Deck 14: E-Business

Question 1

Which of the following represents a brick-and-mortar business?

A) The Gap
B) Amazon
C) Google
D) T.J. Maxx

Answer 1

D
Explanation: T.J.Maxx is the only company above that operates using a brick-and-mortar business only.

Question 2

What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?

A) C2C
B) C2B
C) BBB
D) B2C

Answer 2

A
Explanation: C2C is the ebusiness model that applies to customers offering goods and services to each other over the Internet.

Question 3

Which category below represents the three common forms of business operations,brick-and-mortar,click-and-mortar,and pure play?

A) C2B
B) C2C
C) B2C
D) All of these
These are all forms of B2C.

Answer 3

C

Question 4

Which type of ebusiness model best describes Apple?

A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Virtual

Question 5

Carfax is an example of a company that sells its products or services directly to its consumers online.Which ebusiness model is Carfax using?

A) C2B
B) C2C
C) B2C
D) B2B
This is the definition of B2C.

Question 6

What is a plan that details how a company creates,delivers,and generates revenues on the Internet?

A) Ebusiness
B) Ebusiness model
C) Ecommerce
D) Ecommerce model

Question 7

John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld.They are surprised to find out that airline tickets are far more expensive than they had anticipated.They decide to try to find cheaper tickets on Priceline,where they are allowed to set their own price they are willing to pay for the airline tickets.What form of ebusiness model are John and Jenny using?

A) CBC
B) B2B
C) C2B
D) C2C

Question 8

Which type of ebusiness model is Amazon using?

A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Content provider

Question 9

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

A) Ecommerce model
B) Eshop sale
C) Paradigm shift
D) Web 1.0

Question 10

What is the difference between a B2C and a C2B?

A) B2C focuses on companies as customers, and C2B focuses on consumers as customers.
B) B2C focuses on collaboration, and C2B focuses on consumers.
C) B2C focuses on business to consumers, and C2B focuses on consumers to business.
D) B2C focuses on consumers as customers, and C2B focuses on companies as customers.

Question 11

What are the three primary models that a B2C business can use to operate?

A) Click-and-brick, click-and-mortar, pure-play
B) Brick-and-mortar, click-and-mortar, virtual
C) Brick-and-mortar, click-and-consumer, virtual-and-consumer
D) Brick-and-click, brick-and-mortar, brick-and-virtual

Question 12

Which type of ebusiness model is Barnes and Noble using?

A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Virtual

Question 13

What are the four main types of ebusiness models?

A) Business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer.
B) Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer.
C) Business-to-business, business collaboration, collective business, and consumer-to-consumer.
D) Ebusiness-to-ebusiness, e business-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer.

Question 14

What is a business that operates in a physical store without an Internet presence?

A) Brick-and-mortar business
B) Click-and-mortar business
C) Virtual business
D) Pure-play business

Question 15

What is the ebusiness model that represents 80 percent of all online businesses and is typically more complex,requiring greater security needs?

A) Consumer-to-consumer
B) Business-to-consumer
C) Consumer-to-business
D) Business-to-business

Question 16

What is the difference between a business model and an ebusiness model?

A) A business model details how a company creates, delivers, and generates revenue. An ebusiness model does all of the same except on the Internet.
B) A business model and an ebusiness model are identical.
C) A business model and an ebusiness model are complete opposites.
D) An ebusiness model details how a company creates, delivers, and generates revenue. A business model does all the same except on the Internet.

Question 17

What is a pure-play business?

A) A business that operates only on the Internet without a physical store.
B) A business that sells products only in a physical store.
C) A business that sells services only in a physical store.
D) All of these.

Question 18

What is another name for an eshop?

A) C2C
B) Estore or etailer
C) Ecustomer
D) Econsumer

Question 19

Which of the following represents businesses buying from and selling to each other over the Internet?

A) B2B
B) B2C
C) C2B
D) C2C
This is the definition of B2B.

Question 20

What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?

A) Awesome
B) Analytics
C) Applications
D) Adwords

Question 21

What is a service that enables instant or real-time communication between people?

A) URL
B) IMing
C) Tacit knowledge
D) Elicit knowledge

Question 22

What occurs when a system updates information at the same rate it receives the information?

A) Collective intelligence system
B) Collaboration system
C) Real-time communication
D) Knowledge management system

Question 23

Companies use __________ as marketing communication channels,discussing everything from corporate strategies to detailed product overviews.

A) IMing
B) Web browsing
C) Email
D) Podcasting

Question 24

What is an ISP?

A) Instant service provider, a company that provides access to the Internet for a monthly fee.
B) Internet service provider, a company that provides access to the Internet for a monthly fee.
C) Internet sales provider, a company that provides access to the Internet for a monthly fee.
D) Instant sales provider, a company that provides access to the Internet for a monthly fee.

Question 25

Illuminate Live is a lecture program used in schools and is considered a(n)_________ tool.

A) Instant messaging
B) Explicit knowledge
C) Web conferencing
D) Egovernment

Question 26

For the past 20 years,Perry has been an owner of several Coldwell Banker Real Estate franchises.To increase business Perry spends a great deal of money marketing and advertising his businesses online.Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but focuses on only the real estate industry.The main revenue source for Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website.What is the primary revenue model for Perry's new business?

A) License fees
B) Advertising fees
C) Subscription fees
D) All of these

Question 27

All of the following are forms of ebusiness except ______________.

A) Subscription fee
B) Content provider
C) Infomediaries
D) Online marketplace

Question 28

Which of the following lists the categories for ebusiness models?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, and transaction brokers.
C) B2B, B2C, C2C, and C2B.
D) Advertising fees, license fees, subsection fees, transaction fees, and value-added service fees.
The categories for ebusiness models include B2B, B2C, C2C, and C2B.

Question 29

What is the set of ideas about how all information in a given context should be organized?

A) Information architecture
B) Collective intelligence
C) Content management system
D) Ebusiness model

Question 30

Which of the following lists the primary ebusiness revenue models?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, and transaction brokers.
C) B2B, B2C, C2C, and C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, and value-added service fees.

Question 31

What is the primary business advantage of using email?

A) Increasing the speed of order entry.
B) Providing the ability to inform and communicate with many people simultaneously, immediately, and with ease.
C) Providing the ability to have friends all over the globe.
D) Increasing the number of computers required in an office.

Question 32

Which of the following represents the connecting and communicating tools supporting and driving ebusiness?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, and transaction brokers.
C) B2B, B2C, C2C, and C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, and value-added service fees.

Question 33

What converts an audio broadcast for use by a digital music player?

A) Podcasting
B) Videoconferencing
C) Photo sharing
D) Email

Question 34

Which of the below is not an ISP?

A) Comcast
B) Facebook
C) AOL
D) Earthlink

Question 35

Which of the below is not a valid form of ebusiness revenue model?

A) Value-added service fees
B) Subscription fees
C) Advertising fees
D) Service provider

Question 36

What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?

A) Blog
B) Taxonomy
C) Email
D) Podcast

Question 37

What is another term for instant messaging?

A) IMing
B) HTML
C) Podcasting
D) Webing

Question 38

What are some of the immediate results businesses found from using instant messaging?

A) Quickly identify which employees are at their computers.
B) Easily hold simultaneous IM sessions with multiple people.
C) Resolve questions or problems immediately.
D) All of these.

Question 39

Which of the following represents the primary forms of ebusiness?

A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, and transaction brokers.
C) B2B, B2C, C2C, and C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, and value-added service fees.

Question 40

As a trainer for Exempla Healthcare,Tina is faced with many challenges to properly training her new hires.There are over 40 different locations where Exempla employees work across the Chicago metro area.Tina decides to implement some valuable ebusiness tools to help reduce traveling costs,increase speed,and provide flexibility for completing training sessions with all the new hires.Tina primarily uses PowerPoints and videos during her training modules.What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?

A) IMing
B) Webinar
C) Blog
D) Email

Question 41

Which ebusiness tool plays a crucial role in getting website visitors to view more than just the home page by providing clear navigation choices?

A) URL
B) CMS
C) Open system
D) Open source

Question 42

One of the main challenges that ___________ faces is ensuring consumer protection,guarding consumers against unsolicited goods and invasion of privacy.

Question 43

__________ single-handedly increased the speed of business through the exchange of digital messages over the Internet.

Question 44

The main challenge to ebusiness is the lack of growth in some sectors due to product or service __________.

Question 45

An online version of a retail store where customers can shop at any hour is called a(n)_________.

Question 46

Susan teaches many individuals and business professionals how and why to use social media,and the benefits and challenges to using social media.Of the four ebusiness challenges,which of the following is the most crucial challenge to consider before engaging in social media?

A) Adhering to taxation rules
B) Ensuring consumer protection
C) Identifying limited market segments
D) Managing consumer relationships

Question 47

Managing consumer trust is a challenge for ebusinesses.Which of the following is a good way to build trust when working with customers over the Internet?

A) Be accessible to communicate in-person.
B) Be available to communicate in-person.
C) Use customer testimonials that link to your client's website.
D) All of these.

Question 48

An ebusiness __________ is a plan that details how a company creates,delivers,and generates revenues on the Internet.

Question 49

Business-to-business applies to businesses buying from and selling to each other over the ______________.

Question 50

Which of the following is a challenge facing an ebusiness?

A) Improving information content
B) Increasing convenience
C) Decreasing costs
D) Increasing liabilities

Question 51

What are the four challenges facing ebusinesses outlined in the text?

A) Identifying limited market segments, managing consumer trust, ensuring consumer protection, and improving information content.
B) Decreasing costs, increasing convenience, identifying limited market segments, and adhering to taxation rules.
C) Identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules.
D) Differs depending on the industry where the business operates.

Question 52

Many believe that U.S.tax policy should provide a level playing field for traditional retail businesses,mail-order companies,and online merchants.What form of ebusiness challenge is this statement referring to?

A) Adhering to taxation rules
B) Ensuring consumer protection
C) Identifying limited market segments
D) Managing consumer relationships

Question 53

Which of the below is not considered an advantage of a content management system?

A) Content management systems store website content.
B) Content management systems increase order entry speed.
C) Content management systems manage website creation.
D) Content management systems allow editing and publication of information.

Question 54

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

A) Knowledge management system
B) Podcasting
C) Email
D) Ebusiness

Question 55

The Internet marketplace remains mostly free of traditional forms of sales tax,partially because ecommerce law is vaguely defined,making adhering to ___________ rules and laws a challenge for ebusiness.

Question 56

Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account,the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?

A) The physical separation of buyer and seller
B) Adhering to taxation rules
C) Identifying limited market segments
D) All of these

Question 57

The blending of videoconferencing with document sharing is the ebusiness tool called web conferencing or a __________.

Question 58

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

A) IMing
B) Email
C) Taxonomy
D) Podcasting

Question 59

Which of the below statements is accurate when considering the ebusiness challenge of adhering to taxation rules?

A) All online companies must pay sales tax.
B) Online companies do not have to pay any sales tax.
C) Some online companies have to charge sales tax.
D) Online companies that sell physical products have to pay sales tax and online companies that provide intangible services do not.

Question 60

Internet marketers must develop ___________ to build strong relationships with customers to ensure loyalty.

A) Consumer trust
B) Consumer testimonials
C) Consumer segmentation
D) Market segmentation

Question 61

Transaction brokers process online sales transactions.

Question 62

An ebusiness model is a plan that details how a company creates,delivers,and generates revenues using the Internet.

Question 63

Google is an example of a _________ -play business.

Question 64

Compare the four categories of ebusiness models.

Question 65

The Internet marketplace is free of most forms of traditional sales tax.

Question 66

A click-and-motor business operates on the Internet only,without a physical store.

Question 67

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 68

Managing consumer trust is not a challenge for ebusiness participants,as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Question 69

A ________ and-mortar business operates in a physical store without an Internet presence.

Question 70

Consumer-to-business applies to any _________ who sells a product or service to a business on the Internet.

Question 71

Consumer-to-consumer applies to sites primarily offering goods and services to assist ____________ interacting with each other over the Internet.

Question 72

Business-to-consumer applies to any __________ that sells its products or services directly to consumers online.

Question 73

A webinar is a form of web conferencing,which blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

Question 74

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Question 75

Taxonomy is the set of ideas about how all information in a given context should be organized.

Question 76

T.J.Maxx is an example of a _________ -and-mortar business.

Question 77

Content providers are companies that generate revenue by providing digital content,such as news,music,photos,or videos.Examples include Netflix and iTunes.

Question 78

The majority of eBay's customers are using a business-to-business (B2B)ebusiness model.

Question 79

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Question 80

Barnes and Noble is an example of a _________ -and-mortar business.