Deck 1: Mass Media Literacy

Question 1

The Ball State researchers found that people spend what proportion of their time with media multi-tasking?

A) One-fifth
B) One-quarter
C) One-half
D) One-third
E) One-sixth

Answer 1

D

Question 2

The mass media inform through

A) recorded music.
B) news stories and advertisements.
C) demassification.
D) globalization.
E) conglomeration.

Answer 2

B

Question 3

What has been the most sweeping effect of mass media?

A) Media literacy
B) Demassification
C) Specialization
D) Cultural unifier
E) Divergence

Answer 3

D

Question 4

Most media content today is aimed at narrow segments.This is called

A) unification.
B) convergence.
C) conglomeration.
D) demassification.
E) minor communication.

Question 5

Scholars at Ball State University in Indiana found that people are intentionally involved in a media activity during which percentage of their waking hours?

A) 10 percent
B) 20 percent
C) 30 percent
D) 40 percent
E) 50 percent

Question 6

We depend on media,and media industries depend on having an audience.This is called

A) entertainment.
B) personal dependence.
C) persuasion.
D) marketplace of ideas.
E) symbiosis.

Question 7

Who believed media had bias for either time or space?

A) Weaver
B) McLuhan
C) Barthes
D) Innis
E) Shannon

Question 8

Possessing the knowledge to be competent in assessing messages carried by mass media is called

A) the marketplace of ideas.
B) media literacy.
C) symbiosis.
D) media know-how.
E) information function.

Question 9

Two people talking face to face is called

A) convergence.
B) interpersonal communication.
C) group communication.
D) demassification.
E) conglomeration.

Question 10

Which of the following is highest in time bias?

A) Newspapers
B) Clay tablets
C) Radio broadcasts
D) Movies
E) Books

Question 11

Which is a characteristic of mass audience?

A) Heterogeneous
B) Homogenous
C) Similarity
D) Sameness
E) Convergence

Question 12

Who coined the phrase "the medium is the message"?

A) Weaver
B) Innis
C) Barthes
D) McLuhan
E) Shannon

Question 13

The conventional wisdom that media violence begets real-life violence is an example of

A) factual foundation.
B) information.
C) media myth.
D) media theory.
E) tradition.

Question 14

The most listened-for item in morning newscasts is the weather forecast.This is an example of media as

A) an entertainment source.
B) a public relations source.
C) personal dependence.
D) a persuasive source.
E) an information source.

Question 15

What is the foundation of media literacy?

A) Factual foundation
B) Identity foundation
C) Entertainment foundation
D) Media foundation
E) Effects foundation

Question 16

Which agency governs broadcast media in Canada?

A) CBC
B) Rogers
C) CRTC
D) Videotron
E) Shaw Communications

Question 17

Which of the following does McLuhan call "cool" media?

A) Television
B) Books
C) Movies
D) Magazines
E) Newspapers

Question 18

Most of our media exposure is

A) visible.
B) deliberate.
C) invisible.
D) planned.
E) direct.

Question 19

Marshall McLuhan and Harold Innis make up which school of communication?

A) Connotative
B) Canadian
C) Semiotic
D) Process
E) Denotative

Question 20

A hot medium is one that

A) serves as background noise.
B) does not require much involvement by the audience member.
C) is sent to the audience by way of equipment that heats up.
D) requires a high degree of thinking.
E) can be used passively.

Question 21

The mass media help unify people,such as by watching Team Canada at the Olympics.

Question 22

Media where the audience is passive are called cool media.

Question 23

What is an important issue with regards to advertising-funded media?

A) Control over content
B) Quality
C) Demassification
D) Consensus
E) Unification

Question 24

A chuckle and a letter to the editor are both examples of

A) amplification.
B) filtering.
C) noise.
D) feedback.
E) gatekeeping.

Question 25

How is mass communication different from other types of communication?

A) The message is transmitted.
B) The message is encoded.
C) The message is internalized.
D) Someone must conceive a message.
E) Feedback is not immediate.

Question 26

Bell Canada Enterprises (BCE)has major holdings that include CTV,Bell Internet,and the CHUM Radio Network.This is an example of

A) specialization.
B) gatekeeping.
C) demassification.
D) media multi-tasking.
E) convergence.

Question 27

According to Innis,cultures that used media that were biased for space were

A) unchanging.
B) stable.
C) decentralized.
D) centralized.
E) hierarchical.

Question 28

In a capitalistic environment,what is the primary driver of the behaviour of media companies?

A) Politics
B) Economics
C) Entertainment
D) Social conscience
E) Government

Question 29

Which term describes the concept that a robust exchange of ideas,with none barred,yields better consensus?

A) Marketplace of ideas
B) Idealization
C) Demassification
D) Unification
E) Interpersonal communication

Question 30

According to Friends of Canadian Broadcasting,the Canadian media industry's main function should be

A) economic growth.
B) information.
C) cultural transmission.
D) political support.
E) media literacy.

Question 31

Who argued that concentrated media ownership and convergence affect the diversity of messages offered by the mass media?

A) McLuhan
B) Innis
C) Bagdikian
D) Morrison
E) Black

Question 32

Which term describes income derived from the audience?

A) Distribution revenue
B) Subsidy revenue
C) Circulation revenue
D) Regulation revenue
E) Advertising revenue

Question 33

Movies may be hot or cool,depending on where they are watched.

Question 34

What percent of Canadians rate CBC programming as good or better than good?

A) 91 percent
B) 28 percent
C) 65 percent
D) 82 percent
E) 76 percent

Question 35

Marshall McLuhan focused on the content of mass media messages.

Question 36

What triggered media demassification?

A) Sports fans
B) CRTC
C) Technology
D) The marketplace
E) Moral consensus

Question 37

When many Canadians watch the Stanley Cup finals on television,this is an example of which media effect?

A) Massification
B) Demassification
C) Unification
D) Information
E) Advertising

Question 38

Hot media require more thinking than cool media.

Question 39

Which term is used to describe the early 21st-century model of media cross-ownership?

A) Convergence
B) Conglomeration
C) Demassification
D) Massification
E) Media multi-tasking

Question 40

Which term is used to describe the combining of companies into larger companies?

A) Conglomeration
B) Convergence
C) Demassification
D) Massification
E) Externalization

Question 41

Mass media are not very important in modern life.

Question 42

The only function of advertising is persuasion.

Question 43

Media literacy requires distinguishing between messages and the messenger.

Question 44

Interpersonal communication takes place between two people.

Question 45

Space-biased societies are hierarchical and decentralized.

Question 46

All media exposure involves mass communication.

Question 47

There is no difference in how different media transmit messages.

Question 48

Convergence is not an issue affecting Canadian media.

Question 49

People need the media,but the media do not need people.

Question 50

A study by scholars at Ball State University found that people spend about five hours a day intentionally involved in media activities.

Question 51

Media literacy focuses on the content of the message rather than on the motivation.

Question 52

Harold Innis claimed that social organization was influenced by the media used.

Question 53

Most of our media exposure is visible and deliberate.

Question 54

Ben Bagdikian says that conglomeration affects diversity in the media.

Question 55

Paper has a bias for space.

Question 56

In general,books are a hotter medium than television.

Question 57

Media literacy requires an understanding of how the media affects people.

Question 58

Ben Bagdikian is an opponent of convergence.

Question 59

Marshall McLuhan said "All news is fake."

Question 60

Harold Innis is famous for saying "the medium is the message."

Question 61

Historically,print media are not very good at unification.

Question 62

In a capitalistic environment,politics is the primary driver of the behaviour of media companies.

Question 63

The media often create controversy.

Question 64

Mass media and mass communication mean the same thing.

Question 65

Group communication is the most intimate form of communication.

Question 66

The Ball State researchers found that roughly _________________of the time people spend with mass media involves media multi-tasking.

Question 67

A message intended to persuade people to buy a product is called??_________________.

Question 68

Ian Morrison believes that the main function of media in Canada should be to transmit information.

Question 69

The Canadian Radio-television Telecommunications Commission regulates broadcasting in Canada.

Question 70

__________________is the Canadian who speculated about hot and cool media.

Question 71

_________________owns TVA,the largest television network in Quebec.

Question 72

CRTC stands for Canadian Radio-television and _________________Commission.

Question 73

Hundreds of serious studies have proven that media violence begets real violence.

Question 74

Mass audiences are generally similar and homogeneous.

Question 75

The most recent example of a medium that can unite people is the ?_________________.

Question 76

The fragmentation of the mass audience into narrower segments is called _________________.

Question 77

Income derived from the audience is called _________________.

Question 78

The mass audience is eclectic and _________________.

Question 79

Converged companies typically own only broadcast holdings.

Question 80

The concept of a robust exchange of ideas with none barred is called the _________________.