Deck 3: E-Business Mobile Business

Question 1

An e-business model is a plan that details how a company creates,delivers and generates revenues on the Internet.

Answer 1

True

Question 2

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Answer 2

True

Question 3

Wireless technologies have the ability to centralise critical information and eliminate redundant processes.

Answer 3

True

Question 4

Information reach refers to the number of people a business can communicate with,on a global basis.

Question 5

Instant access to customer profiles,account history and current order status significantly improves the quality of interactions with customers,suppliers and business partners.

Question 6

While wireless technology offers the opportunity to redesign workflow processes,those workflows often become faster but more expensive and more time consuming.

Question 7

A few examples of e-business advantages can include opening new markets,reducing costs and expanding global reach.

Question 8

Any time a wireless network connects to a wired one,the wireless network can serve as a conduit for a hacker to gain entry into an otherwise secure wired network.

Question 9

Enhancing mobility is one of the greatest advantages provided by wireless networks.

Question 10

Wireless networks provide the ability to locate and monitor assets reducing losses from theft and damage,enable the gathering of information from remote or difficult-to-reach locations,enhance safety and make possible a new wave of personalised services.

Question 11

WLANs that use wi-fi have a built-in security mechanism called Well Protected Access (WPA),a wireless security protocol to protect wi-fi networks.

Question 12

The emerging technology behind m-business is a mobile device equipped with a web-ready micro-browser.

Question 13

Wireless networks offer many business advantages but can often slow employee productivity and workflow processes.

Question 14

Radio-frequency identification (RFID) uses electronic tags that permit the tracking of assets from cattle to container shipments.

Question 15

The majority of eBay's customers are using a business-to-business (B2B) e-business model.

Question 16

Wireless applications can collect billing data,monitor operating conditions,gather scientific measurements and relay requests for service from locations that are too dangerous,difficult or costly to access by other means.

Question 17

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed and number of repeat visits to the advertisement.

Question 18

Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

Question 19

Enhancing mobility is one of the greatest advantages provided by wireless networks.It allows activities that were formerly tied to physical locations to be performed almost anywhere.

Question 20

Enhancing mobility is one of the greatest advantages provided by wireless networks.It allows activities that were formerly tied to physical locations to be performed almost anywhere.

Question 21

Susan teaches many individuals and business professionals how and why to use e-business,and the benefits and challenges.Of the five e-business challenges,which of the following is the most crucial challenge to consider before engaging in e-business?

A)Adhering to taxation rules
B)Ensuring consumer protection
C)Identifying limited market segments
D)Managing consumer relationships

Question 22

The best way to measure e-business success is to use effectiveness IT metrics,such as

A)revenue generated by web traffic
B)the length of time a user spends on the website
C)number of new customers acquired by web traffic
D)All of the answers are correct

Question 23

Which of the following is not an advantage offered by wireless communication networks?

A)Wireless networks provide an attractive alternative where physical constraints or convenience make wired solutions costly or impractical
B)WLANs allow staff to relocate equipment at will
C)WLANs enable conference attendees to bring laptops or other Wi-Fi-enabled devices for internet access
D)Higher per-unit costs of wireless solutions are rarely offset by their advantages over physical lines

Question 24

Which of the below statements is accurate when considering the e-business challenge of adhering to taxation rules?

A)All online companies must pay sales tax
B)Online companies do not have to pay any sales tax
C)Some online companies have to charge sales tax
D)Online companies that sell physical products have to pay sales tax and online companies that provide intangible services do not

Question 25

Which of the following represents the primary e-business revenue models?

A)Blogs, wikis, instant messaging, real simple syndication, podcasting, web conferencing and search engine optimisation
B)Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C)B2B, B2C, C2C, C2B
D) Advertising fees, licence fees, subscription fees, transaction fees, value-added services fees

Question 26

Tinyme.com.au offers people the opportunity to visit its website and order baby products in special colours and/or custom names.How would you classify Tinyme'se-business strategy?

A)Information richness
B)Mass customisation
C)Personalisation
D)Interactivity

Question 27

Which of the below is not a valid form of an e-business revenue model?

A)Value-added services fees
B)Subscription fees
C)Advertising fees
D)Service provider

Question 28

What is the difference between B2C and C2B?

A)B2C focuses on companies as customers and C2B focuses on consumers as customers
B)B2C focuses on collaboration and C2B focuses on consumers
C)B2C focuses on business to consumers and C2B focuses on consumers to business
D)B2C focuses on consumers as customers and C2B focuses on companies as customers

Question 29

Which of the following represents the connecting and communicating tools supporting e-business processes and requirements?

A)Blogs, wikis, instant messaging, real simple syndication, podcasting, web conferencing and search engine optimisation
B)Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C)B2B, B2C, C2C, C2B
D)Advertising fees, licence fees, subscription fees, transaction fees, value-added services fees

Question 30

What measures the number of people a firm can communicate with all over the world?

A)Information richness
B)Information age
C)Information reach
D)Information browser

Question 31

One of the main challenges of business mobility is protecting against theft.

Question 32

What is the ability of an organisation to tailor its products or services to the customers' specifications?

A)Personalisation
B)Long tail
C)Mass customisation
D)Information reach

Question 33

What is the difference between a business model and an e-business model?

A)A business model details how a company creates, delivers and generates revenue; whereas an e-business model does all of this, but does so on the Internet.
B)A business model and an e-business model are identical
C)A business model and an e-business model are complete opposites
D)An e-business model details how a company creates, delivers and generates revenue; whereas a business model does all of this, but does so on the Internet. An e-business model is a plan that details how a company creates, delivers and generates revenue on the Internet.

Question 34

For the past 20 years,Perry has been an owner of several real estate franchises.To increase business Perry spends a great deal of money marketing and advertising his businesses online.Perry decides he would like to move beyond just marketing and create an actual e-business that acts like a search engine but only focuses on the real estate industry.The main revenue source for this Perry's e-business will be a charge of $50 a month for each property that is listed on the website.What is the primary revenue model for Perry's new business?

A)Licence fees
B)Advertising fees
C)Subscription fees
D)All the answers are correct

Question 35

What are the four main types of e-business models?

A)Business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer
B)Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
C)Business-to-business, business collaboration, collective business, and consumer-to-consumer
D)e-Business-to-e-business, e-business-to-e-business, e-consumer-to-e-business, and e-consumer-to-e-consumer

Question 36

Using wireless devices for the original data capture eliminates the need to re-enter the data,increases data accuracy,and provides immediate access to results.

Question 37

LBS differ from RFID in that an LBS cannot track and monitor objects such as inventory.

Question 38

What are the challenges facing e-businesses outlined in the text?

A)Identifying limited market segments, managing consumer trust, ensuring consumer protection and improving information content
B)Decreased costs, increased convenience, identifying limited market segments and adhering to taxation rules
C)Protecting customers, leveraging existing systems, increasing liability, providing security and adhering to taxation rules
D)Differs depending on the industry where the business operates

Question 39

Mobility gives a company the power to place the right resources in the right place at the right time.

Question 40

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's e-business strategy?

A)Information richness
B)Mass customisation
C)Personalisation
D)Interactivity

Question 41

Companies use the Internet to streamline their:

A)materials procurement
B)travel bookings
C)employees' leave
D)cash deliveries

Question 42

Which of the statements below is not accurate in reference to mobile and wireless computing?

A)Mobile technology can travel with the user
B)Wireless technology is any type of operation accomplished without the use of a hard-wired connection
C)Wireless technology is any type of operation accomplished with the use of a hard-wired connection
D)Mobile technology allows a user to download software to a laptop or cell phone for portable reading or reference

Question 43

Which of the following can send storm data from buoys far out at sea?

A)Radio-frequency identification devices
B)Global positioning systems
C)Geographic information systems
D)Location-based services devices

Question 44

Enhancing ________ is one of the greatest advantages provided by wireless networks.

Question 45

When evaluating the business value of disintermediation the more ____________ that are cut from the distribution chain,the lower the product price.

A)Technology
B)Customers
C)Data stream
D)Intermediaries

Question 46

Any time a wireless network connects to a wired one,the wireless network can serve as a(n) ___________ point to access an otherwise secure wired network.

Question 47

Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of e-business.Which of the following are examples of intermediaries involved in cybermediation?

A)Webjet
B)Airbnb
C)Stayz
D)All the answers are correct

Question 48

E-business retailers are subject to the same ________ laws as other retailers within the jurisdiction in which they operate.However,these laws can vary.

Question 49

___________ is a method of sending audio and video files over the Internet in such a way that the user can view the file while it is being transferred.

Question 50

All of the following are forms of e-business except _____________.

A)Subscription fee
B)Content provider
C)Infomediaries
D)Online marketplace

Question 51

The emerging technology behind m-business is a mobile device equipped with a web-ready micro-browser.Which of the following services can it not perform?

A)Mobile entertainment
B)Mobile banking
C)Mobile gouging
D)Mobile ticketing

Question 52

Collecting usage data from a water meter while driving past is an appropriate application for:

A)a radio-frequency identification device
B)global positioning systems
C)geographic information systems
D)location-based services

Question 53

What method does Quickflix use to send video files over the Internet in such a way that the user can view the file while it is being transferred?

A)Streaming
B)Streamlining
C)Networking
D)Wireless

Question 54

________ is a standard electronic process for B2B market purchase payments.

A)Financial EDI
B)Financial GPR
C)Financial EFI
D)Financial GIS

Question 55

A financial cybermediary is an internet-based company that facilitates ___________ over the Internet.

Question 56

Niche-market e-business strategies are able to capture the:

A)outlier tail
B)monkey's tail
C)dragon's tail
D)long tail

Question 57

________ is a security protocol that protects Wi-Fi networks.

A)Wireless prevention policy
B)Wi-Fi protected access
C)Wireless security regulations
D)Wi-Fi technology port

Question 58

Information richness refers to:

A)the wealth created by information systems
B)the quality of images taken with the latest mobile phones
C)the depth and breadth of details contained in a piece of information.
D)the lessened likelihood of losses during information transmissions

Question 59

Intermediaries are agents,software or businesses that provide a trading infrastructure to bring buyers and sellers together.Which of the following businesses do not fall into the category of intermediary?

A)Car dealership
B)Travel agent
C)eBay
D)Dentist

Question 60

The ability to locate and monitor assets has which of the following benefits?

A)Reduces theft and damage
B)Enables the gathering of information from remote or difficult-to-reach locations
C)Enhances safety and makes possible a new wave of personalised services
D)All of these answers are correct

Question 61

The ability to ___________ and monitor assets reduces losses from theft and damage,gathers information from remote or difficult-to-reach locations,enhances safety and makes possible a new wave of personalised services.

Question 62

Explain what is fuelling the growth of m-businessand describe the types of offerings permitted by m-business.

Question 63

Identify the benefits of business mobility.

Question 64

What must an organisation master to be successful in e-business and what are the primary business areas taking advantage of e-business?

Question 65

Theft of a mobile device can expose a company to many significant risks such as stolen IDs,_________,encryption keys and even confidential company information.

Question 66

Compare the four categories of e-business models.

Question 67

___________ in cars provide driving directions and enable rescuers to locate the vehicle in case of an accident.

Question 68

Providing immediate data _____________,is an advantage of wireless networks,and includes the ability to have instant access to customer profiles,account history and current order status,which can improve the quality of interactions with customers and business partners.

Question 69

One of the main benefits of business mobility is enhancing ____________,which gives a company the power to place the right resources in the right place at the right time.

Question 70

In ___________,steps are added to the value chain as new players find ways to add value to the business process.