)Social shopping.
B)A social storefront.
C)Social purchasing.
D)Collaborative purchasing.
E)Social commerce.

Question 68

______ are websites that host regularly updated online content;they may include text,graphics,audio,and video.

A)Networks.
B)Profiles.
C)Blogs.
D)Hosts.
E)None of these.

Question 69

Which of the following is not one of the four Social Publishing use groups?

A)Individual users.
B)Independent professionals.
C)Professional contributors associated with organizations.
D)Educational publications.
E)Brands.

Question 70

Which of the following is true of 'psychic income'?

A)It is perceived value that is not expressed in monetary form.
B)It is also referred to as 'social currency'.
C)Brands pay influencers cash to promote their products.
D)Both it is perceived value that is not expressed in monetary form and it is also referred to as 'social currency'.
E)None of these.