Deck 2: Inside the Entrepreneurial Mind: From Ideas to Reality

Question 1

________ lateral thinking is somewhat unconventional and unstructured.

A)Left-brained
B)Right-brained
C)Systematic
D)Logical

Answer 1

B

Question 2

When developing creative solutions to modern problems,entrepreneurs must:

A)go beyond merely using whatever has worked in the past.
B)limit the creative process to only profitable ventures.
C)remember what has worked in the past.
D)pay attention to limiting factors.

Answer 2

A

Question 3

In his book A Whack on the Side of the Head,Roger von Oech views a "playful attitude" as:

A)frivolous.
B)fundamental to creative thinking.
C)a mental block.
D)limiting individual creativity.

Answer 3

B

Question 4

Which hemisphere of the brain is responsible for the body's emotional,intuitive,and spatial functions?

A)Right hemisphere
B)Left hemisphere
C)Vertical hemisphere
D)Logical hemisphere

Question 5

The ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives is called:

A)entrepreneurship.
B)innovation.
C)creativity.
D)creative thinking.

Question 6

Entrepreneurship is a constant process that relies on:

A)creativity,innovation,and profit.
B)the ability to win over the consumer.
C)creativity,innovation,and application in the marketplace.
D)intellectual property rights.

Question 7

The ability to develop new ideas and to discover new ways of looking at problems and opportunities is called:

A)entrepreneurship.
B)innovation.
C)creativity.
D)creative thinking.

Question 8

Research shows that anyone can learn to be creative.The problem is:

A)many organizations fail to foster an environment that encourages creativity.
B)most people never tap into their pools of innate creativity.
C)most people have never been taught to be creative.
D)All of the above

Question 9

Which hemisphere of the brain is responsible for language,logic,and symbols?

A)Right hemisphere
B)Left hemisphere
C)Lateral hemisphere
D)Intuitive hemisphere

Question 10

Which hemisphere of the brain processes information all at once and by relying heavily on images?

A)Right hemisphere
B)Left hemisphere
C)Vertical hemisphere
D)Logical hemisphere

Question 11

Harvard's Ted Levitt says that creativity is ________ new things,and innovation is ________ new things.

A)thinking; doing
B)doing; thinking
C)seeing; doing
D)thinking; applying

Question 12

Which hemisphere of the brain processes information in a step-by-step fashion?

A)Right hemisphere
B)Left hemisphere
C)Lateral hemisphere
D)Intuitive hemisphere

Question 13

Research into the operation of the human brain shows that each hemisphere of the brain:

A)develops symmetrically.
B)controls similar functions.
C)does not dominate the other hemisphere.
D)processes information differently.

Question 14

The left brain is guided by:

A)kaleidoscopic,lateral thinking.
B)linear,vertical thinking.
C)asymmetrical thinking.
D)intuitive thinking.

Question 15

An entrepreneurial "secret" for creating value in the marketplace is:

A)applying creativity and innovation to solve problems.
B)creating new products and services.
C)learning by doing.
D)applying lessons learned from history.

Question 16

All of the following represent barriers to creativity that entrepreneurs impose upon themselves except:

A)focusing on being too logical.
B)being too practical.
C)blindly following rules.
D)searching for more than one answer.

Question 17

The right brain is guided by:

A)kaleidoscopic,lateral thinking.
B)linear,vertical thinking.
C)asymmetrical thinking.
D)logical thinking.

Question 18

________ is necessary for building a competitive advantage and for business survival.

A)One single idea
B)A motivated owner
C)Creativity
D)A low-priced product

Question 19

Creativity often involves creating something from nothing.However,it is more likely to result in:

A)elaborating on the present.
B)putting old things together in new ways.
C)taking something away to create something simpler or better.
D)All of the above

Question 20

________ vertical thinking is narrowly focused and systematic,proceeding in a highly logical fashion from one point to the next.

A)Left-brained
B)Right-brained
C)Unconventional
D)Intuitive

Question 21

Which of the following is not an enhancement to individual creativity?

A)Listening to other people
B)Recognizing the creative power of mistakes
C)Keeping a toy box in your office
D)Working without breaks until the project is complete or the problem is solved

Question 22

At which stage of the creative process does a spontaneous breakthrough occur,allowing all of the previous stages to come together to produce the "Eureka factor" or the "light bulb goes on"?

A)Implementation
B)Preparation
C)Illumination
D)Verification

Question 23

Employees must be given the tools and resources they need to be creative.One of the most valuable resources is:

A)providing challenges.
B)rules and guidelines.
C)time.
D)money.

Question 24

Hiring a diverse workforce:

A)helps in enhancing organizational creativity.
B)allows for different ideas and varying methods of problem solving.
C)brings in people from different backgrounds,with different cultural experiences,hobbies,and interests.
D)All of the above

Question 25

Which stage of the creative process involves viewing the similarities and differences in the information collected?

A)Transformation
B)Incubation
C)Illumination
D)Verification

Question 26

________ is a process in which a small group of people interacts to produce a large quantity of imaginative ideas.

A)Groupthink
B)Mind-mapping
C)Brainstorming
D)Prototyping

Question 27

"Verification" refers to:

A)validating the idea as accurate and useful.
B)possibly conducting experiments,running simulations,test marketing a product or service.
C)possibly asking questions such as "will it work?" and "is it really a better solution?"
D)All of the above

Question 28

Which of the following is not one of the ways entrepreneurs can stimulate their own creativity and encourage it among their workers?

A)Provide creativity training.
B)Encourage curiosity.
C)View challenges as problems.
D)Develop a corporate culture that both fosters and rewards creativity.

Question 29

Which stage of the creative process requires one to develop a solid understanding of the problem or decision?

A)Investigation
B)Preparation
C)Illumination
D)Verification

Question 30

All of the following are enhancements to individual creativity except:

A)keeping a journal to record thoughts and ideas.
B)limiting your reading sources.
C)taking time off.
D)allowing yourself to be creative.

Question 31

The ability to see the similarities and the connections among various data and events is called:

A)convergent thinking.
B)divergent thinking.
C)transformational thinking.
D)illumination.

Question 32

Which stage of the creative process includes on-the-job training?

A)Implementation
B)Preparation
C)Illumination
D)Verification

Question 33

Joseph Schumpeter wrote that entrepreneurs perform the vital function of:

A)challenging accepted ways of doing things.
B)creative destruction.
C)revolutionizing current patterns of production.
D)All of the above

Question 34

Entrepreneurs can stimulate their own creativity and encourage it among workers by:

A)expecting and tolerating failure.
B)avoiding problems.
C)limiting rewards.
D)not taking chances.

Question 35

During the incubation phase of the creative process,the entrepreneur might do all of the following EXCEPT which one to let ideas "marinate" in his mind?

A)Do something totally unrelated for awhile.
B)Relax and play regularly.
C)Work on the problem or opportunity in a different environment.
D)Don't allow one's self to daydream.

Question 36

The ________ environment has an impact on the level of people's creativity.

A)physical
B)sounds in the
C)extermal
D)internal

Question 37

The ability to see the differences among various data and events is called:

A)convergent thinking.
B)divergent thinking.
C)transformational thinking.
D)illumination.

Question 38

Roger von Oech believes that blindly following rules leads to:

A)order,which stimulates creativity.
B)a clearer vision and business venture.
C)new ways of doing things.
D)a mental block towards creativity.

Question 39

The focus of this step in the creative process is to transform the idea into reality.

A)Implementation
B)Preparation
C)Illumination
D)Verification

Question 40

________ thinking is the ability to see similarities and ________ thinking is the ability to see differences among various data and events.

A)Divergent; convergent
B)Convergent; divergent
C)Convergent; transformational
D)None of the above

Question 41

To which governmental office must applications for patents be submitted?

A)The U.S.Patent and Trademark Office
B)The individual State Offices of Patent Development
C)The Federal Trade Commission
D)The Securities and Exchange Commission

Question 42

Which of the following questions should you consider before entering a lawsuit to protect intellectual property?

A)Can you afford the loss of time,money,and privacy the lawsuit will bring?
B)Can the opponent afford to pay if you win?
C)Do you expect to get enough from the suit to pay for the costs of hiring an attorney?
D)All of the above

Question 43

Innovation is the ability to apply creative solutions to problems and opportunities to enhance or enrich people's lives.

Question 44

More than ________ percent of those holding patents win their infringement suits.

A)15
B)30
C)45
D)60

Question 45

Successful entrepreneurs come up with ideas and then find ways to make them work to solve a problem or fill a need.

Question 46

Mind-mapping is a useful tool for jump-starting creativity.It includes all of the following except:

A)sketching a picture to symbolize the problem or area of focus in the center of a sheet of paper.
B)writing down every idea that comes into your mind,connecting each idea to the central picture.
C)allowing your mind to rest for a few minutes before integrating the ideas.
D)forcing creativity when ideas start to trickle.

Question 47

The premise behind ________ is that transforming an idea into an actual model will lead to improvements in its design.

A)rapid prototyping
B)mind-mapping
C)brainstorming
D)inventions

Question 48

A ________ is an exclusive right that protects the creators of original works such as literary,dramatic,musical,and artistic works.

A)trademark
B)patent
C)copyright
D)service mark

Question 49

Innovation is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Question 50

Any distinctive word,phrase,symbol,name,or logo a firm uses to distinguish itself or its products is called a:

A)trademark.
B)patent.
C)copyright.
D)service mark.

Question 51

To protect patent claims,an inventor should be able to verify and document the:

A)research conducted to create the invention.
B)fact that the invention was created in another country.
C)date on which the idea was first conceived.
D)initial sales of the invention.

Question 52

The three principles (three Rs)of rapid prototyping are:

A)develop a rough model,rapidly,and for the right price.
B)develop a complete model,rapidly,and for the right problem.
C)develop a rough model,rapidly,and for the right problem.
D)develop a right model,roughly,for the right price.

Question 53

Copyrights protect the creator of original works such as:

A)software,choreography,and motion pictures.
B)symbols,names,and designs.
C)text and verbiage of any kind.
D)slogans and designs.

Question 54

The "theory of inventive problem solving" is a left-brained,scientific,systematic process based on innovative patents and is referred to as:

A)JIT.
B)RP.
C)TQM.
D)TRIZ.

Question 55

________ is a graphical technique that encourages thinking on both sides of the brain,visually displays the various relationships among the ideas,and improves the ability to view a problem from many sides.

A)Brainstorming
B)Mind-mapping
C)Prototyping
D)Groupthink

Question 56

Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Question 57

Creativity and innovation are the signature of large,entrepreneurial businesses.

Question 58

Steps in the patent process include:

A)establishing whether it is a novelty.
B)documenting and verifying the date the idea was first conceived.
C)searching existing patents.
D)All of the above

Question 59

Creativity is the ability to apply creative solutions to problems and opportunities to enhance or enrich people's lives.

Question 60

Effective brainstorming involves all of the following except:

A)a small group of people.
B)an open uninhibited environment.
C)an effective method to evaluate ideas.
D)very little structure.

Question 61

On average,new products account for two-thirds to three-fourths of companies' sales.

Question 62

History is always a reliable predictor of the future of business.

Question 63

The left brain handles language,logic,and symbols.

Question 64

The left brain is guided by linear,vertical thinking.

Question 65

Innovation must be a constant process because most ideas do not work and most innovations fail.

Question 66

For every 3,000 new product ideas,four make it to the development stage,two are actually launched,and only one becomes successful in the market.

Question 67

Successful entrepreneurship requires left-brain thinking.

Question 68

While most people see what they have always seen,creative entrepreneurs are able to see beyond preconceptions.

Question 69

Although creativity sometimes involves generating something from nothing,it more likely results in elaborating on the present,putting old things together in new ways,or taking something away to create something simpler or better.

Question 70

The right brain processes information intuitively all at once,relying heavily on images.

Question 71

The right brain takes care of the body's emotional,intuitive,and spatial functions.

Question 72

Creative thinking involves research into the operation of the human brain and the roles each hemisphere of the brain plays.

Question 73

Research shows that each hemisphere of the human brain processes information differently and that one side of the brain tends to be dominant over the other.

Question 74

The right brain is guided by linear,vertical thinking.

Question 75

Right-brain thinking draws on the power of divergent reasoning,which is the ability to create a multitude of original,diverse ideas,while left-brain thinking counts on convergent reasoning,the ability to evaluate multiple ideas and choose the best solution to a given problem.

Question 76

The left brain relies on kaleidoscopic,lateral thinking.

Question 77

The right brain relies on kaleidoscopic,lateral thinking.

Question 78

Creativity is not only an important source for building a competitive advantage,but it also is necessary for survival.

Question 79

Creativity and innovation are the signature of small,entrepreneurial businesses.

Question 80

Entrepreneurs must embrace traditional assumptions and perspectives about how things ought to be because they support creativity.