Deck 4: Analytics, Decision Support, and Artificial Intelligence: Brain-Power for Your Business

Question 1

If you needed to analyze the bear population in Maine and their interactions with humans located in towns and cities,what type of computer application should you use?

A)Model management
B)Expert system
C)Geographic information system
D)Multidimensional information system

Answer 1

C
Explanation: A geographic information system (GIS)is a decision support system designed specifically to analyze spatial information.Spatial information is any information that can be shown in map form,such as roads,the distribution of bald eagle population,sewer systems,the path of a hurricane,and even the shortest driving route from beginning location to destination.

Question 2

Which decision making phase is called the prescriptive phase of decision making?

A)Design
B)Choice
C)Implementation
D)Intelligence

Answer 2

B
Explanation: The choice phase is called the prescriptive phase of decision making as it's the stage at which a course of action is prescribed.

Question 3

A(n)_____ decision involves processing a certain kind of information in a specified way so that you will always get the right answer.

A)recurring
B)ad hoc
C)defined
D)structured

Answer 3

D
Explanation: A structured decision involves processing a certain kind of information in a specified way so that you will always get the right answer.No "feel" or intuition is necessary.These are the kinds of decisions you can program.

Question 4

There are four main types of decisions.Which type of decision is also called an ad hoc decision?

A)Nonstructured
B)Nonrecurring
C)Structured
D)Defined

Question 5

Which of the following is an external source of information one uses in DSS?

A)The company's CRM and SCM
B)The company's databases and data warehouses
C)Employee's insights and experience
D)Dow Jones industrial average

Question 6

A decision support system (DSS)typically has three components.Which of the following performs the functions of storing and maintaining information?

A)user interface management
B)query management
C)model management
D)data management

Question 7

In reality,most decisions fall between:

A)recurring and unstructured decisions.
B)recurring and nonrecurring decisions.
C)structured and unstructured decisions.
D)structured and nonrecurring decisions.

Question 8

If you were fine-tuning your technology solution so that it worked more efficiently than its original form,what decision making phase would you be in?

A)Implementation
B)Maintenance
C)Choice
D)Continuation

Question 9

What is the term used when businesses employ GIS software to generate maps showing information of interest?

A)Business geography
B)Topography
C)Business mapping
D)Spatial analysis

Question 10

During which phase of the decision making process does one find or recognize a problem,need,or opportunity?

A)Design
B)Choice
C)Implementation
D)Intelligence

Question 11

_____ decisions happen repeatedly,and often periodically,whether weekly,monthly,quarterly,or yearly.

A)Recurring
B)Ad hoc
C)Defined
D)Structured

Question 12

A DSS typically has three components.The _____ component allows you to communicate with the DSS.

A)data management
B)user interface management
C)model management
D)query management

Question 13

When you make a choice that may not necessarily be the best choice but it meets your needs,you're making a(n)_____ choice.

A)satisficing
B)compromising
C)suitable
D)strategic

Question 14

Which phase of the decision making process involves carrying out the chosen solution,monitoring the results,and making adjustments as necessary?

A)Choice
B)Execution
C)Implementation
D)Maintenance

Question 15

Which phase of the decision making process involves examining and weighing the merits of solutions,estimating the consequence of each,and choosing the best solution?

A)Implementation
B)Choice
C)Intelligence
D)Design

Question 16

The _____ management component consists of a wide variety of statistical and analytical tools and techniques.

A)data
B)user interface
C)model
D)query

Question 17

Which type of DSS allows you to analyze spatial information?

A)GIS
B)EIS
C)SCM
D)SIS

Question 18

_____ information is any information that can be shown in map form.

A)Cartographic
B)Topographic
C)Spatial
D)Representative

Question 19

In a(n)_____ decision,there may be several "right" answers,and there is no precise way to get a right answer.

A)recurring
B)ad hoc
C)nonstructured
D)structured

Question 20

During which phase of the decision making process do you develop all the possible solutions you can?

A)Design
B)Intelligence
C)Choice
D)Implementation

Question 21

Which of the following artificial intelligence systems is capable of finding and differentiating patterns?

A)Neural networks
B)Expert systems
C)Geographic information systems
D)Decision support systems

Question 22

Which of the following data-mining technologies uses historical information to predict future events and outcomes?

A)Artificial intelligence
B)Digital dashboards
C)Multidimensional analysis tools
D)Predictive analytics

Question 23

_____ help gather,store,and organize a wealth of information from which business intelligence can be derived.

A)MDA tools
B)Databases and DBMSs
C)QBE tools
D)Digital dashboards

Question 24

_____ is the study of word frequency distributions.

A)Lexicography
B)Lexical analysis
C)Verbosity
D)Prolixity

Question 25

_____ are GIS systems that use GPS technology to gather information regarding people's location.

A)Enterprise resource planning
B)Enterprise information systems
C)Global information systems
D)Social locationing systems

Question 26

The goal of regression is:

A)to discover clusters with various similarities.
B)compile more data and information to ease decision making.
C)to evaluate historical,known data to derive structures and inferences.
D)to find corollary and causal relationships between sets of data.

Question 27

Which of the following data mining tools displays key information gathered from several sources on a computer screen in a format tailored to the needs and wants of an individual knowledge worker?

A)Artificial intelligence
B)Digital dashboards
C)QBE tools
D)MDA tools

Question 28

_____ refers to discovering groups of customers that are in some way or another "similar," without using any a priori and known structures.

A)Summarization
B)Clustering
C)Classification
D)Regression

Question 29

Which of the following is the science of making machines imitate human thinking and behavior?

A)Database management
B)Machine intelligence
C)Artificial intelligence
D)Swarm management

Question 30

Which of the following is an artificial intelligence system that applies reasoning capabilities to reach a conclusion?

A)Database management
B)Geographic information systems
C)Web analytics
D)Expert system

Question 31

The word "Mercury" can refer to an element,a planet,an automobile brand,a record label,a NASA manned-spaceflight project,a plant,and a Roman god.This is an example of ____.

A)disambiguation
B)coreference
C)verbosity
D)prolixity

Question 32

Which of the following intelligence-related tasks attempts to evaluate historical,known data to derive structures and inferences that can be applied to newly gathered or future data?

A)Summarization
B)Clustering
C)Classification
D)Regression

Question 33

_____ is a process of using statistical,artificial intelligence,and linguistic techniques to convert information content in surveys,e-mails,blogs,and social media into structured information.

A)Web analytics
B)Text analytics
C)Endless analytics
D)Predictive analytics

Question 34

A prediction _____ is a specific measurable value based on an attribute of the entity under consideration.

A)indicator
B)goal
C)scope
D)index

Question 35

If you were using your PDA and it was analyzing and reacting to every word you typed on the pad,what type of system would you be using?

A)Handwriting analysis
B)Expert system
C)Neural network
D)Knowledge management system

Question 36

An expert system is usually built for a specific application area called a(n)____.

A)Web site
B)portal
C)domain
D)database

Question 37

If you were to shop regularly at a clothing store and this store provided you with regular discounts on clothes because it recognized you as a valuable customer,this store would be employing which of the following type of systems?

A)Expert systems
B)Neural network
C)Geographic information system
D)Text analytics

Question 38

_____ is the handling of differing noun phrases that refer to the same object.

A)Verbosity
B)Coreference
C)Lexical analysis
D)Disambiguation

Question 39

Which of the following data mining tools helps you apply various mathematical models to information to discover new information?

A)Geographic information systems
B)QBE tools
C)Statistical tools
D)Artificial intelligence

Question 40

_____ is a mathematical method of handling imprecise or subjective information.

A)Decision support system
B)Fuzzy logic
C)Neural network
D)Knowledge management system

Question 41

A(n)_____ is a software agent that can relocate itself onto different computer systems.

A)mobile agent
B)distributed agent
C)intelligent agent
D)autonomous agent

Question 42

What type of intelligent agent operates in a data warehouse discovering information?

A)Data-mining agent
B)Information agent
C)Personal agent
D)Monitoring-and-surveillance agent

Question 43

A(n)_____ is a small piece of software that acts on your behalf (on behalf of another piece of software)performing tasks assigned to it.

A)agent-based technology
B)virtual robot
C)vicarious software
D)I-robot

Question 44

What type of intelligence agent constantly observes and reports on some entity of interest,a network,or manufacturing equipment?

A)Shopping agent
B)Data-mining agent
C)Monitoring-and-surveillance agent
D)Personal agent

Question 45

When the aircraft manufacturer,Porco Rosso uses intelligent agents to observe inventory levels and help identify and solve potential problems,Porco Rosso is using a(n)_____ agent.

A)user
B)data-mining
C)monitoring-and-surveillance
D)reporting

Question 46

If your Internet business helped customers find the right product for their needs and then suggested other products based on the information you've gathered on this customer and similar customers,what intelligent agent would you be using?

A)Data-mining agent
B)User agent
C)Predictive agent
D)Shopping agent

Question 47

In the implementation phase of decision making,analytics takes on the role of quality control,allowing you to gather information regarding your solution to ensure that it's staying on target.

Question 48

The four phases of decision making are linear and once one phase is complete it does not return.

Question 49

Which of the following software agents can adapt and alter the manner in which it attempts to achieve its assigned task?

A)Mobile agent
B)Distributed agent
C)Intelligent agent
D)Autonomous agent

Question 50

What are the best known information agents?

A)Personal agents
B)User agents
C)Predictive agents
D)Buyer agents

Question 51

The design phase of decision making is the stage at which a course of action is prescribed.

Question 52

_____ is the collective behavior of groups of simple agents that are capable of devising solutions to problems as they arise,eventually leading to coherent global patterns.

A)Group intelligence
B)Swarm intelligence
C)Social intelligence
D)Crowd behavior

Question 53

Jake needs to analyze the types of career paths he wishes to follow.There are hundreds of different possibilities based on the geographical area,industry,salary,etc.What type of artificial intelligence system can Jake employ to find a suitable career?

A)Artificial intelligence synthesis system
B)Neural network
C)Expert system
D)Genetic algorithm

Question 54

A(n)______ works on multiple distinct computer systems.

A)autonomous agent
B)distributed agent
C)multi-agent system
D)mobile agent

Question 55

_____ agents are intelligent agents that take action on your behalf.

A)Data-mining
B)User
C)Monitoring-and-surveillance
D)Buyer

Question 56

The intelligence phase is the diagnostic phase of decision making.

Question 57

Which type of artificial intelligent system mimics the evolutionary,survival-of-the-fittest process to generate increasingly better solutions to a problem?

A)Fuzzy logic
B)Genetic algorithm
C)Neural network
D)Expert system

Question 58

_____ is the concept of learning from ecosystems and adapting their characteristics to human and organizational situations.

A)Evolution
B)Ecology
C)Biomimicry
D)Sociology

Question 59

_____ are a set of steps that relate variables representing inexact information or personal perceptions.

A)Heuristics
B)Fuzzy logic algorithms
C)Metaphors
D)Domains

Question 60

What is the difference between an expert system and a genetic algorithm?

A)An expert system uses a genetic algorithm to assist in understanding the problem.
B)An expert system provides more accurate solutions that a genetic algorithm.
C)A genetic algorithm provides you with the best solution;an expert system applies reasoning capabilities to reach a conclusion.
D)Expert systems belong in the category of artificial intelligence;genetic algorithms work with large database and warehouse systems that are not considered artificially intelligent.

Question 61

The user interface management component of a DSS allows you to communicate with the DSS.

Question 62

Disambiguation is the process of determining differing noun phrases that refer to the same object.

Question 63

AI systems can be independent,stand-alone decision-making systems,or they can be embedded into a larger analytics system,carrying out and executing specific functions.

Question 64

A recurring decision is one that happens repeatedly,and often periodically,whether weekly,monthly,quarterly,or yearly.

Question 65

A geographic information system (GIS)is an expert system designed specifically to analyze spatial information.

Question 66

While text analytics relies mainly on statistical models,predictive analytics makes use of statistical models and also linguistic models to build predictive models.

Question 67

A company with "maximum growth" as its goal is using a satisficing strategy while a company with "high growth" as its goal is using an optimizing strategy.

Question 68

Query-and-reporting tools are the heart of every organization and any analytics initiative.

Question 69

If you build a predictive analytics model for a prediction goal that is in some way wrong,your subsequent activities will be erroneous as well.

Question 70

Regression is solely executed using regression analysis.

Question 71

Unstructured elements of a decision for choosing a job include consideration of such things as salary and signing bonus.

Question 72

Text analytics works primarily with nonstructured elements.

Question 73

MDA tools are slice-and-dice techniques that allow you to view multidimensional information from different perspectives.

Question 74

A decision support system (DSS)is a highly flexible and interactive IT system that is designed to support decision making when the problem is not structured.

Question 75

SEO improves the visibility of a Web site through the use of tags and key terms found by search engines.

Question 76

Predictive analytics and text analytics have broad application to all industries.

Question 77

Mobile analytics is the analysis of data related to the use of mobile devices by customers and employees.

Question 78

Most decisions fall somewhere between structured and unstructured.

Question 79

Clustering is the most basic,yet the most powerful,form of data mining.

Question 80

You can incorporate your own insights and experience into your DSS.