Deck 3: E-Business and Mobile Business

Question 1

Which company is expecting to gain the majority of its returns on existing investments?

A) Dell Computer
B) Johnson & Johnson
C) Procter & Gamble
D) Phillips Petroleum

Answer 1

D

Question 2

Which of the following is not one of the Internet's impacts on information?

A) Easy to compile
B) Improved content
C) Digital divide
D) Increased richness

Answer 2

C

Question 3

Which company is expecting to gain the majority of its returns on new investments?

A) General Motors
B) Sears Roebuck
C) Dell Computer
D) Phillips Petroleum

Answer 3

C
Explanation: According to the disruptive versus sustaining technology figure, Dell Computer is expecting returns on new investments to equal 78%.

Question 4

What does Digital Darwinism imply?

A) Organizations which can adapt to the new demands placed on them for surviving in the information age are doomed to extinction
B) Organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
C) Organizations which can adapt to new information systems are doomed to extinction
D) Organizations which cannot adapt to new information systems are doomed to exile

Question 5

What is information richness?

A) A global public network of computer networks that pass information from one to another using common computer protocols
B) Refers to the depth and breadth of information transferred between customers and businesses
C) Refers to the number of people a business can communicate with, on a global basis
D) Occurs when those with access to technology have great advantages over those without access to technology

Question 6

Which of the following is an example of a disruptive technology?

A) Oracle's database software
B) Sony's transistor-based consumer electronics (transistor radio)
C) Intel's low-end microprocessor
D) All of the above

Question 7

Which two events occurred that forever changed the Web and the amount and quality of available information?

A) Marc Andreesen's first Web site and Tim Berners-Lee's NCSA Mosaic computer program
B) Tim Berners-Lee's first Web site and the invention of the microprocessor
C) Tim Berners-Lee's first Web site and Marc Andreesen's NCSA Mosaic computer program
D) Marc Andreesen's NCSA Mosaic computer program and the invention of the microprocessor

Question 8

Which of the following is an example of a sustaining technology?

A) Porsche's faster car
B) Intel's low-end microprocessor
C) Sony's transistor-based consumer electronics (transistor radio)
D) All of the above

Question 9

Which of the following entities is solely responsible for overseeing the Internet and setting standards?

A) Internet Engineering Task Force (IETF)
B) Internet Architecture Board (IAB)
C) Internet Engineering Steering Group (IESG)
D) All of the above

Question 10

What is information reach?

A) A global public network of computer networks that pass information from one to another using common computer protocols
B) Refers to the depth and breadth of information transferred between customers and businesses
C) Refers to the number of people a business can communicate with, on a global basis
D) Occurs when those with access to technology have great advantages over those without access to technology

Question 11

What are the standards that specify the format of data as well as the rules to be followed during transmission?

A) Protocol
B) Internet
C) World Wide Web
D) Hypertext transport protocol

Question 12

What is a global hypertext system that uses the Internet as its transport mechanism?

A) Protocol
B) Internet
C) World Wide Web
D) Hypertext transport protocol

Question 13

What is the reason why Polaroid went bankrupt?

A) It failed to have innovative technology and a captive customer base
B) One-hour film processing and digital cameras stole its market share
C) People who want instant access to their pictures also want a third party involved
D) All of the above

Question 14

What was the initial name of the Internet?

A) HTTP
B) ARPANET
C) IETF
D) IAB

Question 15

What is a global public network of computer networks that pass information from one to another using common computer protocols?

A) Protocol
B) Internet
C) World Wide Web
D) Hypertext transport protocol

Question 16

What type of system is available to the public on Hamilton,Ontario's Web site?

A) Information Delivery System (IDS)
B) Grocery Delivery System (GDS)
C) Floral Delivery System (FDS)
D) Geographic Information System (GIS)

Question 17

The following technology is a new way of doing things that initially does not meet the needs of existing customers.

A) Disruptive technology
B) Sustaining technology
C) Entertaining technology
D) All of the above

Question 18

What is the Internet standard that supports the exchange of information on the WWW?

A) Protocol
B) Internet
C) World Wide Web
D) Hypertext transport protocol

Question 19

Which of the following is a reason for the growth of the World Wide Web?

A) The microcomputer revolution
B) Advancements in networking hardware
C) Web pages being easy to create and flexible
D) All of the above

Question 20

What is the digital divide?

A) A global public network of computer networks that pass information from one to another using common computer protocols
B) Refers to the depth and breadth of information transferred between customers and businesses
C) Refers to the number of people a business can communicate with, on a global basis
D) Occurs when those with access to technology have great advantages over those without access to technology

Question 21

What defines the specific responsibilities of the service provider and sets the customer expectations?

A) Service level agreement
B) Spamdexing
C) Real simple syndication
D) E-procurement

Question 22

What allows subscribers to connect to a server at designated hotspots or access points using a wireless connection?

A) Internet service provider (ISP)
B) Online service provider (OSP)
C) Application service provider (ASP)
D) Wireless Internet service provider (WISP)

Question 23

Which of the following offers an extensive array of unique services such as its own version of a Web browser?

A) Internet service provider (ISP)
B) Online service provider (OSP)
C) Application service provider (ASP)
D) Wireless Internet service provider (WISP)

Question 24

What are companies that use the Internet to distribute copyrighted content,including news,music,games,books,movies,and many other types of information?

A) Pure plays
B) Intermediaries
C) Content providers
D) Reintermediation

Question 25

What is a business that operates on the Internet only without a physical store?

A) Pure play
B) Intermediaries
C) Content provider
D) Reintermediation

Question 26

What refers to using the Internet to reassemble buyers,sellers,and other partners in a traditional supply chain in new ways to add value?

A) Pure plays
B) Intermediaries
C) Content providers
D) Reintermediation

Question 27

Which of the following is not a common form of service provider?

A) ISP
B) RSS
C) OSP
D) ASP

Question 28

What is a pop-up ad?

A) A small Web page containing an advertisement that appears on the Web page outside of the current Web site loaded in the Web browser
B) A form of ad that users do not see until they close the current Web browser screen
C) Allows businesses to generate commissions or royalties from an Internet site
D) Provides products that are specific to trading partners in a given industry

Question 29

What are intermediaries that aggregate three services for market participants (1)a place to trade,(2)rules to govern trading,and (3)an infrastructure to support trading?

A) Content providers
B) Online brokers
C) Market makers
D) None of the above

Question 30

Which of the following is not a common ISP service?

A) Web hosting
B) Availability
C) Real simple syndication
D) Hard-disk storage space

Question 31

Which company in the text uses an extranet for its suppliers so they can view detailed product information?

A) Mazda
B) Pratt & Whitney
C) Indigo
D) Wal-Mart

Question 32

What is a company that offers an organization access over the Internet to systems and related services that would otherwise have to be located in personal or organizational computers?

A) Internet service provider (ISP)
B) Online service provider (OSP)
C) Application service provider (ASP)
D) Wireless Internet service provider (WISP)

Question 33

Which company in the text used a kiosk to secure a sale?

A) Indigo
B) Pratt & Whitney
C) British Airways
D) Wal-Mart

Question 34

Which of the following is not one of the three services provided by market makers for market participants?

A) A place to trade
B) Rules to govern trading
C) Rules to govern business
D) An infrastructure to support trading

Question 35

Which of the following is not a common tool for accessing Internet information?

A) Kiosk
B) Extranet
C) Intranet
D) WISP

Question 36

What is e-procurement?

A) The B2B purchase and sale of supplies and services over the Internet
B) Involves buying through prenegotiated contracts with qualified suppliers
C) Buying commodity-like products which is transaction-oriented, and rarely involves a long-term or ongoing relationship between buyers and sellers
D) None of the above

Question 37

What acts as an intermediary between buyers and sellers of goods and services?

A) Content providers
B) Online brokers
C) Market makers
D) None of the above

Question 38

What is a kiosk?

A) The B2B purchase and sale of supplies and services over the Internet
B) Involves buying through prenegotiated contracts with qualified suppliers
C) Buying commodity-like products which is transaction-oriented, and rarely involves a long-term or ongoing relationship between buyers and sellers
D) A publicly accessible computer system that has been set up to allow interactive information browsing

Question 39

What is an ISP?

A) The B2B purchase and sale of supplies and services over the Internet
B) Involves buying through prenegotiated contracts with qualified suppliers
C) Buying commodity-like products which is transaction-oriented, and rarely involves a long-term or ongoing relationship between buyers and sellers
D) A company that provides individuals and other companies access to the Internet along with additional related services, such as Web site building

Question 40

What are agents,software,or businesses that bring buyers and sellers together that provide a trading infrastructure to enhance e-business?

A) Pure plays
B) Intermediaries
C) Content providers
D) Reintermediation

Question 41

Which one of the following companies is well known for its long tail strategy?

A) Netflix
B) Rogers Plus
C) Blockbuster
D) None of the above

Question 42

Which of the following is not an e-business security technology?

A) Encryption
B) SEO
C) SET
D) SSL

Question 43

What is viral marketing?

A) A box running across a Web page that is often used to contain advertisements
B) Allows businesses to generate commissions or royalties from an Internet site
C) A technique that induces Web sites or users to pass on a marketing message to other Web sites or users
D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

Question 44

What is an associate program?

A) A box running across a Web page that is often used to contain advertisements
B) Allows businesses to generate commissions or royalties from an Internet site
C) A technique that induces Web sites or users to pass on a marketing message to other Web sites or users
D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

Question 45

The following technology tends to provide customers with better,faster,and cheaper products in established markets.

A) Disruptive technology
B) Sustaining technology
C) Entertaining technology
D) All of the above

Question 46

What measures the visitor interactions with the target ad?

A) Interactivity
B) Clickstream data
C) Mobile commerce
D) Click-through

Question 47

What is a digital wallet?

A) An Internet-based company that facilitates payments over the Internet
B) A mechanism for sending a payment from a checking or savings account
C) A system that sends bills over the Internet and provides an easy-to-use mechanism to pay the bill
D) Both software and information-the software provides security for the transaction and the information includes payment and delivery information

Question 48

What is an electronic check?

A) An Internet-based company that facilitates payments over the Internet
B) A mechanism for sending a payment from a checking or savings account
C) A system that sends bills over the Internet and provides an easy-to-use mechanism to pay the bill
D) Both software and information-the software provides security for the transaction and the information includes payment and delivery information

Question 49

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

A) Interactivity
B) Clickstream data
C) Mobile commerce
D) Click-through

Question 50

Which one of the following companies doesn't have a limitation of physical shelf limitation for conducting business?

A) Netflix
B) Rogers Plus
C) Blockbuster
D) None of the above

Question 51

What is a financial cybermediary?

A) An Internet-based company that facilitates payments over the Internet
B) A mechanism for sending a payment from a checking or savings account
C) A system that sends bills over the Internet and provides an easy-to-use mechanism to pay the bill
D) Both software and information-the software provides security for the transaction and the information includes payment and delivery information

Question 52

What is a banner-ad?

A) A small Web page containing an advertisement that appears on the Web page outside of the current Web site loaded in the Web browser
B) A box running across a Web site that advertises the products and services of another business, usually another e-business
C) A form of ad that users do not see until they close the current Web browser screen
D) Provides products that are specific to trading partners in a given industry

Question 53

What is a long tail strategy?

A) Selling a large number of unique items with relatively small quantities sold of each, in addition to the popular items in large quantities as well.
B) Selling a small number of unique items with relatively small quantities sold of each, in addition to the popular items in large quantities as well
C) A Selling a large number of popular items in large quantities
D) None of the above

Question 54

Which of the following is not an online business payment method?

A) Financial EDI
B) Financial cybermediary
C) EDI
D) None of the above

Question 55

What is a standard format for exchanging business data?

A) Financial EDI
B) Financial cybermediary
C) Electronic Data Interchange
D) None of the above

Question 56

Which of the following is not an online consumer payment method?

A) EBPP
B) Digital wallet
C) Electronic Data Interchange
D) Financial cybermediary

Question 57

What is mass customization?

A) A box running across a Web page that is often used to contain advertisements
B) Allows businesses to generate commissions or royalties from an Internet site
C) A technique that induces Web sites or users to pass on a marketing message to other Web sites or users
D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

Question 58

What is a standard electronic process for B2B market purchase payments?

A) Financial EDI
B) Financial cybermediary
C) EDI
D) None of the above

Question 59

What is a method of marketing via E-business?

A) Banner-ad
B) Pop-up ad
C) Viral marketing
D) All of the above

Question 60

What is electronic bill presentation and payment?

A) An Internet-based company that facilitates payments over the Internet
B) A mechanism for sending a payment from a checking or savings account
C) A system that sends bills over the Internet and provides an easy-to-use mechanism to pay the bill
D) Both software and information-the software provides security for the transaction and the information includes payment and delivery information

Question 61

What type of e-government e-business model does Lockheed Martin use?

A) G2G
B) G2B
C) B2G
D) C2G
Lockheed Martin is a B2G.

Question 62

Which of the following are the primary challenges to e-business models?

A) Providing security
B) Adhering to taxation rules
C) Protecting customers
D) All of the above

Question 63

Which of the following represents any business that sells its products or services to consumers over the Internet?

A) B2B
B) B2C
C) C2B
D) C2C
This is the definition of B2C.

Question 64

What is the exact pattern of a consumer's navigation through a Web site?

A) Interactivity
B) Clickstream data
C) Mobile commerce
D) Click-through

Question 65

What is an e-mail?

A) Interactive business communities providing a central market space where multiple buyers and sellers can engage in e-business activities
B) Version of a retail store where customers can shop at any hour of the day without leaving their home or office
C) Serves as a gateway through which a visitor can access other e-shops
D) None of the above

Question 66

What is the buying and selling of goods and services over the Internet?

A) E-business
B) E-commerce
C) E-market
D) E-mall

Question 67

Which of the following is not a valid type of e-government e-business model?

A) G2G
B) G2B
C) M2G
D) C2G

Question 68

What involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government?

A) Interactivity
B) Clickstream data
C) Mobile commerce
D) E-Government

Question 69

What is an approach to conducting electronic business on the Internet?

A) E-business
B) E-business model
C) E-commerce
D) E-commerce model

Question 70

What is the ability to purchase goods and services through a wireless Internet-enabled device?

A) Interactivity
B) Clickstream data
C) Mobile commerce
D) Click-through

Question 71

What is a business that operates on the Internet only without a physical store?

A) Brick-and-mortar business
B) Pure-play business
C) Click-and-mortar business
D) Electronic marketplace

Question 72

What is a business that operates in a physical store and on the Internet?

A) Brick-and-mortar business
B) Pure-play business
C) Click-and-mortar business
D) Electronic marketplace

Question 73

Which of the following represents sites primarily offering goods and services to assist consumers interacting with each other over the Internet?

A) B2B
B) B2C
C) C2B
D) C2C
This is the definition of C2C.

Question 74

What is a business that operates in a physical store without an Internet presence?

A) Brick-and-mortar business
B) Pure-play business
C) Click-and-mortar business
D) Electronic marketplace

Question 75

What is an e-shop?

A) Interactive business communities providing a central market space where multiple buyers and sellers can engage in e-business activities
B) Version of a retail store where customers can shop at any hour of the day without leaving their home or office
C) Serves as a gateway through which a visitor can access other e-shops
D) None of the above

Question 76

Which of the following represents businesses buying from and selling to each other over the Internet?

A) B2B
B) B2C
C) C2B
D) C2C
This is the definition of B2B.

Question 77

A(n)_________________ is an internalized portion of the Internet,protected from outside access,that allows an organization to provide access to information and application software to only its employees.

A) intranet
B) extranet
C) VPN
D) EDI

Question 78

What is an electronic marketplace?

A) Interactive business communities providing a central market space where multiple buyers and sellers can engage in e-business activities
B) Version of a retail store where customers can shop at any hour of the day without leaving their home or office
C) Serves as a gateway through which a visitor can access other e-shops
D) None of the above

Question 79

What is the conducting of business on the Internet,not only buying and selling,but also serving customers and collaborating with business partners?

A) E-business
B) E-commerce
C) E-market
D) E-mall

Question 80

Which of the following represents any consumer that sells a product or service to a business over the Internet?

A) B2B
B) B2C
C) C2B
D) C2C
This is the definition of C2B.