Deck 9: Social Networking

Question 1

Emarketer estimates the number of social network users worldwide to be 1.43 billion in 2012.

Answer 1

True

Question 2

MySpace is the most popular social network destination worldwide.

Answer 2

False

Question 3

Social shopping Web sites earn money solely by sharing with retailers data about their members' likes and dislikes.

Answer 3

False

Question 4

Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.

Question 5

Currently, there is a fairly narrow range of social networking Web sites catering to interests of Internet users represented online.

Question 6

A number of universities are exploring the use of virtual online worlds to improve teaching, learning, and creative expression.

Question 7

The number of social networking Web sites worldwide is limited to a few hundred.

Question 8

No state prohibits employers from asking current or prospective employees for their social network usernames or passwords.

Question 9

Some virtual activities are clear violations of real world laws.

Question 10

Social networking Web sites are used almost exclusively for nonbusiness purposes with almost no business applications.

Question 11

Visitors to a virtual world represent themselves through avatars.

Question 12

The goal of the Jacob Wetterling Crimes Against Children and Sexually Violent Offender Registration Act is to provide law enforcement and citizens with the location of all sex offenders in the community.

Question 13

Impersonating a person and sending inappropriate messages to others via the Internet or cell phone is an example of cyberbullying.

Question 14

A survey found that 92 percent of respondents either use or plan to use some form of social media in their recruiting.

Question 15

The goal of viral marketing is to spread rumors and innuendo about a rival's product that will hurt its image.

Question 16

In some virtual worlds, an avatar can earn virtual world money by performing some task in the virtual world and convert their virtual world money into real world cash.

Question 17

By some estimates, people spend only 5 percent of their time on PCs.

Question 18

An advantage social network advertising has over more traditional advertising media is that it allows advertisers to create an opportunity to generate a conversation with ad viewers.

Question 19

Cyberbullying can be easily identified and abolished.

Question 20

Averaged across all ages, U.S. males spend over 6 hours per month on social networking sites.

Question 21

is the most popular social network destination worldwide.

A) Twitter
B) LinkedIn
C) MySpace
D) Facebook

Question 22

The popularity of social networking is increasing most rapidly .

A) in age group 13-18
B) in age group 19-32
C) in age group 33-49
D) over all ages

Question 23

About of material is being uploaded to YouTube every minute making it difficult to review all material submitted for posting.

A) 120 hours
B) 24 hours
C) 48 hours
D) 100 hours

Question 24

When school authorities do get involved in an effort to discipline students for cyberbullying, they are sometimes sued for violating the student's right to free speech, especially if the activity .

A) involved minority students
B) involved students under the age of 13
C) occurred off school premises
D) occurred in the presence of a teacher

Question 25

Under no conditions can a Web site remove user submitted content as this would be a violation of their right to freedom of speech.

Question 26

Offensive virtual world activities always rise to the level of real life crimes.

Question 27

Organizations direct advertisements toward those members of a social network who would likely find a product most appealing by .

A) sharing their likes and dislikes with competitors
B) acquiring the social network
C) creating their own social networking Web site
D) using the information in their user profiles

Question 28

Employers can legally reject a job applicant based on the contents of the individual's social networking profile as long
as it is not violating federal or state discrimination laws.

Question 29

There are a number of ethical issues associated with using social network advertising to send messages to an
individual's network of friends.

Question 30

Twitter text-based posts must be 140 characters or less.

Question 31

The federal law protects children against online stalking by making it a federal crime to communicate with any person with the intent to solicit or entice a child into unlawful sexual activity.

A) 47 U.S.C. 223
B) 18 U.S.G. 2425
C) 18 U.S.C. 875(c)
D) 18 U.S.G. 2261A

Question 32

Cyberstalking can escalate into physical stalking and even physical assault.

Question 33

Hotmail created what is recognized by many as the most successful campaigns ever when it first launched its service in 1996.

A) social hiring
B) viral marketing
C) social shopping
D) direct advertising

Question 34

typically involves the use of social networks to communicate and promote the benefits of products and services.

A) Social network shopping
B) Social network advertising
C) Door-to-door selling
D) Word-of-mouth marketing

Question 35

Unless organizations social networks, their customers are left to resolve their issues and questions on their own, often in ways that are not ideal.

A) take down their
B) use
C) monitor
D) build

Question 36

Most social networking Web sites have terms of use agreement that states the Web site has the right to .

A) post messages about its users
B) delete material that violates the site's policies
C) edit material submitted by its users
D) charge users to view adult material

Question 37

An employer can legally screen applicants based on race or ethnicity.

Question 38

No organizations have found a practical way to conduct classes and meetings from within a virtual learning world.

Question 39

The recommended approach to put an end to cyberstalking is to insist that the cyberstalker meet face-to-face with the victim to talk things out.

Question 40

Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.

Question 41

is a social networking site where entrepreneurs and small-business people collaborate to help each other to succeed.

A) LinkedIn
B) Biznik
C) Facebook
D) FastPitch

Question 42

The primary reason someone "friends" a brand on Facebook is to .

A) make additional friends
B) gain publicity
C) earn direct payments from the brand marketers
D) to access exclusive deals or offers

Question 43

MySpace purged sex offenders from its site over a period of two years.

A) 25,000
B) 65,000
C) 90,000
D) 113,500

Question 44

While using social networks as part of the hiring process, employers can .

A) screen applicants based on race or ethnicity
B) look at the profiles of potential candidates
C) legally violate federal laws
D) post messages on behalf of a candidate

Question 45

The National Center for Victims of Crime advises victims to .

A) destroy all evidence of any contact with the cyberstalker
B) meet in a public place with the cyberstalker to talk things out before involving any law enforcement officers
C) not consider getting law enforcement officers involved until the stalker threatens violence
D) send the stalker a written notice that their contact is unwanted and that further contact should cease

Question 46

built a virtual world model of its Salt Lake refinery for training new operators.

A) British Petroleum
B) Exxon Mobil
C) Shell
D) Chevron

Question 47

involves placing banner ads on a social networking Web site.

A) Advertising through groups
B) Social shopping
C) Direct advertising
D) Viral marketing

Question 48

created its own social networking Web site, IdeaStorm, as a means for its millions of customers around the world to talk about new products, services, or improvements they would like.

A) Dell
B) Apple
C) Hewlett Packard
D) IBM

Question 49

Recent survey results show that of teenagers have experienced cyberbullying in their lifetime.

A) as many as 25 percent
B) at least 20.8 percent
C) more than 80 percent
D) less than 15 percent

Question 50

is threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications.

A) Libel
B) Slander
C) Cyberbullying
D) Cyberstalking

Question 51

As of April 2013, states have enacted laws to curb cyberbullying by calling on schools districts to develop policies regarding cyberbullying and punishment.

A) nearly all
B) only sixteen
C) about half
D) no

Question 52

Employers can legally reject a job applicant based on the contents of the individual's social networking profile as long as the company is not violating federal or state laws.

A) discrimination
B) hiring
C) protection
D) recruiting

Question 53

A social networking Web site .

A) is limited within the barriers of time
B) prohibits interactions between unknown people
C) can be used for nonbusiness purposes
D) can generate revenue only through member fee

Question 54

A majority of social shopping Web sites generate revenue through .

A) retailer advertising
B) sharing with retailers data about their members' like and dislikes
C) membership fee
D) Internet service providers

Question 55

The regards it as a federal crime to enter a social networking site in violation of the terms of service.

A) New Media Consortium
B) National Center for Victims of Crime
C) Emarketer
D) Department of Justice

Question 56

is a social shopping Web site that implemented a reward system for members in which they are paid a commission each time another shopper acts on their recommendations to purchase a specific item.

A) Buzzillions
B) ZEBO
C) Kaboodle
D) Stuffpit

Question 57

U.S. Representative was forced to resign in 2011 after admitting he sent sexually explicit photos of himself to several women using social networks including Facebook and Twitter.

A) John Boener
B) Barney Frank
C) Anthony Weiner
D) Ron Paul

Question 58

An advantage of social network advertising over traditional advertising media is that .

A) ads can be targeted to reach people with the desired demographic characteristics
B) it is cost-effective when compared to traditional advertising media
C) advertisers can quickly change the advertising message when required
D) ad viewers can easily identify useful contacts

Question 59

A(n) is a representation of a virtual world visitor.

A) icon
B) robot
C) avatar
D) mythical character

Question 60

Which of the following is true about online virtual worlds?

A) Virtual world activities cannot violate real world law.
C) Offensive behavior online can be mediated by administrators.

Question 61

was the first state to prohibit employers from asking current or prospective employees for their social network usernames or passwords.

Question 62

Some social shopping Web sites earn money by sharing to retailers data about their members' .

Question 63

is referred to as the adult version of cyberbullying.

Question 64

A(n) is a shared multimedia, computer-generated environment in which users, represented by avatars, can act, communicate, create, retain ownership of what they create, and exchange assets.

Question 65

is a business-oriented social networking site used for professional networking; users create a network made up of people they know and trust in business.

Question 66

Creating a Web site or social networking profile to humiliate or threaten an individual is a form of .

Question 67

The federal law makes it a crime to transmit any communication in interstate or foreign commerce containing a threat to injure another person.

Question 68

Retailers can purchase member data and from some social shopping Web sites to find out what consumers
like and don't like, and what they are looking for in items sold by the retailer.

Question 69

On many social shopping Web sites, users can offer on other members' purchases or potential purchases.

Question 70

The two primary objectives of social media advertisers are raising and driving traffic to a Web site to increase product sales.

Question 71

is a form of Internet harassment that has become so intense that minors have committed suicide as a result.

Question 72

encourages individuals to pass along a marketing message to others, thus creating the potential for
exponential growth in the message's exposure and influence.

Question 73

Progressive companies are focusing more resources on monitoring issues and assisting customers via .

Question 74

combine two highly popular online activities-shopping and social networking.

Question 75

Most laws directed against cyberbullying focus on the as the most effective force.

Question 76

is a social network operated by Google that integrates social services and introduces new services.

Question 77

Laws prohibiting the use of social networks by registered sex offenders violate the of the sex offenders.

Question 78

Innovative companies are using a new marketing technique by creating a group on a social networking Web site that interested users can join by becoming .

Question 79

Quite often, it is only after other members of a social networking Web site complain about that such material is taken down.

Question 80

The New Media Consortium is an international consortium of hundreds of organizations focused on exploring the use of new media and technologies to improve .