Deck 6: Organizational Strategy
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Deck 6: Organizational Strategy
1
BlinkDream has four strategic business units (SBUs)-accommodation, insurance, music, and publishing. Its publishing unit has always made large profits and holds a large market share in its slow-growing market. In the context of the BCG matrix, which of the following categories of SBUs best describes the publishing unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
B
2
According to portfolio strategy, the more businesses in which a corporation competes, the larger its overall chances of failing.
False
3
A strategic group is a task force within a company that analyzes the company's own weaknesses to determine how competitors could exploit them for competitive advantage.
False
4
Focus strategies typically work in saturated markets that competitors have large market shares or have complete monopoly in.
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5
TinkTV, PopoNet, and Kreti Broadcast are merging together to form a large television network called Tale Broadcast. This was done in an attempt to increase profitability by combining the customers and services owned by the three companies. Which of the following grand strategies does the given scenario best exemplify?
A) The stability strategy
B) The retrenchment strategy
C) The growth strategy
D) The acquisition strategy
A) The stability strategy
B) The retrenchment strategy
C) The growth strategy
D) The acquisition strategy
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6
A situational analysis is an assessment of the strengths and weaknesses in an organization's internal environment and the opportunities and threats in its external environment.
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7
Rare resources are resources that are not controlled or possessed by many competing firms and are necessary to sustain a competitive advantage.
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8
In the context of portfolio strategy, _____ is the purchase of a company by another company.
A) divestiture
B) demerger
C) acquisition
D) restructuring
A) divestiture
B) demerger
C) acquisition
D) restructuring
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9
Ian Auto manufactures agricultural equipment. Its agricultural equipment is very popular in countries that have majority of their income coming from agricultural products. In the context of industry-level strategy, Ian Auto is most likely using a(n) _____.
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
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10
FreeSpirit is a global consumer products company. It manufactures a number of new products ranging from personal care to food and beverages. Its products are sold all across the world, and it continuously keeps searching for new markets to sell its products. It has also doubled its investment to market its products, and it invests heavily in social media and other advertisement mediums. In the context of adaptive strategies, FreeSpirit is most likely to be categorized as a(n) _____.
A) reactor
B) analyzer
C) cost leader
D) prospector
A) reactor
B) analyzer
C) cost leader
D) prospector
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11
TagWear, a company that manufactures shoes, offers customized lightweight and durable shoes in different colors and sizes to compete with its rival company's shoes. In this scenario, which of the following strategies is TagWear using to reduce its rival's market share?
A) A response strategy
B) An attack strategy
C) A recovery strategy
D) An acquisition strategy
A) A response strategy
B) An attack strategy
C) A recovery strategy
D) An acquisition strategy
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12
Stenikson has three strategic business units (SBUs)-video games, fashion, and electronics. The company is planning to invest more money into its video games unit because it is a fast-growing market, even though the company has a very small share in the market. In the context of the BCG matrix, which of the following categories of SBUs best describes the video games unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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13
A competitive advantage becomes a sustainable competitive advantage when other companies start duplicating the value a firm is providing to customers.
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14
Hankson Corp. has five strategic business units (SBUs)-information technology, insurance, publishing, fine arts, and tourism. It invests the majority of its funds in the information technology unit as the unit has a large market share and generates large amounts of its profits in a fast-growing market. In the context of the BCG matrix, which of the following categories of SBUs best describes the information technology unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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15
Bennyson Corp. has five strategic business units (SBUs)-information technology, construction, education, consumer products, and energy. Its energy unit has a large market share in the industry and generates the majority of its profits. Bennyson is also considering investing more funds into the unit as the industry has been rapidly growing. In the context of the BCG matrix, which of the following categories of SBUs best describes the energy unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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16
The threat of new entrants is a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry.
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17
Imperfectly imitable resources are those resources that are impossible or extremely costly or difficult to duplicate.
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18
Sanfase, a technology company in Rockbourne, manufactures microprocessors for computers. Its product is a lot more powerful than its competitors. This scenario is an example of competitive inertia.
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19
Growth, stability, and retrenchment are all types of portfolio strategiesthat companies use to decide which businesses they should be in.
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20
Strategic reference points are the less visible, internal decision-making routines, problem-solving processes, and organizational cultures that determine how efficiently inputs can be turned into outputs.
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21
_____ is a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate.
A) Sustainable competitive advantage
B) Comparative advantage
C) Revealed competitive advantage
D) Core competency advantage
A) Sustainable competitive advantage
B) Comparative advantage
C) Revealed competitive advantage
D) Core competency advantage
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22
In the context of the BCG matrix, which of the following businesses would be classified as a star?
A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry
A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry
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23
Operop Inc., a technology company in Brookeep, manufactures digital cameras. Its cameras have the highest pixel density, multiple zoom options, and a variety of picture effects that none of its competitors can match up to. This ability of producing superior quality cameras is the company's _____.
A) strategic reference point
B) strategic alternative
C) distinctive competence
D) competitive resonance
A) strategic reference point
B) strategic alternative
C) distinctive competence
D) competitive resonance
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24
In the context of the BCG matrix, which of the following businesses would be classified as a dog?
A) Ultimo Phone, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) Brain Cash, a finance company that is struggling for market share in a fast-growing industry
C) Cleep Sweep, a detergent company that has been earning steady profits in a slow-growing industry
D) Bigs Steel, a metal manufacturer that has negligible market share in a slow-growing industry
A) Ultimo Phone, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) Brain Cash, a finance company that is struggling for market share in a fast-growing industry
C) Cleep Sweep, a detergent company that has been earning steady profits in a slow-growing industry
D) Bigs Steel, a metal manufacturer that has negligible market share in a slow-growing industry
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25
Cajemp Inc. is a real estate developer that has been in the market for several years. Most real estate developers are now constructing their projects using concrete blocks as they are more durable and easier to lay out when compared to traditional brick and mortar. Cajemp, however, has been reluctant to use concrete blocks because its brick and mortar houses have been selling well so far. They will continue to sell the same even if new competitors and better products enter the market. Which of the following concepts is illustrated in this scenario?
A) Strategic dissonance
B) Competitive inertia
C) Competitive advantage
D) Strategic alliance
A) Strategic dissonance
B) Competitive inertia
C) Competitive advantage
D) Strategic alliance
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26
_____ is a measure of the intensity of competitive behavior among companies in an industry.
A) Bargaining power of firms
B) Character of the rivalry
C) Threat of new entrants
D) Threat of substitute products
A) Bargaining power of firms
B) Character of the rivalry
C) Threat of new entrants
D) Threat of substitute products
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27
Brenden Corp. has five strategic business units (SBUs)-telecommunication, trucking, electronics, energy, and oil exploration. The telecommunication unit has slowed down in terms of growth and is now dominated mainly by a few large companies. Brenden Corp. has a low market share in the industry and does not generate enough revenue to even cover its costs. In the context of the BCG matrix, which of the following categories of SBUs best describes the telecommunication unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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28
Which of the following statements is true of direct competition?
A) It is determined by market commonality and resource similarity.
B) It encourages the production of perfectly imitable resources.
C) It uses cost leadership to produce a specialized product for limited customers.
D) It minimizes the effects of industry competition.
A) It is determined by market commonality and resource similarity.
B) It encourages the production of perfectly imitable resources.
C) It uses cost leadership to produce a specialized product for limited customers.
D) It minimizes the effects of industry competition.
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29
In the context of the BCG matrix, which of the following businesses would be classified as a question mark?
A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry
A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry
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30
Jake Lamps manufactures lamps, lights, shades, and bulbs. Its lighting lasts long and saves power, and it is superior in quality when compared to all its competitors. Its products are being sold at the lowest price in the market. In the context of industry-level strategy, the company is most likely using a(n) _____.
A) cost leadership strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
A) cost leadership strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
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31
Smarty Tots manufactures children's clothing and prices them at twice the price of other children's clothing brands. The clothes sell exceptionally well because customers believe that its clothes are made of non-irritant and non-allergenic fabric. Smarty Tots's competitors do not have access to this type of fabric and cannot produce the same quality of clothing. The special fabric used in the clothing gives Smarty Tots _____.
A) a sustainable competitive advantage
B) the advantage of undifferentiated marketing
C) an oligopolistic advantage
D) the advantage of competitive inertia
A) a sustainable competitive advantage
B) the advantage of undifferentiated marketing
C) an oligopolistic advantage
D) the advantage of competitive inertia
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32
In the context of direct competition,__________is defined as the degree to which two companies have overlapping products, services, or customers in multiple markets.
A) related diversification
B) resource similarity
C) direct competition
D) market commonality
A) related diversification
B) resource similarity
C) direct competition
D) market commonality
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33
Klivinich is a manufacturer of oral hygiene products. In addition to manufacturing and selling oral hygiene products, Klivinich also focuses on educating its customers on oral hygiene and dental problems. All its employees are trained to answer questions and help customers with oral hygiene and dental problems. This has helped Klivinich _____.
A) produce low-cost products
B) procure rare resources
C) achieve a competitive advantage
D) form a strategic alliance
A) produce low-cost products
B) procure rare resources
C) achieve a competitive advantage
D) form a strategic alliance
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34
__________is a measure of the intensity of competitive behavior among companies in an industry.
A) The threat of new entrants
B) Character of the rivalry
C) The threat of substitute products or services
D) Bargaining power of suppliers
A) The threat of new entrants
B) Character of the rivalry
C) The threat of substitute products or services
D) Bargaining power of suppliers
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35
Winston Corp. manufactures and sells toy cars. These toy cars are perfect imitational miniature versions of real cars. Inspired by the success of Winston Corp., Neil Danon, a plastic ware manufacturer in Orowella also started manufacturing toy cars. Which of the following adaptive strategies is used by Neil Danon?
A) Defenders adaptive strategy
B) Prospectors adaptive strategy
C) Analyzers adaptive strategy
D) Reactors adaptive strategy
A) Defenders adaptive strategy
B) Prospectors adaptive strategy
C) Analyzers adaptive strategy
D) Reactors adaptive strategy
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36
Masceo, an oil and gas company, suffered major losses due to damaged oil pipelines. In an attempt to cover its costs, it laid off several employees and closed down three of its refineries. Which of the following grand strategies was used by Masceo in this scenario?
A) The stability strategy
B) The growth strategy
C) The retrenchment strategy
D) The acquisition strategy
A) The stability strategy
B) The growth strategy
C) The retrenchment strategy
D) The acquisition strategy
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37
DramPharma is a company that manufactures and sells medicine to treat Huntington's disease, a rare genetic disorder. The company controls 80 percent of the world's industry in its segment. The company aims to seek steady growth in the industry. In terms of adaptive strategies, DramPharma would most likely be categorized as a(n) _____.
A) reactor
B) defender
C) analyzer
D) prospector
A) reactor
B) defender
C) analyzer
D) prospector
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38
Andersen Major has five strategic business units (SBUs)-technology, fashion, food and beverage, consumer products, and electronics. Its food and beverage unit has a small share in a rapidly growing sector, and the company believes that investing more money into the unit could lead to large profits in the future. In the context of the BCG matrix, which of the following categories of SBUs best describes the food and beverage unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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39
Kensei Corp. has three strategic business units (SBUs)-pharmaceutical, publishing, and consulting. Its pharmaceutical unit is relatively new in the sector and does not have a large market share. The pharmaceutical sector is a fast-growing sector, and companies with a large market share in the sector have been earning large profits. In the context of the BCG matrix, which of the following categories of SBUs best describes the pharmaceutical unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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40
Which of the following best defines a SWOT analysis?
A) It involves assessment of the strengths and weaknesses in an organization's internal environment.
B) It measures the tangible rather than the intangible assets of an organization.
C) It is conducted by regulatory agencies to measure the performance of organizations.
D) Its aim is to review internal processes independently of the external industry environment.
A) It involves assessment of the strengths and weaknesses in an organization's internal environment.
B) It measures the tangible rather than the intangible assets of an organization.
C) It is conducted by regulatory agencies to measure the performance of organizations.
D) Its aim is to review internal processes independently of the external industry environment.
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41
Jen&Durand has three strategic business units (SBUs)-entertainment and recreation, food and beverage, and apparel and accessories. Its apparel & accessories unit is extremely successful and has been in the market for many years, and it has acquired a large market share in its time. The market growth of the apparel & accessories sector has saturated, and new companies are reluctant to enter it. In the context of the BCG matrix, which of the following categories of SBUs best describes the computers unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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42
Break Technologies has five strategic business units (SBUs)-computers, refrigerators, washing machines, air conditioners, and televisions. Its computers unit is quite profitable in spite of operating in a slow-growing market, and it is profitable enough to provide funds for the operation of the other business units as well. In the context of the BCG matrix, which of the following categories of SBUs best describes the computers unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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43
In the context of direct competition between firms _____ largely affects response capability, that is, how quickly and forcefully a company can respond to an attack.
A) diversification
B) cost leadership
C) differentiation
D) resource similarity
A) diversification
B) cost leadership
C) differentiation
D) resource similarity
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44
__________are companies using an adaptive strategy that seeks to minimize risk and maximize profits by following or imitating the proven successes of prospectors.
A) Defenders
B) Analyzers
C) Prospectors
D) Reactors;
A) Defenders
B) Analyzers
C) Prospectors
D) Reactors;
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45
Renee Farm grows genetically modified fruits and vegetables by using nutrient enriched soil and chemically enhanced fertilizers. Its products are extremely popular among health conscious individuals who believe that natural fruits and vegetables do not have adequate amount of nutrients. Renee Farm's products are popular even though their market is very niche. In the context of industry-level strategy, Renee Farm is most likely using a(n) _____.
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
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46
SkyScape, a company that manufactures computer processors, launched a new product called ChipOne. This launch was a countermove against another product launched by GreenChip, SkyScape's competitor. Which of the following strategies was used by SkyScape to defend its market share?
A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy
A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy
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47
Which of the following best defines a distinctive competence?
A) It is what a company can make, do, or perform better than its competitors.
B) It is creating or acquiring companies in completely unrelated businesses.
C) It is the extent to which a competitor has similar amounts and kinds of resources.
D) It is the competitive move designed to reduce a rival's market share or profits.
A) It is what a company can make, do, or perform better than its competitors.
B) It is creating or acquiring companies in completely unrelated businesses.
C) It is the extent to which a competitor has similar amounts and kinds of resources.
D) It is the competitive move designed to reduce a rival's market share or profits.
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48
Organizations can achieve a competitive advantage by using their resources to:
A) create strategies that are simultaneously being implemented by competitors.
B) duplicate the value a competitor firm provides to its customers.
C) provide greater value for customers than competitors can.
D) foster competitive inertia.
A) create strategies that are simultaneously being implemented by competitors.
B) duplicate the value a competitor firm provides to its customers.
C) provide greater value for customers than competitors can.
D) foster competitive inertia.
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49
JoeChoe and SanPants are two popular clothing companies. Whenever JoeChoe launches a new range of clothing, SanPants also launches something similar, and vice versa. This ensures that neither company gets a massive lead over the other in terms of market share. Which of the following strategies is being used by JoeChoe and SanPants in this scenario?
A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy
A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy
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50
__________is creating or acquiring companies that share similar products, manufacturing, marketing, technology, or cultures.
A) Product positioning
B) Retrenchment
C) Market targeting
D) Related diversification
A) Product positioning
B) Retrenchment
C) Market targeting
D) Related diversification
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51
Which of the following best defines competitive inertia?
A) It is a reluctance to change strategies or competitive practices that have been successful in the past.
B) It is a risk-seeking strategy that aims to create and acquire companies in completely unrelated businesses.
C) It is a discrepancy between a company's intended strategy and the strategic actions managers take when implementing that strategy.
D) It is a corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines.
A) It is a reluctance to change strategies or competitive practices that have been successful in the past.
B) It is a risk-seeking strategy that aims to create and acquire companies in completely unrelated businesses.
C) It is a discrepancy between a company's intended strategy and the strategic actions managers take when implementing that strategy.
D) It is a corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines.
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52
Heeleo Inc. is a television manufacturer that has been in the market for several years. Most television companies are now manufacturing LED and smart televisions as they provide more utility and a better viewing experience when compared to direct view televisions. Heeleo, however, has been reluctant to adopt new strategies because it thinks that its direct view televisions were selling well when it first started and will continue to sell the same way even if new competitors and better products enter the market. Which of the following concepts is illustrated in this scenario?
A) Strategic dissonance
B) Competitive inertia
C) Competitive advantage
D) Strategic alliance
A) Strategic dissonance
B) Competitive inertia
C) Competitive advantage
D) Strategic alliance
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53
Zinfizz is a beverage manufacturer. It presents WYB, a zero-calorie drink to compete with MoodFresh's Shire, a low-calorie drink. When WYB is released in the market, MoodFresh cuts down the price on Shire to match WYB's price. Identify the strategic move that is most likely being implemented by MoodFresh in this scenario.
A) Rejoinder
B) Attack
C) Recovery
D) Acquisition
A) Rejoinder
B) Attack
C) Recovery
D) Acquisition
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54
FasterRides Inc. has introduced a new bike in the market. Majority of its profits come from the sale of bikes. The company is recognized worldwide for its ability to design and produce bikes with superior handling, smooth transmission, powerful brakes, and other premium features that its competitors are lacking. This ability to produce superior quality bikes is the company's _____.
A) strategic reference point
B) strategic alternative
C) distinctive competence
D) competitive resonance
A) strategic reference point
B) strategic alternative
C) distinctive competence
D) competitive resonance
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55
Which of the following can help managers improve the speed and accuracy with which they determine the need for strategic change?
A) Fostering competitive inertia
B) Promoting strategic alliances with leading firms
C) Looking for signs of strategic dissonance
D) Limiting design iterations
A) Fostering competitive inertia
B) Promoting strategic alliances with leading firms
C) Looking for signs of strategic dissonance
D) Limiting design iterations
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56
Funsase, a clothing company in Rockbourne, manufactures clothing with micro-cool, a special type of fabric that can absorb heat and keep the individual wearing the clothes cool in the summer. None of its competitors have been able to manufacture this type of clothing. This ability of producing superior quality clothing is the company's _____.
A) strategic reference point
B) strategic alternative
C) distinctive competence
D) competitive resonance
A) strategic reference point
B) strategic alternative
C) distinctive competence
D) competitive resonance
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57
JDB Cars has launched a new range of premium cars in Lakamba. The citizens of Lakamba are extremely wealthy and often spend a lot of their earnings on premium cars and houses. In this scenario, the company is most likely using a(n) _____.
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
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58
Cardwire Inc. has decided to lower the price of all its products to keep up with its competitors. To achieve this, the company needed to lower its overall costs. However, the procurement department at Cardwire has been spending twice its allotted budget to buy raw materials. Which of the following best illustrates the situation at Cardwire?
A) Competitive inertia
B) Job deskilling
C) Strategic dissonance
D) Price fixing
A) Competitive inertia
B) Job deskilling
C) Strategic dissonance
D) Price fixing
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59
__________is a strategy for reducing risk by buying a variety of items so that the failure of one stock or one business does not doom the entire portfolio.
A) Restructuring
B) Diversification
C) Retrenchment
D) Exit planning
A) Restructuring
B) Diversification
C) Retrenchment
D) Exit planning
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60
A competitive advantage becomes a sustainable competitive advantage when:
A) a company collaborates with its competitors to obtain a larger market share.
B) other companies cannot duplicate the value a firm is providing to customers.
C) a company uses a competitive move designed to reduce a rival's market share or profits.
D) market commonality is large, and companies have overlapping products or services.
A) a company collaborates with its competitors to obtain a larger market share.
B) other companies cannot duplicate the value a firm is providing to customers.
C) a company uses a competitive move designed to reduce a rival's market share or profits.
D) market commonality is large, and companies have overlapping products or services.
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61
A__________is the positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment.
A) focus strategy
B) retrenchment strategy
C) growth strategy
D) portfolio strategy
A) focus strategy
B) retrenchment strategy
C) growth strategy
D) portfolio strategy
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62
Keplem has a business unit in the insurance sector. The insurance sector is a slow-growing industry, and Keplem does not have a large market share in the industry. In the context of the BCG matrix, which of the following categories of SBUs best describes Keplem's business unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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63
A(n) _____ is a countermove, prompted by a rival's attack, that is designed to defend or improve a company's market share or profit.
A) response
B) attack
C) recovery
D) acquisition
A) response
B) attack
C) recovery
D) acquisition
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64
Which of the following statements is true of analyzers?
A) They are the first to bring innovative new products to market.
B) They do not follow a consistent strategy.
C) They are a blend of the defender and prospector strategies.
D) They react to changes in their external environment after they occur.
A) They are the first to bring innovative new products to market.
B) They do not follow a consistent strategy.
C) They are a blend of the defender and prospector strategies.
D) They react to changes in their external environment after they occur.
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65
Which of the following is the last step of a strategy-making process?
A) Conducting situational analysis
B) Assessing the need for strategic change
C) Choosing strategic alternatives
D) Evaluating strategic alternatives
A) Conducting situational analysis
B) Assessing the need for strategic change
C) Choosing strategic alternatives
D) Evaluating strategic alternatives
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66
Brenden Industries has five strategic business units (SBUs)-petroleum extraction, groceries, jewelry, telecommunication, and oil clothing. The petroleum extraction unit is costing the company a huge amount of money. It has not earned any profit so far nor will it earn any profit in the future as the oil fields are diminishing and the company has a small share in this market. In the context of the BCG matrix, which of the following categories of SBUs best describes the petroleum extraction unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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67
Spade and Marcher Corp. manufactures and sells toy guns. These toy guns are a perfect imitation of real weapons. Inspired by Spade and Marcher's success, Hudy & Sons, an arms manufacturer in Korowlla, starts to manufacture toy guns too. Which of the following adaptive strategies is used by Hudy & Sons?
A) Defenders
B) Prospectors
C) Analyzers
D) Reactors
A) Defenders
B) Prospectors
C) Analyzers
D) Reactors
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68
Bob's Assembly is a hardware manufacturer. It specializes in builders' hardware for doors, cabinets, windows, and bathrooms. Bob's Assembly products are economical and more durable than 95% of its competitors' products. This scenario illustrates the concept of _____.
A) core capability
B) distinctive competence
C) competitive inertia
D) strategic dissonance
A) core capability
B) distinctive competence
C) competitive inertia
D) strategic dissonance
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69
Maymart Inc. sells its products at the lowest prices in the industry, and it believes that this is the best way to stay ahead of its competition. It has also not compromised on the quality of its products as Maymart's suppliers and vendors sell best quality raw materials at the lowest prices. In the context of Porter's positioning strategies, which of the following strategies has been adopted by Maymart?
A) The cost leadership strategy
B) The differentiation strategy
C) The price-fixing strategy
D) The diversification strategy
A) The cost leadership strategy
B) The differentiation strategy
C) The price-fixing strategy
D) The diversification strategy
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70
In the context of Porter's five industry forces, the threat of new entrants can be defined as
A) a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry.
B) a measure of the intensity of competitive behavior among companies in an industry.
C) a measure of the ease with which customers can find substitutes for an industry's products or services.
D) a measure of the influence that customers have on the firm's prices.
A) a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry.
B) a measure of the intensity of competitive behavior among companies in an industry.
C) a measure of the ease with which customers can find substitutes for an industry's products or services.
D) a measure of the influence that customers have on the firm's prices.
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71
SweetCream is an ice cream manufacturer. It sells Guilt-Free, a zero-calorie ice cream, which competes with FlavorBell's MooSweet, a low-calorie ice cream. FlavorBell reduces MooSweet's prices to match Guilt-Free's prices. Identify the strategic move that is most likely being implemented by FlavorBell in this scenario.
A) Rejoinder
B) Attack
C) Recovery
D) Acquisition
A) Rejoinder
B) Attack
C) Recovery
D) Acquisition
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72
BoundStar and ClipKlik are two of the biggest companies in the smartphone industry. When BoundStar launched a new ultra-slim smart phone, ClipKlik also shortly launched a super-sleek smartphone. Phones launched by both the companies are similar in quality and build. ClipKlik will be able to remain competitive in the market though BoundStar launched its phone before ClipKlik. Which of the following strategies was used by ClipKlik to defend its market share?
A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy
A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy
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73
Ziff Corp. was a leading electronics firm for about three decades. As new competitors entered the industry, Ziff Corp's market share dropped. The managers at Ziff Corp. refuse to change any of their strategies, as they believe that their existing strategies will get them back to becoming the market leaders as they did in the past. This scenario is an example of _____.
A) distinctive competence
B) strategic dissonance
C) strategic uncertainty
D) competitive inertia
A) distinctive competence
B) strategic dissonance
C) strategic uncertainty
D) competitive inertia
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74
Serrano, a clothing and apparel company, suffered major losses when one of its warehouses was destroyed in a fire mishap. In an attempt to make up for these losses, it had to sell one of its product lines to a rival company. Which of the following grand strategies was used by Serrano in this scenario?
A) The stability strategy
B) The growth strategy
C) The retrenchment strategy
D) The acquisition strategy
A) The stability strategy
B) The growth strategy
C) The retrenchment strategy
D) The acquisition strategy
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75
Tots County manufactures clothing and apparel exclusively for children in the age group of one to six years. In this scenario, the company is most likely using a(n) _____.
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy
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76
PeoplePapers, a greeting cards manufacturing company, has retail stores in most parts of the country. It hires its employees from the best universities around the world and uses the best equipment in its manufacturing processes. In this scenario, the organization's processes, its employees, and its equipment are examples of its:
A) reserves.
B) resources.
C) variable costs.
D) overheads.
A) reserves.
B) resources.
C) variable costs.
D) overheads.
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77
Jameson&Dawson has four strategic business units (SBUs)-agriculture, auto, advertising, and accommodations. The agriculture industry is a rapidly growing industry, and Jameson&Dawson's SBU holds majority of the market share in the industry. Hence, the company earns large profits from its agriculture unit and invests majority of its funds in it. In the context of the BCG matrix, which of the following categories of SBUs best describes the agriculture unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
A) Stars
B) Cash cows
C) Question marks
D) Dogs
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78
Which of the following best defines cash cows in the BCG matrix?
A) They are the companies that have a large share of a fast-growing market.
B) They are the companies that have a small share of a fast-growing market.
C) They are the companies that have a large share of a slow-growing market.
D) They are the companies that have a small share of a slow-growing market.
A) They are the companies that have a large share of a fast-growing market.
B) They are the companies that have a small share of a fast-growing market.
C) They are the companies that have a large share of a slow-growing market.
D) They are the companies that have a small share of a slow-growing market.
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79
__________refers to the strategic actions taken after retrenchment to return to a growth strategy.
A) Acquisition
B) Stability
C) Recovery
D) Normalization
A) Acquisition
B) Stability
C) Recovery
D) Normalization
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80
Which of the following best defines cost leadership?
A) It is the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can so that a firm can offer the product or service at the lowest price in the industry.
B) It is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.
C) It is the positioning strategy to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment.
D) It is the positioning strategy to grow brand performance by reacting to changes in the external environment after they occur instead of following a consistent adaptive strategy.
A) It is the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can so that a firm can offer the product or service at the lowest price in the industry.
B) It is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.
C) It is the positioning strategy to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment.
D) It is the positioning strategy to grow brand performance by reacting to changes in the external environment after they occur instead of following a consistent adaptive strategy.
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