Deck 8: Social Media

Question 1

As opposed to traditional media, social media encourages
person-to-person interaction.

Answer 1

True

Question 2

Which of the following statements is true about Web logs?

A) They are Web-based journals posted online.
B) They are more casual than e-mail messages.
C) They are also called blogs.
D) They are more informal than letters.
E) All of these answers are correct.

Answer 2

E

Question 3

In the writing phase, it is appropriate to

A) create hyperlinks.
B) create talking headers.
C) proofread.
D) All of these answers are correct.
E) A and B only

Answer 3

E

Question 4

An important reason for using social media is

A) it enables quick response to customer concerns.
B) it is effective in recording confidential material or documents.
C) it is a good place to "vent" and resolve employee conflicts.
D) All of these answers are correct.

Question 5

Social media includes which of the following?

A) blogs, wikis, and Internet discussion forums
B) podcasts, proposals, resumes, and journal entries
C) e-mail, letters, newsletters, and Web sites
D) YouTube, reports, broadcast news, and memos

Question 6

The following are good guidelines for a YouTube video posting except

A) it should be in line with all copyright laws.
B) it should include company contact information.
C) it should be no more than 10 minutes long.
D) it should cover a broad mix of products and services.

Question 7

A good corporate blog should include

A) links to other sites.
B) updates at least once a week.
C) fun and informal content.
D) clear guidelines for what can go on the blog.
E) All of these answers are correct.

Question 8

According to a survey by the Dartmouth Center for Marketing Research, the percent of companies who use social media is

A) 25 percent.
B) 75 percent.
C) 17 percent.
D) 77 percent.

Question 9

Writing style using a program such as Twitter should

A) remain formal.
B) reveal a human side.
C) either A or B
D) both A and B

Question 10

The process approach to writing does not apply to blogs.

Question 11

Which is a reason for blogging?

A) Improve search engine ranking.
B) Communicate with customers.
C) Network through syndication.
D) Track public opinion.
E) All of these answers are correct.

Question 12

In the prewriting phase of the writing process, when working with social media, you should

A) choose an appropriate communication channel.
B) add details.
C) create hyperlinks.
D) reformat text.

Question 13

Effective tweets are usually from 200-300 characters in length.

Question 14

The following social media outlets are effective conferencing tools:

A) message and discussion boards
B) Second Life and YouTube.
C) instant messaging and e-mail.
D) All of these answers are correct.
E) A and B only

Question 15

Blogs should be fun and informal in style.

Question 16

Second Life can be a valuable tool for training and conferencing.

Question 17

One drawback to using a virtual world site is

A) it is confined to high-tech users.
B) it offers no private spaces to meet or train individuals.
C) it costs a lot to join a network.
D) None of these answers is correct.

Question 18

News releases of company activities are a good example of what can be
posted on YouTube.

Question 19

There is no limit to the amount of "text speak" a communicator may use
in social media applications.

Question 20

Companies should avoid networking sites such as Facebook when

A) wanting to reach a post-teen audience.
B) marketing products.
C) creating brand recognition.
D) None of these answers is correct.

Question 21

Discuss how you would use Facebook, Second Life, or a blog for your dispersed team. Provide specific examples along with justifications for its use.

Question 22

What are some of the key considerations for using social media as opposed to traditional media? What are some of the negative ramifications of using social media improperly? Offer examples.