Deck 3: Marketing Ethics

Question 1

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Answer 1

False

Question 2

The idea that corporate social responsibility is unnecessary because the goal of any corporation is simply to make a profit has been thoroughly discredited and is no longer supported by economists or business people.

Answer 2

False

Question 3

Marketers are frequently singled out for criticism related to ethics,in part because they interact directly with people.

Answer 3

True

Question 4

Merck & Co.,having learned from the Johnson & Johnson Tylenol incident,was quick to respond when the first reports of problems with Vioxx arose.

Question 5

The first "Ethical Norm" in the AMA's code of ethics for marketers is "Do no harm."

Question 6

Short-term profitable decisions can cause firms to lose customers in the long run.

Question 7

Advertising executives are rated as having higher ethical standards than lawyers.

Question 8

Each individual's ethical standards are a product of culture and upbringing.

Question 9

Firms with strong ethical climates tend to be more socially responsible.

Question 10

The process of creating a strong ethical business climate begins with the front-line employees who interact directly with customers.

Question 11

Unlike other business functions like accounting or finance,people in marketing are often singled out as the root cause of ethical concerns because:

A) they are trained in the art of effective persuasive communication.
B) they are not considered to be as quantitatively skilled as accounting and finance people.
C) they interact directly with consumers.
D) the problems that occurred at Enron,Tyco,and WorldCom were caused by marketers.
E) doing a good job of marketing requires some degree of unethical behavior.

Question 12

There is often no one right answer to ethical dilemmas.

Question 13

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.

A) accounting
B) marketing
C) social
D) finance
E) economic

Question 14

If a U.S.clothing brand buys from overseas suppliers who manufacture clothing using child labor,this is the supplier's problem,and the U.S.company has no reason to be concerned.

Question 15

Marketing has been singled out as the root cause of a host of ethical problems in business.

Question 16

Ethos Water donates two percent of its profits to children in need of clean water.This action demonstrates that Ethos Water is a firm with a strong ethical climate.

Question 17

BlendMate,a firm that manufactures high-end blenders,donates $10 per blender sold to a local food bank.This is a form of corporate social responsibility.

Question 18

A roofing company agreed to complete a job in one week and collected a 50% deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.

Question 19

Ethical issues are likely to arise at each stage of the strategic marketing planning process.

Question 20

A survey of marketing officers reported that the most frequently observed type of unethical behavior was false or misleading advertising.

Question 21

After a rash of embarrassing and potentially illegal activities in her organization,Jane decides to evaluate the organization's ethical standards and practices.Jane will assess:

A) whether or not the organization has a strong ethical climate.
B) what explicit rules exist for governing the firm's transactions.
C) the current code of ethics.
D) what system is in place for rewarding and punishing behavior.
E) all of these.

Question 22

Compared to the average company,firms with strong ethical climates tend to:

A) employ more business development consultants.
B) offer more goods and services.
C) be more socially responsible.
D) invest more in sales training software.
E) all of these.

Question 23

Which of the following types of unethical behavior are likely to be observed in marketing environments?

A) High pressure sales techniques
B) Deceptive sales tactics
C) Misrepresentation of company data
D) Misleading advertising
E) All of these

Question 24

The Johnson & Johnson Credo acknowledges the company's responsibility to:

A) users of its products,its employees,the community,and its stockholders.
B) its stockholders first,its managers,its employees,and its suppliers and vendors.
C) domestic markets,other countries in the developed world,and finally countries in the developing world.
D) users of its products,the researchers who develop the products,regulators,and its stockholders.
E) doctors,nurses,insurance companies,and users of its products.

Question 25

The AMA Code of Ethics is silent with regard to:

A) regulators.
B) customers.
C) economically vulnerable segments such as children and the elderly.
D) consultants.
E) none of these.The AMA Code of Ethics mentions each of these.

Question 26

Edward is seriously considering developing his entry-level marketing position into a full-fledged career.His mentor suggested he learn and demonstrate the Ethical Values in the AMA Code of Ethics.Which of the following is not one of those Ethical Values?

A) Honesty when dealing with customers and stakeholders.
B) Fairness in balancing the needs of both buyers and sellers.
C) Respect for the human dignity of all stakeholders.
D) Dedication to increasing the return on investment for shareholders.
E) Citizenship to fulfill economic,legal,philanthropic,and social responsibilities strategically.

Question 27

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems.Previously,they were only expected to answer buyers' questions.The new regulation addressed the marketing ethical problem of:

A) high-pressure sales techniques.
B) deceptive pricing tactics.
C) misrepresentation of company data.
D) misleading advertising.
E) withholding information.

Question 28

The Johnson & Johnson Credo:

A) was a response to the Tylenol incident.
B) proved ineffective when the company needed to act in the Tylenol crisis,which was a clear lesson to other companies to update similar documents.
C) was copied by all other pharmaceutical companies.
D) offers an extremely detailed description of potential problems for the company.
E) has guided the firm since it was written in the 1940s.

Question 29

In a recent Gallup survey,which of the following professions was rated lowest in ethical standards?

A) Car salespeople
B) Lawyers
C) Senators
D) Real estate agents
E) Medical doctors

Question 30

Almost every organization includes values and ethics as part of their mission statement and includes a set of explicit rules in the company's employee handbook.Once the rules are in place there must be:

A) a system of controls that rewards appropriate behavior and punishes inappropriate behavior.
B) a Web site where employees can vent their frustration over lapses in ethical behavior.
C) weekly reminder seminars to enforce guidelines.
D) commitment from customers to accept these rules.
E) all of these.

Question 31

When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm)in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm:

A) must evaluate its quarterly profit statement from an ethics standpoint.
B) must state its long-term goals in general terms,so as to not interfere with managers' short-term goals.
C) must always put society's needs ahead of the firm's needs.
D) must ensure that long-term goals are aligned with the short-term goals of each individual within the firm.
E) all of these.

Question 32

Jacqueline was pleased to read a paraphrasing of the Golden Rule,"Do unto our customers as you would have them do unto you," as part of her new employer's mission statement.Next,Jacqueline expects to find in the firm's employee handbook:

A) a summary of recent Supreme Court business ethics cases.
B) a statement that she needs to decide how the Golden Rule applies to her job on her own,without any influence from her employer.
C) explicit rules governing the firm's transactions.
D) a list of employee concerns.
E) all of these.

Question 33

Elizabeth has developed a promotional campaign for a client that promises a hefty return for her cash-poor business.While the campaign does not violate any laws,it might be considered manipulative and misleading,especially when targeted toward senior citizens.If Elizabeth were to consult the AMA Code of Ethics she would discover that:

A) unusually creative campaigns can be prioritized above ethical concerns if the client or firm is in financial danger.
B) if her client approves the campaign,she does not need to worry about ethical issues.
C) the General Norms and Ethical Values are too vague to be useful,and she should rely on her own personal ethics.
D) her campaign might be difficult to justify ethically,despite its creativity and its ability to meet both her needs and those of her client.
E) there are few practical guidelines in situations like these.

Question 34

When Johnson & Johnson removed all Tylenol from the shelves after some containers were tampered with,poisoning and killing seven people,the company:

A) sacrificed short-term profits for long-term credibility.
B) was forced to do so following extensive consumer outcry.
C) was ordered to do so by the Food and Drug Administration.
D) felt that nothing could stop Tylenol from losing most of its customers.
E) developed plans to sell the returned Tylenol bottles in less developed countries.

Question 35

Products that may damage the environment,the use of sweatshop labor,and the marketing of dangerous products are examples of:

A) internal,controllable marketing issues.
B) issues that don't even need to be discussed in ethical firms.
C) marketing issues but not ethical issues.
D) marketing ethical issues.
E) ethical issues but not marketing issues.

Question 36

Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility.These business leaders consider corporate social responsibility to be:

A) a basic requirement of any business.
B) the equivalent of the AMA ethical value,"Do no harm."
C) the key to operational effectiveness.
D) a component of basic business ethics.
E) beyond the norms of corporate ethical behavior.

Question 37

One of All Army Credit Union's customers complained to the home office about huge fees assessed to his account that were not mentioned when he opened the account.The manager of All Army Credit Union should begin handling the situation by:

A) assess whether or not the organization has a strong ethical climate.
B) determine what explicit rules exist for governing the firm's transactions.
C) review the current code of ethics to see if it is explicit enough.
D) determine an appropriate punishment for the staff member who generated the fees.
E) all of these.

Question 38

Janice was shocked to learn that the real estate company she had just gone to work for did not have a(n)__________,the starting point for creating a strong ethical climate.

A) ethical behavior seminar
B) set of ethical values
C) employment contract
D) social responsibility program
E) ethical activity bonus

Question 39

Being socially responsible is generally considered:

A) a good thing to do only if a company is profitable.
B) inappropriate for most firms in today's challenging markets.
C) beyond the norms of corporate ethical behavior.
D) a necessary part of every firm's strategy.
E) the responsibility of corporate-sponsored foundations who can effectively concentrate a firm's good deeds.

Question 40

One of Big Ben Clock Company's customers has complained to the home office about high-pressure sales tactics used by one of Big Ben's sales representatives.The company's code of ethics explicitly directs sales personnel not to engage in such practices.The manager of Big Ben will likely:

A) assess whether or not the organization has a strong ethical climate.
B) determine what explicit rules exist for governing the firm's transactions.
C) review the current code of ethics to see if it is explicit enough.
D) determine an appropriate punishment for the sales representative.
E) all of these.

Question 41

Garrett has just purchased a beer distributorship.He wants to increase the visibility of his firm in local markets,but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages.According to the Framework for Ethical Decision Making,the first thing Garrett should do is to:

A) identify issues.
B) promote the firm's corporate social responsibility efforts.
C) gather information and identify stakeholders.
D) brainstorm and evaluate alternatives.
E) choose a course of action.

Question 42

Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the:

A) shareholders.
B) employees.
C) customers.
D) marketing managers.
E) all of these.

Question 43

The Harvest County School Board is concerned about deteriorating school facilities,combined with a shrinking budget.The board began by studying the issue,and then identified parents,children,teachers,staff,and taxpayers as groups who have a vested interest in the problem.The school board has listened to each group's concerns.In the Ethical Decision-Making Framework,its next action should be to:

A) identify issues of concern to lawmakers.
B) assess impact of its actions beyond the classroom.
C) engage in brainstorming and evaluate alternatives.
D) choose a course of action.
E) all of these.

Question 44

Which of the following is NOT one of the questions typically asked in Ethical Decision-Making Metric I?

A) Can we live with this decision alternative?
B) Have we thought broadly about any and all ethical issues associated with the decision?
C) Does this decision respect the rights,dignity,and profits of stockholders?
D) Does this decision uphold relevant conventional moral values?
E) Does this decision produce the most good and the least harm to the relevant stakeholders?

Question 45

Darwin's company is facing a difficult ethical issue.The firm has identified the various stakeholders and their issues and gathered the available data.Everyone with an interest in the issue has engaged in brainstorming and evaluation of alternatives.Management reviewed and refined the alternatives.It should now choose the course of action that:

A) maximizes profits.
B) creates the least possible publicity.
C) involves the fewest employees.
D) minimizes costs.
E) seems best after weighing the concerns of all stakeholders.

Question 46

For his class in ethics,Isaac examined the practices of a number of nationally focused and international firms to determine how ethics and corporate social responsibility were being practiced.He found:

A) firms could be both ethical and socially responsible.
B) firms could be ethical and yet not socially responsible.
C) firms could be neither ethical nor socially responsible and still be part of the business community.
D) firms could have questionable ethical practices yet donate money to the community for socially responsible causes.
E) all of these.

Question 47

When auditing expenses claimed by the university president,the auditors found extravagant spending on $1,000 per night hotels,banquets,and gourmet restaurants.The president was fired,alumni donations declined,and staff members--who were disturbed by the extravagance while staff salaries were frozen--quit their jobs.This example illustrates:

A) that universities are more corrupt than companies.
B) that the extravagant spending should have been kept quiet to minimize damage to the university.
C) that the impact of unethical actions can affect the organization in unanticipated ways.
D) the need to identify issues.
E) the lack of information needed to make ethical decisions.

Question 48

Which of the following questions is typically asked in Ethical Decision-Making Metric I?

A) Can we live with this decision alternative?
B) Have we thought broadly about any and all ethical issues associated with the decision?
C) Does this decision respect the rights and dignity of stakeholders?
D) Does this decision uphold relevant conventional moral values?
E) all of these

Question 49

A new law in South Carolina makes it illegal for people under the age of 18 to smoke cigarettes.Previously,the law banned sales of cigarettes to anyone under age 18,but not smoking.Which of the following types of companies would be unlikely to have to incorporate this change into the Ethical Decision Making Framework?

A) Restaurants
B) Convenience stores
C) Dance clubs
D) Bars
E) All of these would have to incorporate the change.

Question 50

After a firm has identified the various stakeholders and their issues and gathered the available data,all parties relevant to the decision should engage in brainstorming and evaluation of alternatives.__________ then review and refine these alternatives,and choose a course of action.

A) Managers
B) The firm's lawyers
C) Key customers
D) Community leaders
E) All stakeholders

Question 51

The Carteret Realty Company represents a developer who wants to purchase a piece of property owned by a city in order to develop it into an apartment complex.To make the venture profitable,the developer is asking the city to use its power of eminent domain to force owners of some run-down houses near the property to sell their land to the developer.From the perspective of Carteret Realty Company,which of the following questions from Ethical Decision-Making Metric I might be of concern?

A) Have we involved as many possible people who have a right to offer input into this action?
B) Have we thought broadly about any and all ethical issues associated with the decision?
C) Does this decision respect the rights and dignity of stakeholders?
D) Does this decision uphold relevant conventional moral values?
E) all of these

Question 52

When Bernie Ebbers,WorldCom's CEO,was convicted of financial crimes,WorldCom was forced to merge with MCI.One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament.The tournament funds the Heritage Foundation,a major community charity.This example illustrates:

A) the need to identify issues.
B) that the impact of unethical actions can reach far beyond the corporation.
C) that unethical firms cannot be socially responsible.
D) the lack of information needed to make ethical decisions.
E) all of these.

Question 53

A recent court ruling banned the use of terms such as "light,low tar,natural,or mild" by tobacco companies.The stakeholders for this decision are the:

A) shareholders.
B) employees.
C) customers.
D) marketing managers.
E) all of these.

Question 54

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision making situation,all parties relevant to the decision should engage in:

A) legal discourse.
B) a vote,with the majority deciding the best course of action.
C) re-identification of issues.
D) choosing a course of action.
E) brainstorming and evaluation of alternatives.

Question 55

Ironically,while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit,the company was a major donor to Houston area charities.Enron had unethical business practices but was also:

A) practicing marketing ethics.
B) falsifying the company's finances through charitable donations.
C) creating a local ethical business climate.
D) contributing to corporate social responsibility.
E) all of these.

Question 56

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision making situation,__________ should engage in brainstorming and evaluation of alternatives.

A) the senior managers most involved
B) key customers
C) elected officials
D) all parties relevant to the decision
E) any individuals with competing interests

Question 57

Rock-Bend Company is considering buying out a competing firm and closing most of the competitor's factories.The firm has identified the various stakeholders and their issues and gathered the available data.Everyone with an interest in the issue has engaged in brainstorming and evaluation of alternatives.Management reviewed and refined the alternatives,and then chose a course of action.If the managers are not confident about the decision,they should:

A) lower their offering price for the competing firm.
B) reexamine their alternatives.
C) consult customers.
D) trust their instincts and move forward.
E) choose the least risky option.

Question 58

Frank found himself in the midst of an ethical dilemma at work,and was using an ethical decision-making metric like the one shown in the text to clarify his professional and personal values (this is the metric that offers six "tests," or different ways to view the decision).Frank was most likely in which phase of the Ethical Decision Making Framework?

A) Identifying the issues
B) Separating personal from business ethics
C) Gathering information and identifying stakeholders
D) Brainstorming and evaluating alternatives
E) Choosing a course of action

Question 59

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for handicapped children.The letter writer is critical of a banner displayed at the event,with the logos of alcoholic beverages and Hisaoki's company name.In the Framework for Ethical Decision Making,Hisaoki's company failed to:

A) identify issues.
B) promote the firm's corporate social responsibility efforts.
C) gather information and identify stakeholders.
D) brainstorm and evaluate alternatives.
E) choose a course of action.

Question 60

The Ethical Decision Making Framework includes all of the following steps EXCEPT:

A) identify issues.
B) promote the firm's corporate social responsibility efforts.
C) gather information and identify stakeholders.
D) brainstorm and evaluate alternatives.
E) choose a course of action.

Question 61

When looking at ethical issues associated with the strategic marketing planning process,questions:

A) should only be addressed during the evaluation stage.
B) should never be asked; only managers should deliberate marketing ethical issues.
C) vary at each stage of the process.
D) are never asked during the implementation stage.
E) all of these.

Question 62

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

A) planning
B) implementation
C) control
D) evolution
E) marketing mix

Question 63

In the "Giving Credit Where Credit Isn't Due" scenario,a research firm recommends that a catalog retailer of children's furnishings promote merchandise to low-income single parents,using credit tied to the customer's checking account and extremely high interest rates.Which of the following ethical questions should the catalog company's marketing manager ask before making a decision?

A) Would I like to be on the receiving end of this proposal?
B) Would I like to see a story in my local paper about this strategy?
C) Would I want my parents to know about my using this strategy?
D) Will I be able to look myself in the mirror if I implement this recommendation?
E) All of these

Question 64

In the "Who is On the Line?" scenario,where Star 38's new software hides or provides a phony phone number on caller ID systems,an initial ethical question for Star 38 is:

A) Is this an ethical business plan?
B) Where will we find investors?
C) What does it take for Star 38 to be considered socially responsible?
D) Should the firm be advertising its services in all markets?
E) Should the firm locate calling services abroad to avoid FCC regulation?

Question 65

In the "No Wonder It's So Good" scenario,the marketing manager learns her company's cola product contains a small amount of alcohol,although it is not listed on the ingredients.The company is not required to list the alcohol because it is such a small amount.The marketing manager is concerned about the impact of this omission,if it becomes widely known.This raises the __________ test of ethical action.

A) publicity
B) moral mentor
C) golden rule
D) person in the mirror
E) all of these

Question 66

In the "Jeweler's Tarnished Image" scenario,Mrs.Billing,the owner,learns that her new jewelry party sales representative,Barb Stephens,is deceiving customers into buying the jewelry by claiming that Mrs.Billing is a widow whose husband was killed on a missionary trip.Mrs.Billing fires the sales rep,recognizing the __________ test of ethical action.

A) publicity
B) moral mentor
C) golden rule
D) person in the mirror
E) all of these

Question 67

The Ethical Decision-Making Metric II (Exhibit 3.8):

A) is a realistic tool to use as long as the firm's profits are not in jeopardy.
B) is a good tool for evaluating personal ethics,but fails as a basis for evaluating a firm's actions.
C) will be ineffective unless the questions are answered objectively and honestly.
D) places the burden on the firm's code of ethics and the actions of senior management.
E) can only be used for small,uncomplicated ethical issues.

Question 68

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each potential ethical issue raised in earlier phases was addressed.

A) implementation
B) control
C) planning
D) assessment
E) social responsibility

Question 69

The success of Newman's Own in making substantial contributions to thousands of charities has shown that businesses can create value by combining a mission dedicated to supporting charities with:

A) licensing its name to other organizations.
B) licensing the name of other famous products to expand its offerings.
C) making organic products profitable.
D) offering value to customers who want to enjoy good-tasting products.
E) all of these.

Question 70

Chris's firm is considering marketing an HIV / AIDS treatment and home-testing kit.Which of the following represents a potential ethical issue for the firm?

A) The firm could sell this kit at a very high price,based on its potential value,but doing so would make it too expensive for many at-risk individuals to afford.
B) A positive test result--whether correct,or a "false positive"--could lead to severe depression or even suicide.
C) A customer could run the test incorrectly and get a "false negative" result,causing an infected individual to think that treatment was unnecessary.
D) The firm may have to include counseling with the kit,which could affect its marketability.
E) All of these issues have ethical dimensions.

Question 71

Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' __________ phase of their strategic marketing planning process.

A) planning
B) implementation
C) control
D) evolution
E) marketing mix

Question 72

What is the one consistent aspect of all the ethical scenarios at the end of Chapter 3?

A) They all involve men.
B) There is no one "right" answer to any of them.
C) Each situation could have been avoided.
D) A lack of government regulation was a major cause of each ethical issue.
E) Good marketing could have kept these issues from ever arising.

Question 73

Denny is considering the question,"Did our actions have a negative impact on any stakeholder group?" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process.

A) planning
B) control
C) implementation
D) brainstorming
E) situation analysis

Question 74

In the "Giving Credit Where Credit Isn't Due" scenario,a research firm recommends that a catalog retailer of children's furnishings promote merchandise to low-income single parents,using credit tied to the customer's checking account and extremely high interest rates.The owner of the children's catalog business would likely reject this proposal if he or she considered the __________ test of ethical action.

A) publicity
B) moral mentor
C) golden rule
D) person in the mirror
E) all of these

Question 75

In the "West Virginia T-Shirts" scenario,the company is asked by the governor of West Virginia to stop selling t-shirts with the slogan,"It's All Relative in West Virginia," stating that the slogan is offensive and perpetuates a negative stereotype.The communications director for the t-shirt company,a resident of New Hampshire,points out that they also sell a shirt reading,"New Hampshire: 40 Million Squirrels Can't Be Wrong." The communications director's response uses the __________ test of ethical action.

A) publicity
B) moral mentor
C) golden rule
D) transparency
E) admired observer

Question 76

In the "Who Is On the Line?" scenario,Star 38's new software hides or provides a phony phone number on caller ID systems.The company intends to sell its service to collection agencies,private detectives,and law enforcement agencies.If a collection agency is considering using the system,the first ethical question it should ask itself is:

A) Is this a profitable business service for my company?
B) Who are the investors behind Star 38?
C) Will using this service enhance our corporate image?
D) Should the firm advertise the use of this service to the consumers they call?
E) Will using this service conflict with the ethical guidelines in our mission statement?

Question 77

Multinational corporations are recognizing their responsibility to the people who make their products:

A) when public attention might embarrass the corporation.
B) if the local government suggests that the company pay bribes to officials.
C) even if they aren't their employees.
D) unless another firm actually employs the workers.
E) all of these.

Question 78

In the "Bright Baby's Bright Idea" scenario,the CEO agreed to recommend that the company repackage and sell car seats in Mexico that had been recalled by the Consumer Product Safety Commission in the USA.This will not violate Mexican law,since the safety standards for car seats are different in Mexico,and it will save the company a lot of money.This action raises the ethical question of:

A) Would I like to be on the receiving end of this proposal?
B) Would I like to see a story in my local paper about this strategy?
C) Would I want my parents to know about my using this strategy?
D) Will I be able to look myself in the mirror after I implement this strategy?
E) all of these

Question 79

In the "Jeweler's Tarnished Image" scenario,Mrs.Billing,the owner,learns that her new jewelry party sales representative,Barb Stephens,is deceiving customers into buying the jewelry by claiming that Mrs.Billing is a widow whose husband was killed on a missionary trip.Mrs.Billing fires the sales rep and sends a letter to all customers who purchased her company's jewelry from Ms Stephens.Mrs.Billing's response was probably most influenced by the ethical question of:

A) Am I justified in terminating Barb Stephens?
B) Would I mind seeing a story in my local paper about my actions to correct unethical behavior?
C) Would I want my parents to know that I terminated an unethical employee?
D) Will I be able to look myself in the mirror if I do not implement this recommendation?
E) all of these

Question 80

Alicia has been asked to approve a marketing campaign which,although it is not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.She reviews the tests in the Ethical Decision-Making Metric II (Exhibit 3.8),and she decides her best course of action is to:

A) ignore the metric as unworkable,since the campaign might pass some of the tests and fail others.
B) consider the profit potential first; then explore the vague tests in the metric.
C) not worry about the children; their parents are likely to make the buying decision,and they should be able to decide for themselves.
D) put the campaign on hold while she explores with the staff how they approached the ethical issues.
E) consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision making process.