Deck 11: Media and Media Literacy

Question 1

Social media alter conceptions of

A)time.
B)content.
C)space.
D)self.
E)mass media.

Answer 1

C

Question 2

Which of the following theories can be used to understand the social media?

A)Cultivation Theory
B)Uses and Gratifications Theory
C)Agenda Setting
D)Critical Theory
E)Attribution Theory

Answer 2

B

Question 3

Small electronic packets of information about users that the advertisers store in users' personal browsers are known as

A)data.
B)cookies.
C)spyware.
D)malware.
E)media. 

Answer 3

B

Question 4

The extent to which media representations are congruent with personal experience is known as what by cultivation theorists?

A)coherence
B)fidelity
C)mainstreaming
D)resonance
E)indemnification

Question 5

What term refers to the gap between people who have access to media and those who have little to no access?

A)puffery
B)gatekeeping
C)cultivation
D)media literacy
E)digital divide

Question 6

Which theory does gatekeeping refer to?

A)Uses and Gratifications Theory
B)Cultivation Theory
C)Agenda Setting Theory
D)Critical Theory
E)All of these answers are correct.

Question 7

Which theory states that television promotes a worldview that is inaccurate but viewers nonetheless assume it reflects real life?

A)Uses and Gratifications Theory
B)Agenda Setting Theory
C)Cultivation Theory
D)Critical Theory
E)Inoculation Theory

Question 8

Which theory assumes that people are active agents who make deliberate choices among media?

A)Uses and gratifications theory
B)Agenda setting theory
C)Cultivation theory
D)Critical theory
E)None of these answers are correct.

Question 9

How do mass and social media differ?

A)Social media allows for digitalization,unlike mass media.
B)Mass media cultivate convergence,but social media do not.
C)Social media have nearly instant speed while mass media do not.
D)Mass media are easier to manipulate than social media.
E)All of these choices.

Question 10

A person or group that decides which messages pass through the media and which do not are called

A)editors.
B)content trappers.
C)gatekeepers.
D)flow consultants.
E)media managers.

Question 11

Lana says she enjoys using Facebook because it helps her connect to her friends from high school who are at other colleges,her cousins who live in New Mexico,and new people she meets on campus.Lana's reason for using Facebook is that it ____.

A)allows for diffusion.
B)cultivates convergence.
C)is easily manipulated.
D)offers instant speed.
E)all of these choices.

Question 12

Gays,lesbians,and trans people are making an increased presence in commercial programming.

Question 13

The mass media divert attention away from many topics.

Question 14

The process by which mass communication stabilizes social perspectives is known as

A)inoculation.
B)mainstreaming.
C)resonance.
D)indemnification.
E)stabilization.

Question 15

Messages transmitted by a source through a mass medium to a large group of people who may not be in direct contact with the source of the messages refers to

A)mass communication.
B)mass media.
C)transactional communication.
D)linear communication.
E)None of these answers are correct.

Question 16

Social media include all of the following EXCEPT 

A)iPads
B)smartphones
C)e-mail
D)MP3s
E)All of the above are examples of social media.

Question 17

Which theory assumes the media spotlight some issues,events,and people while downplaying others?  

A)uses and gratifications theory
B)cultivation theory
C)agenda-setting theory
D)digital divide
E)None of these answers are correct.

Question 18

The three implications of digitization are

A)convergence,nearly instant speed,and ease of manipulation.
B)convergence,mainstreaming,and resonance. 
C)mainstreaming,convergence,and ease of manipulation.
D)resonance,gatekeeping,and nearly instant speed.
E)creation of digital divide,nearly instant speed,and ease of manipulation. 

Question 19

The theory that claims the mass media have the power to represent the ideology of privileged groups as natural and good is

A)Uses and Gratifications Theory.
B)Agenda Setting Theory.
C)Cultivation Theory.
D)Critical Theory.
E)Attribution Theory.

Question 20

There is generally no racial bias in coverage of crime stories.

Question 21

Both media and people saturate us.

Question 22

People should speak out against communication they think is inaccurate.

Question 23

____________________ is the process by which mass communication stabilizes and homogenizes social perspectives.

Question 24

Cultivation theory looks at the cumulative effect of television rather than the effects of individual messages.

Question 25

Violence in the media make the world seem more dangerous than it actually is.

Question 26

Having access means having the capacity to own and use televisions,tablets,computers,smartphones,and so on.

Question 27

Media portrayals cultivate unrealistic views of relationships.

Question 28

The media use standard patterns repeatedly.

Question 29

Contrary to public opinion,the normal is actually more newsworthy than the abnormal.

Question 30

The ability to understand the influence of mass media is known as ____________________.

Question 31

To become more media literate,individuals must first examine and be honest about how media influence us.

Question 32

A(n)____________________ is the person or group of people who decides what information gets through the media to the public.

Question 33

Violence is news.

Question 34

____________________ refers to the extent to which media representations are congruent with personal experience.

Question 35

____________________ is a cumulative process by which television fosters beliefs about social reality.

Question 36

____________________ are means of communication used for connecting people and interacting actively.

Question 37

Resonance is the extent to which media's representations are congruent with personal experience.

Question 38

____________________ are electronic or mechanical channels used to transmit messages to broad audiences.

Question 39

Advertisers and political groups function as gatekeepers for the media.

Question 40

Privacy is not a key issue for those interested in the regulation of social media.

Question 41

The ____________________ theory refers to the selection of and calling the public to the attention of ideas.

Question 42

The ____________________ refers to the gap between people and communities with access to the media,especially the social media and those communities that don't.

Question 43

A(n)_______________ is a person or group who decides which messages pass through the gates of media to reach consumers.

Question 44

Social media encourage ____________________,which is doing multiple thinks at the same time or in very rapid sequence.

Question 45

Explain cultivation theory and use examples to illustrate how cultivation occurs.

Question 46

What is media literacy,and how can you develop it?

Question 47

____________________ is the step of media literacy in which media consumers seek to understand how media works.

Question 48

Explain two differences between mass media and social media and give examples of how you use these media.