Deck 16: Social Responsibility and Sustainability

Question 1

Which two dimensions form the foundation of corporate social responsibility in that they are required of a firm?

A)philanthropic and legal
B)philanthropic and ethical
C)legal and ethical
D)legal and economic
E)economic and ethical

Answer 1

D

Question 2

An organization's obligation to maximize its positive impact and minimize its negative impact on society is referred to as

A)moral idealism.
B)social marketing.
C)corporate social responsibility.
D)sustainability.
E)stakeholder responsibility.

Answer 2

C

Question 3

The duty to be profitable falls under which dimension of corporate social responsibility?

A)philanthropic
B)ethical
C)economic
D)legal
E)accountable

Answer 3

C

Question 4

Every year the high school hosts a faculty-staff basketball game to raise money for the American Heart Association.Along with a cash donation,the local Subway restaurant donates sandwiches that the high school can sell at the game to earn extra money for the charity.By doing so,Subway is engaged in

A)charitable advertising.
B)corporate volunteerism.
C)philanthropic marketing.
D)stakeholder responsibility.
E)corporate philanthropy.

Question 5

What key element of developing a successful corporate social responsibility (CSR)program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas?

A)integration of CSR into corporate policy at all levels of the firm
B)good corporate leadership
C)sustainable production practices
D)good stakeholder management
E)integration of CSR into corporate policy in all divisions of the firm

Question 6

Which of the following is not one of the four dimensions of corporate social responsibility?

A)philanthropic
B)legal
C)ethical
D)social
E)economic

Question 7

Corporate social responsibility refers to

A)a firm's adherence to the moral standards expected by a society.
B)an organization's obligation to maximize its positive impact and minimize its negative impact on society.
C)a company policy in which employees must volunteer their time or talents for charitable,educational,or other worthwhile activities.
D)the process of creating,communicating,and delivering value to customers in a way that incorporates sustainability.
E)the obligations an organization has to those who can affect the achievement of its objectives.

Question 8

What is the driving consideration across the four dimensions of corporate social responsibility?

A)profitability
B)corporate philanthropy
C)ethics
D)corporate volunteerism
E)stakeholder responsibility

Question 9

The Dannon Company supports the National Breast Cancer Foundation through its Give Hope with Every Cup initiative.When consumers purchase specially marked Dannon products and enter the under-the-lid codes online,Dannon will make a donation to the foundation,for a total donation of up to $1.5 million.This is an example of

A)corporate philanthropy.
B)philanthropic marketing.
C)stakeholder responsibility.
D)corporate volunteerism.
E)ethical marketing.

Question 10

According to your text,what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR)program?

A)CSR policies and procedures are most useful when they are written down,well understood,and endorsed by the company's leaders.
B)Leaders are most effective when they remove themselves from the process of developing a CSR program,leaving it instead to the people who must implement the program on a daily basis.
C)Leaders who can thoughtfully balance the four dimensions of CSR and communicate their intentions accordingly generally succeed at implementing socially responsible behaviors.
D)The emphasis in business thinking has shifted from people to process;leaders must understand the process of developing a CSR program in order to implement it.
E)The firm's leaders should seek significant interaction with the stakeholders who influence the decisions and behavior of the company.

Question 11

The act of organizations voluntarily donating some of their profits or resources to charitable causes is referred to as

A)philanthropic marketing.
B)stakeholder responsibility.
C)corporate volunteerism.
D)ethical marketing.
E)corporate philanthropy.

Question 12

Failure to adhere to the _______ dimension of corporate social responsibility led to the demise of Enron,Arthur Andersen,and WorldCom.

A)ethical
B)philanthropic
C)accountable
D)legal
E)economic

Question 13

Which of the following is not true regarding corporate social responsibility (CSR)programs?

A)CSR is an organization's obligation to maximize its positive impact and minimize its negative impact on society.
B)CSR has been shown to benefit companies by improving their brand image.
C)CSR is the sole responsibility of the marketing department.
D)CSR has been shown to improve employee retention.
E)CSR includes not only economic and legal issues but also a focus on ethics and accountability to stakeholders.

Question 14

The moral standards expected by a society are called

A)cultural values.
B)religious principles.
C)ethics.
D)folkways.
E)social norms.

Question 15

In 2010,an explosion on a BP oil rig in the Gulf of Mexico caused loss of life and grave environmental consequences for the surrounding area.In response,BP worked to clean up the area,compensated people affected by the impact of the accident,and supported the economic recovery of Gulf Coast tourism and seafood industries impacted by the oil spill.BP has also committed funding for independent research on the Gulf of Mexico ecosystem so it can better understand and mitigate the potential impacts of oil spills.In short,BP exhibited

A)shareholder responsibility.
B)corporate social responsibility.
C)environmentalism.
D)green marketing.
E)sustainable marketing.

Question 16

According to your text,which department is primarily responsible for the ideas and strategies that comprise a corporate social responsibility (CSR)program in many organizations?

A)marketing
B)production
C)operations
D)finance
E)sales

Question 17

An organization that wants to determine how well its corporate social responsibility program is working can do so by

A)examining its financial statements.
B)conducting an audit of the program.
C)assessing its promotional strategy.
D)comparing itself to the competition.
E)determining if sales have increased.

Question 18

The process of developing an organization's corporate social responsibility program begins when a firm incorporates a focus on fulfilling the economic,legal,ethical and philanthropic dimensions into its

A)mission statement.
B)business plan.
C)advertising strategy.
D)vision statement.
E)marketing strategy.

Question 19

Ethics can be defined as

A)laws and regulations governing business practices.
B)religious principles adopted by a society.
C)the moral standards expected by a society.
D)social ideologies universal to all societies.
E)cultural folkways present in all societies.

Question 20

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

A)corporate philanthropy.
B)corporate volunteerism.
C)stakeholder responsibility.
D)benefit marketing.
E)social marketing.

Question 21

The process of creating,communicating,and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as

A)environmental marketing.
B)sustainable marketing.
C)eco-marketing.
D)value-driven marketing.
E)green marketing.

Question 22

According to your text,what is the biggest mistake marketers make when evaluating the success of their CSR programs?

A)including all significant stakeholder groups in the auditing process
B)failing to evaluate the financial impact the auditing process will have on the firm
C)not evaluating the CSR program because of the financial impact it will have on the firm
D)using both quantitative and qualitative measurements
E)not including all significant stakeholder groups in the auditing process

Question 23

The concept of sustainable marketing refers to

A)a movement of citizens,government agencies,and businesses that advocates the preservation and restoration of the environment.
B)the policy or practice of employees volunteering their time or talents to sustainability causes.
C)the process of creating,communicating,and delivering value to customers in a way that incorporates the concept of sustainability.
D)a type of environment marketing activity that involves substantive changes in marketing actions.
E)a marketing approach that integrates and coordinates all of the firm's activities on sustainability issues across every functional area.

Question 24

The 1987 United Nations report Our Common Future laid the groundwork for a modern understanding of

A)corporate philanthropy.
B)environmentalism.
C)corporate volunteerism.
D)sustainability.
E)consumerism.

Question 25

The policy or practice of employees volunteering their time or talents for charitable,educational,or other worthwhile activities,especially in the community,is called

A)corporate philanthropy.
B)corporate volunteerism.
C)community marketing.
D)public relations.
E)stakeholder management.

Question 26

Coca-Cola's roadmap guides every aspect of its business.In terms of the planet,Coca-Cola strives to Be a responsible citizen that makes a difference by helping build and support sustainable communities.This is an example of

A)a business plan.
B)a sustainability vision statement.
C)an executive statement.
D)its stakeholder responsibility.
E)an environmental vision statement.

Question 27

Bloomberg LP,in partnership with the National Conference on Citizenship and Points of Light,has created a scorecard of America's top community-minded companies which they call the

A)Noteworthy 50.
B)Ethical 50.
C)Civic 50.
D)Significant 100.
E)Responsible 100.

Question 28

Once marketers at Levi's found out that growing the cotton needed to make its jeans used a great deal of water,it joined the Better Cotton Initiative to teach farmers how to grow cotton with less water.This is an example of Levi's commitment to

A)corporate philanthropy.
B)environmental marketing.
C)eco-marketing.
D)sustainable marketing.
E)value-driven marketing.

Question 29

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text.Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?

A)marketers promoting the firm's sustainable products in an honest and ethical way so as to not mislead the public
B)marketers finding ways to deliver products to sustainability-minded customers regardless of where they live
C)marketers advertising information about how consuming the company's sustainable product,rather than the competitor's,can reduce the impact of their purchasing behavior
D)marketers designing sustainable products of the highest quality to alleviate consumers' negative perceptions of sustainable products
E)marketers accurately communicating why the sustainable product offers more value so consumers will be willing to pay a higher price for it

Question 30

Which of the following is NOT a major barrier marketers face when encouraging sustainable consumer behavior?

A)high prices
B)negative perceptions
C)low availability
D)lack of choice
E)lack of awareness and knowledge

Question 31

Which of the following is NOT part of a sustainability vision?

A)It should highlight the potential benefit for each stakeholder.
B)It should explain how the firm will be profitable by engaging in sustainability initiatives.
C)It should show how the firm's overall business strategy reflects its impact on society.
D)It should explain how the world is either enriched or diminished by the firm's goods or services.
E)It should address the firm's major impact on society.

Question 32

Patagonia,a California-based clothing company,is deeply committed to the environment.The company makes fleece jackets out of recycled bottles,uses solar panels to generate most of the electricity at its headquarters,and even tells its customers in its advertisements to think twice before buying anything,all in an effort to reduce its carbon footprint.This is an example of how Patagonia is engaged in

A)sustainable marketing.
B)tactical greening.
C)corporate philanthropy.
D)value-driven marketing.
E)eco-marketing.

Question 33

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as

A)environmentalism.
B)sustainability.
C)green marketing.
D)eco-management.
E)consumerism.

Question 34

Which of the following firms in the apparel industry was one of the first to conduct a life cycle assessment of the firm's major products by looking at how cotton was used in the production cycle?

A)Wrangler
B)Tommy Hilfiger
C)Unionbay
D)Levi-Strauss
E)Calvin Klein

Question 35

Which of the following statements is true regarding the audit of a corporate social responsibility (CSR)program?

A)Only quantitative measurements should be used in the audit.
B)The most effective audits involve only one significant stakeholder group.
C)Involving every stakeholder group in the audit will only provide conflicting results.
D)Both qualitative and quantitative measurements should be used in the audit.
E)Only qualitative measurements should be used in the audit.

Question 36

According to your text,in order to get stakeholders to agree to sustainability initiatives,marketers must

A)provide proof that sustainability efforts will be profitable.
B)convince upper management as well as company employees that sustainability efforts are a worthwhile endeavor.
C)communicate a sustainability vision that highlights the potential benefits for each stakeholder.
D)be able to come up with a promotional strategy that highlights the firm's efforts.
E)show how market share is being lost to competitors engaged in sustainable marketing.

Question 37

All of the following are ways in which a firm might be engaged in sustainable marketing except

A)using only soy-based ink in advertisements.
B)redesigning a product's package to use less energy.
C)making sure that production levels can cover the firm's costs.
D)installing energy-efficient production equipment.
E)buying only fair-trade organically produced supplies.

Question 38

When it comes to encouraging sustainable consumer behavior,marketers must overcome consumers' negative perceptions.According to your text,these negative perceptions revolve around the

A)product's sustainability claims.
B)product's misleading advertising.
C)product's quality.
D)product's price.
E)product's distribution.

Question 39

IBM's Corporate Service Corps was launched in 2008 to empower IBM employees to act as global citizens by performing community-based assignments throughout the developing world.IBM has sent over 2,500 volunteers to lend their skills to organizations in more than 30 countries.This is an example of IBM's commitment to

A)corporate philanthropy.
B)stakeholder management.
C)sustainability.
D)corporate volunteerism.
E)public relations.

Question 40

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called

A)environmentalism.
B)humanitarianism.
C)consumer protectionism.
D)consumerism.
E)activism.

Question 41

A holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area is the basis behind

A)limited greening.
B)substantial greening.
C)quasi-strategic greening.
D)tactical greening.
E)strategic greening.

Question 42

Environmentalism does NOT typically focus its efforts on

A)improving the environment.
B)utilizing resource-conserving products and practices.
C)preserving the environment.
D)increasing the profitability of the renewable energy market.
E)educating consumers about product choices.

Question 43

As noted in your text,environmentalism is concerned with

A)teaching developing countries how to employ more efficient production practices.
B)eliminating industries that do not practice sustainability.
C)protecting consumers and promoting their interests.
D)preserving,restoring,and improving the environment.
E)decreasing the amount of goods produced globally.

Question 44

Marketers who focus on communicating to stakeholders the company's attempts to adopt environmentally friendly practices,will most likely use which environmental marketing strategy?

A)sustainable value innovation
B)eco-efficiency
C)eco-branding
D)environmental cost leadership
E)beyond compliance leadership

Question 45

A clothing manufacturer has decided to buy its cotton only from those growers that grow it organically.This is an example of

A)quasi-strategic greening.
B)strategic greening.
C)global greening.
D)product greening.
E)tactical greening.

Question 46

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of

A)beyond compliance leadership.
B)sustainable value innovation.
C)eco-efficiency.
D)environmental cost leadership.
E)eco-branding.

Question 47

For a(n)_______ strategy to be effective,consumers must recognize a noticeable benefit from their purchase.

A)eco-branding
B)environmental cost leadership
C)sustainable value innovation
D)eco-efficiency
E)beyond compliance leadership

Question 48

Thinking about why distrust is a barrier to sustainable consumer behavior,how can marketers overcome this barrier? \

A)by promoting the product in such a way that consumers will feel guilty for not buying it
B)by promoting the firm's sustainable products in an honest and ethical way
C)by finding ways to deliver products to sustainability-minded customers regardless of where they live
D)by designing sustainable products of the highest quality
E)by explaining why the sustainable product helps the environment

Question 49

As noted in your text,96 percent of _______ consumers say that protecting the environment is important to them.

A)European
B)Canadian
C)Australian
D)Chinese
E)U.S.

Question 50

Which environmental marketing strategy involves showing customers that the company does more than the competition to implement an environmental strategy?

A)environmental cost leadership
B)eco-efficiency
C)beyond compliance leadership
D)eco-branding
E)sustainable value innovation

Question 51

Franco runs a small grocery store.His customers have been complaining about the lack of organically-grown produce he offers for sale.Franco himself believes in sustainability,so he has made the decision to only carry organically grown produce.In addition,he is adding grass-fed beef and organic chicken products as well.Franco and his customers would be considered part of the

A)green market.
B)gray market.
C)natural market.
D)eco-market.
E)black market.

Question 52

When a firm redesigns its logo and reduces packaging materials to reflect its ecological views,this is an example of

A)quasi-strategic greening.
B)tactical greening.
C)substantial greening.
D)limited greening.
E)strategic greening.

Question 53

What global retailer initiated a $30 million project aimed at lifestyle and environmental improvements,including employee participants who learned about the importance of embracing environmental sustainability?

A)Target
B)Kohl's
C)Best Buy
D)Sears
E)Walmart

Question 54

Which element of the marketing mix is critical in overcoming the low availability barrier to sustainable consumer behavior?

A)price
B)product
C)perception
D)promotion
E)place

Question 55

Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization?

A)eco-efficiency
B)environmental cost leadership
C)eco-branding
D)sustainable value innovation
E)beyond compliance leadership

Question 56

A movement of citizens,government agencies,and the business community that advocates the preservation,restoration,and improvement of the environment is referred to as

A)green capitalism.
B)environmentalism.
C)humanitarianism.
D)consumerism.
E)activism.

Question 57

Clorox,manufacturer of cleaning supplies,introduced a new product line called Green Works.This line of cleaning products is made from biodegradable,plant-based materials and is aimed at satisfying the green market.This is an example of

A)strategic greening.
B)limited greening.
C)quasi-strategic greening.
D)tactical greening.
E)substantial greening.

Question 58

Tactical greening involves

A)substantive changes.
B)a holistic approach.
C)a limited change.
D)every functional area of the firm.
E)integrating all of the firm's activities.

Question 59

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as

A)quasi-strategic greening.
B)substantial greening.
C)tactical greening.
D)strategic greening.
E)limited greening.

Question 60

A group of sustainability-oriented customers and the businesses that serve them are referred to as the

A)gray market.
B)green market.
C)black market.
D)eco-market.
E)natural market.

Question 61

The eco-branding strategy tends to succeed in industries

A)that are well-established.
B)where the market share is large.
C)where significant competition exists.
D)where there are a lot of product offerings.
E)where significant barriers to imitation exist.

Question 62

Because green products sometimes cost more to produce than traditional products,organizations providing these products can attempt to recover the cost of their ecological investments and generate a profit by utilizing a

A)sustainable value innovation strategy.
B)beyond compliance leadership strategy.
C)eco-branding strategy.
D)environmental cost leadership strategy.
E)eco-efficiency strategy.

Question 63

Firms seeking a price premium for their environmentally friendly products often adopt a(n)

A)sustainable value innovation strategy.
B)eco-branding strategy.
C)environmental cost leadership strategy.
D)eco-efficiency strategy.
E)beyond compliance leadership strategy.

Question 64

_____ _____ _____ is an organization's obligation to maximize it positive impact and minimize its negative impact on society.

Question 65

What 1972 environmental regulation was designed to reduce industrial pollution in U.S.waters?

A)Clean Water Act
B)Nuclear Waste Policy Act
C)Safe Drinking Water Act
D)National Environmental Policy Act
E)Pollution Prevention Act

Question 66

According to your text,which of the following is a central tenet of social media as it relates to CSR initiatives?

A)engaging with the community to build a profitable organization
B)eliminating traditional media outlets
C)attracting large,diverse audiences
D)engaging consumers on a constant basis
E)keeping product information relevant and appealing

Question 67

The obligations an organization has to those who can affect the achievement of its objectives is referred to as ________ responsibility.

Question 68

Almost two-thirds of the decision makers in _______ consider sustainability critical to business.

A)Japan
B)France
C)Germany
D)India
E)United Kingdom

Question 69

U.S.marketers rationalize sustainability strategies using

A)moral commitment arguments.
B)ethics-based arguments.
C)language related to the idea of citizenship.
D)economic terms and arguments.
E)corporate accountability languagE.

Question 70

According to research by the management consulting firm McKinsey,what percentage of executives consider sustainability very or extremely important in new product development,reputation building and overall corporate strategy?

A)about 20 percent
B)almost 100 percent
C)75 percent
D)5 percent
E)50 percent

Question 71

The advent of social media as a communication tool for marketers has made companies

A)less willing to communicate with their customers.
B)reactive in their communications approach.
C)proactive in their communication approach.
D)hesitant about communicating on that platform.
E)abandon other sources of customer communication.

Question 72

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as

A)positive tourism.
B)environmental tourism.
C)sustainable tourism.
D)green tourism.
E)eco-tourism.

Question 73

The economic dimension of corporate social responsibility revolves around the fact that for-profit firms have a responsibility to their stakeholders to be _______.

Question 74

Firms using a(n)_______ strategy do not aim to outperform the competition in an existing industry but to create a new market space.

A)environmental cost leadership strategy
B)sustainable value innovation strategy
C)eco-efficiency strategy
D)eco-branding strategy
E)beyond compliance leadership strategy

Question 75

_______ responsibility is the driving consideration across the four dimensions of corporate social responsibility.

Question 76

A manufacturer of athletic shoes will give customers $10.00 off a new pair of shoes if they bring in an old pair to be recycled.The company will then recycle the shoes,turning it into rubber playground surfaces for donation to local communities.This is an example of _____ _____ _____.

Question 77

The laws designed to protect the natural environment against undue harm by individuals and organizations are referred to as

A)sustainability laws.
B)nature laws.
C)environmental regulations.
D)green laws.
E)eco-regulations.

Question 78

Which environmental marketing strategy entails re-shaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact?

A)eco-branding strategy
B)beyond compliance leadership strategy
C)sustainable value innovation strategy
D)environmental cost leadership strategy
E)eco-efficiency strategy

Question 79

According to your text,corporate social responsibility,sustainability,and environmentalism,whether they are implemented domestically or globally,are about

A)ethics.
B)company image.
C)communication.
D)profits.
E)stakeholders.

Question 80

Of the global challenges and opportunities to implementing sustainability efforts highlighted in your text,which can limit the availability of or increase the prices on sustainable goods for consumers?

A)political barriers
B)cultural differences
C)language barriers
D)distribution difficulties
E)currency exchange rates