Deck 8: Behavioral Economics
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Deck 8: Behavioral Economics
1
According to behavioral economists,the human brain:
A) makes most decisions based on careful calculation of benefits and costs.
B) uses evolutionary-developed heuristics to make many decisions.
C) only develops heuristics for decision making after the same decision has been made multiple times using a rational framework of comparing benefits and costs.
D) employs heuristics in decision making that are slow but generally error-free.
A) makes most decisions based on careful calculation of benefits and costs.
B) uses evolutionary-developed heuristics to make many decisions.
C) only develops heuristics for decision making after the same decision has been made multiple times using a rational framework of comparing benefits and costs.
D) employs heuristics in decision making that are slow but generally error-free.
uses evolutionary-developed heuristics to make many decisions.
2
Which of the following best explains the difference between neoclassical economics and behavioral economics?
A) Neoclassical economics believes that government should play a minimal role in the economy,while behavioral economics calls for a more active role for government.
B) Neoclassical economics assumes that people are rational in their decision making,while behavioral economics believes people make systematic errors.
C) There is no real difference;behavioral economics just studies more intently how the rational decision-making process works.
D) Neoclassical economics no longer offers valid explanations for economic outcomes,while behavioral economics does.
A) Neoclassical economics believes that government should play a minimal role in the economy,while behavioral economics calls for a more active role for government.
B) Neoclassical economics assumes that people are rational in their decision making,while behavioral economics believes people make systematic errors.
C) There is no real difference;behavioral economics just studies more intently how the rational decision-making process works.
D) Neoclassical economics no longer offers valid explanations for economic outcomes,while behavioral economics does.
Neoclassical economics assumes that people are rational in their decision making,while behavioral economics believes people make systematic errors.
3
Which of the following statements best reflects how a behavioral economist views individual decision making?
A) Alex makes wrong decisions sometimes,but usually it is only when he has been given bad information.
B) Kara carefully calculates and weighs the expected benefits and costs of every option before making a decision.
C) Alicia may appear to care about others,but even her seemingly altruistic behaviors are really about furthering her own interests.
D) Balin tries to make good,well-thought-out decisions,but his desire for utility in the present means that he often gives in to costly temptations.
A) Alex makes wrong decisions sometimes,but usually it is only when he has been given bad information.
B) Kara carefully calculates and weighs the expected benefits and costs of every option before making a decision.
C) Alicia may appear to care about others,but even her seemingly altruistic behaviors are really about furthering her own interests.
D) Balin tries to make good,well-thought-out decisions,but his desire for utility in the present means that he often gives in to costly temptations.
Balin tries to make good,well-thought-out decisions,but his desire for utility in the present means that he often gives in to costly temptations.
4
According to behavioral economics,placement of goods in retail stores is often designed to accomplish which of the following?
A) Maximize impulse buying by consumers.
B) Minimize shelving costs.
C) Maximize convenience for customers.
D) Maximize the amount of product the store can display.
A) Maximize impulse buying by consumers.
B) Minimize shelving costs.
C) Maximize convenience for customers.
D) Maximize the amount of product the store can display.
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5
Neoclassical economists generally believe which of the following about human behavior?
A) While individuals attempt to make rational decisions,poor computational skills often lead to systematic errors.
B) People care a lot about fairness and are often willing to sacrifice some of their own well-being to treat others fairly.
C) When individuals make mistakes in decision making,they adjust to these errors and rarely repeat them.
D) When individuals are selfless and act for the good of others,the invisible hand guides the collective behaviors to promote the good of society.
A) While individuals attempt to make rational decisions,poor computational skills often lead to systematic errors.
B) People care a lot about fairness and are often willing to sacrifice some of their own well-being to treat others fairly.
C) When individuals make mistakes in decision making,they adjust to these errors and rarely repeat them.
D) When individuals are selfless and act for the good of others,the invisible hand guides the collective behaviors to promote the good of society.
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6
Which of the following assumptions about human behavior is most likely to be accepted by behavioral economists?
A) People have preferences that are unstable and vary by context.
B) People are almost entirely self-interested in their behavior.
C) People plan out decisions well and possess lots of willpower.
D) People eagerly and accurately calculate the benefits and costs of their decisions.
A) People have preferences that are unstable and vary by context.
B) People are almost entirely self-interested in their behavior.
C) People plan out decisions well and possess lots of willpower.
D) People eagerly and accurately calculate the benefits and costs of their decisions.
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7
Which of the following would represent a systematic error?
A) Eddie regularly overspends,but friends and family bail him out so he always ends up with what he wants.
B) Ellen paid good money for a used car that is in constant need of repair.
C) Sparky determines that he has to reduce donut consumption to lose weight but always ends up eating the ones provided in the break room at work.
D) Clark makes regular math errors at work,sometimes coming out with figures too high,other times too low.
A) Eddie regularly overspends,but friends and family bail him out so he always ends up with what he wants.
B) Ellen paid good money for a used car that is in constant need of repair.
C) Sparky determines that he has to reduce donut consumption to lose weight but always ends up eating the ones provided in the break room at work.
D) Clark makes regular math errors at work,sometimes coming out with figures too high,other times too low.
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8
Which of the following individuals received a Nobel Prize in economics for his work in behavioral economics?
A) Daniel Kahneman.
B) Richard Thaler.
C) John Wannamaker.
D) Richard Easterlin.
A) Daniel Kahneman.
B) Richard Thaler.
C) John Wannamaker.
D) Richard Easterlin.
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9
What do neoclassical economics and behavioral economics believe about giving people options?
A) Both believe that people make better decisions when they are given a greater set of options.
B) Behavioral economics focuses on providing more options;neoclassical economics focuses on helping people make more rational decisions with the options available.
C) Neoclassical economics focuses on providing more options;behavioral economics focuses on helping people make better decisions with the options available.
D) Both believe that people are better off with fewer options,allowing them to spend more time calculating the benefits and costs of each available option.
A) Both believe that people make better decisions when they are given a greater set of options.
B) Behavioral economics focuses on providing more options;neoclassical economics focuses on helping people make more rational decisions with the options available.
C) Neoclassical economics focuses on providing more options;behavioral economics focuses on helping people make better decisions with the options available.
D) Both believe that people are better off with fewer options,allowing them to spend more time calculating the benefits and costs of each available option.
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10
In the financial crisis that precipitated the 2007-2009 recession,people systematically overestimated their prospects for financial gain.Which branch of economics would most likely have expected to predict this?
A) Neoclassical economics.
B) Keynesian economics.
C) Behavioral economics.
D) Classical economics.
A) Neoclassical economics.
B) Keynesian economics.
C) Behavioral economics.
D) Classical economics.
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11
Susie knows that too many sugary treats,while delicious when eaten,have long-term adverse effects on weight and health.Based on this information,a neoclassic economist would expect Susie to:
A) carefully weigh the short-term benefits against the long-term costs and make a rational decision about how many treats to eat.
B) eat more sugary treats than is optimal,as she likely gives more weight to present events and outcomes than to ones in the future.
C) give away most of her sugary treats in an effort to resist temptation.
D) determine her fair share of the sugary treats available,and only eat those.
A) carefully weigh the short-term benefits against the long-term costs and make a rational decision about how many treats to eat.
B) eat more sugary treats than is optimal,as she likely gives more weight to present events and outcomes than to ones in the future.
C) give away most of her sugary treats in an effort to resist temptation.
D) determine her fair share of the sugary treats available,and only eat those.
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12
Which of the following sets of personal characteristics best reflects what behavioral economists assume about how people make decisions?
A) People are irrational,are prone to systematic errors,have stable preferences,and care about fairness.
B) People are rational,adjust for errors,have stable preferences,and easily resist temptation.
C) People care deeply about fairness,eagerly and accurately calculate ways to help others,assess future and present options equally well,and resist temptations in their selflessness.
D) People have preferences that depend on context,avoid and are bad at computation,often give in to temptation,and are often selfless in their behavior.
A) People are irrational,are prone to systematic errors,have stable preferences,and care about fairness.
B) People are rational,adjust for errors,have stable preferences,and easily resist temptation.
C) People care deeply about fairness,eagerly and accurately calculate ways to help others,assess future and present options equally well,and resist temptations in their selflessness.
D) People have preferences that depend on context,avoid and are bad at computation,often give in to temptation,and are often selfless in their behavior.
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13
Why,according to behavioral economics,would supermarkets place gum,candy,and other small convenience items near the cash registers?
A) Those are the shelving locations that minimize costs.
B) Stores try to make frequently purchased items quicker and easier for consumers to access.
C) Smaller items tend to fall through shopping cart holes,so stores reduce that problem for consumers by having smaller items at the checkout stands.
D) Many of these are small items that people will buy on an impulse.
A) Those are the shelving locations that minimize costs.
B) Stores try to make frequently purchased items quicker and easier for consumers to access.
C) Smaller items tend to fall through shopping cart holes,so stores reduce that problem for consumers by having smaller items at the checkout stands.
D) Many of these are small items that people will buy on an impulse.
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14
Which of the following supermarket strategies to increase sales would be most consistent with a neoclassical economics (versus behavioral economics)approach?
A) Holding posted prices constant but reducing package sizes.
B) Providing discounts for buying in bulk.
C) Placing the most frequently purchased items at the back of the store.
D) Positioning high-profit kids cereals on the lower shelves of the cereal aisle.
A) Holding posted prices constant but reducing package sizes.
B) Providing discounts for buying in bulk.
C) Placing the most frequently purchased items at the back of the store.
D) Positioning high-profit kids cereals on the lower shelves of the cereal aisle.
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15
Because neoclassical economists assume that people are rational decision makers,they:
A) are able to make better predictions about economic behaviors and outcomes.
B) ignore the mental processes by which these decisions are made.
C) believe that people never make suboptimal decisions.
D) believe it is best to limit the number of options people have available.
A) are able to make better predictions about economic behaviors and outcomes.
B) ignore the mental processes by which these decisions are made.
C) believe that people never make suboptimal decisions.
D) believe it is best to limit the number of options people have available.
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16
Neoclassical economics and behavioral economics:
A) are generally viewed as complementary,together providing better understanding of economic behavior than each could on its own.
B) are diametrically opposed to each other.
C) generally address different issues in economics,and therefore rarely intersect on the same topic.
D) both start from the premise that people are fundamentally rational in their decision making.
A) are generally viewed as complementary,together providing better understanding of economic behavior than each could on its own.
B) are diametrically opposed to each other.
C) generally address different issues in economics,and therefore rarely intersect on the same topic.
D) both start from the premise that people are fundamentally rational in their decision making.
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17
Which of the following supermarket strategies to increase sales would be most consistent with a behavioral economics (versus neoclassical economics)approach?
A) Distributing online coupons.
B) Providing discounts for buying in bulk.
C) Positioning frequently purchased items at the back of the store.
D) Offering price matching with other stores.
A) Distributing online coupons.
B) Providing discounts for buying in bulk.
C) Positioning frequently purchased items at the back of the store.
D) Offering price matching with other stores.
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18
Behavioral economists believe that the human brain is generally:
A) efficient and accurate.
B) efficient but prone to errors.
C) inefficient but accurate.
D) inefficient and prone to errors.
A) efficient and accurate.
B) efficient but prone to errors.
C) inefficient but accurate.
D) inefficient and prone to errors.
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19
Behavioral economists believe that people:
A) assess current and future options equally well.
B) do not care about fairness,especially if it impairs their ability to get what they want.
C) make errors in decision making because of problems such as bad information,but such errors are random and generally not repeated by the same individual.
D) often succumb to temptation.
A) assess current and future options equally well.
B) do not care about fairness,especially if it impairs their ability to get what they want.
C) make errors in decision making because of problems such as bad information,but such errors are random and generally not repeated by the same individual.
D) often succumb to temptation.
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20
Susie knows that too many sugary treats,while delicious when eaten,have long-term adverse effects on weight and health.Based on this information,a behavioral economist would expect Susie to:
A) carefully weigh the short-term benefits against the long-term costs and make a rational decision about how many treats to eat.
B) eat more sugary treats than is optimal,as she likely gives more weight to present events and outcomes than to ones in the future.
C) give away most of her sugary treats in an effort to resist temptation.
D) compute the caloric intake and calculate how many hours of exercise would be needed to burn off the calories from each treat.
A) carefully weigh the short-term benefits against the long-term costs and make a rational decision about how many treats to eat.
B) eat more sugary treats than is optimal,as she likely gives more weight to present events and outcomes than to ones in the future.
C) give away most of her sugary treats in an effort to resist temptation.
D) compute the caloric intake and calculate how many hours of exercise would be needed to burn off the calories from each treat.
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21
When people convince themselves that they "knew all along" what was going to happen,when in fact their predictions were incorrect,they suffer from:
A) overconfidence bias.
B) self-serving bias.
C) framing bias.
D) hindsight bias.
A) overconfidence bias.
B) self-serving bias.
C) framing bias.
D) hindsight bias.
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22
Dorothy likes to invest in gold as part of her overall financial investment portfolio,as her gut tells her it will increase dramatically in value.Her favorite and generally only source of investment advice is Wizard's Gold Hour on the OZ cable channel.As a result of this advice,Dorothy's portfolio mix is suboptimal,as it is too heavily weighted in gold.Behavioral economists would say that Dorothy suffers from:
A) framing effects.
B) confirmation bias.
C) self-serving bias.
D) planning fallacy.
A) framing effects.
B) confirmation bias.
C) self-serving bias.
D) planning fallacy.
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23
Which of the following statements is most accurate about human brain modularity?
A) System 1 uses heuristics,system 2 is more calculating,and both are equally important in decision making.
B) Both systems regularly use both heuristics and conscious calculations,and both are equally important in decision making.
C) System 1 uses heuristics,system 2 is more calculating,and system 2 regularly overcomes system 1's heuristics to make decisions.
D) System 1 uses heuristics,system 2 is more calculating,and most decisions are made by system 1.
A) System 1 uses heuristics,system 2 is more calculating,and both are equally important in decision making.
B) Both systems regularly use both heuristics and conscious calculations,and both are equally important in decision making.
C) System 1 uses heuristics,system 2 is more calculating,and system 2 regularly overcomes system 1's heuristics to make decisions.
D) System 1 uses heuristics,system 2 is more calculating,and most decisions are made by system 1.
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24
Fatal automobile accidents occur much more frequently than do fatal airplane crashes,yet airplane crashes receive a disproportionate amount of media coverage.As a result,some people are overly fearful of flying in planes yet have no problem riding in cars.Which of the following cognitive biases best explains this disconnect between these people's fears and the statistical realities?
A) Overconfidence effect.
B) Availability heuristic.
C) Self-serving bias.
D) Confirmation bias.
A) Overconfidence effect.
B) Availability heuristic.
C) Self-serving bias.
D) Confirmation bias.
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25
Buck carefully plans out an early morning exercise routine to lose weight and get fit.When it's time to work out,however,Buck just "doesn't feel up to it" and decides to sleep in.Behavioral economics would say that Buck:
A) weighed the costs and benefits and made a rational economic decision to sleep in.
B) used System 1 of his brain to formulate his workout plan,but then gave in to System 2 when he chose to sleep in.
C) used System 2 of his brain to formulate his workout plan,but then gave in to System 1 when he chose to sleep in.
D) is fundamentally lazy and incapable of sticking to a workout plan.
A) weighed the costs and benefits and made a rational economic decision to sleep in.
B) used System 1 of his brain to formulate his workout plan,but then gave in to System 2 when he chose to sleep in.
C) used System 2 of his brain to formulate his workout plan,but then gave in to System 1 when he chose to sleep in.
D) is fundamentally lazy and incapable of sticking to a workout plan.
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26
Which of the following is not an implication of hardwired heuristics?
A) Getting people to make positive behavioral changes is about putting them in situations where heuristics kick in and lead them to the desired outcome.
B) Getting people to make better decisions is simply a matter of providing more information and more options.
C) People who know and understand hardwired tendencies of others can take advantage of situations.
D) Even when confronted with irrefutable information that a behavior is detrimental,people still may not change what they're doing.
A) Getting people to make positive behavioral changes is about putting them in situations where heuristics kick in and lead them to the desired outcome.
B) Getting people to make better decisions is simply a matter of providing more information and more options.
C) People who know and understand hardwired tendencies of others can take advantage of situations.
D) Even when confronted with irrefutable information that a behavior is detrimental,people still may not change what they're doing.
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27
Which of the following is the best example of a System 2 decision and action?
A) Marty learns that his usual driving route to work will have significant delays due to construction but forgets and goes that way anyway.
B) Doug eats a whole plate of nachos despite the fact it compromises his carefully planned diet.
C) Bruce "goes with his gut" when choosing between two kinds of motorcycles to purchase.
D) Chuck,who has contemplated a job change for a month and has other offers,chooses to quit when his boss makes him mad.
A) Marty learns that his usual driving route to work will have significant delays due to construction but forgets and goes that way anyway.
B) Doug eats a whole plate of nachos despite the fact it compromises his carefully planned diet.
C) Bruce "goes with his gut" when choosing between two kinds of motorcycles to purchase.
D) Chuck,who has contemplated a job change for a month and has other offers,chooses to quit when his boss makes him mad.
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28
John's friend Rosika won a major lottery jackpot.Seeing this,and despite the fact that millions don't win and the odds of winning are infinitesimal,John goes out and buys a bunch of lottery tickets despite struggling financially.John's decision to buy the lottery tickets under these circumstances would best be explained by the:
A) hindsight bias.
B) self-serving bias.
C) confirmation bias.
D) availability heuristic.
A) hindsight bias.
B) self-serving bias.
C) confirmation bias.
D) availability heuristic.
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29
Specialty shops can charge and get customers to pay higher prices for identical goods than they would pay in "big box" stores.Assuming that these differences are driven by store appearance rather than differences in services provided,which of the following best explains this phenomenon?
A) Availability heuristics.
B) Framing effects.
C) Confirmation biases.
D) Self-serving biases.
A) Availability heuristics.
B) Framing effects.
C) Confirmation biases.
D) Self-serving biases.
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30
In anonymous surveys,on average people rate themselves as "above average" with regard to characteristics such as intelligence,perceptiveness,and driving ability.According to behavioral economics,this contradictory result would most likely be caused by the:
A) overconfidence effect.
B) self-serving bias.
C) confirmation bias.
D) hindsight bias.
A) overconfidence effect.
B) self-serving bias.
C) confirmation bias.
D) hindsight bias.
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31
Behavioral economics recognizes that people use System 1 to make decisions more often than they use System 2.Which of the following is an implication of that decision-making process?
A) A majority of decisions are not made according to the neoclassical assumption of rational behavior.
B) Most decisions involve careful calculation of costs and benefits.
C) Even though most decisions are irrational,the neoclassical model still accurately predicts outcomes.
D) System 1 is best at making optimal decisions.
A) A majority of decisions are not made according to the neoclassical assumption of rational behavior.
B) Most decisions involve careful calculation of costs and benefits.
C) Even though most decisions are irrational,the neoclassical model still accurately predicts outcomes.
D) System 1 is best at making optimal decisions.
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32
What are the two categories of cognitive biases identified by behavioral economists?
A) Unevolved capacity for solving modern problems and faulty heuristics.
B) Bad information and lack of impulse control.
C) Lack of intellect and mental disorders.
D) Inability to reason and inability to delay gratification.
A) Unevolved capacity for solving modern problems and faulty heuristics.
B) Bad information and lack of impulse control.
C) Lack of intellect and mental disorders.
D) Inability to reason and inability to delay gratification.
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33
According to behavioral economics,advertising works because it:
A) provides useful information that improves consumers' ability to make decisions.
B) exploits the self-serving bias.
C) exploits the recognition heuristic.
D) quickly communicates price changes that exploit the law of demand.
A) provides useful information that improves consumers' ability to make decisions.
B) exploits the self-serving bias.
C) exploits the recognition heuristic.
D) quickly communicates price changes that exploit the law of demand.
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34
Dan was certain that his upcoming economics test would be so easy that he could wait to study until the night before and still do well on the exam.When he cracked open his book and notes the night before the exam,he realized he should've started studying earlier.According to behavioral economics,Dan's error was caused primarily by:
A) a planning fallacy.
B) an overconfidence effect.
C) framing effects.
D) hindsight bias.
A) a planning fallacy.
B) an overconfidence effect.
C) framing effects.
D) hindsight bias.
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35
Whenever Josh goes to his favorite restaurant,he wants to buy tiramisu,his favorite dessert.Despite the fact he would enjoy the flavor of the tiramisu the same amount every time,Josh only buys it when others are having dessert,and never buys it if he would be the only one having dessert.Behavioral economists would say that Josh's decision is affected by:
A) the availability heuristic.
B) confirmation biases.
C) framing effects.
D) the self-serving bias.
A) the availability heuristic.
B) confirmation biases.
C) framing effects.
D) the self-serving bias.
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36
Those who believe that "there is no such thing as bad publicity" base this argument on which of the following ideas from behavioral economics?
A) That the recognition heuristic will overcome any negative emotional associations.
B) That the recognition heuristic will prevent people from incorporating negative information into their decision-making process.
C) That framing effects will diminish the negative emotions associated with most bad publicity.
D) That self-serving biases will make people "look the other way" and ignore bad publicity.
A) That the recognition heuristic will overcome any negative emotional associations.
B) That the recognition heuristic will prevent people from incorporating negative information into their decision-making process.
C) That framing effects will diminish the negative emotions associated with most bad publicity.
D) That self-serving biases will make people "look the other way" and ignore bad publicity.
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37
Which of the following cognitive biases refers to people's tendency to attribute their successes to personal ability and effort,and failures to forces outside their control?
A) Overconfidence effect.
B) Confirmation bias.
C) Self-serving bias.
D) Hindsight bias.
A) Overconfidence effect.
B) Confirmation bias.
C) Self-serving bias.
D) Hindsight bias.
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38
According to behavioral economics,cognitive biases:
A) create errors in decision making,but these errors are random and follow no particular pattern.
B) occur but are not prevalent enough to distort the behavioral predictions of neoclassical economics.
C) are misunderstandings or misperceptions that cause systematic error.
D) are solely the result of faulty heuristics.
A) create errors in decision making,but these errors are random and follow no particular pattern.
B) occur but are not prevalent enough to distort the behavioral predictions of neoclassical economics.
C) are misunderstandings or misperceptions that cause systematic error.
D) are solely the result of faulty heuristics.
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39
According to behavioral economists,the human brain frequently employs heuristics because:
A) people have consciously trained their brains to do so.
B) these shortcuts minimize errors in decision making.
C) they produce more optimal outcomes than do rational calculations of benefits and costs.
D) they save energy and time in decision making.
A) people have consciously trained their brains to do so.
B) these shortcuts minimize errors in decision making.
C) they produce more optimal outcomes than do rational calculations of benefits and costs.
D) they save energy and time in decision making.
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40
Heuristics:
A) are rules of thumb that generate decisions that generally maximize net benefits.
B) take a long time to develop and are therefore avoided by rational decision makers.
C) are shortcuts that save time and energy in decision making.
D) always waste mental resources by leading people to suboptimal outcomes.
A) are rules of thumb that generate decisions that generally maximize net benefits.
B) take a long time to develop and are therefore avoided by rational decision makers.
C) are shortcuts that save time and energy in decision making.
D) always waste mental resources by leading people to suboptimal outcomes.
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41
Josh will receive a salary of $300,000 next year.According to prospect theory:
A) Josh will be happy with that amount regardless of what he has made in the past.
B) Josh will only be happy with that salary if everyone else around him makes less than he does.
C) Josh will only be happy with that salary if his cost of living has not increased.
D) Josh's satisfaction with that salary depends on how much he made in the past.
A) Josh will be happy with that amount regardless of what he has made in the past.
B) Josh will only be happy with that salary if everyone else around him makes less than he does.
C) Josh will only be happy with that salary if his cost of living has not increased.
D) Josh's satisfaction with that salary depends on how much he made in the past.
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42
In developing prospect theory,which of the following did behavioral economists not discover about people's reaction to goods and bads?
A) People feel equivalent losses and gains in equal measure,supporting the assumption that consumers behave rationally.
B) People are generally loss averse,feeling losses more intensely than gains.
C) People judge good and bad outcomes relative to the status quo.
D) People experience both diminishing marginal utility from gains and diminishing marginal disutility from losses.
A) People feel equivalent losses and gains in equal measure,supporting the assumption that consumers behave rationally.
B) People are generally loss averse,feeling losses more intensely than gains.
C) People judge good and bad outcomes relative to the status quo.
D) People experience both diminishing marginal utility from gains and diminishing marginal disutility from losses.
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43
According to the concept of framing effects:
A) advertising power is limited because of the inability of firms to change consumers' perspectives.
B) all people will assign the same utility to a given situation,regardless of their previous status quo.
C) whether a new situation is viewed as a gain or a loss depends on one's starting position.
D) firms should never raise prices or reduce wages.
A) advertising power is limited because of the inability of firms to change consumers' perspectives.
B) all people will assign the same utility to a given situation,regardless of their previous status quo.
C) whether a new situation is viewed as a gain or a loss depends on one's starting position.
D) firms should never raise prices or reduce wages.
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44
Alex was willing to pay $50 for the new World Cup soccer ball.When he received it as a gift,he was willing to sell it,but for no less than $80.According to behavioral economists:
A) Alex's behavior is consistent with the endowment effect.
B) Alex's behavior is irrational because of inconsistent anchoring.
C) Alex should sell the ball if he's offered any amount over $50.
D) Alex's behavior is irrational because his frame has changed.
A) Alex's behavior is consistent with the endowment effect.
B) Alex's behavior is irrational because of inconsistent anchoring.
C) Alex should sell the ball if he's offered any amount over $50.
D) Alex's behavior is irrational because his frame has changed.
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45
When Lucian starts his new job,he is given the option to contribute to his retirement fund,which the company will match up to 5 percent of his base salary.Lucian knows he can afford to contribute to his retirement fund;he only needs to file a form to activate the contributions and matching.According to prospect theory,if Lucian is typical in his behavior,we would expect him to:
A) take full advantage of the matching contribution because that would maximize his financial well-being.
B) not file the form to start the contribution and match.
C) negotiate with his boss for a higher match in order to increase his returns.
D) only start contributions if the retirement portfolio is heavily weighted in high-return assets.
A) take full advantage of the matching contribution because that would maximize his financial well-being.
B) not file the form to start the contribution and match.
C) negotiate with his boss for a higher match in order to increase his returns.
D) only start contributions if the retirement portfolio is heavily weighted in high-return assets.
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46
According to prospect theory,people tend to favor default options.This is known as the:
A) self-serving bias.
B) availability heuristic.
C) status quo bias.
D) framing bias.
A) self-serving bias.
B) availability heuristic.
C) status quo bias.
D) framing bias.
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47
Last month Laura saw the value of her stock portfolio rise by $20,000.This month she saw the value of her portfolio decline by $20,000.According to behavioral economics:
A) the positive utility Laura received from seeing her portfolio value rise was equal to the disutility she felt when its value declined.
B) Laura should not invest in stocks unless the utility she receives from gains is at least as great as the disutility she feels from losses.
C) the positive utility Laura received from seeing her portfolio value rise was greater than the disutility she felt when its value declined.
D) the positive utility Laura received from seeing her portfolio value rise was less than the disutility she felt when its value declined.
A) the positive utility Laura received from seeing her portfolio value rise was equal to the disutility she felt when its value declined.
B) Laura should not invest in stocks unless the utility she receives from gains is at least as great as the disutility she feels from losses.
C) the positive utility Laura received from seeing her portfolio value rise was greater than the disutility she felt when its value declined.
D) the positive utility Laura received from seeing her portfolio value rise was less than the disutility she felt when its value declined.
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48
According to behavioral economics:
A) gains are felt more intensely than losses.
B) each successive unit of loss is equal in its marginal disutility.
C) each successive unit of loss hurts,but less than the previous unit.
D) each successive unit of loss hurts,and more than the previous unit.
A) gains are felt more intensely than losses.
B) each successive unit of loss is equal in its marginal disutility.
C) each successive unit of loss hurts,but less than the previous unit.
D) each successive unit of loss hurts,and more than the previous unit.
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49
Anchoring:
A) can influence decision making with irrelevant information.
B) explains why,for example,hamburger will be advertised as 80% lean rather than 20% fat.
C) causes losses to be felt more intensely than gains.
D) explains why,for example,firms prefer to reduce package sizes to raising prices.
A) can influence decision making with irrelevant information.
B) explains why,for example,hamburger will be advertised as 80% lean rather than 20% fat.
C) causes losses to be felt more intensely than gains.
D) explains why,for example,firms prefer to reduce package sizes to raising prices.
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50
According to prospect theory,firms are more likely to shrink packages than raise prices because:
A) consumers feel the loss of a price increase more than they feel the loss of buying a smaller package for their money.
B) they don't understand that consumers recognize price increases easily,regardless of what form they take.
C) consumers associate smaller packages with higher quality luxury goods.
D) consumers are generally trying to downsize their purchases and lead simpler lives.
A) consumers feel the loss of a price increase more than they feel the loss of buying a smaller package for their money.
B) they don't understand that consumers recognize price increases easily,regardless of what form they take.
C) consumers associate smaller packages with higher quality luxury goods.
D) consumers are generally trying to downsize their purchases and lead simpler lives.
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51
Internationally,participation differences in organ donation programs are mostly attributed to:
A) cultural views.
B) financial compensation for organ donors.
C) what default option is set for participation or nonparticipation.
D) living standards as measured by per capita GDP.
A) cultural views.
B) financial compensation for organ donors.
C) what default option is set for participation or nonparticipation.
D) living standards as measured by per capita GDP.
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52
Why do credit card companies typically require small minimum payment amounts on their customers' monthly credit card statements?
A) Credit card companies are concerned that their customers will be put in financial distress if required to make higher payments.
B) Credit card companies want to promote faster repayment,and customers will be encouraged to pay more each month if they're able to pay well beyond the minimum.
C) Credit card companies want to increase profits by promoting slower repayment,and actual customer payments will be anchored by the smaller payment requirements.
D) Credit card companies actually charge the highest minimum payment they are allowed by law to charge.
A) Credit card companies are concerned that their customers will be put in financial distress if required to make higher payments.
B) Credit card companies want to promote faster repayment,and customers will be encouraged to pay more each month if they're able to pay well beyond the minimum.
C) Credit card companies want to increase profits by promoting slower repayment,and actual customer payments will be anchored by the smaller payment requirements.
D) Credit card companies actually charge the highest minimum payment they are allowed by law to charge.
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53
According to prospect theory,what strategy will firms typically employ with regard to pricing and packaging of their goods,when faced with rising production costs?
A) Firms will increase both package sizes and prices but will increase prices more to communicate to consumers that the product has greater value.
B) Firms will reduce package sizes but keep prices the same,thus increasing the per unit price of the good.
C) Firms will keep package sizes the same but lower prices and attempt to cover the higher costs with greater revenue.
D) According to prospect theory,the choice of strategy doesn't matter,as consumers are generally able to recognize price increases regardless of what form they take.
A) Firms will increase both package sizes and prices but will increase prices more to communicate to consumers that the product has greater value.
B) Firms will reduce package sizes but keep prices the same,thus increasing the per unit price of the good.
C) Firms will keep package sizes the same but lower prices and attempt to cover the higher costs with greater revenue.
D) According to prospect theory,the choice of strategy doesn't matter,as consumers are generally able to recognize price increases regardless of what form they take.
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54
A central focus of prospect theory is:
A) how people deal with "bads," as well as how they deal with "goods."
B) optimizing precious metal discovery and extraction.
C) maximizing returns from investment portfolios.
D) how people make rational decisions despite having incomplete information.
A) how people deal with "bads," as well as how they deal with "goods."
B) optimizing precious metal discovery and extraction.
C) maximizing returns from investment portfolios.
D) how people make rational decisions despite having incomplete information.
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55
Because of "mental accounting:"
A) people are better able to process price changes than changes in product sizes.
B) people tend to be less risk averse.
C) people pay too little on their monthly credit card bills.
D) people isolate purchases and sometimes make irrational decisions.
A) people are better able to process price changes than changes in product sizes.
B) people tend to be less risk averse.
C) people pay too little on their monthly credit card bills.
D) people isolate purchases and sometimes make irrational decisions.
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56
Suppose that Dairy Barn Foods produces a regular sour cream with 10 grams of fat per serving and a "low fat" sour cream with only 5 grams of fat per serving (assume that this is still considered a lot of fat to consume per serving).According to prospect theory,how should Dairy Barn promote its "low fat" sour cream?
A) It should make no mention of fat content,either in absolute terms or relative to its regular sour cream.
B) It should advertise that the "low fat" sour cream has only "half the fat" of the regular sour cream.
C) It should advertise that the "low fat" sour cream has only 5 grams of fat per serving.
D) It won't matter what strategy Dairy Barn uses,as consumers are sufficiently informed as to not be affected by the advertising.
A) It should make no mention of fat content,either in absolute terms or relative to its regular sour cream.
B) It should advertise that the "low fat" sour cream has only "half the fat" of the regular sour cream.
C) It should advertise that the "low fat" sour cream has only 5 grams of fat per serving.
D) It won't matter what strategy Dairy Barn uses,as consumers are sufficiently informed as to not be affected by the advertising.
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57
Linda committed a traffic violation that resulted in an accident.She learns first that the violation will result in a $500 fine;she then learns that she will have to pay another $500 for damage caused in the accident.According to prospect theory,
A) she will suffer as much disutility from paying for the accident damage as she does from paying the fine.
B) she will suffer less disutility from paying for the accident damage than from paying the fine.
C) she will suffer more disutility from paying for the accident damage than from paying the fine.
D) she will feel less disutility from paying $1,000 than she would receive positive utility from receiving $1,000.
A) she will suffer as much disutility from paying for the accident damage as she does from paying the fine.
B) she will suffer less disutility from paying for the accident damage than from paying the fine.
C) she will suffer more disutility from paying for the accident damage than from paying the fine.
D) she will feel less disutility from paying $1,000 than she would receive positive utility from receiving $1,000.
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58
According to the "endowment effect:"
A) people are willing to pay more for things they don't own than they would have to receive to give up something they already have.
B) people feel gains and losses with equal intensity.
C) people assign higher values to things they own than things they don't.
D) the intensity of feelings from gains and losses depends on how much wealth one possesses.
A) people are willing to pay more for things they don't own than they would have to receive to give up something they already have.
B) people feel gains and losses with equal intensity.
C) people assign higher values to things they own than things they don't.
D) the intensity of feelings from gains and losses depends on how much wealth one possesses.
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59
Because gun violence is portrayed frequently on television and in movies,people mistakenly assign too high of a probability that they will fall victim to gun violence,and too low of a probability to more likely but less publicized events.This phenomenon illustrates:
A) the effect of the availability heuristic.
B) that people suffer from hindsight bias.
C) that events are poorly framed by the media.
D) the self-serving bias at work.
A) the effect of the availability heuristic.
B) that people suffer from hindsight bias.
C) that events are poorly framed by the media.
D) the self-serving bias at work.
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60
The process by which people isolate purchases and fail to consider all consumption options simultaneously is known as:
A) framing.
B) mental accounting.
C) anchoring.
D) the endowment effect.
A) framing.
B) mental accounting.
C) anchoring.
D) the endowment effect.
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61
In the face of rising costs,some firms reduce the quality of the goods they produce rather than maintain quality and increase prices.How would behavioral economics explain this strategy?
A) People have an aversion to losses,and consumers are more likely to feel the loss of a price increase than a quality reduction.
B) Consumers are more tolerant of diminished quality because diminishing marginal utility causes people to get rid of goods sooner than in the past.
C) Firms are myopic in their decision making,with little regard for future profitability.
D) The availability heuristic will cause people to buy whatever is offered,regardless of the quality.
A) People have an aversion to losses,and consumers are more likely to feel the loss of a price increase than a quality reduction.
B) Consumers are more tolerant of diminished quality because diminishing marginal utility causes people to get rid of goods sooner than in the past.
C) Firms are myopic in their decision making,with little regard for future profitability.
D) The availability heuristic will cause people to buy whatever is offered,regardless of the quality.
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62
Credit card companies require low minimum payments that impose significant interest costs on consumers choosing to pay the minimum.Recent legislation has required credit card companies to show on customer billing statements how much interest would be paid and how long it would take to repay the current balance if only the minimum is paid.Behavioral economists would expect this legislation to:
A) substantially increase monthly payments,as consumers make better decisions when they have more information.
B) overcome the status quo bias that keeps people paying the minimum.
C) cause credit card companies to increase the minimum payments.
D) have little effect,as anchoring would keep many people paying the minimum.
A) substantially increase monthly payments,as consumers make better decisions when they have more information.
B) overcome the status quo bias that keeps people paying the minimum.
C) cause credit card companies to increase the minimum payments.
D) have little effect,as anchoring would keep many people paying the minimum.
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63
Which of the following statements best reflects behavioral economists' views on self-interest versus the interests of others?
A) Self-interest dominates human behavior;even seemingly selfless behavior is driven by self-interest.
B) Most people care so deeply about others that self-interest is a minor consideration in their decision making.
C) The system is most efficient when people focus solely on their self-interest and allow the invisible hand to work out what is best for society.
D) People are always self-interested to a degree,but their behavior is also affected by moral and ethical considerations.
A) Self-interest dominates human behavior;even seemingly selfless behavior is driven by self-interest.
B) Most people care so deeply about others that self-interest is a minor consideration in their decision making.
C) The system is most efficient when people focus solely on their self-interest and allow the invisible hand to work out what is best for society.
D) People are always self-interested to a degree,but their behavior is also affected by moral and ethical considerations.
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64
Al regularly pays the full amount of taxes due,even though he could easily hide some of his income and reduce his tax burden,with no risk of getting caught.According to behavioral economics:
A) Al is not economically rational in his behavior.
B) fairness and other moral considerations cause Al to act contrary to his pure self-interest.
C) Al is more ethical than the majority of the population.
D) heuristics are causing Al to act honorably,not a conscious or deliberative thought process.
A) Al is not economically rational in his behavior.
B) fairness and other moral considerations cause Al to act contrary to his pure self-interest.
C) Al is more ethical than the majority of the population.
D) heuristics are causing Al to act honorably,not a conscious or deliberative thought process.
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65
Which of the following individuals least likely suffers from myopia?
A) Marilyn,who struggles to lose weight because she regularly cheats on her diet.
B) Myrna,who lived through the Great Depression and tends to spend frugally and save most of her money.
C) Malcolm,who currently spends all his income and saves nothing for retirement.
D) Marvin,who regularly sleeps in and is constantly late for work,much to the chagrin of his boss.
A) Marilyn,who struggles to lose weight because she regularly cheats on her diet.
B) Myrna,who lived through the Great Depression and tends to spend frugally and save most of her money.
C) Malcolm,who currently spends all his income and saves nothing for retirement.
D) Marvin,who regularly sleeps in and is constantly late for work,much to the chagrin of his boss.
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66
According to behavioral economists,self-control problems:
A) are a rare aberration from rational decision making.
B) are often caused by time inconsistency.
C) can be easily overcome by providing decision makers with better information.
D) occur frequently but have no impact on the ability of neoclassical models to predict economic outcomes.
A) are a rare aberration from rational decision making.
B) are often caused by time inconsistency.
C) can be easily overcome by providing decision makers with better information.
D) occur frequently but have no impact on the ability of neoclassical models to predict economic outcomes.
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67
According to behavioral economists,precommitments:
A) help people overcome their self-control problems caused by time inconsistency.
B) do not fundamentally alter decisions because they do not change the benefits or costs of a particular action.
C) end up being more costly as people regularly violate them and incur penalties.
D) overcome cognitive biases introduced by brain System 2.
A) help people overcome their self-control problems caused by time inconsistency.
B) do not fundamentally alter decisions because they do not change the benefits or costs of a particular action.
C) end up being more costly as people regularly violate them and incur penalties.
D) overcome cognitive biases introduced by brain System 2.
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68
According to behavioral economists,people's preferences toward a particular outcome:
A) depend heavily on the contextual information that defines whether that outcome is a gain or a loss.
B) are context independent because the same state of being is created regardless of one's previous circumstances.
C) differ across people but are fixed for any given individual.
D) depend primarily on genetics rather than environmental or contextual forces.
A) depend heavily on the contextual information that defines whether that outcome is a gain or a loss.
B) are context independent because the same state of being is created regardless of one's previous circumstances.
C) differ across people but are fixed for any given individual.
D) depend primarily on genetics rather than environmental or contextual forces.
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69
For economists,"myopia" refers to:
A) visual nearsightedness.
B) people's difficulty in conceptualizing the future.
C) people's tendency to put too much emphasis on the future and ignore important present concerns.
D) people's tendency to focus on microeconomic concerns because of an inability to conceptualize macroeconomics.
A) visual nearsightedness.
B) people's difficulty in conceptualizing the future.
C) people's tendency to put too much emphasis on the future and ignore important present concerns.
D) people's tendency to focus on microeconomic concerns because of an inability to conceptualize macroeconomics.
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70
Bucky and Satchel are offered identical jobs,each paying $80,000 per year.According to behavioral economics:
A) they should feel equally good about the job offer.
B) how each will feel about the job offer will depend on their current positions and incomes.
C) if Bucky's current income is $60,000 per year,and Satchel's is $70,000 per year,we would expect Bucky to receive twice as much additional utility from taking the job as Satchel would.
D) if the jobs will not change their income,they are more likely to switch jobs than remain with the status quo.
A) they should feel equally good about the job offer.
B) how each will feel about the job offer will depend on their current positions and incomes.
C) if Bucky's current income is $60,000 per year,and Satchel's is $70,000 per year,we would expect Bucky to receive twice as much additional utility from taking the job as Satchel would.
D) if the jobs will not change their income,they are more likely to switch jobs than remain with the status quo.
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71
Fairness,according to behavioral economics:
A) is too subjective to be considered in the analysis of economic behavior.
B) can be objectively standardized across individuals.
C) varies from one individual to another but still affects economic behavior in important ways.
D) matters to people,but because of self-interest fairness has little effect on their economic decisions.
A) is too subjective to be considered in the analysis of economic behavior.
B) can be objectively standardized across individuals.
C) varies from one individual to another but still affects economic behavior in important ways.
D) matters to people,but because of self-interest fairness has little effect on their economic decisions.
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72
According to behavioral economists,giving to charity:
A) contradicts the view that people are narrowly self-interested.
B) appears unselfish but in fact is driven by self-interest.
C) results from an ability to accurately calculate benefits and costs.
D) is done solely to receive the utility from public recognition.
A) contradicts the view that people are narrowly self-interested.
B) appears unselfish but in fact is driven by self-interest.
C) results from an ability to accurately calculate benefits and costs.
D) is done solely to receive the utility from public recognition.
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73
A company has designed an alarm clock that "runs and hides" after going off,forcing the person to get up and find the alarm clock if he or she wants to shut off the alarm.According to behavioral economists:
A) it is unlikely to alter people's tendency to shut off the alarm and ultimately oversleep.
B) the alarm clock keeps people from hitting the snooze button and taking advantage of the availability heuristic.
C) the alarm clock serves as a precommitment device,helping the user to stick to the originally planned wake-up time.
D) overconfidence effects will discourage use of such devices.
A) it is unlikely to alter people's tendency to shut off the alarm and ultimately oversleep.
B) the alarm clock keeps people from hitting the snooze button and taking advantage of the availability heuristic.
C) the alarm clock serves as a precommitment device,helping the user to stick to the originally planned wake-up time.
D) overconfidence effects will discourage use of such devices.
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74
Adam and Becky both recently started new jobs.Both have determined that they should save 10 percent of their monthly income toward retirement.Adam's employer has no program established for payroll deduction,but he could easily set up automatic withdrawals to go into a retirement fund.Becky's employer automatically directs 8 percent of the paycheck into a retirement fund,but the employee can change the percentage deducted.Behavioral economists would expect:
A) Adam to save more as he would set up a 10 percent automatic withdrawal while Becky would stay at the default of 8 percent.
B) Becky would save more,as both would tend to stay at the defaults provided by their employers.
C) them both to save 10 percent eventually,as both had predetermined that that was the optimal amount to save.
D) Becky to feel a greater sense of loss by seeing funds automatically withheld each month.
A) Adam to save more as he would set up a 10 percent automatic withdrawal while Becky would stay at the default of 8 percent.
B) Becky would save more,as both would tend to stay at the defaults provided by their employers.
C) them both to save 10 percent eventually,as both had predetermined that that was the optimal amount to save.
D) Becky to feel a greater sense of loss by seeing funds automatically withheld each month.
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75
Salary smoothing,automatic payroll deductions,and early withdrawal penalties are all examples of:
A) mechanisms imposed by companies to extract more from their workers and customers.
B) policies that do not fundamentally alter decisions because they do not change the benefits or costs of an action.
C) precommitments.
D) hardwired heuristics.
A) mechanisms imposed by companies to extract more from their workers and customers.
B) policies that do not fundamentally alter decisions because they do not change the benefits or costs of an action.
C) precommitments.
D) hardwired heuristics.
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76
According to behavioral economists,someone suffering from myopia is most likely to:
A) spend too little on present consumption and save more than is necessary for the future.
B) vote only for economic policies that serve his or her short- and long-term interests.
C) rely too much on System 2 of the brain.
D) spend too much on present consumption and not save enough for the future.
A) spend too little on present consumption and save more than is necessary for the future.
B) vote only for economic policies that serve his or her short- and long-term interests.
C) rely too much on System 2 of the brain.
D) spend too much on present consumption and not save enough for the future.
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77
Junior collects baseball cards.He owns one Felix Hernandez card that sells in most shops for $15.He is interested in buying a different Felix card that also sells for $15.According to behavioral economics:
A) Junior should value the two cards equally and be willing to trade one for the other.
B) the availability heuristic will cause Junior to value more highly the card he doesn't have.
C) the endowment effect would suggest that Junior would not be willing to trade the card he has for the card he doesn't have.
D) prospect theory says he will buy the second card as both have the potential to appreciate in value.
A) Junior should value the two cards equally and be willing to trade one for the other.
B) the availability heuristic will cause Junior to value more highly the card he doesn't have.
C) the endowment effect would suggest that Junior would not be willing to trade the card he has for the card he doesn't have.
D) prospect theory says he will buy the second card as both have the potential to appreciate in value.
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78
"Time inconsistency" refers to the:
A) tendency for policies with high short-run benefits to have high long-run costs.
B) fallacy that what is true for the short run must be true for the long run.
C) tendency to regularly misjudge in the present what you will do in the future.
D) tendency to misjudge how long it will take to accomplish a future task.
A) tendency for policies with high short-run benefits to have high long-run costs.
B) fallacy that what is true for the short run must be true for the long run.
C) tendency to regularly misjudge in the present what you will do in the future.
D) tendency to misjudge how long it will take to accomplish a future task.
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79
Eric tries to eat more healthfully by eliminating cookies,donuts,and similar snacks from his diet.Every day at work,however,co-workers bring in these treats and Eric succumbs to temptation.Which of the following concepts would behavioral economists use to explain Eric's self-control problem?
A) Time inconsistency.
B) Availability heuristic.
C) Self-serving bias.
D) System 2 processes dominating decision making.
A) Time inconsistency.
B) Availability heuristic.
C) Self-serving bias.
D) System 2 processes dominating decision making.
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80
Which of the following is the best example of a precommitment used to overcome time inconsistency.
A) Finding a running partner and setting a regular schedule of when you will run together.
B) Deciding to save a percentage of each month's paycheck.
C) Signing up for a free trial membership at the local gym.
D) Buying an alarm clock.
A) Finding a running partner and setting a regular schedule of when you will run together.
B) Deciding to save a percentage of each month's paycheck.
C) Signing up for a free trial membership at the local gym.
D) Buying an alarm clock.
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