Deck 19: Internet Marketing

Question 1

When Levi's makes custom jeans,it is still just an assembly-line product because it has to be manufactured in a traditional factory.

Answer 1

False

Question 2

The ratio of women online to men online is higher in the United States than in European countries.

Answer 2

True

Question 3

After the dot-com bubble collapsed in 2000,Internet marketers were back where they started.

Answer 3

False

Question 4

A branded commodity means that a coffeemaker with a certain model number at one retailer is equivalent to the same coffeemaker with the same model number at a different retailer.

Question 5

Today's online integration wouldn't have progressed so far without the cash and resources harnessed by the fledgling Internet startups of the late 1990s.

Question 6

One of the biggest hurdles online businesses have to overcome is the consumers' lack of awareness that their Web sites even exist.

Question 7

A shopping bot is an electronic piece of information written to the user's local hard drive.It is keyed to a specific server and passed back to the server when the user's browser again accesses the server.

Question 8

Nationally branded products cannot be considered commodities in the same way grain and livestock are.

Question 9

Instant messaging is a useful way to interact with consumers of Generation Y.

Question 10

The online population is predominantly younger.

Question 11

More Americans have access to the Internet than citizens of any other country in the world.

Question 12

Pricing on the Web is consistent and inflexible.

Question 13

E-marketplaces are only used for business-to-business (B2B)marketing

Question 14

People with lower levels of education are as likely to be on the Internet as those who have graduated from college or graduate school.

Question 15

Broadcasting solicited email is considered spamming.

Question 16

An affiliate program is a goodwill relationship where one company agrees to put a link to another Web site on its own corporate Web site for free.

Question 17

Mass customization is not possible in the Internet space because there is no product to be customized.

Question 18

Web cash,like Beenz and Flooz,is a popular way to pay for purchases.

Question 19

Webcasts are popular online public relations tools.

Question 20

Companies pay fees for better placement in the results of search engine listings.

Question 21

Spam is easy to regulate.Lawmakers just need to make a registry for spam like the do-not-call telemarketing list.

Question 22

Broadcast e-mail:

A) is an effective method of finding prospects
B) is often called a cookie
C) is illegal
D) is sent to unqualified prospects
E) requires the mailer to use opt-in mailing lists

Question 23

Webcasts are a tool that marketers use for .

A) online sales promotion
B) online public relations
C) online advertising
D) advertainment
E) online media distribution

Question 24

The two types of e-mail marketing are:

A) service-oriented and goods-oriented
B) related and unrelated
C) solicited and unsolicited
D) house organs and e-zines
E) inbound and outbound

Question 25

The Internet's revolutionary technology created a new,breakthrough market.

Question 26

Stickiness measures how often someone comes to your site,how long he or she stays,and how many different people are coming (and staying).

Question 27

Porter's Five Industry Forces do not really apply in the Internet space; they are better applied to traditional operations.

Question 28

When Amazon launches a personalized Web page every time a visitor arrives at the site,what is the company using?

A) selective customization
B) mass customization
C) Internet personalization
D) customer relationship extension
E) clienteling

Question 29

Stickiness refers to how long a Web surfer stays (is stuck)to your site.

Question 30

The controversy around cookies is all hype.They are protected on your hard drive.

Question 31

Jeremy is planning on launching a Web site to sell in-home medical supplies for the elderly.He thinks his target market is generally uncertain about the Internet and using it to transact business.He should consider using the services of Scan Alert or VeriSign to allay customer concerns.

Question 32

The fast-paced investment in Internet technologies that characterized the 1990s:

A) was foolhardy and has reaped no benefits
B) enabled the online data integration and communication technology that we know today
C) created real market value and profits
D) stretched into the 21st century
E) had no effect on the marketing mix

Question 33

When Aaron went to a Web site specializing in Victorian architecture,he noticed a small placement for Amazon.com on the edge of the page.The text was about 1.5 inches-square,told him that he could find books on this topic at Amazon.com,and included a link directly to Amazon.The architecture site is most likely a(n) of Amazon.

A) affiliate
B) partner
C) channel leader
D) strategic arm
E) channel resource

Question 34

Jackson is interested in buying a particular Uniden cordless telephone.He knows he can find the same model at several different Internet retailers.As a result,Jackson is shopping on brand and price rather than wanting to purchase at a particular store.In this example,Jackson's phone is an example of a(n) .

A) price-driven item
B) Internet product
C) Internet commodity
D) branded commodity
E) None of these describe Jackson's phone.

Question 35

Regina sells handmade children's books over her Web site.She is dissatisfied with the number of visitors to her site and would like to place a link to her site on more popular book sites like Amazon and BarnesandNoble.com.If she affiliated with either of these sites,Regina would most likely have to:

A) pay a sign up fee
B) pay a monthly fee for having her link on the site
C) pay the affiliate site every time someone linked to her site through the affiliate
D) pay the affiliate a commission on sales generated from buyers that linked to Regina's site from the affiliate site
E) Do none of these.Affiliate programs are free.

Question 36

The central elements in designing an online marketing plan are:

A) product,place,promotion,price
B) page views and promotion
C) page design,page views,and pricing
D) traffic and promotion
E) traffic,pricing,and promotion

Question 37

A branded commodity is:

A) a commodity that is turned into a brand,like Uncle Ben's rice
B) a commodity that is known by the company that makes it,like Laura's Lean Beef
C) a national product made from a commodity
D) commodities that bear the imprint of the company that sells them
E) None of these statements about branded commodities are true.

Question 38

The technology that makes customized Web pages possible is .

A) cookies
B) bit
C) byte mapping
D) HTML
E) All of these technologies are used to customize Web pages.

Question 39

Measuring hits is the best way to learn about your Web site traffic.

Question 40

The percentage of Web users who arrive at a site by direct navigation is:

A) decreasing
B) increasing
C) staying roughly the same
D) of little importance to marketing managers
E) a popular metric for measuring the success of a Web site

Question 41

When Calvin's Visa bill arrived,he found numerous charges at locations where he had not conducted business.In addition,transactions were billed from around the country,although Calvin had not left home or used the Internet to purchase anything for that billing period.Calvin was a victim of .

A) identity theft
B) identity duplication
C) credit card assault
D) identity fixing
E) multiple billing

Question 42

The Busy Bee is a specialty shop that sells gourmet food products and wine as well as operating a small gourmet deli at lunchtime.The owner is thinking of selling gift baskets over the Internet during the holidays.If she receives orders from overseas,they will most likely come from because the highest percentage of its population has access to the Internet:

A) the United Kingdom
B) France
C) Japan
D) Italy
E) Germany

Question 43

Abby sells customized make-up in flashy,unconventional colors.Her target market is Generation Y.In order to find out more about her customers' experience with their products,Abby should consider using:

A) virtual newsletters
B) mail surveys
C) a viral marketing fan site
D) instant messaging to have two-way communications about the product
E) telephone surveys

Question 44

With the help of _____ a person looking for the best deal on Carl Sandberg's biography of Lincoln could do a price comparison with multiple sellers simultaneously.

A) clickstream
B) a shopping bot
C) spam
D) hypertext
E) a multimedia server

Question 45

A(n)_____ is an electronic piece of information written to the user's local hard drive.It is keyed to a specific server and is passed back to the server when the user's browser again accesses the site.

A) Internet bot
B) spam
C) cookie
D) control agent
E) customer information file

Question 46

Which of the following is the BEST example of business-to-business (B2B)commerce?

A) A meteorologist orders a rain gauge for his home deck.
B) A restaurant orders 50 pounds of sugar from the Dixie Crystal sugar Web site.
C) Harry buys his wife a birthday gift at Flowers.com.
D) A homeowner goes to a Web site that sells building supplies to complain about a late shipment.
E) Robin uses eBay to buy a pair of Victorian lamps from a seller in Wisconsin.

Question 47

August Moon is a talent agency that specializes in providing entertainers for college campuses in the Northeast.When Bradley visited the August Moon Web site,he found a list of all of the entertainers that are represented by the agency,a brief bio of each entertainer,and a history of the talent agency.The next time Bradley visited the August Moon site,he was welcomed back and shown a list of currently running shows starring performers he had clicked on during his previous visit.To maximize its customer relationship marketing efforts,August Moon's Web site uses .

A) enhancement technology
B) cookies
C) Secured Sockets Layer encryption (SSL)
D) Trojan horse technology
E) page layering

Question 48

Marlo has launched an on-line dictionary for elementary school children,but she has yet to establish a promotional campaign for the site.Tools that she could use effectively include all of the following EXCEPT:

A) targeted e-mail messages to school administrators
B) a newsletter about language development sent electronically to parents and schools
C) affiliate marketing with Webster,Britannica,and other adult dictionaries and information sources
D) on-line advertisements on sites like PBSkids.org,Disney.com,and nickelodeon.com
E) untargeted e-mail messages to develop broad national attention

Question 49

Two basic forms of virtual business are:

A) business-to-wholesaler e-commerce and business-to-consumer e-commerce
B) business-to-business e-commerce and business-to-consumer e-commerce
C) consumer-to-business e-commerce and business-to-consumer e-commerce
D) consumer-to-consumer e-commerce and consumer-to-business e-commerce
E) none of these

Question 50

The most common demographic profile of the U.S.Internet user is:

A) high-income female with a high school diploma
B) low-income female with a post-graduate degree
C) middle-income male with no formal education
D) high-income male with at least a college degree
E) None of these describes the typical U.S.Internet user.

Question 51

Optimizing search engine results is critical for marketers because:

A) almost 50% of users quit searching after the first page of results
B) almost 80% of users quit searching after the first page of results
C) no one looks at listings deeper than the fifth page of results
D) users tend to click on the first 10 links and then run a new search
E) Optimizing search engine results is not very important.

Question 52

The Busy Bee is a specialty shop that sells gourmet food products and wine as well as operating a small gourmet deli at lunchtime.The owner is thinking of selling gift baskets over the Internet during the holidays.Because The Busy Bee is unknown out of its neighborhood,it would benefit from using .

A) broadcast email
B) links to popular food preparation Web sites,like Cooking Light and Gourmet
C) participating in a shopping bot
D) creating and broadcasting an electronic newsletter full of recipes
E) using a third-party service such as VeriSign to build trust with new customers

Question 53

Marlo has launched an on-line dictionary for elementary school children,but she has yet to establish a promotional campaign for the site.She is considering using the power of email to encourage customers to tell their friends about her dictionary.This is known as .

A) viral marketing
B) spread
C) customer relationship creation
D) blanket marketing
E) vocal marketing

Question 54

A(n)_____ acts as a channel intermediary bringing together buyers and sellers to form a virtual exchange community.

A) Internet physical distribution system
B) Web site facilitating unit
C) online business exchange
D) electronic warehouse
E) Web site value-added interconnect

Question 55

Advanticum is a maker of hardware for wireless Internet communications.Recently,the company has seen its sales takeoff.After studying some demographic trends,managers at Advanticum have determined that the best opportunities for growth will be in .

A) the United States and Asia
B) South America and Africa
C) Asia and Western Europe
D) Western and Eastern Europe
E) Asia and Eastern Europe

Question 56

Abby sells customized make-up in flashy,unconventional colors.Her target market is Generation Y.When someone types "makeup" into the Google search engine,Abby's site is near the bottom of the list.In order to maximize her search engine placement,Abby can:

A) bid and pay for better placement
B) create a more targeted set of search terms
C) use meta tags
D) place important words at the top of the page
E) All of these techniques will improve Abby's search engine listings.

Question 57

Which of the following statements about Internet global marketing is true?

A) It is easy to reach diverse cultures with the Internet due to a universal language translator.
B) The development of the European Union (EU)has made it easy for U.S.Internet marketers to overcome cultural hurdles and reach customers in Europe.
C) The Internet is more effective than traditional global marketing techniques for reaching markets in less-developed nations.
D) Internet global marketing is more expensive to implement than traditional global marketing methods.
E) There are few opportunities for expansion in Internet global marketing.

Question 58

Online B2B exchanges:

A) continue to grow in popularity
B) are not catching on because businesses don't know about them
C) account for over 70% of business purchasing
D) account for less than 10% of business purchasing
E) grew by 100% between 2001 and 2002

Question 59

Which of the following is the BEST example of business-to-consumer (B2C)commerce?

A) Deidre returns a blouse she purchased at the Disney Web site.
B) Allison bought a silver picture frame on eBay.
C) Amazon.com sold Pete the complete set of Harry Potter books.
D) A plant wholesaler purchased 1 dozen plastic pots from an Internet site.
E) Rachel visited CDNow.com to see if the Dixie Chicks has released a new CD.

Question 60

Which of the following statements about e-mail is true?

A) Email privacy is protected by federal legislation,just as the regular mail.
B) Companies are prohibited from looking at employees' personal email.
C) Government surveillance of citizens' email is a myth propagated by Hollywood espionage films.
D) Email enjoys none of the protection afforded regular mail.
E) There is currently a global embargo on encryption programs entering the United States.

Question 61

MGM Mirage,owner of nineteen casinos including the Bellagio,the Mirage,and the MGM Grand,recently launched the first on-line casino out of the Isle of Man.The new site rejects gamblers from dozens of countries,including the United States,where on-line gambling is illegal.This is an example of how are shaping Internet strategies:

A) e-marketplaces
B) site extensions
C) environmental factors
D) e-tailers
E) demographics

Question 62

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Men's Wearhouse.The new Web-based cash registers at the Men's Wearhouse stores have helped the company:

A) increase operating expenses
B) expand its marketing research
C) grow its customer base
D) integrate its marketing communications
E) improve customer service

Question 63

The result of the dot-com bubble was a .

A) breakthrough market
B) a deformed market
C) an unformed market
D) a re-formed market
E) a desubstantialized market

Question 64

According to Porter's Five Industry Forces,barriers of entry on the Internet .

A) are low
B) are lower than barriers to exit
C) are high
D) are of little consequence
E) play no role in the online environment

Question 65

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Longaberger.If the Longaberger Company wants to know how many people visit its site how often and how long they stay each time,the company would be examining its:

A) browsing record
B) click-through tally
C) page views
D) total number of cookies
E) stickiness

Question 66

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Longaberger.Longaberger would like to sell direct to consumers at its Web site.Since most of its customers are used to dealing with the sales force,the company is concerned that they will be uncomfortable,and maybe even suspicious,of dealing directly with the company in an online environment.What technology could Longaberger use to allay customer concerns about transaction data?

A) cookies
B) Secured Sockets Layer (SSL)
C) bit protection
D) BBB reliability
E) Carnivore

Question 67

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Longaberger.If someone who wanted to buy a set of baskets for the top of her desk,she could use ____ to find the prices of other baskets - not just those made by Longaberger.

A) a clickstream
B) a shopping bot
C) spam
D) hypertext
E) a multimedia server

Question 68

In a re-formed market,first movers have the advantage because:

A) they are on the leading edge of technology
B) they have more invested in innovation
C) they write the rules in the re-formed market
D) they have more experience in their industry
E) First movers do not have the advantage in a re-formed market

Question 69

Sunil is reviewing marketing plan for his new Internet site.He'll know his design is a success if:

A) lots of visitors come to this site (lots of hits)
B) a minimum number of visitors surf many pages at the site (lots of page views)
C) he can write lots of cookies to visitors' hard drives
D) lots of visitors come often and stay a long time
E) None of these are currently used indicators of successful Web marketing.

Question 70

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Longaberger.Susan was unfamiliar with Longaberger baskets until she followed a link from a craft supplies Web site to the Longaberger Web site.The craft supplies site is probably a(n) .

A) outlet of Longaberger
B) channel leader for Longaberger
C) channel partner of Longaberger
D) affiliate of Longaberger
E) data warehouse for Longaberger

Question 71

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Viking Kittens.Joel Veitch's small business enterprise has benefited from Internet technology because:

A) his only product is electronic entertainment
B) barriers to entry in Internet marketing are low
C) he knows about viral marketing
D) research shows Web surfers like kittens
E) he had high inventories of Viking Kitten merchandise

Question 72

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Men's Wearhouse.The Web site that Men's Wearhouse has as part of its in-store program can best be described as:

A) integrating conventional and Internet channels
B) a promotional strategy
C) a pricing strategy
D) the dissolution of a pure Internet strategy
E) transactive marketing

Question 73

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Men's Wearhouse.Salespeople at Men's Wearhouse can now offer shoppers merchandise that is not on the floor,or even in that particular store,through the company's Web site.The integration of conventional and Internet marketing has been a strategy focused on:

A) product
B) place
C) promotion
D) price
E) personnel

Question 74

The formula for stickiness is

A) hits X page views
B) hits X clickstream
C) frequency X duration X site reach
D) frequency X duration
E) duration X hits

Question 75

Whenever Jamie launches RealPlayer,a large screen for casino.com interrupts her download.If she clicks on it,marketers at the online casino can begin timing how long she stays at the site.What is Casino.com measuring?

A) a hit
B) duration
C) recency
D) monetary value
E) click-through

Question 76

A key to successful metrics of Internet success is

A) tying users' behavior to prior events
B) making them available to marketing researchers
C) knowing how many people come to the site
D) integrating online surveys into the site
E) generating a vast amount of data from log files

Question 77

Kyra is shopping for a kitchen faucet.She surfs the Internet doing research on available styles,manufacturers,and prices.When she finds the faucet she wants,she prints out the pricing information at Faucet.com (the lowest-priced Internet retailer)and takes it to her local plumbing store.She tells the manager that if she can get the same price at the store,she will buy locally rather than over the Internet.This is an example of crossing between online and offline environments.

A) threat of competition
B) barriers of entry
C) bargaining power of suppliers
D) bargaining power of buyers
E) online rivalry

Question 78

Companies that do not use the Internet will find it increasingly difficult to remain competitive.Once a company begins using the Internet,it:

A) will accrue sustainable competitive advantage
B) be unique in its strategy
C) have to work hard to keep up with changing technology
D) lose any advantage that it had previously
E) will only have promotional advantage

Question 79

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Men's Wearhouse.The new Web-based cash registers at the Men's Wearhouse give the company the opportunity to:

A) move customers to the Web and out of the store
B) capture information about the purchases of individual customers
C) retain more technically qualified personnel
D) redeem on-line coupons
E) increase foot traffic

Question 80

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
Refer to Men's Wearhouse.By replacing cash registers with Web-enabled PCs,Men's Wearhouse implemented a new:

A) Internet product strategy
B) Internet distribution strategy
C) Internet promotion strategy
D) Internet pricing strategy
E) Internet personnel strategy