Deck 1: Setting the Stage: Technology and the Modern Enterprise

Question 1

In his twenties, Tony Hsieh sold LinkExchange to Amazon for over a half a million dollars.

Answer 1

False

Question 2

Steve Chen and Chad Hurley are credited as the founders of:

A) Google.
B) Zappos.
C) Facebook.
D) YouTube.
E) Yahoo!

Answer 2

D

Question 3

In two decades, _____ tech sector has grown from "almost nothing" to a $73 billion industry, expanding even during the recent global recession.

Answer 3

India's

Question 4

Some of the radical changes brought about by new technologies include:

A) the stagnation of advertising.
B) the proliferation of telecommunications into the hands of a few.
C) an increase in computing costs owing to the growth of licensed software.
D) an increase in the standards of corporate ethics.
E) the creation of an unprecedented set of security and espionage threats.

Question 5

Tony Hsieh served as CEO of _____, and eventually sold the firm to Amazon for $900 million.

A) Zappos
B) LinkExchange
C) MyYearbook.com
D) Napster
E) Yahoo!

Question 6

Linus Torvals created the Linux operating system.

Question 7

Shawn Fanning's _____ was widely criticized as a piracy playground.

Question 8

The rise of open source software has lowered computing costs for start-up and blue chip companies worldwide.

Question 9

_____ is the third most popular social network in the United States and was founded by Catherine Cook.

A) Facebook
B) Twitter
C) MyYearbook.com
D) MySpace
E) LinkedIn

Question 10

Yahoo! was started by _____ and _____.

A) Sergey Brin; Larry Page
B) Jerry Yang; David Filo
C) Steve Chen; Chad Hurley
D) Kevin Rose; Mark Zuckerberg
E) Catherine Cook; Shawn Fanning

Question 11

_____ has more Internet users than any other country.

Question 12

The United States holds the number one ranking in home broadband access.

Question 13

Data analytics and business intelligence are driving discovery and innovation.

Question 14

Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded:

A) Yahoo!
B) YouTube.
C) Google.
D) Amazon.
E) Napster.

Question 15

Name at least three technology firms that were founded by people in their twenties or younger.

Question 16

_____ was just a sophomore when he began building computers in his dorm room at the University of Texas. His firm would one day claim the top spot among PC manufacturers worldwide.

A) Bill Gates
B) Steve Jobs
C) Michael Dell
D) Shawn Fanning
E) Mark Zuckerberg

Question 17

Amazon was started by:

A) Jeff Bezos.
B) Catherine Cook.
C) Shawn Fanning.
D) Linus Torvalds.
E) Kevin Rose.

Question 18

What are some of the radical changes technology has helped bring about across industries and societies?

Question 19

_____ has emerged as a catalyst for global change, with Facebook and Twitter playing key organizing roles in uprisings worldwide.

Question 20

Facebook was founded by Kevin Rose.

Question 21

Firms are increasingly shifting spending from the Web to other media such as print, radio, and television as these are often easier to track and analyze.

Question 22

_____ was just twenty-one when he founded Apple.

Question 23

A focus solely on technology is a definite recipe for success.

Question 24

Technology experts in the area of user-interface design specialize in technology for competitive advantage.

Question 25

Many of the careers in accounting firms are highly tech-centric.

Question 26

Technology experts in the area of _____ specialize in technology for competitive advantage.

A) user-interface design
B) process design
C) strategy
D) database design
E) hardware

Question 27

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.

A) accounting
B) operations
C) advertising
D) human resources
E) finance

Question 28

Technology experts in the area of user-interface design:

A) work to make sure systems are easy to use.
B) leverage technology to make firms more efficient.
C) specialize in technology for competitive advantage.
D) focus on effective back-up systems for critical business data.
E) provide direction on technology-related security issues.

Question 29

A company uses WebEx, a popular commercial application, to conduct training sessions for its employees who are spread across different countries. This is an example of the impact of technology in the area of _____.

A) accounting
B) operations
C) marketing
D) human resources
E) finance

Question 30

The number of U.S. patent applications waiting approval has significantly declined in the past decade.

Question 31

Facebook was founded by _____.

Question 32

Many firms are developing so-called "C-level" specialties in emerging areas with a technology focus, such as:

A) CIO.
B) CTO.
C) CEO.
D) CPO.
E) CFO.

Question 33

The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.

A) Civil Rights Act
B) Fair Labor Standards Act
C) Sherman Antitrust Act
D) Norris-LaGuardia Act
E) Sarbanes-Oxley Act

Question 34

In just five years, _____ has bought a whopping 103 firms.

A) IBM
B) Microsoft
C) Oracle
D) Google
E) Hewlett-Packard

Question 35

While process redesign, supply chain management, and factory automation are all tech-centric operations, service operations are not.

Question 36

Technology experts in the area of process design:

A) work to make sure systems are easy to use.
B) leverage technology to make firms more efficient.
C) specialize in technology for competitive advantage.
D) focus on systems dealing with critical business data.
E) provide direction on technology-related security issues.

Question 37

Crowdsourcing tools and question-and-answer sites like _____ allow firms to reach out for expertise beyond their organizations.

A) Quora
B) MyYearbook.com
C) MySpace
D) Twitter
E) Zappos

Question 38

Oracle acquired the highest number of companies in the span of half a decade.

Question 39

Today's job seekers are writing résumés with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

Question 40

The ability to track customers, analyze campaign results, and modify tactics are the distinct advantages offered by _____ to the field of marketing.

A) the Web
B) print media
C) television
D) radio
E) outdoor advertising

Question 41

How has technology changed the marketing landscape?

Question 42

CPO is an acronym for _____.

Question 43

Provide a brief overview of the different careers in the area of information systems.

Question 44

What kind of an impact has technology had in the area of human resources?

Question 45

The _____ department in an organization not only ensures that systems get built and keep running but also take on strategic roles targeted at proposing solutions for how technology can give the firm a competitive edge.