Deck 4: Ethics and Information Security

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Question
Which one of the following represents the evolution of database models (oldest model first)?

A) Hierarchical, Relational, Network
B) Hierarchical, Network, Relational
C) Relational, Network, Hierarchical
D) Network, Relational, Hierarchical
Use Space or
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Question
Which of the following database structures offers a flexible way of representing objects and their relationships?

A) Hierarchical database
B) Network database
C) Relational database model
D) All of these choices are correct.
Question
Most professionals consider a collection of data to constitute a database must have the following properties:

A) Data Integrity
B) Data Quality
C) Data Shared Access
D) All of these choices are correct.
Question
In the relational database model, what is a person, place, thing, transaction, or event about which information is stored?

A) Entity
B) Entity class
C) Attribute
D) Attribute class
Question
A type of database that stores data in the form of logically related two-dimensional tables is:

A) Relational
B) Hierarchical
C) Network
D) None of these choices are correct.
Question
What is a foreign key?

A) A field (or group of fields) that uniquely identifies a given entity in a table
B) A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
C) Characteristics or properties of an entity class
D) A field (or group of fields) that uniquely identifies a given attribute in a table
Question
What is a primary key?

A) A field (or group of fields) that uniquely identifies a given entity in a table
B) A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
C) Characteristics or properties of an entity class
D) A field (or group of fields) that uniquely identifies a given attribute in a table
Question
In the relational database model, what is a collection of similar entities?

A) Entity
B) Entity class
C) Attribute
D) Attribute class
Question
Which of the following can a database maintain information on?

A) Inventory
B) Transactions
C) Employees
D) All of these choices are correct.
Question
Why do relational databases use primary keys and foreign keys?

A) To create a database
B) To create physical relationships
C) To create logical relationships
D) All of these choices are correct.
Question
The objects that are represented in the database and the relationships among them are well described by:

A) Database
B) Business Intelligence
C) Schema
D) DBMS
Question
Which one of the following is the most prevalent form of database structure used in business?

A) Relational
B) Hierarchical
C) Network
D) None of the choices are correct.
Question
In the relational database model, what are characteristics or properties of an entity class?

A) Entity
B) Entity class
C) Attribute
D) Attribute class
Question
Which one of the following is not a data (or database) model?

A) Hierarchical
B) Network
C) Relational
D) DBMS
Question
Which one of the following provides a company the best competitive advantage in the global market place?

A) Location
B) Transportation
C) Information
D) Quality
Question
The computer program used to manage and query a database is known as a:

A) Database
B) Business Intelligence
C) Schema
D) Database Management System
Question
Which of the following database structures stores information in a tree like structure that allows repeating information using parent/child relationships, in such a way that it cannot have too many relationships?

A) Hierarchical database
B) Network database
C) Relational database
D) All of these choices are correct.
Question
What are characteristics or properties of an entity class called?

A) Attributes
B) Fields
C) Columns
D) All of these choices are correct.
Question
All of the following are advantages of database-stored information, except:

A) Increased flexibility
B) Increased performance
C) Increased information redundancy
D) Increased information integrity
Question
In which one of the following data models, the data are organized into a treelike structure that allows repeating data using parent/child relationships?

A) Hierarchical
B) Network
C) Relational
D) DBMS
Question
All of the following are relational integrity constraints, except

A) System will not allow an entry for an order for a non-existent customer
B) System will not allow returns of fresh produce after 15 days past delivery
C) System will not allow shipping a product to a customer who does not have a valid address
D) Systems will not allow shipping of a non-existent product to a customer
Question
Which of the following is true in regards to the elimination of redundant information?

A) Uses additional hard disk space
B) Makes performing information updates harder
C) Improves information quality
D) All of these choices are correct.
Question
Operational systems are designed to perform:

A) Business analysis
B) Decision support
C) Decision latency
D) Transaction processing
Question
What refers to how well a system can adapt to increased demands?

A) Scalability
B) Performance
C) Redundancy
D) Information integrity
Question
What are the rules that help ensure the quality of information?

A) Information integrity
B) Integrity constraints
C) Relational integrity constraints
D) Business-critical integrity constraints
Question
What directly accesses a database?

A) Accounting system users
B) DBMS
C) Finance system users
D) All of these choices are correct.
Question
What type of integrity constraint does not allow someone to create an order for a non-existent customer?

A) Relational integrity constraint
B) Business-critical integrity constraint
C) Information-critical integrity constraint
D) None of these choices are correct.
Question
What is the physical view of information?

A) Deals with the physical storage of information on a storage device such as a hard disk
B) Deals with the logical storage of information on a storage device such as a hard disk
C) Focuses on how users logically access information to meet their particular business needs
D) Focuses on how users physically access information to meet their particular business needs
Question
What is information redundancy?

A) Duplication of information
B) Storing the same information in multiple places
C) Storing duplicate information in multiple places
D) All of these choices are correct.
Question
Which of the following assigns records to one of a predefined set of classes?

A) Classification
B) Estimation
C) Affinity grouping
D) Clustering
Question
Which of the following is incorrect in reference to a database?

A) Can be relational or network
B) Information is accessed by logical structure
C) Information is accessed by physical structure
D) Users can access different views of information
Question
Which of the following measures how quickly a system performs a certain process or transaction?

A) Scalability
B) Performance
C) Redundancy
D) Information integrity
Question
Data mining approaches decision making with these different activities in mind:

A) Classification
B) Estimation
C) Affinity grouping
D) All of these choices are correct.
Question
Which of the following uses a DBMS to interact with a database?

A) Users of accounting programs
B) Users of human resource programs
C) Users of marketing programs
D) All of these choices are correct.
Question
What is the primary problem with redundant information?

A) It is difficult to determine which values are the most current
B) It is often inconsistent
C) It is difficult to determine which values are the most accurate
D) All of these choices are correct.
Question
Data warehousing is about extending the transformation of ____ into analytical information.

A) transactional data
B) corporate data
C) employee data
D) None of these choices are correct.
Question
What are rules that enforce basic and fundamental information-based constraints?

A) Information integrity
B) Integrity constraint
C) Business-critical integrity constraint
D) Relational integrity constraint
Question
Which of the following is a valid type of integrity constraint?

A) Performance integrity constraint
B) Scalability integrity constraint
C) Physical integrity constraint
D) Business-critical integrity constraint
Question
Which of the following is correct in reference to a database?

A) A database can support only one logical view
B) A database can support many physical views
C) A database can support many logical views
D) A database can support up to 3 logical views
Question
A key idea within data warehousing is to take data from ________ and place them in a common location that uses a common querying tool.

A) single platform/single technology
B) single platform/multiple technologies
C) multiple platforms/single technology
D) multiple platforms/multiple technologies
Question
Market basket analysis is a kind of:

A) Cluster Analysis
B) Association Detection Analysis
C) Statistical Analysis
D) All of these choices are correct.
Question
What is a forward integration?

A) Takes information entered into a given system and sends it to the application generation component
B) Takes information entered into a given system and sends it automatically to all downstream systems and processes
C) Takes information entered into a given system and sends it automatically to all upstream systems and processes
D) Takes information entered into a given system and sends it to the DBMS
Question
When does information cleansing occur in the data warehouse?

A) During the ETL process
B) On the information, once it is in the data warehouse
C) During the ETL process and once it is in the data warehouse
D) During the ETL process and before it is in the data warehouse
Question
_____ is the primary tool used to uncover BI in vast amounts of analytical information stored in data warehouse.

A) Data mining
B) Data warehouse
C) Data cleanser
D) Data guard
Question
What is data mining?

A) The common term for the representation of multidimensional information
B) A particular attribute of information
C) Uses a variety of techniques to find patterns and relationships in large volumes of information and infer rules from them that predict future behaviour and guide decision making
D) Process of analyzing data to extract information not offered by the raw data alone
Question
Which of the following is a data mining approach for decision making?

A) Classification
B) Estimation
C) Affinity grouping
D) All of the above
Question
Which of the following describes ETL?

A) A process that extracts information from internal and external databases
B) A process that transforms information using a common set of enterprise definitions
C) A process that loads information into a data warehouse
D) All of these choices are correct.
Question
What is an integration?

A) Allows separate systems to communicate directly with each other
B) Takes information entered into a given system and sends it to the database
C) Takes information entered into a given system and sends it to other processes
D) Takes information entered into a given system and sends it to the DBMS
Question
Which of the following determines values for an unknown continuous variable behaviour?

A) Classification
B) Estimation
C) Affinity grouping
D) Clustering
Question
What is a backward integration?

A) Takes information entered into a given system and sends it to the application generation component
B) Takes information entered into a given system and sends it automatically to all downstream systems and processes
C) Takes information entered into a given system and sends it automatically to all upstream systems and processes
D) Takes information entered into a given system and sends it to the DBMS
Question
Which of the following occurs during data (or information) cleansing?

A) Clean missing records
B) Clean redundant records
C) Clean inaccurate data
D) All of these choices are correct.
Question
All of the following belong to the process of information cleansing except:

A) making sure that data is consistent
B) making sure that data is accurate
C) making sure that data is complete
D) making sure that data is accessible
Question
Which of the following performs such functions as information correlations, distributions, calculations, and variance analysis, to name just a few?

A) Cluster Analysis
B) Association Detection
C) Statistical Analysis
D) All of these choices are correct.
Question
Which of the following determines which things go together?

A) Classification
B) Estimation
C) Affinity grouping
D) Clustering
Question
A data warehouse is a _________ collection of information-gathered from many different ___________ databases-that supports business analysis activities and decision-making tasks.

A) physical; transactional
B) physical; operational
C) logical; transactional
D) logical; operational
Question
Which of the following segments a heterogeneous population of records into a number of more homogeneous subgroups?

A) Classification
B) Estimation
C) Affinity grouping
D) Clustering
Question
Segment customers based on postal codes is a kind of:

A) Cluster Analysis
B) Association Detection
C) Statistical Analysis
D) All of these choices are correct.
Question
All of the following are reasons why operational systems are not appropriate for business analysis, except:

A) Does not include information from other operational applications
B) Operational systems are integrated
C) Operational information is mainly current
D) Operational information frequently has quality issues
Question
Which of the following statements is true?

A) The more complete an organization wants to get its information, the less it costs
B) The more accurate an organization wants to get its information, the less it costs
C) The less accurate an organization wants to get its information, the more it costs
D) The more complete and accurate an organization wants to get its information, the more it costs
Question
Bill Inmon, known as the "Father of Data Warehousing" described a data warehouse as a collection of data that is:

A) subject-oriented
B) integrated and time-variant
C) non-volatile
D) All of these choices are correct.
Question
A key idea within data warehousing is to take data from multiple platforms/technologies and place them in a common location that uses a common querying tool.
Question
Having a data-driven website enables the site to grow faster than would be possible with a static site.
Question
Which of the following is a form of statistical analysis?

A) Forecasting
B) Market basket analysis
C) Cluster analysis
D) All of these choices are correct.
Question
Which company uses statistical analysis to automatically detect potential issues, provide quick and easy access to reports, and perform multi-dimensional analysis on all warranty information?

A) Burlington Northern and Santa Fe Railroad
B) BostonCoach
C) Verizon Communications
D) Whirlpool
Question
What are forecasts?

A) Predictions made on the basis of time series information
B) Time-stamped information collected at a particular frequency
C) Reveals the degree to which variables are related
D) All of these choices are correct.
Question
Scalability allows separate systems to communicate directly with each other.
Question
The central concept of a database is that of a collection of records.
Question
Data mining can begin at a summary information level and progress through increasing levels of detail.
Question
The primary purpose of a data warehouse is to aggregate transactional data into analytical information throughout an organization into multiple repositories in such a way that employees can make decisions and undertake business analysis activities.
Question
What is a technique used to divide an information set into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible?

A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent
Question
Which of the following represents market basket analysis?

A) Analyzes website information
B) Analyzes checkout scanner information
C) Detects customers' buying behaviour
D) All of these choices are correct.
Question
An address containing Charlottetown, PEI, without a postal code is an example of incomplete information that is accurate.
Question
A data warehouse aggregates transactional data into analytical information throughout an organization into a single repository.
Question
What is time series information?

A) Analyzes checkout scanner information
B) Time-stamped information collected at a particular frequency
C) Reveals the degree to which variables are related
D) All of these choices are correct.
Question
Forecasting is a common form of __________.

A) cluster analysis
B) association detection
C) statistical analysis
D) All of these choices are correct.
Question
The data warehouse is a location for all of a business's information.
Question
What reveals the degree to which variables are related and the nature and frequency of these relationships in the information?

A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent
Question
A competent programmer given the task of maintaining many pages will overlook things and make mistakes.
Question
Data-mining tools apply algorithms to information sets to uncover inherent trends and patterns in the information, which analysts use to develop new business strategies.
Question
A birth date of 31/02/1991 is an example of ______ but _______ information.

A) complete; inaccurate
B) accurate; incomplete
C) incomplete; accurate
D) complete; accurate
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Deck 4: Ethics and Information Security
1
Which one of the following represents the evolution of database models (oldest model first)?

A) Hierarchical, Relational, Network
B) Hierarchical, Network, Relational
C) Relational, Network, Hierarchical
D) Network, Relational, Hierarchical
B
2
Which of the following database structures offers a flexible way of representing objects and their relationships?

A) Hierarchical database
B) Network database
C) Relational database model
D) All of these choices are correct.
B
3
Most professionals consider a collection of data to constitute a database must have the following properties:

A) Data Integrity
B) Data Quality
C) Data Shared Access
D) All of these choices are correct.
D
4
In the relational database model, what is a person, place, thing, transaction, or event about which information is stored?

A) Entity
B) Entity class
C) Attribute
D) Attribute class
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
5
A type of database that stores data in the form of logically related two-dimensional tables is:

A) Relational
B) Hierarchical
C) Network
D) None of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
6
What is a foreign key?

A) A field (or group of fields) that uniquely identifies a given entity in a table
B) A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
C) Characteristics or properties of an entity class
D) A field (or group of fields) that uniquely identifies a given attribute in a table
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
7
What is a primary key?

A) A field (or group of fields) that uniquely identifies a given entity in a table
B) A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
C) Characteristics or properties of an entity class
D) A field (or group of fields) that uniquely identifies a given attribute in a table
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
8
In the relational database model, what is a collection of similar entities?

A) Entity
B) Entity class
C) Attribute
D) Attribute class
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
9
Which of the following can a database maintain information on?

A) Inventory
B) Transactions
C) Employees
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
10
Why do relational databases use primary keys and foreign keys?

A) To create a database
B) To create physical relationships
C) To create logical relationships
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
11
The objects that are represented in the database and the relationships among them are well described by:

A) Database
B) Business Intelligence
C) Schema
D) DBMS
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
12
Which one of the following is the most prevalent form of database structure used in business?

A) Relational
B) Hierarchical
C) Network
D) None of the choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
13
In the relational database model, what are characteristics or properties of an entity class?

A) Entity
B) Entity class
C) Attribute
D) Attribute class
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
14
Which one of the following is not a data (or database) model?

A) Hierarchical
B) Network
C) Relational
D) DBMS
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
15
Which one of the following provides a company the best competitive advantage in the global market place?

A) Location
B) Transportation
C) Information
D) Quality
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
16
The computer program used to manage and query a database is known as a:

A) Database
B) Business Intelligence
C) Schema
D) Database Management System
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
17
Which of the following database structures stores information in a tree like structure that allows repeating information using parent/child relationships, in such a way that it cannot have too many relationships?

A) Hierarchical database
B) Network database
C) Relational database
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
18
What are characteristics or properties of an entity class called?

A) Attributes
B) Fields
C) Columns
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
19
All of the following are advantages of database-stored information, except:

A) Increased flexibility
B) Increased performance
C) Increased information redundancy
D) Increased information integrity
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
20
In which one of the following data models, the data are organized into a treelike structure that allows repeating data using parent/child relationships?

A) Hierarchical
B) Network
C) Relational
D) DBMS
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
21
All of the following are relational integrity constraints, except

A) System will not allow an entry for an order for a non-existent customer
B) System will not allow returns of fresh produce after 15 days past delivery
C) System will not allow shipping a product to a customer who does not have a valid address
D) Systems will not allow shipping of a non-existent product to a customer
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
22
Which of the following is true in regards to the elimination of redundant information?

A) Uses additional hard disk space
B) Makes performing information updates harder
C) Improves information quality
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
23
Operational systems are designed to perform:

A) Business analysis
B) Decision support
C) Decision latency
D) Transaction processing
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
24
What refers to how well a system can adapt to increased demands?

A) Scalability
B) Performance
C) Redundancy
D) Information integrity
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
25
What are the rules that help ensure the quality of information?

A) Information integrity
B) Integrity constraints
C) Relational integrity constraints
D) Business-critical integrity constraints
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
26
What directly accesses a database?

A) Accounting system users
B) DBMS
C) Finance system users
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
27
What type of integrity constraint does not allow someone to create an order for a non-existent customer?

A) Relational integrity constraint
B) Business-critical integrity constraint
C) Information-critical integrity constraint
D) None of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
28
What is the physical view of information?

A) Deals with the physical storage of information on a storage device such as a hard disk
B) Deals with the logical storage of information on a storage device such as a hard disk
C) Focuses on how users logically access information to meet their particular business needs
D) Focuses on how users physically access information to meet their particular business needs
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
29
What is information redundancy?

A) Duplication of information
B) Storing the same information in multiple places
C) Storing duplicate information in multiple places
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
30
Which of the following assigns records to one of a predefined set of classes?

A) Classification
B) Estimation
C) Affinity grouping
D) Clustering
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
31
Which of the following is incorrect in reference to a database?

A) Can be relational or network
B) Information is accessed by logical structure
C) Information is accessed by physical structure
D) Users can access different views of information
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
32
Which of the following measures how quickly a system performs a certain process or transaction?

A) Scalability
B) Performance
C) Redundancy
D) Information integrity
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
33
Data mining approaches decision making with these different activities in mind:

A) Classification
B) Estimation
C) Affinity grouping
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
34
Which of the following uses a DBMS to interact with a database?

A) Users of accounting programs
B) Users of human resource programs
C) Users of marketing programs
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
35
What is the primary problem with redundant information?

A) It is difficult to determine which values are the most current
B) It is often inconsistent
C) It is difficult to determine which values are the most accurate
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
36
Data warehousing is about extending the transformation of ____ into analytical information.

A) transactional data
B) corporate data
C) employee data
D) None of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
37
What are rules that enforce basic and fundamental information-based constraints?

A) Information integrity
B) Integrity constraint
C) Business-critical integrity constraint
D) Relational integrity constraint
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
38
Which of the following is a valid type of integrity constraint?

A) Performance integrity constraint
B) Scalability integrity constraint
C) Physical integrity constraint
D) Business-critical integrity constraint
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
39
Which of the following is correct in reference to a database?

A) A database can support only one logical view
B) A database can support many physical views
C) A database can support many logical views
D) A database can support up to 3 logical views
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
40
A key idea within data warehousing is to take data from ________ and place them in a common location that uses a common querying tool.

A) single platform/single technology
B) single platform/multiple technologies
C) multiple platforms/single technology
D) multiple platforms/multiple technologies
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
41
Market basket analysis is a kind of:

A) Cluster Analysis
B) Association Detection Analysis
C) Statistical Analysis
D) All of these choices are correct.
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
42
What is a forward integration?

A) Takes information entered into a given system and sends it to the application generation component
B) Takes information entered into a given system and sends it automatically to all downstream systems and processes
C) Takes information entered into a given system and sends it automatically to all upstream systems and processes
D) Takes information entered into a given system and sends it to the DBMS
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
43
When does information cleansing occur in the data warehouse?

A) During the ETL process
B) On the information, once it is in the data warehouse
C) During the ETL process and once it is in the data warehouse
D) During the ETL process and before it is in the data warehouse
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
44
_____ is the primary tool used to uncover BI in vast amounts of analytical information stored in data warehouse.

A) Data mining
B) Data warehouse
C) Data cleanser
D) Data guard
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
45
What is data mining?

A) The common term for the representation of multidimensional information
B) A particular attribute of information
C) Uses a variety of techniques to find patterns and relationships in large volumes of information and infer rules from them that predict future behaviour and guide decision making
D) Process of analyzing data to extract information not offered by the raw data alone
Unlock Deck
Unlock for access to all 140 flashcards in this deck.
Unlock Deck
k this deck
46
Which of the following is a data mining approach for decision making?

A) Classification
B) Estimation
C) Affinity grouping
D) All of the above
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47
Which of the following describes ETL?

A) A process that extracts information from internal and external databases
B) A process that transforms information using a common set of enterprise definitions
C) A process that loads information into a data warehouse
D) All of these choices are correct.
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48
What is an integration?

A) Allows separate systems to communicate directly with each other
B) Takes information entered into a given system and sends it to the database
C) Takes information entered into a given system and sends it to other processes
D) Takes information entered into a given system and sends it to the DBMS
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49
Which of the following determines values for an unknown continuous variable behaviour?

A) Classification
B) Estimation
C) Affinity grouping
D) Clustering
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50
What is a backward integration?

A) Takes information entered into a given system and sends it to the application generation component
B) Takes information entered into a given system and sends it automatically to all downstream systems and processes
C) Takes information entered into a given system and sends it automatically to all upstream systems and processes
D) Takes information entered into a given system and sends it to the DBMS
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51
Which of the following occurs during data (or information) cleansing?

A) Clean missing records
B) Clean redundant records
C) Clean inaccurate data
D) All of these choices are correct.
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52
All of the following belong to the process of information cleansing except:

A) making sure that data is consistent
B) making sure that data is accurate
C) making sure that data is complete
D) making sure that data is accessible
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53
Which of the following performs such functions as information correlations, distributions, calculations, and variance analysis, to name just a few?

A) Cluster Analysis
B) Association Detection
C) Statistical Analysis
D) All of these choices are correct.
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54
Which of the following determines which things go together?

A) Classification
B) Estimation
C) Affinity grouping
D) Clustering
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55
A data warehouse is a _________ collection of information-gathered from many different ___________ databases-that supports business analysis activities and decision-making tasks.

A) physical; transactional
B) physical; operational
C) logical; transactional
D) logical; operational
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56
Which of the following segments a heterogeneous population of records into a number of more homogeneous subgroups?

A) Classification
B) Estimation
C) Affinity grouping
D) Clustering
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57
Segment customers based on postal codes is a kind of:

A) Cluster Analysis
B) Association Detection
C) Statistical Analysis
D) All of these choices are correct.
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58
All of the following are reasons why operational systems are not appropriate for business analysis, except:

A) Does not include information from other operational applications
B) Operational systems are integrated
C) Operational information is mainly current
D) Operational information frequently has quality issues
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59
Which of the following statements is true?

A) The more complete an organization wants to get its information, the less it costs
B) The more accurate an organization wants to get its information, the less it costs
C) The less accurate an organization wants to get its information, the more it costs
D) The more complete and accurate an organization wants to get its information, the more it costs
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60
Bill Inmon, known as the "Father of Data Warehousing" described a data warehouse as a collection of data that is:

A) subject-oriented
B) integrated and time-variant
C) non-volatile
D) All of these choices are correct.
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61
A key idea within data warehousing is to take data from multiple platforms/technologies and place them in a common location that uses a common querying tool.
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62
Having a data-driven website enables the site to grow faster than would be possible with a static site.
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63
Which of the following is a form of statistical analysis?

A) Forecasting
B) Market basket analysis
C) Cluster analysis
D) All of these choices are correct.
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64
Which company uses statistical analysis to automatically detect potential issues, provide quick and easy access to reports, and perform multi-dimensional analysis on all warranty information?

A) Burlington Northern and Santa Fe Railroad
B) BostonCoach
C) Verizon Communications
D) Whirlpool
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65
What are forecasts?

A) Predictions made on the basis of time series information
B) Time-stamped information collected at a particular frequency
C) Reveals the degree to which variables are related
D) All of these choices are correct.
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66
Scalability allows separate systems to communicate directly with each other.
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67
The central concept of a database is that of a collection of records.
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68
Data mining can begin at a summary information level and progress through increasing levels of detail.
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69
The primary purpose of a data warehouse is to aggregate transactional data into analytical information throughout an organization into multiple repositories in such a way that employees can make decisions and undertake business analysis activities.
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70
What is a technique used to divide an information set into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible?

A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent
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71
Which of the following represents market basket analysis?

A) Analyzes website information
B) Analyzes checkout scanner information
C) Detects customers' buying behaviour
D) All of these choices are correct.
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72
An address containing Charlottetown, PEI, without a postal code is an example of incomplete information that is accurate.
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73
A data warehouse aggregates transactional data into analytical information throughout an organization into a single repository.
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74
What is time series information?

A) Analyzes checkout scanner information
B) Time-stamped information collected at a particular frequency
C) Reveals the degree to which variables are related
D) All of these choices are correct.
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75
Forecasting is a common form of __________.

A) cluster analysis
B) association detection
C) statistical analysis
D) All of these choices are correct.
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76
The data warehouse is a location for all of a business's information.
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77
What reveals the degree to which variables are related and the nature and frequency of these relationships in the information?

A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent
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78
A competent programmer given the task of maintaining many pages will overlook things and make mistakes.
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79
Data-mining tools apply algorithms to information sets to uncover inherent trends and patterns in the information, which analysts use to develop new business strategies.
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80
A birth date of 31/02/1991 is an example of ______ but _______ information.

A) complete; inaccurate
B) accurate; incomplete
C) incomplete; accurate
D) complete; accurate
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