Deck 7: Survey Research

Question 1

If operational costs must be minimized,a(n)____ is preferable.

A)personal interview
B)phone interview
C)mail questionnaire
D)drop-off survey

Answer 1

C

Question 2

The questionnaire item "Please add any other comments" is an example of an unstructured response format.

Answer 2

True

Question 3

Telephone interviews enable a researcher to gather information rapidly.

Answer 3

True

Question 4

If potential participants live in a widely dispersed area,a(n)____ is preferable.

A)personal interview
B)e-mail questionnaire
C)group questionnaire
D)drop-off survey

Question 5

When an interview is conducted in-person,interviewers should wait until after an interview is completed to record responses,so as not to appear disinterested.

Question 6

If a survey is asking about opinions or impressions,a(n)____ is preferable.

A)group questionnaire
B)drop-off survey
C)focus group
D)personal interview

Question 7

If needs for personnel and facilities must be minimized,a(n)____ is preferable.

A)personal interview
B)phone interview
C)group questionnaire
D)drop-off survey

Question 8

If respondents may have issues with literacy,a(n)____ is preferable.

A)group questionnaire
B)personal interview
C)mail questionnaire
D)drop-off survey

Question 9

If there is a desire to maximize the response rate,a(n)____ is preferable.

A)group questionnaire
B)phone interview
C)mail questionnaire
D)e-mail questionnaire

Question 10

Mail surveys are one of the more costly types of survey.

Question 11

In general,group questionnaire administration yields higher response rates than do mail questionnaires

Question 12

A survey is a systematic way of asking people to volunteer information regarding their opinions and behaviors.

Question 13

When long response categories are possible,telephone interviews are probably not a good choice.

Question 14

When the survey itself is quite long,mail surveys are an excellent choice.

Question 15

Questions about sensitive or upsetting topics should be asked as early in a questionnaire as possible,to get them out of the way.

Question 16

If there are concerns about response quality,a(n)____ is preferable.

A)e-mail questionnaire
B)personal interview
C)mail questionnaire
D)drop-off survey

Question 17

Open ended questions are good initial questions for mail surveys.

Question 18

When the survey instrument is quite long,a(n)____ is preferable.

A)personal interview
B)e-mail questionnaire
C)group questionnaire
D)phone interview

Question 19

If a survey may need on-the-spot modifications,a(n)____ is preferable.

A)group questionnaire
B)phone interview
C)mail questionnaire
D)e-mail questionnaire

Question 20

If a survey has very long response categories,a(n)____ is preferable.

A)group questionnaire
B)phone interview
C)focus group
D)personal interview

Question 21

After an exhausting day,Suzanne has just finally selected her bridal gown and the gowns for her attendants.After she makes her choices and while she is waiting for the purchase agreement to be printed off,she is asked to take a few moments to complete a survey about the process.This is best described as a(n)____.

A)point-of-experience survey
B)group-administered questionnaire
C)drop-off survey
D)dual-media survey

Question 22

A focus group usually includes ____ people..

A)2 to 5
B)5 to 10
C)10 to 20
D)20 to 30

Question 23

Eric is conducting a survey that asks about the use of illicit substances,and he recognizes that for many individuals,this is extremely sensitive information.Which format would best serve his needs?

A)group questionnaire
B)drop-off survey
C)focus group
D)personal interview

Question 24

Although "experts" are downplaying the health effects of a recent water contamination incident,activists believe the effects were substantial.They want to conduct a survey,and they are particularly concerned about ensuring that as many people as possible complete their instrument.Which methodology typically provides the best response rates?

A)group questionnaire
B)phone interview
C)mail questionnaire
D)e-mail questionnaire

Question 25

Following a brutal crime,a community group wants to learn more about how the neighborhood has been affected.The community group publicizes their upcoming survey and then has volunteers wearing clear identification go residence to residence to distribute the questionnaire,explain its purpose,and answer questions.Residents can then complete the questionnaire at their leisure and mail it back in.This is best described as a(n)____.

A)electronic survey
B)group-administered questionnaire
C)drop-off survey
D)personal interview

Question 26

Rainey is studying emotional response patterns and how they vary with age.She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual's life.Because the instrument is so long,her best methodological choice is a(n)____.

A)personal interview
B)e-mail questionnaire
C)group questionnaire
D)phone interview

Question 27

Carolyn is a community activist who works with at-risk teens.She finds out that her group is available for a large grant,but only if she can document certain needs.She wants to survey school personnel as well as personnel at drop-in centers to gather the needed information.Given her need to rapidly gather information,Carolyn's best choice for methodology is a(n)____.

A)personal interview
B)drop-off survey
C)group questionnaire
D)phone interview

Question 28

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n)____.

A)personal interview
B)phone interview
C)mail questionnaire
D)drop-off survey

Question 29

A question that asks respondents to rank a list according to some criterion uses a(n)____ response scale.

A)nominal
B)ordinal
C)interval
D)ratio

Question 30

Marcia is the coordinator of a hospital's on-line support group for the families of children who have a rare,incurable form of brain cancer called diffuse intrinsic pontine glioma.She is conducting a survey to evaluate the effectiveness of the support group.Given that members of the group live all over the world,her best choice for methodology is likely a(n)____.

A)personal interview
B)e-mail questionnaire
C)group questionnaire
D)drop-off survey

Question 31

Simon is conducting a survey in an urban neighborhood in which many individuals have Internet access,but some do not.He has a brief survey that can easily be completed online,but he wants to maximize his coverage of the community.He creates flyers and posters that give the website where the survey can be completed,but also a phone number that can be called so an automated phone survey can be completed.This is best described as a(n)____..

A)electronic survey
B)group-administered questionnaire
C)drop-off survey
D)dual-media survey

Question 32

Robin works for a company that is genuinely interested in improving employee satisfaction.The company has contracted with a well-known survey organization to determine what employees like,what they dislike,and what they would like to see in the future.Division by division,the employees meet off-site and complete a survey instrument.This is best described as a(n)____.

A)point-of-experience survey
B)group-administered questionnaire
C)drop-off survey
D)dual-media survey

Question 33

Mark is conducting a survey of purchasing habits and knows that some of his questions may seem tedious and repetitive.He is concerned that respondents may be careless in their responding,so his best methodological choice is a(n)____.

A)e-mail questionnaire
B)personal interview
C)mail questionnaire
D)drop-off survey

Question 34

Carole is surveying homeless individuals to get a better understanding of their need for mental health services.She is aware that some may have difficulty with reading and writing.Her best choice for methodology is a(n)____.

A)group questionnaire
B)personal interview
C)group questionnaire
D)drop-off survey

Question 35

Lamont works for a community substance abuse prevention group and is conducting a survey to see what the parents and guardians of pre-teens and teens know about local services.The group recognizes that a personal touch is needed but also has limited personnel and facilities for survey activities.As a result,a(n)____ is probably the best choice for methodology.

A)personal interview
B)phone interview
C)group questionnaire
D)drop-off survey

Question 36

When there is a need for a quick turn-around time,a(n)____ is preferable.

A)personal interview
B)drop-off survey
C)group questionnaire
D)phone interview

Question 37

A yes-no question uses a(n)____ response scale.

A)absolute
B)bivariate
C)either-or
D)dichotomou

Question 38

Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n)____.

A)group questionnaire
B)phone interview
C)mail questionnaire
D)e-mail questionnaire

Question 39

A qualitative measurement method where input on one or more topics is collected from multiple participants gathered together,and where the discussion is structured and guided by a facilitator,is called a(n)____.

A)group questionnaire
B)focus group
C)dual-media survey
D)congregate survey

Question 40

Angela is conducting a survey about popular fast foods.She is using several different 11-point rating scales for issues such as how good foods taste,how attractive they look,how good they smell,how healthy they are,and whether they are worth their price.Her best choice for methodology is a ____.

A)group questionnaire
B)phone interview
C)focus group
D)personal interview

Question 41

Kelly is conducting an interview that includes some difficult and potentially upsetting questions.In the course of an interview,when the respondent pauses for a prolonged period,Kelly asks "Would you like to tell me more about that." This is an example of ____.

A)overt encouragement
B)elaboration
C)clarification
D)repetition

Question 42

A(n)_______________ questionnaire typically provides the highest response rate of all of the questionnaire types.

Question 43

Figure TB 7-2

What type of response scale is used in the question accompanying figure,asking about winter sports?

A)nominal
B)ordinal
C)interval
D)ratio

Question 44

The jack-of-all-trades in survey research is the ____.

A)principal investigator
B)data entry staff
C)interviewer
D)questionnaire writer

Question 45

A "yes-no" question has a(n)_______________ response format.

Question 46

Figure TB 7-4

What type of question is illustrated in the accompanying figure?

A)qualifier
B)contingency
C)cumulative
D)open-ended

Question 47

If the survey instrument is quite long,a(n)_______________ interview is typically the best choice of all of the interview types.

Question 48

If a quick turn-around is needed,a(n)_______________ interview is typically the best choice of all of the interview types.

Question 49

When an interview includes questions about sensitive topics,the questions should be placed ____.

A)at the start of the an interview,to get them over with
B)after initial questions that have built rapport
C)throughout the interview,so that people get a break from them
D)at the end of the interview

Question 50

Which item is double-barreled?

A)Do you prefer the Democratic or Republican candidate?
B)How do you feel about the earlier start times and longer hours at the high school?
C)Are you male or female?
D)Please explain your preference.

Question 51

Figure TB 7-3

What type of response scale is used in the question accompanying figure asking about college majors?

A)nominal
B)ordinal
C)interval
D)ratio

Question 52

One of the major factors in determining what type of survey methodology will be used is typically _______________.

Question 53

If personal contact is important,a(n)_______________ questionnaire is typically the best choice of all of the questionnaire types.

Question 54

A(n)_______________ interview typically provides the lowest response rate of all of the interview types.

Question 55

Figure TB 7-1

What type of response scale is illustrated in the accompanying question,asking about participation in the honors program?

A)absolute
B)bivariate
C)either-or
D)dichotomous

Question 56

If the respondent may need time to formulate a response,for example,to gather medical records,a(n)  _______________ interview is typically the best choice of all of the interview types.

Question 57

When using filter or contingency questions,it is helpful to make ____.

A)a flowchart
B)a separate set of questionnaires
C)extra copies of the questions
D)space for interviewer notes

Question 58

A question that asks respondents to rate how much they agree or disagree with statements on a scale of 1 to 5 uses a(n)_______________.

Question 59

Which item is likely to be biased?

A)Have you experienced discrimination?
B)Have you ever been convicted of a felony?
C)Why does the media refuse to report the truth?
D)What is your age?

Question 60

If privacy is a concern,a(n)_______________ interview is typically the best choice of all of the interview types.

Question 61

Explain what structured format are and provide three examples.

Question 62

Identify and discuss the major issues related to bias in conducting surveys.

Question 63

What are the advantages and drawbacks of electronic surveys?​

Question 64

The _______________ question problem refers to using a single question that asks about two or more ideas but allows only one response.

Question 65

A question that asks respondents to select from a numbered list of alternatives in which the number is simply a placeholder for the response uses a(n)_______________ response format.

Question 66

Identify and discuss the key population issues in conducting surveys.

Question 67

If a questionnaire uses a filter question and there is only one jump involved (two levels),_______________ should be used to make the jump.

Question 68

Describe and discuss focus groups,identifying the advantages and drawbacks.

Question 69

A question that asks respondents to rank items according to a criterion like most to least interesting or most to least likely uses a(n)_______________ response format.

Question 70

A question that is used to filter out respondents who should or should not be asked a question is called a filter or _______________ question.