Deck 7: Retail Locations

Question 1

What are the advantages gained from locating in a freestanding site?

A)high rent,but visible location
B)ample parking for customers
C)synergistic direct competition
D)restrictive hours
E)increased foot traffic

Answer 1

B
Explanation: Because of the extra space available for free-standing locations,there is plenty of parking available for customers.

Question 2

Why are retailers interested in locating in urban centers that have been through gentrification?

A)The influx of more affluent people into the urban area is attractive to retailers.
B)Multilevel malls are better for the environment.
C)Retailers are finding carts and kiosks more efficient.
D)Retailers are responding to the consumer trend of cocooning.
E)The size of trade areas is shrinking.

Answer 2

A
Explanation: Only the influx of more affluent people into the urban area is in any way related to the turning of downtown areas into shopping centers.

Question 3

A pop-up shop is an updated version of the mom and pop retail convenience store.

Answer 3

False
Explanation: Pop-up shops are a temporary retail location that focuses on new or limited products for a select market.

Question 4

Tourists are the biggest group of customers that go to theme/festival centers.

Question 5

The most serious disadvantage inherent in a freestanding site is:

A)no mall management
B)lack of restrictions on merchandise sold
C)loss of the ability to restrict hours of operation
D)loss of direct competition
E)limited trade area

Question 6

Destination stores are stores where consumers will go even if it's inconvenient.

Question 7

Sam's Club requires a tremendous amount of operating space;therefore,you are most likely to find them located ___________.

A)in a neighborhood center
B)in discount-anchored centers
C)in central business districts
D)at freestanding sites
E)in off-price centers

Question 8

A restriction limiting the maximum size of a retailer's outside sign is a building code.

Question 9

King Street in Charleston,South Carolina has many small professional businesses as well as antique stores,apparel boutiques and gift shops.It can be considered an example of a ____________.

A)business complex
B)shopping center
C)multi-level marketing center
D)neighborhood business district
E)central business district

Question 10

Which is NOT an advantage in choosing a free-standing store as your retail location?

A)easy parking
B)visibility to customers who drive by
C)few restrictions on signs
D)pedestrian traffic that might drop in because they are walking by
E)separate from competition

Question 11

Why would a small retailer NOT be interested in opening a mall kiosk?

A)Kiosks can be in prime locations.
B)A kiosk is relatively inexpensive compared to a regular sized store.
C)The high foot traffic can be helpful for testing the response to new products.
D)The retailer can offer seasonal merchandise then closes after the season.
E)The rent per square foot is very expensive.

Question 12

Scott wants to open a holistic medicine shop with merchandise he claims will cure the common cold.He has $26,000 to invest in the business.How might a kiosk satisfy his needs?

A)He would be given a long-term lease.
B)The short-term leases can be helpful for testing the response to new products.
C)Kiosks are located outside of freestanding sites.
D)Mall managers typically have a no-compete clause in the contracts for store space rentals.

Question 13

Why would a small retailer be interested in a kiosk?

A)A kiosk can offer more variety than a permanent retailer.
B)Kiosks provide better prices than the competition.
C)Shoppers prefer kiosks because it offers more space to shop avoiding the butt-brush effect.
D)They can fit into prime mall locations.
E)There is a greater ability to access more customers than a traditional retail store.

Question 14

A strip center is a shopping center that is designed to provide convenience shopping for the day-to-day needs of consumers in their immediate neighborhood.

Question 15

Where is a central business district typically located?

A)downtown business areas
B)airports,hotel lobbies and convention centers
C)shopping strips
D)marketing complexes
E)shopping malls

Question 16

A trade area is the geographic area encompassing most of the customers who would patronize a specific retail site.

Question 17

Many urban areas are going through a process of gentrification-- the renewal and rebuilding of offices,housing,and retailers in deteriorating areas-coupled with an influx of more affluent people that displaces the former poorer residents.

Question 18

Freestanding stores rely mostly on foot-traffic to bring in customers.

Question 19

The shopping situation where consumers are not willing to spend much effort to get the product or service they need is referred to as effortless shopping.

Question 20

In downtown Lincoln,old buildings have been modernized;cracked sidewalks have been replaced with wide brick walks;and a new multi-purpose office building has opened.This is an example of:

A)Modernization
B)Trade zone expansion
C)Retail segmentation
D)Commercialization
E)Gentrification

Question 21

Many companies are capitalizing on people being at the airports longer and not able to carry on much for personal health and beauty aids.A vending machine selling cosmetics and perfume at an airport is a _____________.

A)kiosk
B)parasite store
C)store within a store
D)timed leased agreement store
E)pop-up shop

Question 22

The Watertower Place on Michigan Avenue in Chicago contains Saks Fifth Avenue,Nordstrom,many high-quality boutiques,amongst office space and residential condominiums.It is an example of a(n):

A)lifestyle center
B)mixed-use development
C)outlet center
D)off-price center
E)price-oriented center

Question 23

Where would you most likely find a lifestyle center?

A)at interstate interchanges
B)in high-income neighborhoods
C)in low-income neighborhoods
D)in small towns
E)near discount store malls

Question 24

Shopping centers that focus on posh neighborhoods,high-income areas with an outdoor,traditional streetscape are considered to be _______.

A)convenience centers
B)regional malls
C)off-price centers
D)outlet centers
E)lifestyle centers

Question 25

Which of the following statements about Main Streets as retailing centers is TRUE?

A)Main Streets tend to attract more people than central business districts.
B)Main Streets typically offer more recreation and entertainment activities than CBDs.
C)As an international concept,Main Streets are especially popular in Europe where there are few other shopping mall options.
D)As a whole,U.S.retailers are avoiding Main Streets because it is such a new concept.

Question 26

Which of the following statements about shopping malls is TRUE?

A)Each retailer is responsible for the external environment outside its store.
B)Managers of shopping malls either want to have all specialty stores or all shopping goods stores--never a mix of the two.
C)Shopping malls have lower rents than central business districts.
D)The tenant mix in a shopping mall is not planned.
E)There are uniform hours of operations for all retailers.

Question 27

As Elahe drove down Fairfax Road,she noticed a group of adjacent stores.In the group,she saw a hair salon,Papa John's Pizza,a Wal-Mart,an optometrist,and a Save-A-Lot grocery store.All the stores had entrances into a parking lot,which was landscaped with trees and flowers.This is an example of a:

A)mixed-use development
B)central business district
C)secondary trade area
D)neighborhood and community shopping center
E)shopping mall

Question 28

On his way home from work,Phil stopped at a shopping center.He parked in front of the dry cleaner,where he could pick up his suit.He did not have to move his car because next door was a gift shop where he could pick up a baby gift for his new niece.Conveniently enough,next door to that store was a Kroger supermarket,where he purchased essentials like milk and cornflake cereal.Phil was shopping in what type of shopping center?

A)central business district
B)mixed-use development
C)mall
D)power center
E)neighborhood center

Question 29

Main Street locations usually offer:

A)entertainment and recreational activities.
B)full-line stores of Saks,Nordstrom and Dillards.
C)fewer shoppers than CBDs.
D)higher rents than traditional central business districts.
E)Walmarts,Krogers and Walgreens as mainstays.

Question 30

JC Penney has many Sephora cosmetic shops within its stores.This would be an example of a __________.

A)kiosk
B)symbiotic relationship between JCPenney and Sephora
C)store within a store
D)timed leased agreement
E)pop-up shop

Question 31

Why would a retailer expand to a central business district?

A)low crime rate
B)ample parking
C)high foot traffic on weekends
D)well planned layouts of surrounding area
E)professionals as customers during the weekdays

Question 32

Even though malls are a good site option for retailers,they have their disadvantages.Which of the following describes one of these disadvantages?

A)Each retailer is allowed to establish its hours of operation.
B)Competition is kept to a minimum because developers try not to have more than one specialty store for each product category.
C)The mall management has no control over exterior signs.
D)Rents in malls are higher than other locations.

Question 33

Which of the following retailers would most likely be found in a power center?

A)Lowe's and Target
B)The Sip and Sup Café and an independent retail bookstore
C)A liquor store,a convenience store,and a Laundromat
D)A flower shop,a Kmart,an independent shoe store,and a dry cleaner
E)An independent toy store,women's apparel store,dry cleaners,and shoe store

Question 34

Which of the following statements about the central business district (CBD)is TRUE?

A)CBDs have experienced very little gentrification.
B)Like modern shopping centers,CBDs are typically well planned.
C)Shopping at CBDs is highest on weekends and at night.
D)The most successful CBDs for retailers are those with a large number of residents living in the area.

Question 35

What is NOT the responsibility of shopping center management?

A)Maintain the parking lots
B)Ensure that the parking lot has good lighting
C)Maintain the outdoor signage for the shopping center
D)Create special events to attract customers to the shopping center
E)Provide temporary holiday sales staff for retailers

Question 36

Bea is a young professional living in the suburbs.She and a friend decide to meet on a Saturday for a day of shopping,dining and movie.With it being a beautiful day outside,they wish to enjoy the weather but also find a place that features upscale apparel shops and boutiques.They most likely will choose to patronize a _______.

A)lifestyle center
B)central mall
C)outlet mall
D)power center
E)mixed-use development

Question 37

What are some of the challenges being faced by malls?

A)Customers are not able to stay at malls for extended periods of time because of the lack of places to get food.
B)Foot traffic is low at malls.
C)There is little entertainment value at malls.
D)Many aging malls have not been updated and are unappealing to shoppers.

Question 38

The anchor stores in a shopping mall are traditionally:

A)department stores
B)stand alone stores
C)specialty shops
D)discount stores
E)category killers

Question 39

Because of the open-air configuration of upscale specialty stores,coupled with entertainment and restaurants,____________ are very convenient for shoppers.

A)convenience centers
B)regional malls
C)off-price centers
D)outlet centers
E)lifestyle centers

Question 40

Corleon needed a new jacket for the approaching cooler weather.She decided to drive twenty minutes to a shopping center.Once there,she searched for a parking spot,and walked to get to the stores.However,once inside,she could remain warm and walk leisurely to a variety of stores which carried the assortments she sought.Corleon was shopping in what type of shopping center?

A)central business district
B)mixed-use development
C)shopping mall
D)power center
E)strip center

Question 41

Lowe's and Best Buy would most likely be found in a _________ shopping center.

A)power
B)regional
C)strip
D)theme/festival
E)central-business

Question 42

Diana wanted a German Short-haired Pointer after seeing it win the Best in Show Award at the dog show.She searched on the Westminster Kennel Club website for a breeder,and found one in Greenville,South Carolina.She was sure this was the breed she wanted;she was willing to pay the expense to travel to Greenville and purchase the puppy.This type of shopping is:

A)Demand-oriented service-provider
B)Specialty shopping
C)Ultimate provider
D)Internet shopping
E)Supply-oriented service-provider

Question 43

A critical factor affecting the location that consumers select to visit is the shopping situation in which they are involved.What type of shopping situation should a retailer such as Walgreen's consider?

A)Distributive shopping
B)Time-crunch shopping
C)Comparison shopping
D)Convenience shopping
E)Specialty shopping

Question 44

The retail tenants in Underground Atlanta are similar to those found in specialty centers,except that they are all small.Their goal is to create a unique shopping environment for customers.What type of shopping center is Underground Atlanta?

A)power shopping center
B)regional mall
C)strip center
D)theme/festival center
E)central-business district

Question 45

When Rebekah took her kids to Kmart,she noticed a Little Caesar's Pizza restaurant near the entrance,which prompted her to stop for lunch.This restaurant is a great example of a/an:

A)kiosk
B)power center
C)store-within-a-store
D)timed leased agreement
E)pop-up shop

Question 46

Why are airports such a profitable place to have a retail business?

A)Airport leases are affordable and short-term.
B)Tourists find unique stores at airport not available to them at other shopping centers.
C)Travelers tend to carry more money than a traditional shopper.
D)Changes in security have encouraged travelers to arrive earlier and make more purchases after they go through security.
E)Airport retailers can pay employees lower wages than what they pay at other shopping centers.

Question 47

Mixed-use developments (MXDs)are popular with retailers because they:

A)have higher security
B)bring additional shoppers to the store
C)offer low rent
D)offer short-term leasing agreements
E)provide free storage facilities to attract retailers

Question 48

Ybor Square is a small shopping center located in the part of Tampa known as Ybor City.The shopping center building used to be a cigar factory that prospered at the turn of the 20^th century when Cuban and Italian immigrants settled in the Tampa Bay area.Now it houses small antique stores,bars and restaurants that have grown to be central to Ybor City's night life.It is an example of a

A)convenience center
B)regional center
C)price-oriented center
D)specialty center
E)theme/festival center

Question 49

_________ are centers that often include office spaces,hotels,residential complexes,civic centers,or convention complexes on top of or attached to a shopping center.

A)Multilevel marketing centers
B)Mixed-use developments
C)Convention centers
D)Marketing complexes
E)Urban shopping arenas

Question 50

A(n)_____ is one in which the merchandise,selection,presentation,pricing,or other unique factor attract customers even if it is in an inconvenient location.

A)demand-oriented service-provider
B)ultimate merchandiser
C)destination store
D)ultimate provider
E)supply-oriented service-provider

Question 51

__________ can be defined as shopping centers that employ a unifying theme that is carried out by the individual shops in their architectural design and,to an extent,in their merchandise.They are typically designed to appeal to tourists.

A)Center replicas
B)Price-oriented centers
C)Regional centers
D)Specialty centers
E)Theme/festival centers

Question 52

A shopping center that would include Dillard's,Sam's Club,JCPenney,Borders and Best Buy while combining a mall,lifestyle center and power center characteristics in a unified layout can best be described as a(n):

A)omnicenter
B)regional mall
C)strip center
D)theme/festival center
E)community shopping center

Question 53

Which of the following statements about outlet centers is TRUE?

A)It is predicted that the number of outlet centers in the U.S.will double over the next decade.
B)Outlet centers are NOT found outside of the United States.
C)Outlet centers are often located some distance from regional shopping centers.
D)Outlet centers have the no-frills look of warehouse stores.
E)Outlet centers sell only irregulars and overruns.

Question 54

Clark was late to work one morning and decided to use the McDonald's drive-thru for his morning cup of coffee.Normally,a coffee drinker loyal only to Starbucks,Clark was more interested in speed due to his tardiness.Which of the following best describes Clark's shopping situation?

A)distributive shopping
B)time-crunch shopping
C)comparison shopping
D)convenience shopping
E)specialty shopping

Question 55

Which of the following does NOT describe Mixed-use developments (MXDs)?

A)Retailers like MXDs because they bring additional shoppers to their stores
B)Developers avoid MXDs because of unproductive use of space
C)Urban planners like MXDs because they provide a pleasant,pedestrian environment
D)Residents like MXDs because they offer an all-inclusive environment

Question 56

The Home Laughlin China Company of Newel West Virginia manufactures Fiesta China in a variety of colors.The factory has a store where they feature Fiesta products that are discounted or discontinued.Patrons come in to shop with crates expecting to purchase the Fiesta products in large quantities.This type of store can be considered:

A)lifestyle center
B)a mixed-use development
C)an outlet store
D)regional center
E)festival center

Question 57

The Hobby Shop features hand-crafts,model trains,cars and planes as well as classes.It doesn't matter where it is located as it seems to have a natural draw.What type of store is the Hobby Shop?

A)demand-oriented service-provider
B)ultimate merchandiser
C)destination store
D)ultimate provider
E)supply-oriented service-provider

Question 58

What type of shopping center is composed of upscale apparel shops,boutiques,and gift shops carrying selected fashions or unique merchandise of high quality and price?

A)downtown business areas
B)power centers
C)shopping strips
D)marketing complexes
E)shopping malls

Question 59

Rhonda rolled her eyes when she realized how much she had to pay for a pack of gum at the paper stand on her way to reach her departing flight from JFK.With security lines as long as they were,she knew she needed to hurry and pay the $2.75 for her Eclipse gum.Her purchase situation can best be described as:

A)Distributive shopping
B)Time-crunch shopping
C)Comparison shopping
D)Convenience shopping
E)Specialty shopping

Question 60

Which of the following best describes outlet centers?

A)they are generally near regional shopping centers
B)they have no emphasis on entertainment
C)they are often located in tourist areas
D)they never offer first-quality,full-line merchandise
E)they are usually enclosed

Question 61

When the management of a shopping center maintains the common facilities and provides security,advertising and special events to attract consumers,lease agreements require the retailers to pay a portion of the _________ costs.

A)common area maintenance
B)community coverage
C)location revival
D)uniform code
E)development preservation

Question 62

Shopping centers consist primarily of collections of big box retail stores,such as Walmart,TJMaxx,Home Depot,Dick's Sporting Goods,and Borders is called:

A)community centers
B)neighborhood centers
C)power centers
D)lifestyle centers
E)theme centers

Question 63

Developers will usually look for ____________ to build lifestyle centers.

A)small towns
B)middle- class neighborhoods
C)high-income neighborhoods
D)interstate interchanges
E)inner city locations

Question 64

Why do category specialists or "category-killer" retailers choose to locate their stores in free standing sites or in power centers?

Question 65

Grocery stores are typically located in _____________.

A)omni centers
B)power centers
C)shopping strips
D)marketing complexes
E)lifestyle centers

Question 66

As Chelsea walked through the concourse to her connecting flight to Spain,she walked by a place selling CDs to learn a foreign language.Since she needed to brush up on her conversational Spanish,she talked with the person standing with the cart.The cart of merchandise would be described as a __________.

A)kiosk
B)parasite store
C)store within a store
D)timed leased agreement store
E)pop-up shop

Question 67

What type of product will a consumer look for without regard to time,money or effort?

A)impulse product
B)time-crunch product
C)comparison product
D)convenience product
E)specialty product

Question 68

An old factory was converted into condominiums on the top six floors,a health club on the fourth floor,offices on floors two and three and specialty shops and restaurants on the ground floor.This would be an example of a(n)_________.

A)omnicenter
B)mixed use development
C)multiformat development
D)theme/festival center
E)super regional mall

Question 69

The major retailers,typically a large department store or big box store in a shopping center is referred to as the __________ store.

A)parasite
B)anchor
C)location rival
D)leader
E)alpha

Question 70

What type of shopping center has an open-air configuration of upscale specialty stores,entertainment and restaurants?

A)omni centers
B)power centers
C)shopping strips
D)marketing complexes
E)lifestyle centers

Question 71

Breanne was walking across campus to her chemistry lab when she noticed an area that had Victoria Secret merchandise that was not there earlier in the week.This retail format would be an example of a ______.

A)kiosk
B)parasite store
C)store within a store
D)timed leased agreement
E)pop-up shop

Question 72

Why have many central business districts been declining in the United States and what are developers doing to revive CBDs?

Question 73

What are the advantages and disadvantages of choosing a free-standing site for your retail store?

Question 74

Burger King,in Mequon,Wisconsin,was not allowed to have a sign taller than 10 ft. ,and could not have any neon lights on the outside of the building.This is an example of the use of a __________.

A)building code
B)blue law
C)licensing requirement
D)trading area code
E)common maintenance code

Question 75

Why is choosing a good location such an important decision for a retailer?

Question 76

Which of the following types of retailers does NOT cater to shoppers who are engaged in convenient shopping situations?

A)convenience stores
B)drugstores
C)fast-food restaurants
D)supermarkets
E)auto dealerships

Question 77

The retailers that attract a significant number of consumers and make the center more appealing for other retailers are ___________ stores.

A)parasite
B)anchor
C)location rival
D)leader
E)alpha

Question 78

What are the advantages and disadvantages of strip shopping centers?

Question 79

In a town in Georgia,the McDonald's restaurant was required by _______ to have no sign taller than 8 feet,no arches,and no garish or bright colors on the outside of the building.

A)building code
B)blue law
C)licensing requirement
D)trading area code
E)common maintenance code

Question 80

Walmart Supercenters requires a large amount of operating space.Therefore,one would most likely find a Walmart Super center located:

A)in a shopping mall.
B)in a life-style center.
C)at freestanding sites.
D)in central business districts.
E)in off-price centers.