Deck 4: Business, Government, and Institutional Buying

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Question
In the context of purchase-type influences on organizational buying,when does an organization use a straight rebuy type of purchase?

A)When some aspects of a buying situation are unfamiliar
B)When an organization is experimenting with many vendors
C)When an organization has regular suppliers of a product
D)When an organization considers several alternatives while buying a product
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Question
_____ constitute a group of organizational buyers who buy goods and services in order to produce other goods and services for sale.

A)Intermediaries
B)Producers
C)Government agencies
D)Other institutions
Question
_____ purchase products from manufacturers and distribute them to consumers and other organizational buyers at a profit.

A)Producers
B)Intermediaries
C)Marketers
D)State governments
Question
A computer system at the Nebula car manufacturing plant orders pre-inspected parts from its single,regular supplier after specific intervals.The goods are delivered at one of the plant's six receiving docks.From this information,it can be inferred that the Nebula plant relies primarily on _____ for these purchases.

A)modified rebuys
B)new task purchases
C)consolidated purchases
D)straight rebuys
Question
Which of the following is true of marketing intermediaries as a category of organizational buyers?

A)They purchase products and services to run their own businesses.
B)They constitute the largest segment of organizational buyers.
C)They are characterized by strict purchasing policies and regulations.
D)They manufacture their products by purchasing raw materials from retailers.
Question
Booker & Price is a large retail store that makes bulk purchases of grocery at wholesale rates from several grocery suppliers.It then resells these products to consumers at a marginally higher price to make a profit.Under which of the following categories of organizational buyers does Booker & Price fall?

A)Institutions
B)Producers
C)Government agencies
D)Intermediaries
Question
Identify the reason that can be attributed to the fact that straight rebuys are common among organizations that practice just-in-time inventory.

A)Straight rebuys allow these organizations to evaluate several vendors before selecting one that is most suitable.
B)Straight rebuys allow these organizational buyers to get substantially lower prices as just-in-time inventory is characterized by bulk purchases.
C)Straight rebuys allow these organizations to replenish their goods without having to hunt around for potential suppliers and solicit bids.
D)Straight rebuys reduce the organizations' dependence on suppliers by independently maintaining reserves.
Question
Which of the following types of organizational purchases requires relatively few employees and is executed almost automatically?

A)Buy-side auction
B)Straight rebuy
C)New task purchase
D)Modified rebuy
Question
Macromedia Technologies Inc.makes computer-generated vinyl signboards.These signboards are stretched across billboards.It purchases raw materials that include rolls of vinyl sheets from multiple vendors.Among the various categories of organizational buyers,Macromedia Technologies Inc.is an example of a(n)_____.

A)producer
B)intermediary
C)government body
D)institution
Question
What is the function of the North American Industry Classification System?

A)It provides consumer panel service for tracking retail purchases and motivations.
B)It collects store tracking data used with consumer panel data to track the influence of advertising on consumers of packaged goods.
C)It provides information about the number of establishments,sales volume,and number of employees in each industry broken down by geographic area.
D)It measures industrial activity in 20 countries,providing insights into 37 marketplaces via interviews.
Question
Identify the type of purchase that involves routinely reordering a product from the same supplier that it had been purchased from in the past.

A)Modified purchase
B)New task purchase
C)Modified rebuy
D)Straight rebuy
Question
Marketing to producers and intermediaries is called _____.

A)business-to-business marketing
B)affiliate marketing
C)internal marketing
D)test marketing
Question
Which of the following is an example of a marketing intermediary?

A)An agency that operates at a federal level and has a centralized distribution system
B)A not-for-profit body that aims at product distribution through charitable channels
C)A retailing agency that purchases products from manufacturers to resell at a profit
D)An independent business unit that manufactures its products by purchasing raw materials from other agencies
Question
Which of the following represents the largest group of organizational buyers?

A)Intermediaries
B)Government agencies
C)Producers
D)Other institutions
Question
Which of the following statements is true of the organizational buyer category of producers?

A)Producers constitute the smallest segment of organizational buyers.
B)The primary function of producers is to purchase products from manufacturers and distribute them to consumers and other organizational buyers.
C)Producers of goods tend to be larger and more geographically concentrated than producers of services.
D)Producers are the only class of buyers that is excluded from the purview of business-to-business marketing.
Question
Why do nonprofit organizations purchase products and services?

A)To resell products and services at a profit
B)To maintain their operations and serve their clientele
C)To use them to produce goods and services for sale through retail chains
D)To primarily maintain their market share and widen their customer base
Question
The administrative department of Newell Inc.has been routinely purchasing stationery and miscellaneous office supplies from its supplier,Accent Services,for eight years.In order to save time,the company has an automated computer system that automatically reorders certain commonly used supplies as and when they are depleted.This organizational buying of Newell Inc.typically exemplifies a _____.

A)straight rebuy
B)modified purchase
C)new task purchase
D)modified rebuy
Question
Patches Inc.is a retail unit that sells office supplies and stationery to both industrial and commercial establishments.It purchases the supplies and stationery at cheaper,subsidized rates from local manufacturers.This implies that Patches is an example of a(n)_____.

A)marketing intermediary
B)organizational producer
C)government subsidy
D)independent buyer
Question
Identify the category of organizational buyers that includes hospitals,museums,universities,nursing homes,and churches.

A)Producers
B)Government agencies
C)Resellers
D)Institutions
Question
In the context of purchase-type influences on organizational buying,why do organizations use the straight rebuy approach to purchasing?

A)Because it is fast and requires relatively few employees
B)Because it allows marketers to learn about the needs of the organizations in their target market
C)Because it is used for purchasing big-ticket items
D)Because it involves a large number of decision makers
Question
Tundra Cold Storage Public Warehouse needs to buy a new compressor for one of its refrigeration units.The company has a regular supplier for replacement compressors,but this supplier has hiked the prices recently.So,the purchasing agent decides to switch to a different supplier that is offering the same type of compressor at a cheaper price.In this case,the purchasing agent is involved in a _____.

A)straight rebuy
B)sell-side auction
C)modified rebuy
D)new task purchase
Question
An organizational purchase that involves extensive research and large investments and happens occasionally is typically a _____.

A)modified rebuy
B)new task purchase
C)just-in-time purchase
D)straight rebuy
Question
In which of the following situations does an organization use modified rebuy?

A)When some aspects of the buying situation are unfamiliar
B)When purchase involves a high-priority product that is rarely bought
C)When the organization practices just-in-time inventory management
D)When purchasing policies,decisions,and procedures are constant
Question
In which of the following scenarios is new task purchase most likely to be used?

A)For the purchase of a pair of shoes
B)For the purchase of real estate
C)For the purchase of a mattress
D)For the purchase of grocery items
Question
Annette owns a bakery where she sells homemade cakes.When she first started out her business,she used to buy flour herself from the nearest grocery store.As the business grew,weekly trips to the grocery were no longer feasible,and Annette needed a routine delivery of flour to the bakery in a timely manner.Which of the following types of purchases would be most suitable for Annette?

A)Modified rebuy
B)Buy-side auction
C)New task purchase
D)Straight rebuy
Question
Which of the following is true of a new task purchase?

A)It is used in familiar buying situations.
B)It involves a formal decision process.
C)It involves the routine reordering of a product.
D)It is a fast process that requires few employees.
Question
An organization faces an unfamiliar buying situation when its regular supplier suddenly hikes the prices of its supplies.It considers a limited number of suppliers and finalizes a long-term contract with one of the suppliers.In this case,the organization is most likely to use a _____.

A)straight rebuy
B)new task purchase
C)modified rebuy
D)just-in-time purchase
Question
Signs and Sales Inc.makes neon signs.Its CEO recently attended a trade show where he examined the new Neon Pilot 5.0,a machine that allows you to create three-dimensional computer-generated designs,feed the designs into a machine with neon tubing,and have the neon extruded in almost any shape imaginable.He believes this machine will increase his company's output by at least 30 percent and reduce its wastage by at least 50 percent.The CEO then consults a large number of decision makers within the company to arrive at a decision.If the company was formerly doing most of this work by hand,then the purchase of a Neon Pilot 5.0 would be an example of a _____.

A)modified rebuy
B)routine purchase
C)straight rebuy
D)new task purchase
Question
In which of the following situations would you expect to find the purchase requiring joint decision making?

A)A German company decides to spend $30 million on a new manufacturing facility in Georgia
B)An owner of a hair salon purchases a replacement chair for the salon
C)The supplies manager for a large law firm reorders stationery for the firm from its fixed supplier
D)A small regional department store upgrades its security system and sends one of its employees to a seminar on "Safety First"
Question
Motokraft Inc.is an automobile manufacturer,and it regularly places orders for gear parts from a supplier named GearTec Company.In the event of a bankruptcy,GearTec shuts down its business without prior notice.Motokraft is forced to search for other suppliers who can supply gear parts with the same specifications.However,it has only a few suppliers to choose from.Which of the following types of purchases should Motokraft Inc.use in this scenario?

A)Straight rebuy
B)Modified rebuy
C)New task purchase
D)Just-in-time purchase
Question
Which of the following statements about the types of organizational purchases is true?

A)There are more suppliers to deal with in a straight rebuy than any other type of purchase.
B)The time frame for a new task purchase is much shorter than that for a straight rebuy.
C)New task purchases are more complex than straight rebuys and modified rebuys.
D)A modified rebuy involves routinely ordering the same products from the same supplier.
Question
Organizational buyers follow the _____ approach to purchasing when a routine purchase changes in some way.

A)sole sourcing
B)straight rebuy
C)modified rebuy
D)new task purchase
Question
Robert,a marketer,uses detailed,educational advertisements to draw organizational buyers to try his products as a substitute for old purchasing methods.He uses promotion tactics that include demonstrations at large trade shows to showcase his products.An organization extensively searches for information on various marketers,and it involves all its functional areas in the decision-making process.Considering the marketer's strategies and the organization's needs,this scenario is likely to be a _____.

A)new task purchase
B)modified rebuy
C)just-in-time inventory system
D)straight rebuy
Question
_____ refers to a system of replenishing parts or goods for resale immediately before they are needed.

A)Just-in-time inventory
B)Vendor-managed inventory
C)Sole sourcing
D)Inventory credit
Question
An organization's routine purchase changes when a supplier discontinues a product.In such a situation,which purchasing approach would the organizational buyer be most likely to use?

A)Straight rebuy
B)Modified rebuy
C)New task rebuy
D)Straight task buy
Question
Which of the following is the best example of a modified rebuy?

A)A contractor buying concrete roof tiles from the same supplier for the roof of the tenth house he is building
B)The production manager of an oil production plant buying a high-tech separator that will improve the efficiency of the plant's processes by 30 percent
C)A supermarket manager reordering agricultural produce from the usual supplier
D)A company that manufactures computers switching to a new supplier that provides an improved version of microprocessor chips
Question
Which of the following is an accurate difference between straight rebuys and modified rebuys?

A)Straight rebuys are considered when some aspects of a buying situation are unfamiliar,while modified rebuys are considered when organizations are experienced at buying a product.
B)Straight rebuys involve routinely reordering products from the same suppliers,while modified rebuys involve considering a limited number of alternatives before selection.
C)Straight rebuys are followed by marketers who seek to win new organizational customers,while modified rebuys are followed by marketers who seek just-in-time inventory.
D)Straight rebuys are used when a routine purchase changes in some way,while modified rebuys are used by organizations that do not have a reserve inventory.
Question
Which of the following types of organizational purchases would be time consuming and therefore the most complex?

A)Modified rebuy
B)New task purchase
C)Just-in-time inventory
D)Straight rebuy
Question
Which of the following examples would most likely use a straight rebuy?

A)A company looking to buy suitable premises for its new branch office
B)A physician planning to buy an endoscope that costs $35,000
C)A manufacturer of lawn mowers ordering spare parts regularly from the same supplier
D)A cold storage warehouse planning to buy a generator costing $100,000 to keep its storage area cold in the event of an electric outage
Question
A _____ would most likely require joint decision making because of the many kinds of expertise that are required to make the best decision.

A)straight rebuy
B)modified rebuy
C)new task purchase
D)straight task buy
Question
Gary is a purchasing agent at Thought Cloud Inc. ,an advertising agency.He is formally vested with the responsibility of selecting suppliers of campaign material for a new advertising campaign that is being planned.He identifies a sole-sourcing relationship with Mark,an independent contractor,and negotiates the terms of the contract for the supplies.Which of the following purchasing roles is exhibited by Gary?

A)Initiator
B)Gatekeeper
C)Decider
D)Buyer
Question
Which of the following is a buying process characteristic of organizational buying behavior?

A)Advertising and other forms of promotion are technical in nature.
B)Demand for industrial products and services is derived from consumer demand.
C)Direct selling to organizational buyers is the rule,and distribution is very important.
D)There are multiple buying influences,and multiple parties participate in purchase decisions.
Question
The research and development division of Anchor Inc. ,a manufacturing firm,has a sizeable number of engineers for its employees.The buying decisions related to the equipment to be used in the research and development of new technologies is primarily made by the engineers.Based on these traits,which of the following organization-specific factors is most relevant in the division's purchasing process?

A)Monopolization
B)Segmentation
C)Orientation
D)Centralization
Question
Martha owns a chocolate factory where each chocolate is made by hand.Her assistant,Daniel,feels that the rate of production can be dramatically increased if the factory switched to an automated assembly line to manufacture the chocolates.When he proposes this idea to Martha,she agrees and begins evaluating different vendors who might provide the equipment to the factory.Which of the following roles did Daniel perform in the purchasing process?

A)Decider
B)Initiator
C)Buyer
D)Gatekeeper
Question
_____ influences refer to the design of an organizational environment and how it affects the purchasing process.

A)Cultural
B)Purchase-type
C)Behavioral
D)Structural
Question
In the context of types of organizational purchases,which of the following statements is true of a new task purchase?

A)It has the shortest time frame in terms of the organizational buying process.
B)It involves routinely reordering a product from the same supplier that it had been purchased from in the past.
C)It involves an extensive search for information and a formal decision process.
D)It involves considering a limited number of alternatives before making a selection.
Question
_____ have the formal authority and responsibility to select a supplier and negotiate the terms of a contract.

A)Gatekeepers
B)Users
C)Buyers
D)Influencers
Question
An employee was terminated for withholding information related to the purchase of new software.The employee was aware that it was buggy software but did not disclose this to his employers since the software manufacturer had bribed him.Prior to termination,the employee was a(n)_____ in his company's buying center.

A)initiator
B)decider
C)gatekeeper
D)influencer
Question
Roy supervises the production line of Waddell Inc. ,a manufacturing unit that manufactures molded plastic components for a leading toy manufacturer.He prefers to see the company use an injection molding machine that has a quick cycle time.Marcus is a quality control manager in the research and development wing of the company who has just returned from a trade show with information on Logic Device's new range of molding machines.Marcus is vested with the formal authority of taking a call on the implementation of the new logic devices molding machines by his manager,Zhilei.Roy,Marcus,and Zhilei hold a discussion with the company's employees on why the company needs to buy the new machine.Who among the following plays the purchasing role of "decider" here?

A)Roy
B)Marcus
C)Zhilei
D)Employees
Question
Which of the following is true of the purchasing role of influencers in a buying center?

A)They control the flow of information in the buying center.
B)They have the formal power to select a supplier for contract.
C)They have the informal responsibility to negotiate terms of a contract.
D)They affect a buying decision by helping define requirement specifications.
Question
Harini owns Books Galore,a chain of libraries that she has managed with the help of Zainab,her manager,for over a decade.Zainab is aware that finding qualified librarians who are committed to their job is difficult especially considering the number of branches Books Galore had.She decides to look up how computers can be used to meet their needs and finds an advertisement for an "E-Register." This software consists of indexing and search features that facilitate the lending and locating of books in a library.She decides to propose the idea of installing this software in their libraries.Zainab is a(n)_____ in this scenario.

A)initiator
B)decider
C)gatekeeper
D)user
Question
Which of the following purchasing roles describes people who affect a buying decision by helping define the specifications for what is needed?

A)Deciders
B)Buyers
C)Influencers
D)Gatekeepers
Question
_____ refer to an organizational group formed from different departments which has the responsibility to evaluate and select products for purchase.

A)Buying centers
B)Intermediaries
C)Reference groups
D)Producers
Question
The _____ in an organization's buying center has the formal or informal power to select or approve the supplier that receives the contract in an organization.

A)initiator
B)influencer
C)user
D)decider
Question
Three college friends,Ahmed,Thomas,and Diego,have turned their interest in backpacking and wilderness exploration into a profitable business partnership.Based on the season's demand,they conduct exploration camps at regular intervals.Ahmed's girlfriend,Medina,assists Ahmed in the operational activities of the business.Thomas interacts with various vendors to negotiate and procure the supplies needed for the business and Diego looks after the company's logistics.Who would most probably be the buyer in this business?

A)Diego
B)Medina
C)Thomas
D)Ahmed
Question
Organizations that are highly _____ are less likely to have joint decision making.

A)democratic
B)cost-centered
C)centralized
D)profitable
Question
_____ are people who control the flow of information in a buying center.

A)Initiators
B)Gatekeepers
C)Deciders
D)Influencers
Question
Which of the following is a key market characteristic of organizational buying behavior?

A)Advertising and other forms of promotion are technical in nature.
B)Demand for industrial products and services is derived from consumer demand.
C)Products or services are technical in nature and are purchased on the basis of specifications.
D)Direct selling to organizational buyers is the rule,and distribution is very important.
Question
Bill works as a purchasing agent in a construction company.His assistant,Linda,screens calls from potential vendors trying to sell their construction equipment to the company.Her job involves allowing suitable vendors who meet the company's strict product standards to contact Bill.Furthermore,she has to ensure that major purchasing deals are kept confidential until contracts are signed.Which of the following best describes Linda's role within the buying center?

A)Gatekeeper
B)Buyer
C)Decider
D)Initiator
Question
Hannah,a computer engineer at Imagework Inc. ,observes that a few computers in her office need an upgrade as they seem to have various performance-related issues.After preliminary research,she thinks it is better to have the computers replaced rather than upgrading them as that would be more cost effective.She begins the purchasing process by issuing a buying tender to her manager.In this scenario,Hannah plays the purchasing role of a(n)_____.

A)initiator
B)decider
C)gatekeeper
D)influencer
Question
In terms of organization-specific factors that influence a purchasing process,an organization that is highly centralized is:

A)less likely to have joint decision-making processes than a decentralized organization.
B)exclusively characterized by sole-sourcing contracts.
C)less likely to have an autonomous decision-making body than a decentralized organization.
D)exclusively characterized by production-oriented personnel.
Question
Rahim,the purchasing agent for a carpet manufacturer,received a memo indicating that an upcoming financial review would determine which employees were most successful at reducing costs within their departments.The review also mentioned the potential termination of employees who do not adopt adequate cost-cutting measures.Rahim is faced with a decision-making situation wherein a salesperson selling a new weave-pattern machine to Rahim claims that the machine will save costs for the company in the long run.Rahim is unable to decide if he should buy the machine since he is faced with the risk of termination in case his decision backfires.In this case,_____ is likely to influence Rahim's organizational buying decision.

A)personal motivation
B)differentiation
C)sole sourcing
D)channels of distribution
Question
Which of the following statements about online buying in organizational markets is true?

A)Organizational buyers depend heavily on timely supplier information that can be conveyed quickly via Internet technology.
B)Internet technology has been shown to substantially increase buyer order processing costs because of the use of expensive software.
C)Business marketers have found that Internet technology increases marketing costs,particularly advertising expense.
D)Online buying is unpopular and not ideal for a buyer in a lethargic firm.
Question
In which of the following instances is greater joint decision making likely to be seen?

A)A small privately owned company producing sterilizers for hospital use
B)A small and privately owned company producing electric heaters
C)A large company engaging in straight rebuy
D)A large-scale public corporation producing heavy automobiles
Question
In its attempts to source the best raw materials,Enfi Computers,a computer manufacturer,has associated with 30 suppliers spread across 14 nations.Microchips,an integral part of any computer,are procured exclusively from a supplier in a different country.Enfi Computers has obtained an approval for this no-bid contract from its government and protected its supplies from any potential modifications caused by competing suppliers.Enfi Computers has resorted to _____ for its supply of microchips.

A)benchmarking
B)test marketing
C)competitive bidding
D)sole sourcing
Question
Sole sourcing allows organizational buyers to:

A)ensure that competing suppliers are allowed to put forth their price quotations for the goods obtained through sole sourcing.
B)work closely with suppliers to develop superior products that meet their needs and those of their customers.
C)establish price as the key criterion for selecting and retaining a supplier for the products concerned.
D)convert the skimming policy to a penetration policy based on the current stage of the product life cycle.
Question
In which of the following kinds of organizations do employees exhibit a moderate level of commitment toward performing their expected roles?

A)A lethargic organization
B)An innovative organization
C)An adaptive organization
D)A supportive organization
Question
Carrie is an organizational buyer of a supplier that provides nursery products to Dulko,a large retail store.In a management meeting,she proposes that the company replace their three current suppliers of plastic containers and trays,who have been selling to the company for the past 20 years,with a single supplier who guarantees on-time delivery.Attendees at the meeting are unenthusiastic about Carrie's proposal as they like the traditional suppliers and are unwilling to switch.Carrie,in order to maintain acceptance and keep conflict to a minimum,suggests that they try the plan for three months and revert to the original supplier if it fails to work.What kind of an organizational climate is described in this example?

A)Innovative
B)Liberal
C)Responsive
D)Lethargic
Question
Western Graphtec Corp.is a large-scale public corporation that makes machines used for agricultural purposes across the country.The company's management consists of professionals from diverse fields that include engineering,marketing,and production,but the company is primarily described as a technology-oriented company.Owing to its diversity,Western Graphtec's organizational structure has low centralization.Considering these factors,Western Graphtec is likely to:

A)adopt an autonomous posture to decision making.
B)allow only production managers to dominate purchase decisions.
C)practice joint decision making to capitalize on the considerable level of decentralization in the organization.
D)eliminate all instances of straight rebuys and use only modified rebuys and new task purchase systems.
Question
Organizational buyers are engaging in sole sourcing because they are more concerned with _____ than buying only on the basis of price.

A)exclusive distribution
B)nonstore selling options
C)quality and timely deliveries
D)new task purchases
Question
In which of the following types of organizations are buyers most likely to be less innovative in order to maintain acceptance and status within the organization?

A)Adaptive
B)Lethargic
C)Supportive
D)Autonomous
Question
Which of the following is an advantage for suppliers involved in sole sourcing?

A)It allows them to forecast a predictable and profitable demand.
B)It allows them to seek competitive bids for the products obtained by sole sourcing.
C)It allows them to slacken quality over time since a contract is established.
D)It allows them to seek more new task purchases than straight rebuys.
Question
An organizational buyer in a(n)_____ organization would have a strong commitment to traditionally accepted behavior and act accordingly.

A)innovative
B)liberal
C)adaptive
D)lethargic
Question
Future Manufacturing is a private company that makes thermometers for monitoring the temperature of stored meat.Owing to its no-bid contract policy,it does not solicit bids from other suppliers and depends only on the allied services of Pronto Services for its supplies despite Pronto's high rates.This is because of the quality of goods Pronto supplies and its timely delivery policy.This policy is an example of _____.

A)bilateral monopoly
B)mono bidding
C)downsizing
D)sole sourcing
Question
Which of the following is a benefit of an organizational buyer involved in sole sourcing?

A)It allows the organization to buy products and services from vendors that offer the lowest price.
B)It allows the organization to seek competitive bids for the products obtained by sole sourcing.
C)It allows the organization to turn modified rebuys into simpler straight rebuys.
D)It allows the organization to turn new task purchases into straight rebuys.
Question
Which of the following observations about how behavioral influences affect organizational buying is true?

A)Different buyers will have different degrees of commitment to their buying role in the organization.
B)Organizational buyers are not subject to personal motives in the buying decisions as are other individuals.
C)In a lethargic organization,individuals approach their occupation with a weak commitment to the expected norms of behavior.
D)Organizational buyers are typically unaffected by organizational culture as they are primarily concerned with suppliers.
Question
Eastlake Furniture Company,a maker of Victorian furniture reproductions,uses only Trenton adhesives for its finely crafted products.The adhesive can bond wood just as well as hot-melt adhesives without damaging heat-sensitive areas,so it satisfies the needs of the company's craftspeople.Even though the Trenton adhesive is slightly more expensive than the hot melt glues offered by competitors,Trenton retains its clientele as it guarantees delivery just two days after an order is placed.This scenario illustrates that Eastlake Company is using _____ for its supply of adhesives.

A)sole sourcing
B)licensing
C)franchising
D)data mining
Question
In _____,individuals approach their occupational roles with a weak commitment to expected norms of behavior.

A)lethargic organizations
B)innovative firms
C)autocratic firms
D)adaptive firms
Question
Which of the following statements is true of the degree of employee commitment in a lethargic organization?

A)Individuals express a weak commitment to traditionally accepted behavior and behave accordingly.
B)Buyers often demand that they be kept constantly advised of all new developments to develop and further their own role.
C)Individuals approach their occupational roles with a weak commitment to expected norms of behavior.
D)Buyers are less innovative in order to maintain acceptance and status within the organization.
Question
_____ is an organizational buying trend in which all of a particular type of product is purchased from a single supplier.

A)Multi branding
B)Franchise extension
C)Dual branding
D)Sole sourcing
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Deck 4: Business, Government, and Institutional Buying
1
In the context of purchase-type influences on organizational buying,when does an organization use a straight rebuy type of purchase?

A)When some aspects of a buying situation are unfamiliar
B)When an organization is experimenting with many vendors
C)When an organization has regular suppliers of a product
D)When an organization considers several alternatives while buying a product
C
2
_____ constitute a group of organizational buyers who buy goods and services in order to produce other goods and services for sale.

A)Intermediaries
B)Producers
C)Government agencies
D)Other institutions
B
3
_____ purchase products from manufacturers and distribute them to consumers and other organizational buyers at a profit.

A)Producers
B)Intermediaries
C)Marketers
D)State governments
B
4
A computer system at the Nebula car manufacturing plant orders pre-inspected parts from its single,regular supplier after specific intervals.The goods are delivered at one of the plant's six receiving docks.From this information,it can be inferred that the Nebula plant relies primarily on _____ for these purchases.

A)modified rebuys
B)new task purchases
C)consolidated purchases
D)straight rebuys
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5
Which of the following is true of marketing intermediaries as a category of organizational buyers?

A)They purchase products and services to run their own businesses.
B)They constitute the largest segment of organizational buyers.
C)They are characterized by strict purchasing policies and regulations.
D)They manufacture their products by purchasing raw materials from retailers.
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6
Booker & Price is a large retail store that makes bulk purchases of grocery at wholesale rates from several grocery suppliers.It then resells these products to consumers at a marginally higher price to make a profit.Under which of the following categories of organizational buyers does Booker & Price fall?

A)Institutions
B)Producers
C)Government agencies
D)Intermediaries
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7
Identify the reason that can be attributed to the fact that straight rebuys are common among organizations that practice just-in-time inventory.

A)Straight rebuys allow these organizations to evaluate several vendors before selecting one that is most suitable.
B)Straight rebuys allow these organizational buyers to get substantially lower prices as just-in-time inventory is characterized by bulk purchases.
C)Straight rebuys allow these organizations to replenish their goods without having to hunt around for potential suppliers and solicit bids.
D)Straight rebuys reduce the organizations' dependence on suppliers by independently maintaining reserves.
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8
Which of the following types of organizational purchases requires relatively few employees and is executed almost automatically?

A)Buy-side auction
B)Straight rebuy
C)New task purchase
D)Modified rebuy
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9
Macromedia Technologies Inc.makes computer-generated vinyl signboards.These signboards are stretched across billboards.It purchases raw materials that include rolls of vinyl sheets from multiple vendors.Among the various categories of organizational buyers,Macromedia Technologies Inc.is an example of a(n)_____.

A)producer
B)intermediary
C)government body
D)institution
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10
What is the function of the North American Industry Classification System?

A)It provides consumer panel service for tracking retail purchases and motivations.
B)It collects store tracking data used with consumer panel data to track the influence of advertising on consumers of packaged goods.
C)It provides information about the number of establishments,sales volume,and number of employees in each industry broken down by geographic area.
D)It measures industrial activity in 20 countries,providing insights into 37 marketplaces via interviews.
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11
Identify the type of purchase that involves routinely reordering a product from the same supplier that it had been purchased from in the past.

A)Modified purchase
B)New task purchase
C)Modified rebuy
D)Straight rebuy
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12
Marketing to producers and intermediaries is called _____.

A)business-to-business marketing
B)affiliate marketing
C)internal marketing
D)test marketing
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13
Which of the following is an example of a marketing intermediary?

A)An agency that operates at a federal level and has a centralized distribution system
B)A not-for-profit body that aims at product distribution through charitable channels
C)A retailing agency that purchases products from manufacturers to resell at a profit
D)An independent business unit that manufactures its products by purchasing raw materials from other agencies
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14
Which of the following represents the largest group of organizational buyers?

A)Intermediaries
B)Government agencies
C)Producers
D)Other institutions
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15
Which of the following statements is true of the organizational buyer category of producers?

A)Producers constitute the smallest segment of organizational buyers.
B)The primary function of producers is to purchase products from manufacturers and distribute them to consumers and other organizational buyers.
C)Producers of goods tend to be larger and more geographically concentrated than producers of services.
D)Producers are the only class of buyers that is excluded from the purview of business-to-business marketing.
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16
Why do nonprofit organizations purchase products and services?

A)To resell products and services at a profit
B)To maintain their operations and serve their clientele
C)To use them to produce goods and services for sale through retail chains
D)To primarily maintain their market share and widen their customer base
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17
The administrative department of Newell Inc.has been routinely purchasing stationery and miscellaneous office supplies from its supplier,Accent Services,for eight years.In order to save time,the company has an automated computer system that automatically reorders certain commonly used supplies as and when they are depleted.This organizational buying of Newell Inc.typically exemplifies a _____.

A)straight rebuy
B)modified purchase
C)new task purchase
D)modified rebuy
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18
Patches Inc.is a retail unit that sells office supplies and stationery to both industrial and commercial establishments.It purchases the supplies and stationery at cheaper,subsidized rates from local manufacturers.This implies that Patches is an example of a(n)_____.

A)marketing intermediary
B)organizational producer
C)government subsidy
D)independent buyer
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19
Identify the category of organizational buyers that includes hospitals,museums,universities,nursing homes,and churches.

A)Producers
B)Government agencies
C)Resellers
D)Institutions
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20
In the context of purchase-type influences on organizational buying,why do organizations use the straight rebuy approach to purchasing?

A)Because it is fast and requires relatively few employees
B)Because it allows marketers to learn about the needs of the organizations in their target market
C)Because it is used for purchasing big-ticket items
D)Because it involves a large number of decision makers
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21
Tundra Cold Storage Public Warehouse needs to buy a new compressor for one of its refrigeration units.The company has a regular supplier for replacement compressors,but this supplier has hiked the prices recently.So,the purchasing agent decides to switch to a different supplier that is offering the same type of compressor at a cheaper price.In this case,the purchasing agent is involved in a _____.

A)straight rebuy
B)sell-side auction
C)modified rebuy
D)new task purchase
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22
An organizational purchase that involves extensive research and large investments and happens occasionally is typically a _____.

A)modified rebuy
B)new task purchase
C)just-in-time purchase
D)straight rebuy
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23
In which of the following situations does an organization use modified rebuy?

A)When some aspects of the buying situation are unfamiliar
B)When purchase involves a high-priority product that is rarely bought
C)When the organization practices just-in-time inventory management
D)When purchasing policies,decisions,and procedures are constant
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24
In which of the following scenarios is new task purchase most likely to be used?

A)For the purchase of a pair of shoes
B)For the purchase of real estate
C)For the purchase of a mattress
D)For the purchase of grocery items
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25
Annette owns a bakery where she sells homemade cakes.When she first started out her business,she used to buy flour herself from the nearest grocery store.As the business grew,weekly trips to the grocery were no longer feasible,and Annette needed a routine delivery of flour to the bakery in a timely manner.Which of the following types of purchases would be most suitable for Annette?

A)Modified rebuy
B)Buy-side auction
C)New task purchase
D)Straight rebuy
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26
Which of the following is true of a new task purchase?

A)It is used in familiar buying situations.
B)It involves a formal decision process.
C)It involves the routine reordering of a product.
D)It is a fast process that requires few employees.
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27
An organization faces an unfamiliar buying situation when its regular supplier suddenly hikes the prices of its supplies.It considers a limited number of suppliers and finalizes a long-term contract with one of the suppliers.In this case,the organization is most likely to use a _____.

A)straight rebuy
B)new task purchase
C)modified rebuy
D)just-in-time purchase
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28
Signs and Sales Inc.makes neon signs.Its CEO recently attended a trade show where he examined the new Neon Pilot 5.0,a machine that allows you to create three-dimensional computer-generated designs,feed the designs into a machine with neon tubing,and have the neon extruded in almost any shape imaginable.He believes this machine will increase his company's output by at least 30 percent and reduce its wastage by at least 50 percent.The CEO then consults a large number of decision makers within the company to arrive at a decision.If the company was formerly doing most of this work by hand,then the purchase of a Neon Pilot 5.0 would be an example of a _____.

A)modified rebuy
B)routine purchase
C)straight rebuy
D)new task purchase
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29
In which of the following situations would you expect to find the purchase requiring joint decision making?

A)A German company decides to spend $30 million on a new manufacturing facility in Georgia
B)An owner of a hair salon purchases a replacement chair for the salon
C)The supplies manager for a large law firm reorders stationery for the firm from its fixed supplier
D)A small regional department store upgrades its security system and sends one of its employees to a seminar on "Safety First"
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30
Motokraft Inc.is an automobile manufacturer,and it regularly places orders for gear parts from a supplier named GearTec Company.In the event of a bankruptcy,GearTec shuts down its business without prior notice.Motokraft is forced to search for other suppliers who can supply gear parts with the same specifications.However,it has only a few suppliers to choose from.Which of the following types of purchases should Motokraft Inc.use in this scenario?

A)Straight rebuy
B)Modified rebuy
C)New task purchase
D)Just-in-time purchase
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31
Which of the following statements about the types of organizational purchases is true?

A)There are more suppliers to deal with in a straight rebuy than any other type of purchase.
B)The time frame for a new task purchase is much shorter than that for a straight rebuy.
C)New task purchases are more complex than straight rebuys and modified rebuys.
D)A modified rebuy involves routinely ordering the same products from the same supplier.
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32
Organizational buyers follow the _____ approach to purchasing when a routine purchase changes in some way.

A)sole sourcing
B)straight rebuy
C)modified rebuy
D)new task purchase
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33
Robert,a marketer,uses detailed,educational advertisements to draw organizational buyers to try his products as a substitute for old purchasing methods.He uses promotion tactics that include demonstrations at large trade shows to showcase his products.An organization extensively searches for information on various marketers,and it involves all its functional areas in the decision-making process.Considering the marketer's strategies and the organization's needs,this scenario is likely to be a _____.

A)new task purchase
B)modified rebuy
C)just-in-time inventory system
D)straight rebuy
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34
_____ refers to a system of replenishing parts or goods for resale immediately before they are needed.

A)Just-in-time inventory
B)Vendor-managed inventory
C)Sole sourcing
D)Inventory credit
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35
An organization's routine purchase changes when a supplier discontinues a product.In such a situation,which purchasing approach would the organizational buyer be most likely to use?

A)Straight rebuy
B)Modified rebuy
C)New task rebuy
D)Straight task buy
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36
Which of the following is the best example of a modified rebuy?

A)A contractor buying concrete roof tiles from the same supplier for the roof of the tenth house he is building
B)The production manager of an oil production plant buying a high-tech separator that will improve the efficiency of the plant's processes by 30 percent
C)A supermarket manager reordering agricultural produce from the usual supplier
D)A company that manufactures computers switching to a new supplier that provides an improved version of microprocessor chips
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37
Which of the following is an accurate difference between straight rebuys and modified rebuys?

A)Straight rebuys are considered when some aspects of a buying situation are unfamiliar,while modified rebuys are considered when organizations are experienced at buying a product.
B)Straight rebuys involve routinely reordering products from the same suppliers,while modified rebuys involve considering a limited number of alternatives before selection.
C)Straight rebuys are followed by marketers who seek to win new organizational customers,while modified rebuys are followed by marketers who seek just-in-time inventory.
D)Straight rebuys are used when a routine purchase changes in some way,while modified rebuys are used by organizations that do not have a reserve inventory.
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38
Which of the following types of organizational purchases would be time consuming and therefore the most complex?

A)Modified rebuy
B)New task purchase
C)Just-in-time inventory
D)Straight rebuy
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39
Which of the following examples would most likely use a straight rebuy?

A)A company looking to buy suitable premises for its new branch office
B)A physician planning to buy an endoscope that costs $35,000
C)A manufacturer of lawn mowers ordering spare parts regularly from the same supplier
D)A cold storage warehouse planning to buy a generator costing $100,000 to keep its storage area cold in the event of an electric outage
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40
A _____ would most likely require joint decision making because of the many kinds of expertise that are required to make the best decision.

A)straight rebuy
B)modified rebuy
C)new task purchase
D)straight task buy
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41
Gary is a purchasing agent at Thought Cloud Inc. ,an advertising agency.He is formally vested with the responsibility of selecting suppliers of campaign material for a new advertising campaign that is being planned.He identifies a sole-sourcing relationship with Mark,an independent contractor,and negotiates the terms of the contract for the supplies.Which of the following purchasing roles is exhibited by Gary?

A)Initiator
B)Gatekeeper
C)Decider
D)Buyer
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42
Which of the following is a buying process characteristic of organizational buying behavior?

A)Advertising and other forms of promotion are technical in nature.
B)Demand for industrial products and services is derived from consumer demand.
C)Direct selling to organizational buyers is the rule,and distribution is very important.
D)There are multiple buying influences,and multiple parties participate in purchase decisions.
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43
The research and development division of Anchor Inc. ,a manufacturing firm,has a sizeable number of engineers for its employees.The buying decisions related to the equipment to be used in the research and development of new technologies is primarily made by the engineers.Based on these traits,which of the following organization-specific factors is most relevant in the division's purchasing process?

A)Monopolization
B)Segmentation
C)Orientation
D)Centralization
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44
Martha owns a chocolate factory where each chocolate is made by hand.Her assistant,Daniel,feels that the rate of production can be dramatically increased if the factory switched to an automated assembly line to manufacture the chocolates.When he proposes this idea to Martha,she agrees and begins evaluating different vendors who might provide the equipment to the factory.Which of the following roles did Daniel perform in the purchasing process?

A)Decider
B)Initiator
C)Buyer
D)Gatekeeper
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45
_____ influences refer to the design of an organizational environment and how it affects the purchasing process.

A)Cultural
B)Purchase-type
C)Behavioral
D)Structural
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46
In the context of types of organizational purchases,which of the following statements is true of a new task purchase?

A)It has the shortest time frame in terms of the organizational buying process.
B)It involves routinely reordering a product from the same supplier that it had been purchased from in the past.
C)It involves an extensive search for information and a formal decision process.
D)It involves considering a limited number of alternatives before making a selection.
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47
_____ have the formal authority and responsibility to select a supplier and negotiate the terms of a contract.

A)Gatekeepers
B)Users
C)Buyers
D)Influencers
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48
An employee was terminated for withholding information related to the purchase of new software.The employee was aware that it was buggy software but did not disclose this to his employers since the software manufacturer had bribed him.Prior to termination,the employee was a(n)_____ in his company's buying center.

A)initiator
B)decider
C)gatekeeper
D)influencer
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49
Roy supervises the production line of Waddell Inc. ,a manufacturing unit that manufactures molded plastic components for a leading toy manufacturer.He prefers to see the company use an injection molding machine that has a quick cycle time.Marcus is a quality control manager in the research and development wing of the company who has just returned from a trade show with information on Logic Device's new range of molding machines.Marcus is vested with the formal authority of taking a call on the implementation of the new logic devices molding machines by his manager,Zhilei.Roy,Marcus,and Zhilei hold a discussion with the company's employees on why the company needs to buy the new machine.Who among the following plays the purchasing role of "decider" here?

A)Roy
B)Marcus
C)Zhilei
D)Employees
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50
Which of the following is true of the purchasing role of influencers in a buying center?

A)They control the flow of information in the buying center.
B)They have the formal power to select a supplier for contract.
C)They have the informal responsibility to negotiate terms of a contract.
D)They affect a buying decision by helping define requirement specifications.
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51
Harini owns Books Galore,a chain of libraries that she has managed with the help of Zainab,her manager,for over a decade.Zainab is aware that finding qualified librarians who are committed to their job is difficult especially considering the number of branches Books Galore had.She decides to look up how computers can be used to meet their needs and finds an advertisement for an "E-Register." This software consists of indexing and search features that facilitate the lending and locating of books in a library.She decides to propose the idea of installing this software in their libraries.Zainab is a(n)_____ in this scenario.

A)initiator
B)decider
C)gatekeeper
D)user
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52
Which of the following purchasing roles describes people who affect a buying decision by helping define the specifications for what is needed?

A)Deciders
B)Buyers
C)Influencers
D)Gatekeepers
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53
_____ refer to an organizational group formed from different departments which has the responsibility to evaluate and select products for purchase.

A)Buying centers
B)Intermediaries
C)Reference groups
D)Producers
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54
The _____ in an organization's buying center has the formal or informal power to select or approve the supplier that receives the contract in an organization.

A)initiator
B)influencer
C)user
D)decider
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55
Three college friends,Ahmed,Thomas,and Diego,have turned their interest in backpacking and wilderness exploration into a profitable business partnership.Based on the season's demand,they conduct exploration camps at regular intervals.Ahmed's girlfriend,Medina,assists Ahmed in the operational activities of the business.Thomas interacts with various vendors to negotiate and procure the supplies needed for the business and Diego looks after the company's logistics.Who would most probably be the buyer in this business?

A)Diego
B)Medina
C)Thomas
D)Ahmed
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56
Organizations that are highly _____ are less likely to have joint decision making.

A)democratic
B)cost-centered
C)centralized
D)profitable
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57
_____ are people who control the flow of information in a buying center.

A)Initiators
B)Gatekeepers
C)Deciders
D)Influencers
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58
Which of the following is a key market characteristic of organizational buying behavior?

A)Advertising and other forms of promotion are technical in nature.
B)Demand for industrial products and services is derived from consumer demand.
C)Products or services are technical in nature and are purchased on the basis of specifications.
D)Direct selling to organizational buyers is the rule,and distribution is very important.
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59
Bill works as a purchasing agent in a construction company.His assistant,Linda,screens calls from potential vendors trying to sell their construction equipment to the company.Her job involves allowing suitable vendors who meet the company's strict product standards to contact Bill.Furthermore,she has to ensure that major purchasing deals are kept confidential until contracts are signed.Which of the following best describes Linda's role within the buying center?

A)Gatekeeper
B)Buyer
C)Decider
D)Initiator
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60
Hannah,a computer engineer at Imagework Inc. ,observes that a few computers in her office need an upgrade as they seem to have various performance-related issues.After preliminary research,she thinks it is better to have the computers replaced rather than upgrading them as that would be more cost effective.She begins the purchasing process by issuing a buying tender to her manager.In this scenario,Hannah plays the purchasing role of a(n)_____.

A)initiator
B)decider
C)gatekeeper
D)influencer
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61
In terms of organization-specific factors that influence a purchasing process,an organization that is highly centralized is:

A)less likely to have joint decision-making processes than a decentralized organization.
B)exclusively characterized by sole-sourcing contracts.
C)less likely to have an autonomous decision-making body than a decentralized organization.
D)exclusively characterized by production-oriented personnel.
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62
Rahim,the purchasing agent for a carpet manufacturer,received a memo indicating that an upcoming financial review would determine which employees were most successful at reducing costs within their departments.The review also mentioned the potential termination of employees who do not adopt adequate cost-cutting measures.Rahim is faced with a decision-making situation wherein a salesperson selling a new weave-pattern machine to Rahim claims that the machine will save costs for the company in the long run.Rahim is unable to decide if he should buy the machine since he is faced with the risk of termination in case his decision backfires.In this case,_____ is likely to influence Rahim's organizational buying decision.

A)personal motivation
B)differentiation
C)sole sourcing
D)channels of distribution
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63
Which of the following statements about online buying in organizational markets is true?

A)Organizational buyers depend heavily on timely supplier information that can be conveyed quickly via Internet technology.
B)Internet technology has been shown to substantially increase buyer order processing costs because of the use of expensive software.
C)Business marketers have found that Internet technology increases marketing costs,particularly advertising expense.
D)Online buying is unpopular and not ideal for a buyer in a lethargic firm.
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64
In which of the following instances is greater joint decision making likely to be seen?

A)A small privately owned company producing sterilizers for hospital use
B)A small and privately owned company producing electric heaters
C)A large company engaging in straight rebuy
D)A large-scale public corporation producing heavy automobiles
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65
In its attempts to source the best raw materials,Enfi Computers,a computer manufacturer,has associated with 30 suppliers spread across 14 nations.Microchips,an integral part of any computer,are procured exclusively from a supplier in a different country.Enfi Computers has obtained an approval for this no-bid contract from its government and protected its supplies from any potential modifications caused by competing suppliers.Enfi Computers has resorted to _____ for its supply of microchips.

A)benchmarking
B)test marketing
C)competitive bidding
D)sole sourcing
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66
Sole sourcing allows organizational buyers to:

A)ensure that competing suppliers are allowed to put forth their price quotations for the goods obtained through sole sourcing.
B)work closely with suppliers to develop superior products that meet their needs and those of their customers.
C)establish price as the key criterion for selecting and retaining a supplier for the products concerned.
D)convert the skimming policy to a penetration policy based on the current stage of the product life cycle.
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67
In which of the following kinds of organizations do employees exhibit a moderate level of commitment toward performing their expected roles?

A)A lethargic organization
B)An innovative organization
C)An adaptive organization
D)A supportive organization
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68
Carrie is an organizational buyer of a supplier that provides nursery products to Dulko,a large retail store.In a management meeting,she proposes that the company replace their three current suppliers of plastic containers and trays,who have been selling to the company for the past 20 years,with a single supplier who guarantees on-time delivery.Attendees at the meeting are unenthusiastic about Carrie's proposal as they like the traditional suppliers and are unwilling to switch.Carrie,in order to maintain acceptance and keep conflict to a minimum,suggests that they try the plan for three months and revert to the original supplier if it fails to work.What kind of an organizational climate is described in this example?

A)Innovative
B)Liberal
C)Responsive
D)Lethargic
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69
Western Graphtec Corp.is a large-scale public corporation that makes machines used for agricultural purposes across the country.The company's management consists of professionals from diverse fields that include engineering,marketing,and production,but the company is primarily described as a technology-oriented company.Owing to its diversity,Western Graphtec's organizational structure has low centralization.Considering these factors,Western Graphtec is likely to:

A)adopt an autonomous posture to decision making.
B)allow only production managers to dominate purchase decisions.
C)practice joint decision making to capitalize on the considerable level of decentralization in the organization.
D)eliminate all instances of straight rebuys and use only modified rebuys and new task purchase systems.
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70
Organizational buyers are engaging in sole sourcing because they are more concerned with _____ than buying only on the basis of price.

A)exclusive distribution
B)nonstore selling options
C)quality and timely deliveries
D)new task purchases
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71
In which of the following types of organizations are buyers most likely to be less innovative in order to maintain acceptance and status within the organization?

A)Adaptive
B)Lethargic
C)Supportive
D)Autonomous
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72
Which of the following is an advantage for suppliers involved in sole sourcing?

A)It allows them to forecast a predictable and profitable demand.
B)It allows them to seek competitive bids for the products obtained by sole sourcing.
C)It allows them to slacken quality over time since a contract is established.
D)It allows them to seek more new task purchases than straight rebuys.
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73
An organizational buyer in a(n)_____ organization would have a strong commitment to traditionally accepted behavior and act accordingly.

A)innovative
B)liberal
C)adaptive
D)lethargic
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74
Future Manufacturing is a private company that makes thermometers for monitoring the temperature of stored meat.Owing to its no-bid contract policy,it does not solicit bids from other suppliers and depends only on the allied services of Pronto Services for its supplies despite Pronto's high rates.This is because of the quality of goods Pronto supplies and its timely delivery policy.This policy is an example of _____.

A)bilateral monopoly
B)mono bidding
C)downsizing
D)sole sourcing
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75
Which of the following is a benefit of an organizational buyer involved in sole sourcing?

A)It allows the organization to buy products and services from vendors that offer the lowest price.
B)It allows the organization to seek competitive bids for the products obtained by sole sourcing.
C)It allows the organization to turn modified rebuys into simpler straight rebuys.
D)It allows the organization to turn new task purchases into straight rebuys.
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76
Which of the following observations about how behavioral influences affect organizational buying is true?

A)Different buyers will have different degrees of commitment to their buying role in the organization.
B)Organizational buyers are not subject to personal motives in the buying decisions as are other individuals.
C)In a lethargic organization,individuals approach their occupation with a weak commitment to the expected norms of behavior.
D)Organizational buyers are typically unaffected by organizational culture as they are primarily concerned with suppliers.
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77
Eastlake Furniture Company,a maker of Victorian furniture reproductions,uses only Trenton adhesives for its finely crafted products.The adhesive can bond wood just as well as hot-melt adhesives without damaging heat-sensitive areas,so it satisfies the needs of the company's craftspeople.Even though the Trenton adhesive is slightly more expensive than the hot melt glues offered by competitors,Trenton retains its clientele as it guarantees delivery just two days after an order is placed.This scenario illustrates that Eastlake Company is using _____ for its supply of adhesives.

A)sole sourcing
B)licensing
C)franchising
D)data mining
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78
In _____,individuals approach their occupational roles with a weak commitment to expected norms of behavior.

A)lethargic organizations
B)innovative firms
C)autocratic firms
D)adaptive firms
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79
Which of the following statements is true of the degree of employee commitment in a lethargic organization?

A)Individuals express a weak commitment to traditionally accepted behavior and behave accordingly.
B)Buyers often demand that they be kept constantly advised of all new developments to develop and further their own role.
C)Individuals approach their occupational roles with a weak commitment to expected norms of behavior.
D)Buyers are less innovative in order to maintain acceptance and status within the organization.
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80
_____ is an organizational buying trend in which all of a particular type of product is purchased from a single supplier.

A)Multi branding
B)Franchise extension
C)Dual branding
D)Sole sourcing
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Unlock Deck
Unlock for access to all 93 flashcards in this deck.