Deck 8: Category Tactics

Question 1

The four major areas of assessment include all EXCEPT:

A)Customer behavior and loyalty
B)Market trends and comparison
C)Productivity indicators
D)Vendor preferences

Answer 1

D

Question 2

Retailers may change all of the following EXCEPT:

A)Customer demand of the product
B)Role of a product
C)Strategy of a product
D)Tactic assigned to the product

Answer 2

A

Question 3

Which of the following does NOT determine the price point of a product:

A)Dynamics of category
B)Expected profit margin
C)Retail Strategy
D)Size of the product

Answer 3

D

Question 4

This type of product the price changes weekly or every two weeks:

A)Consistent
B)Dynamic
C)Static
D)Super dynamic

Question 5

A good choice for a retailer for a product deemed necessary but has low sales is to:

A)Change the image of the retailer
B)Decrease shelf space
C)Delist the product
D)Increase shelf space

Question 6

In which of the following cases should a retailer keep the product in the assortment:

A)Easily substitutable by the customer
B)Lower profit margin
C)Lower stock turn than others
D)Maintains the image of the retailer

Question 7

This is the relationship between the difference in cost and retail price and stock turn:

A)Gross margin return on inventory investment
B)Return on assets
C)Sales per cubic foot
D)Sales per square foot

Question 8

The number of stock keeping units within an assortment:

A)Brand
B)Breadth
C)Depth
D)Height

Question 9

When a new product is added to an assortment,all of the following may happen EXCEPT:

A)Decrease space of other products
B)Delist other product(s)
C)Increase shelf space of other products
D)Move new product to another category with more shelf space

Question 10

The number of brands carried in an assortment:

A)Brand
B)Breadth
C)Depth
D)Height

Question 11

A product which will not be included in a merchandising set:

A)Delimited
B)Delist
C)Eliminator
D)Listed

Question 12

This type of product the price changes monthly or every three months:

A)Consistent
B)Dynamic
C)Static
D)Super dynamic

Question 13

This type of product the price changes daily or twice a week:

A)Consistent
B)Dynamic
C)Static
D)Super dynamic

Question 14

If a product is less productive than others,a retailer could:

A)Add a greater number of sizes of the product
B)Add brand extensions
C)Eliminate the product
D)Increase shelf space

Question 15

Which of the following is NOT part of planning an assortment:

A)Add new products
B)Create new brands
C)Eliminate products
D)Maintain products

Question 16

A product may be eliminated from the assortment if:

A)Customers depend on the product being in the assortment
B)Customers switch easily to a substitute
C)The product has a high level of brand loyalty
D)The product offers high levels of productivity

Question 17

This is a term indicating stability in pricing terms:

A)Clustering
B)Conversion
C)Elasticity
D)Spending

Question 18

This is the process of enticing customers to shop a new category:

A)Conversion
B)Loyalty
C)Penetration
D)Traffic

Question 19

This is a term indicating a grouping of products by their characteristics:

A)Clustering
B)Conversion
C)Elasticity
D)Spending

Question 20

When sales for a product increase the retailer may choose to:

A)Change the image of the retailer
B)Decrease shelf space
C)Delist the product
D)Increase shelf space

Question 21

When planning the merchandising,whose thought process must the retailer focus on:

A)Competitor
B)Customer
C)Retailer
D)Vendor

Question 22

Retailers typically do all EXCEPT in regard to promotions:

A)Analyze cross merchandising
B)Compare with their competitors' promotions
C)Eliminate anticipated promotions
D)Review previous history

Question 23

Based upon similarities in _______________,_______________,and _______________,retailers are able to cluster stores.

Question 24

_______________ is used to indicate the highest and lowest number of products on a shelf to optimally meet the needs of the customer.

Question 25

The _______________ tactic is the visual portrayal of category management.

Question 26

_______________ or packout is the number of units with a single SKU on a shelf.

Question 27

The promotional calendar is planned by all EXCEPT:

A)Assessing current sales
B)Assessing opportunities for new product introductions
C)Developing a consensus of a group of retailers
D)Reviewing past history

Question 28

_______________ is the amount of space a category has within a store.

Question 29

This promotional strategy is used in movies and television programs when products are included in a scene:

A)Advertisement
B)Product placement
C)Promotional activities
D)Signage

Question 30

The _______________ tactic allows retailers to know who their primary customers are.