Deck 15: The Future of Global Marketing

Question 1

________________ is a desirable soft skill if the global marketing manager is not to be fazed by the myriad obstacles she will face in the firm's internationalization efforts such as government hostility to foreign firms or disputes with joint venture partners.
(a) Ethical reasoning
(b) Language proficiency
(c) Self-efficacy
(d) Social consciousness

Answer 1

C

Question 2

What are 'soft' skills? Explain why soft skills are important to the global marketer.
3 .What is 'experience' and why is it important to the role of the global marketer?

Answer 2

Not Answer

Question 3

How does the ability to learn and unlearn improve the global marketing manager's chances of success in overseas markets?

Answer 3

Not Answer

Question 4

Over the 1985-2004 period companies from China and other countries in Asia took on a more important role in international markets by emphasizing low prices, improved product quality and delivery efficiency.

Question 5

Which of the following (if any) is a hard skill relevant to global marketers?
(a) Ability to manage exchange rate risk
(b) Ability to establish global product prices
(c) Ability to achieve global sales
(d) All of the above
(e) None of the above

Question 6

In the 1965-1984 period companies from Japan and the four Tigers transitioned from producers of cheap imitation products to innovators with their own global brands.

Question 7

______________ is a desirable soft skill as it will allow the global marketing manager to consider a range of possible options to the solution of problems that may arise in international markets and not remain wedded to options used in the past.
(a) Flexibility
(b) Ethical reasoning
(c) Self-efficacy
(d) Social consciousness

Question 8

Why is the ability to set priorities a desirable soft skill for the global marketing manager?

Question 9

What are 'hard' skills? Identify three hard skills that are relevant to the global marketer.