Deck 17: Visual Communication Design

Question 1

The essence of visual communication design is the use of ________ to communicate information and ideas.

A) Internet
B) prints
C) symbols
D) words
E) pictures

Answer 1

C

Question 2

Egyptian picture symbols are called ________.

A) hieroglyphs
B) cuneiform
C) script
D) calligraphy
E) letterforms

Answer 2

A

Question 3

Wherever literacy takes hold,________ usually develops as a form of art that expresses layers of meaning and feelings by means of the shape of the written letterforms.

A) cuneiform
B) hieroglyphics
C) calligraphy
D) typeface
E) media

Answer 3

C

Question 4

The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.

A) serifs
B) codex
C) italics
D) accents
E) carriages

Question 5

The first people (c.3400 BCE)to employ picture symbols in a consistent language system were the ________.

A) Indians
B) Mesoamericans
C) Romans
D) Greeks
E) Mesopotamians

Question 6

In 1525,this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms.

A) Nolde
B) Dürer
C) Rembrandt
D) Beckmann
E) Gutenberg

Question 7

The art of typography came into existence with the introduction of this invention.

A) cotton gin
B) the automobile
C) moving pictures
D) movable type
E) the wheel

Question 8

The visual form of printed letters,words,and text is called ________.

A) media
B) calligraphy
C) typography
D) layout
E) hieroglyphics

Question 9

The German designer Herbert Bayer created a sans-serif typeface called ________ that could not be immediately associated with any one culture.

A) Universal
B) Helvetica
C) Garamond
D) Arial
E) Baskerville

Question 10

Find two examples each of serif and sans-serif fonts.Where would each of these fonts be most appropriate? Why do we need so many different kinds of font? How does changing the font affect what is being communicated?

Question 11

This is most often a carefully designed piece of type that is unique and easily identified.

A) logo
B) codex
C) font
D) serif
E) carriage

Question 12

Albrecht Dürer's standard of letterforms was based on the alphabetic characters of this culture.

A) China
B) Germany
C) France
D) Greece
E) Rome

Question 13

These handwritten,illustrated books were created during the Middle Ages.

A) papyrus scrolls
B) Gutenberg's Bibles
C) illuminated manuscripts
D) Books of the Dead
E) I Ching

Question 14

How has the inclusion of headings,page numbers,illustrations,and boldface and italic type changed the way that we communicate compared to that of handwritten manuscripts? Describe how each of these innovations may have changed the way the written word is perceived.

Question 15

Who was the German inventor of the printing press and movable type?

A) Johannes Gutenberg
B) Albrecht Dürer
C) Hieronymus Bosch
D) Charlemagne
E) John Baskerville

Question 16

Wang Xizhi was one of the great calligraphers of the Jin Dynasty from this ancient culture.

A) China
B) Japan
C) India
D) Persia
E) Siam

Question 17

This is a group of letterforms designed to have a uniform appearance.

A) codex
B) layout
C) font
D) carriage
E) serif

Question 18

The ________ was a German school of art and design that operated in the early twentieth century.The students at the school were immersed in the idea that "form follows function."

A) Bauhaus
B) Royal Academy
C) Kunstakademie Düsseldorf
D) Hudson River School
E) Academy of Fine Arts, Munich

Question 19

If you were to design a party invitation,you might put important information,such as the date,time,and place in ________.

A) bold type
B) a larger font
C) a different color
D) a different font
E) any of the other answers

Question 20

Mies Van der Rohe,who was Head of the Bauhaus,is often remembered for saying:

A) "less is more"
B) "form follows function"
C) "machine for living"
D) "the future is now"
E) "straight and narrow"

Question 21

This is the art of organizing type,logos,and illustrations in traditional print media:

A) typography
B) layout design
C) marginalia
D) vectoring
E) rasterizing

Question 22

The primary colors used to create color in an electronic display are ________.

A) red, green, blue
B) cyan, magenta, yellow
C) red, yellow, blue
D) orange, yellow, purple
E) ultraviolet, infrared, spectral yellow

Question 23

Video-gaming tournaments create competitive sporting events for large groups of spectators to experience at the same time.The use of video monitors and digital projection devices make it possible to view competitions between players in such games as ________.

A) Starcraft
B) dressage
C) backgammon
D) competitive rowing
E) cornhole

Question 24

The Portuguese-born illustrator Jorge Colombo uses this personal device to draw his illustrations,including covers for The New Yorker magazine .

A) stylus
B) photocopy machine
C) mimeograph machine
D) iPhone
E) personal computer

Question 25

The Ford Motor Company created a logo from this handwriting style,which was practiced in nineteenth-century America.

A) Blackletter script
B) Edwardian script
C) Spencerian script
D) D'Nealian script
E) Zaner-Bloser script

Question 26

The nineteenth-century artists Edward Burne-Jones and William Morris created a handcrafted version of this writer's works as a rejection of rampant industrialization.

A) Chaucer
B) Plato
C) Shakespeare
D) Brothers Grimm
E) Homer

Question 27

James Montgomery Flagg created an illustration of this character,who the artist used for recruitment posters during World Wars I and II.

A) Doonesbury
B) Garfield
C) Beetle Bailey
D) Uncle Sam
E) Rosie the Riveter

Question 28

This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media.

A) vector
B) raster
C) carriage
D) hologram
E) pointillist

Question 29

The primary colors that make up the basis for commercial printing are ________.

A) cyan, magenta, yellow
B) red, green, blue
C) red, yellow, blue
D) orange, green, purple
E) ultraviolet, infrared, spectral yellow

Question 30

Designers created advertising materials for Tyco by manipulating fonts into the image of a young woman to support the tagline "A Vital Part of Your World." Do you think the result is visually effective? What does it make you feel about what Tyco is selling? Do you think there are any ethical issues involved with using visual communication design in this way?

Question 31

When you think about famous logos,which three are the first to spring to mind? Do these three logos all share similar characteristics? Are they an image,a text,or a mixture of both? What is it about these particular logos that make them stand out to you?

Question 32

White space is always a bad thing in layout design.

Question 33

This pictorial logo,used to identify Chevrolet products,has come to replace words when identifying the company.

A) ram's head
B) apple
C) bowtie
D) lightning bolt
E) jaguar

Question 34

If you were to design an instruction manual for building a car,good illustration as well as text would be vital.

Question 35

Images that are created to inform as well as to embellish a written or printed text are called:

A) cuneiform
B) hieroglyphics
C) illustrations
D) charms
E) dingbats

Question 36

Commercial printing uses an area of patterned dots called a ________.The dots vary in size depending on the level of color needed.

A) screen
B) offset
C) span
D) duotone
E) matrix

Question 37

This medium has made it possible for designers to make their page design "come alive" by allowing interactivity through hyperlinks.

A) cell phones
B) television
C) radio
D) World Wide Web
E) fax machines

Question 38

This is the name that refers to the empty space around type or other features in a layout.

A) white space
B) measure
C) carriage
D) flat
E) mean line

Question 39

This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge.

A) Toulouse-Lautrec
B) van Gogh
C) Degas
D) Cézanne
E) Matisse

Question 40

These simple,symbolic graphics are often used for products that people of many different cultures use,so that there is no need for language translation:

A) icons
B) citations
C) hieroglyphics
D) trademarks
E) patents

Question 41

Interactive web designs engage a viewer using changing visual,sound,and interactive features.A great example of this was the website created for an exhibition at the __________ of the work of the Belgian artist René Magritte.

A) Museum of Modern Art
B) Metropolitan Museum of Art
C) Whitney Museum
D) Corcoran Gallery
E) Getty Museum

Question 42

This American web designer created a website at the Carolina Photojournalism Workshop that cleverly integrates image and text.

A) Moser-Katz
B) Stella
C) Winfrey
D) Flintstone
E) Rubble

Question 43

This type of design can incorporate text,image,recorded sound,and moving images.

A) layout design
B) web design
C) calligraphy
D) typography
E) none of the other answers

Question 44

Visual communication design supports better communication.Find information related to the butterfly ballot used in Florida during the 2000 Presidential election.Did bad design affect the outcome of a major political event in American history during this election,or would the outcome have been the same regardless of the quality of the visual communication design? Give your reasons why,or why not.