Deck 3: Ebusiness: Electronic Business Value

Question 1

Hypertext transport protocol (HTTP)is the Internet protocol web browsers use to request and display web pages using universal resource locators.

Answer 1

True

Question 2

Dell computer ranks highest on the list for expecting returns from new investments.

Answer 2

True

Question 3

A disruptive technology produces an improved product customers are eager to buy,such as a faster car or larger hard drive.

Answer 3

False

Question 4

A universal resource locator (URL)identifies a URL address and in the previous example apple.com is the domain name.

Question 5

Hypertext markup language (HTML)links documents,allowing users to move from one to another simply by clicking on a hot spot or link.

Question 6

The WWW provides access to Internet information through documents including text,graphics,audio,and video files that use a special formatting language called HTML.

Question 7

Ebusiness is something that a business can just go out and buy.

Question 8

Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Question 9

The Internet provides access to Internet information through documents including text,graphics,audio,and video files that use a special formatting language called HTML.

Question 10

A sustaining technology produces an improved product customers are eager to buy,such as a faster car or larger hard drive.

Question 11

A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 12

Disruptive technology tends to provide us with better,faster,and cheaper products.

Question 13

A universal resource locator (URL)is the address of a file or resource on the web such as www.apple.com.

Question 14

The WWW,such as Internet Explorer or Mozilla's Firefox,allow users to access the WWW.

Question 15

A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 16

The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

Question 17

Ebusiness is the buying and selling of goods and services over the Internet.

Question 18

What is best for an organization's current business could ruin it in the long term.

Question 19

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

Question 20

The Innovator's Dilemma,a book by Clayton Christensen,discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers,partners,and stakeholders.

Question 21

Content providers are companies that generate revenue by providing digital content such as news,music,photos,or videos and examples include Netflix and iTunes.

Question 22

Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness,including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

Question 23

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Question 24

An ebusiness model is a plan that details how a company creates,delivers,and generates revenues.

Question 25

Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts,collaborating with partners,and exchanging real-time information.During Web 1.0,entrepreneurs began creating the first forms of ecommerce.

Question 26

Information richness refers to the depth and breadth of details contained in a piece of textual,graphic,audio,or video information.

Question 27

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person,say by tailoring its website to individuals or groups based on profile information,demographics,or prior transactions.

Question 28

Domain name hosting (web hosting)is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

Question 29

URLs use domain names to identify particular websites.

Question 30

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 31

A URL is a program that runs within another application such as a website.

Question 32

Transaction brokers process online sales transactions.

Question 33

Mass customization is the ability of an organization to tailor its products or services to the customers' specifications.For example,customers can order M&M's in special colors or with customized sayings such as "Marry Me".

Question 34

In Reintermediation steps are removed from the value chain as new players find ways to add value to the business process.

Question 35

A few examples of ebusiness advantages can include opening new markets,reducing costs,and expanding global reach.

Question 36

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

Question 37

Ecommerce is the buying and selling of goods and services over the Internet.Ecommerce refers only to online transactions.

Question 38

Information reach refers to the number of people a business can communicate with,on a global basis.

Question 39

Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

Question 40

Information richness measures the number of people a firm can communicate with all over the world.

Question 41

A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents,data,computer displays,and whiteboards.Point-to-point videoconferences connect two people,and multipoint conferences connect more than two people at multiple locations.

Question 42

The majority of eBay's customers are using a business-to-business (B2B)ebusiness model.

Question 43

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Question 44

A search engine is website software that finds other pages based on keyword matching similar to Google.

Question 45

A Webinar is a form of Web conferencing,which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.

Question 46

Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Question 47

Dot-com was the original term for a company operating on the Internet.

Question 48

Instant messaging converts an audio broadcast to a digital music player.

Question 49

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Question 50

An Internet service provider (ISP)is a company that provides access to the Internet for a monthly fee.

Question 51

A click-and-motor business operates on the Internet only without a physical store.

Question 52

Real-time communication occurs when a system updates information at the same rate it receives it.

Question 53

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Question 54

Taxonomy is the set of ideas about how all information in a given context should be organized.

Question 55

A business model is a plan that details how a company creates,delivers,and generates revenues.

Question 56

Instant messaging (IMing)is a service that enables instant or real-time communication between people.

Question 57

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Question 58

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

Question 59

Search engine optimization (SEO)combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

Question 60

A business model is a plan that details how a company creates,delivers,and generates revenues on the Internet.

Question 61

The primary objective of knowledge management is to be sure that a company's knowledge of facts,sources of information,and solutions are readily available to all employees whenever it is needed.

Question 62

The Internet marketplace is free of most forms of traditional sales tax.

Question 63

User-contributed content (or user-generated content)is created and updated by many users for many users.

Question 64

Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

Question 65

An open system contains instructions written by a programmer specifying the actions to be performed by computer software.

Question 66

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Question 67

A social network is an application that connects people by matching profile information.Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0.

Question 68

Source code is software made available free for any third party to review and modify.

Question 69

Open systems tap into the core knowledge of all employees,partners,and customers.

Question 70

Web 2.0 is the next generation of Internet that uses a more mature,distinctive communications platform characterized by new qualities such as collaboration,sharing,and free.

Question 71

A knowledge management system (KMS)supports the capturing,organization,and dissemination of knowledge (i.e.,know-how)throughout an organization.KMS can distribute an organization's knowledge base by interconnecting people and digitally gathering their expertise.

Question 72

Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness)for any third party to review and modify.

Question 73

Tacit knowledge consists of anything that can be documented,archived,and codified,often with the help of MIS.Examples of explicit knowledge are assets such as patents,trademarks,business plans,marketing research,and customer lists.

Question 74

Knowledge can be a real competitive advantage for an organization.The most common form of collective intelligence found inside the organization is knowledge management (KM),which involves capturing,classifying,evaluating,retrieving,and sharing information assets in a way that provides context for effective decisions and actions.

Question 75

User-contributed content is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.

Question 76

An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.

Question 77

Explicit knowledge is the knowledge contained in people's heads.The challenge inherent in tacit knowledge is figuring out how to recognize,generate,share,and manage knowledge that resides in people's heads.

Question 78

The most common form of collective intelligence found outside the organization is crowdsourcing,or the wisdom of the crowd.

Question 79

Social networking is the practice of expanding your business and/or social contacts by constructing a personal network.

Question 80

Social media refers to websites that rely on user participation and user-contributed content,such as Facebook,YouTube,and Digg.