Deck 15: Developing Products and Services

Question 1

The concept development phase addresses the feasibility of a product or service.

Answer 1

False

Question 2

What are robust design,testability,and serviceability and how are they related?

Answer 2

Robust design calls for the design of the product to be insensitive (or less sensitive than predecessors)to variations in manufacturing and misuse.This increases the probability that the product will be functional.Testability refers to the ease with which critical components or functions can be tested during production.Serviceability refers to the ease with which parts can be replaced,serviced,or evaluated.The three concepts represent the entire continuum of quality costs,with the first two classified as internal costs; robust design being prevention-related costs and testability costs falling in the appraisal category.Serviceability costs are primarily external.

Question 3

Product design refers to the characteristics or features of a product or service that determine its ability to meet the needs of the user.

Answer 3

True

Question 4

In the planning phase,the operations and supply chain function develops initial cost estimates and identifies key supply chain partners.

Question 5

A revision to a drawing or design released by designers to correct a part is called a(n):

A) engineering change.
B) part mod.
C) tweak.
D) lock-in.

Question 6

What are the four reasons that a company might develop new products and services?

Question 7

If a company is capable of delivering the service time and again at a consistent level of quality it is said to have a high level of scalability.

Question 8

Customers are often brought in to lend their thoughts during the:

A) concept development phase.
B) planning phase.
C) design and development phase.
D) commercial preparation phase.

Question 9

A box of cake mix can be the basis for a tasty cake even if the novice baker adds olive oil instead of vegetable oil and forgets to set a timer.The cake recipe has probably been developed using:

A) value analysis.
B) the development funnel.
C) robust design.
D) Design for the Environment.

Question 10

The ease with which parts can be replaced or evaluated is:

A) repeatability.
B) serviceability.
C) testability.
D) functionality.

Question 11

The unexpected expenses associated with overhead and engineering change notices are ________.

Question 12

Robust design is the design of products to be less sensitive to manufacturing variation and misuse.

Question 13

The ease with which parts can be replaced,checked or evaluated is testability.

Question 14

________ refers to the ease with which critical components or functions can be tested during production.

Question 15

In the launch phase of product development it is typically the marketing department's responsibility to fill the downstream supply chain.

Question 16

Which of the following functions is NOT typically involved in a cross-functional product development effort?

A) marketing
B) operations
C) finance
D) All of these functions are involved.

Question 17

The development funnel demonstrates that while initial conceptual development takes a long time,product design can progress quickly through the final phases of development.

Question 18

All product development efforts directly benefit the consumer.

Question 19

Products developed using a concurrent engineering process can be developed more quickly than those using a sequential development process.

Question 20

An airline specifies a wider monitor for installation on their overseas flights.The airframe manufacturer will accommodate this order by issuing an engineering change.

Question 21

In ________,the supplier works with the customer to jointly design the product.

Question 22

In most firms,the group that addresses the cost and performance information companies need to make good business decisions is:

A) scientists and engineers.
B) marketing.
C) consumers.
D) accounting

Question 23

The process of preapproving suppliers for specific commodities or parts is known as:

A) screening.
B) presourcing.
C) presaging.
D) certifying.

Question 24

An example of black box design would be a producer of automotive brakes working at the design table with an automobile manufacturer through all phases of product development.

Question 25

The development of specifications for the manufacturing equipment needed to make the product is the responsibility of:

A) engineering.
B) marketing.
C) accounting.
D) purchasing.

Question 26

In high tech firms,the group most likely to be responsible for the success of a product development process is:

A) scientists and engineers.
B) marketing.
C) consumers.
D) accounting/finance.

Question 27

What are the phases of the product development process and what takes place in each?

Question 28

Which of the following occurs during a sequential development process?

A) Activities in different development stages overlap with one another.
B) Constant communication is required between participants at various stages in the development effort.
C) Prototypes can begin before product characteristics are finalized.
D) The development funnel process takes place.

Question 29

The feasibility of a product or service is evaluated during the:

A) planning phase.
B) evaluation phase.
C) launch phase.
D) concept development phase.

Question 30

The ________ is the process whereby many ideas are considered at the concept development phase but few ideas make it to the commercial development and launch phases.

Question 31

Presourcing is the process of preapproving suppliers for specific commodities or parts.

Question 32

In most firms,the group that tracks forecasts of prices and long term supplies of key materials is:

A) suppliers.
B) marketing.
C) purchasing.
D) accounting/finance.

Question 33

The company begins to address the feasibility of a product or service in the ________ phase of the development process.

Question 34

In most firms,the group that addresses the questions of who buys the company's product and what they are likely to pay is:

A) scientists and engineers.
B) marketing.
C) consumers.
D) accounting/finance.

Question 35

Your supplier works closely with you to jointly design a product in:

A) gray box design.
B) black box design.
C) white box design.
D) red box design.

Question 36

________ allows activities in different development stages to overlap with one another.

Question 37

What is the operations and supply chain function responsible for in each of the product development phases?

Question 38

ABC Corporation knew that XYZ Industries could provide the casings needed for their new line of typewriters as they had for the previous generations of typewriters.Therefore,they designated XYZ as the supplier for that key element,a practice known as ________.

Question 39

Black box design works best when:

A) the manufacturer is the expert.
B) the supplier is the expert.
C) the design is innovative.
D) the product is simply being redesigned, not newly developed.

Question 40

The operations and supply chain functions develop detailed process maps of the operations and supply chain flows and test new processes in the:

A) concept development phase.
B) planning phase.
C) design and development phase.
D) commercial preparation phase.

Question 41

What are the implications of an empty column (i.e.,one with no check marks or x's)in the main body of the matrix of the house of quality?

A) Nothing, it's just a sparse row.
B) There is no synergy among the product characteristics.
C) Product characteristics are potentially superfluous.
D) Customer requirements are potentially not being met by the product.

Question 42

The left side of the quality function deployment house of quality contains:

A) product characteristics.
B) relationships between product characteristics.
C) customer requirements.
D) product specifications.

Question 43

Parts standardization typically does NOT:

A) reduce the time to develop a new product.
B) reduce the cost of final products.
C) reduce the profit of a new product.
D) reduce the cost of developing new products.

Question 44

Quality function deployment can be used to show linkages between customer requirements and product characteristics.

Question 45

The output from the first QFD matrix that feeds into the second QFD matrix is the product characteristics information.

Question 46

Value may be increased by simultaneously increasing cost and decreasing functionality.

Question 47

Which of these matrix combinations is a correct pairing for quality function deployment?

A) customer requirements and process specifications
B) product characteristics and process characteristics
C) product specifications and process characteristics
D) process specifications and product specifications

Question 48

What does the M represent in the acronym DMADV?

A) Metrics
B) Measure
C) Monitor
D) Market

Question 49

A consideration to create products and services that are easy to make is:

A) DFE.
B) CAM.
C) QFD.
D) DFM.

Question 50

What are the implications of an empty row (i.e.,one with no check marks or x's)in the main body of the matrix of the house of quality?

A) Nothing, it's just a sparse row.
B) There is no synergy among the product characteristics.
C) Product characteristics are potentially superfluous.
D) Customer requirements are potentially not being met by the product.

Question 51

What are the implications of an empty row (i.e.,one with no check marks or x's)in the roof portion of the house of quality?

A) Nothing, it's just a sparse row.
B) There is no synergy for that product characteristic with other characteristics.
C) Product characteristics are potentially superfluous.
D) Customer requirements are potentially not being met by the product.

Question 52

A modular architecture improves:

A) design for Six Sigma and design for the environment.
B) design for manufacturability and design for maintainability.
C) design for maintainability and design for the environment.
D) design for Six Sigma and design for manufacturability.

Question 53

CAD systems allow engineers to develop,modify,share,and test designs in a virtual world.

Question 54

What does the A represent in the acronym DMADV?

A) Analyze
B) Assign
C) Advise
D) Agenda

Question 55

Target costing is the act of designing a process to meet a specific cost objective.

Question 56

The oil could be changed at the push of a button without dirtying your hands or peering underneath the new Chrysler Crepitus.This is an important achievement in their Design for Six Sigma program.

Question 57

Companies can reduce the time and cost of developing new products and reduce the cost of final products by using parts standardization.

Question 58

The roof of the house of quality displays conflicts between the voice of the customer and product characteristics and permits designers to rapidly identify trade-offs.

Question 59

The DMADV process for improving product and service designs comes to us from what methodology?

A) Project management
B) Optimization
C) Lean
D) Six Sigma

Question 60

The DMADV process relies on:

A) benchmarking competitors' products.
B) intuitive design championed by contractors external to the company.
C) rigorous data analysis by teams of black belts, green belts and champions.
D) black box design or gray box design.

Question 61

Develop the product characteristics-product specifications matrix (i.e.,the second matrix)for a house of quality for an improved pizza box.Your house of quality should feature four rows and four columns and should identify relationships among the rows and columns.Identify relationships in the roof of your house of quality also.

Question 62

No poultry farmer in his right mind was going to pay more than $1 for a rooster helmet,so the ________ program for Rooster Boosters set that as the goal for their new product.

Question 63

Develop the first matrix (customer requirements - product characteristics)for a house of quality for an improved wallet.Your house of quality should feature four rows and four columns and should identify relationships among the rows and columns.Identify relationships in the roof of your house of quality also.

Question 64

A process that involves examining all elements of a component,assembly,end product,or service to make sure it fulfills its intended function at the lowest total cost is:

A) target costing.
B) design to cost.
C) value analysis.
D) examination costing.

Question 65

Develop the first matrix for a house of quality (Customer requirements - Product characteristics)for an improved pizza box.Your house of quality should feature four rows and four columns and should identify relationships among the rows and columns.Identify relationships in the roof of your house of quality also.

Question 66

The relationship between product functionality and product cost is quantified as ________.

Question 67

The initial generation of DeLorean boasted of its stainless steel skin,gull-wing doors,and 273 sizes of fasteners.The engineers lowered the product's overall inventory level and product complexity by settling on only 12 different sizes of fasteners thanks to their ________ program.

Question 68

What is design for the environment (DFE)? Provide examples of products or services that have been developed with this in mind.

Question 69

How does quality function deployment work and what advantages are accrued when it is used?

Question 70

What is value analysis and how is it typically conducted?

Question 71

What are the advantages for a manufacturer of parts standardization and modular architecture and how are they related?

Question 72

What is the Six Sigma approach to new product and process development? What takes place in each step?

Question 73

________ is a product design in which each functional element maps into its own physical chunk.

Question 74

The roof of the quality function deployment house of quality displays synergies among the ________.

Question 75

Safety and health issues over the product's projected life cycle are addressed by ________.