Deck 15: Optimizing Your Web Site for Search Engines

Question 1

By convention, bots look for a file named searchengine.txt in the root directory of a website for instructions on any files or folders to exclude from indexing._________________________

Answer 1

False

Question 2

You can add a summary of your page content by creating a new meta element with the value viewport for thename attribute._________________________

Answer 2

False

Question 3

The string that identifies a schema is similar to a URL but does not necessarily reference an actual web document.

Answer 3

True

Question 4

Search engines consider links to your site from other websites to evaluate your site's content and popularity.

Question 5

The HTML elements you choose when building a web page do not add semantic data.

Question 6

Search engines combine many factors to decide thepriorityof search results into a set of instructions known as an element._________________________

Question 7

Microdata enables you to add semantic information to specific web page elements.

Question 8

After specifying a group of files to exclude from indexing, you can create one or more Allow entries to specify files that should be indexed._________________________

Question 9

Anyone can define and use a custom vocabulary for microdata.

Question 10

Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be presented with a link to your website.

Question 11

Sitemaps for both large and small websites are generally plain text files.

Question 12

Elements such as the title element play unique roles in results for some search engines._________________________

Question 13

A plain-text Sitemap file must use ISO-8859-4encoding for compatibility with major search engines._________________________

Question 14

Sitemap files for large or complex websites are generally written in XML._________________________

Question 15

You can rely on a robots.txt file to keep a document on your web server hidden.

Question 16

Search engines rely on the text of description meta elements to decide which queries match a page.

Question 17

Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which contains the actual value._________________________

Question 18

div elements play an important role in indexing, so you should pay special attention to them in your web documents.

Question 19

Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your pages are ready for search engine indexing._________________________

Question 20

HTML supports a syntax known as metadata that enables you to add semantic information to specific web page elements._________________________

Question 21

When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the element.

A) name
B) content
C) charset
D) type

Question 22

__________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

A) schemas
B) vocabularies
C) algorithms
D) bots

Question 23

Search engines can use ____ to present and format relevant web page content in search results.

A) macrodata
B) search rank
C) microdata
D) bots

Question 24

The most widely supportedmicrodata vocabulary is __________.

A) schema.org
B) microformats
C) RDFa
D) data-vocabulary.org

Question 25

The simplest version of a sitemap file contains only _______.

A) text
B) graphics
C) tags
D) CSS properties

Question 26

Creating a(n) __________ element specific to a web page avoids a generic heading in the search result.

A) h1
B) header
C) title
D) h2

Question 27

The ____ attribute signifies that the vocabulary specified using a separateattribute applies to all descendent elements of the element in which it is declared.

A) itemtype
B) itemschema
C) itemscope
D) schematype

Question 28

Adding a page _________ enables a search result to display a concise page summary, ratherthansimply a random passage from the web page.

A) title
B) description
C) header
D) footer

Question 29

For most web page elements, the microdata value is __________.

A) the text an element contains
B) the element name
C) the alt text
D) specified in a tag

Question 30

The string that identifies a schema is a(n) __________.

A) URL
B) URI
C) algorithm
D) crawler

Question 31

Making even small adjustments to the __________ you're presenting to users can improve the accuracy of search engines when they index your pages.

A) scripts
B) content
C) CSS
D) URL

Question 32

The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.

A) bulleted
B) numbered
C) linked
D) table

Question 33

One of the goals of SEO is to address factors that are part of search engine __________ in order to move a site up in the list of search results returned for relevant queries.

A) ads
B) bots
C) algorithms
D) crawlers

Question 34

When creating a description meta element, the ____ attribute contains the actual value.

A) name
B) content
C) charset
D) type

Question 35

When search engines index a site, then identify a sitemap file based on __________.​

A) ​its location on the web server where web documents are stored
B) ​another text file that indicates the location of the sitemap file
C) ​their records of the locations of files across the web
D) ​a meta element in index.html that indicates the path

Question 36

Search engines index web pages using programs known as bots or ____.

A) viruses
B) worms
C) climbers
D) crawlers

Question 37

Giving your images ____ names adds to the information that search engines can collect about your Web pages.

A) short and descriptive
B) long and descriptive
C) short and abbreviated
D) long and abbreviated

Question 38

The __________ attribute specifies the unique string that identifies the schema you're using.

A) itemtype
B) itemscope
C) itemschema
D) schematype

Question 39

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

A) Target-agent
B) Sender-agent
C) User-agent
D) Developer-agent

Question 40

Including high-quality content can improve your website's __________.

A) search rank
B) microdata
C) schema
D) sitemap

Question 41

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Referring to the figure above, item d shows __________.

A) the CSS properties and values from your code
B) the microdata vocabulary properties and values from your code
C) the field name values and user-entered data from a form
D) the Google search result that most closely matches the code in item b

Question 42

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Referring to the figure above, what happens when you click item a?

A) The tool validates your code against the specified vocabulary.
B) The tool validates your code against HTML standards.
C) The tool validates your code against CSS standards.
D) The tool fixes the syntax and spacing of your code.

Question 43

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Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

A) name
B) description
C) content
D) title

Question 44

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Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

A) name
B) description
C) content
D) title

Question 45

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Referring to the figure above, what does item b represent?

A) Code generated by the tool
B) Code you pasted into the tool
C) The results of validation
D) The CSS for your page

Question 46

Sandy rewrites her existing title element to be ____.

A) short and descriptive
B) the same as every other page on her site
C) generic and long
D) open to interpretation

Question 47

In a robots.txt file, the ____ wildcard indicates that all bots should respect the rule or rules that follow.

A) *
B) @
C) #
D) $

Question 48

__________ is the dominant search engine in China.

A) Baidu
B) Yandex
C) Google
D) Yahoo!

Question 49

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Referring to the figure above, item c indicates that __________.

A) Your HTML code is valid.
B) The microdata markup in your code is valid.
C) Your CSS code is valid.
D) Your search rank has increased.

Question 50

Sandy has links throughout her site.From an SEO perspective, which of the following is considered good link text?

A) Click
B) Click here
C) Enter
D) Ask a question

Question 51

Tyler uses the code Disallow: /*.ppt$ to instruct bots to not index any files in the site with the extension ____.

A) ppt$
B) ppt
C) *.ppt$
D) None of the above.

Question 52

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​

Referring to the figure above, the ____ attribute signifies that the schema applies to all descendent elements.

A) itemtype
B) itemprop
C) itemscope
D) footer

Question 53

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Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.

A) itemtype
B) itemprop
C) itemscope
D) footer

Question 54

When viewing a web page with graphics disabled, __________ takes the place of each image.

A) the image filename
B) a black box
C) alt text
D) a button

Question 55

When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

A) Giving image files short, descriptive names
B) Supplying alternative text using the alt attribute
C) Using the same image in more than one web page on the same website.
D) Including text in images that's not available elsewhere on the page.

Question 56

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Referring to the area labeled "3." in the figure above, incorporating ____ into web page elements allows search engines to summarize information

A) bots
B) microdata
C) algorithms
D) sitemaps

Question 57

Sandy adds heading elements, such as __________, to major subdivisions of her page.

A) h1
B) header
C) title
D) caption

Question 58

People in charge of websites are known as __________.

A) webmasters
B) bots
C) crawlers
D) pilots

Question 59

Tyler uses the code Disallow: /testto instruct bots to not index the test____.

A) directory
B) image
C) site
D) file

Question 60

Tyler uses the code Disallow: /to instruct bots ____.

A) not to index the entire website
B) to index the entire website
C) to index only the main directory
D) to index the website at their own discretion

Question 61

Matching
Match each term with the appropriate definition.
a. The set of instructions combining the factors that search engines use to decide the priority of search results.
b. A single group of terms and definitions related to a specific type of information.
c. A file in a specific format that lists all the pages in a website.
d. A set of terms and definitions that can be used to indicate the semantic value of a specific type of information.
e. A program used by a search engine to index web pages.
algorithm

Question 62

Explain two steps you can take to increase the chances that search engines that are popular among your target audience index your web pages accurately.

Question 63

A(n) ________________ file is a file in a specific format that lists all the pages available to users in a website, and may include information about web page content such as images or video.

Question 64

When optimizing your website for search engines, why is it helpful to review text-only versions of your web pages? What are some ways you can translate your web page into a text-only version?

Question 65

Matching
Match each term with the appropriate definition.
a. The set of instructions combining the factors that search engines use to decide the priority of search results.
b. A single group of terms and definitions related to a specific type of information.
c. A file in a specific format that lists all the pages in a website.
d. A set of terms and definitions that can be used to indicate the semantic value of a specific type of information.
e. A program used by a search engine to index web pages.
bot

Question 66

You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

Question 67

You can add a page summary to a web page using the __________ element.

Question 68

Matching
Match each term with the appropriate definition.
a. The set of instructions combining the factors that search engines use to decide the priority of search results.
b. A single group of terms and definitions related to a specific type of information.
c. A file in a specific format that lists all the pages in a website.
d. A set of terms and definitions that can be used to indicate the semantic value of a specific type of information.
e. A program used by a search engine to index web pages.
schema

Question 69

The process of tailoring the structure and content of a web page with search engines in mind is known as search engine ________________.

Question 70

List at least 3 elements that you should pay attention to when creating indexable content.For one of these elements, list one practice you should follow and one practice that you should avoid.

Question 71

You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you view only the __________ of a web page.

Question 72

Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

Question 73

Matching
Match each term with the appropriate definition.
a. The set of instructions combining the factors that search engines use to decide the priority of search results.
b. A single group of terms and definitions related to a specific type of information.
c. A file in a specific format that lists all the pages in a website.
d. A set of terms and definitions that can be used to indicate the semantic value of a specific type of information.
e. A program used by a search engine to index web pages.
sitemap

Question 74

A(n) __________ file uses keywords such asUser-agent and Disallow.

Question 75

Matching
Match each term with the appropriate definition.
a. The set of instructions combining the factors that search engines use to decide the priority of search results.
b. A single group of terms and definitions related to a specific type of information.
c. A file in a specific format that lists all the pages in a website.
d. A set of terms and definitions that can be used to indicate the semantic value of a specific type of information.
e. A program used by a search engine to index web pages.
vocabulary