Deck 6: Consumer Choice and Demand

Question 1

Which of the following is true of units of utility?

A)Each unit is worth $1.
B)They cannot be compared across consumers.
C)They apply to goods but not to services.
D)They do not exist for very wealthy individuals.
E)They are negative for inferior goods.

Answer 1

They cannot be compared across consumers.

Question 2

Which of the following statements cannot be made regarding consumer preferences?

A)Pat enjoys her second cotton candy less than her first.
B)Bill enjoys his second cotton candy as much as the first.
C)Arnie enjoys two cotton candies more than one cotton candy.
D)Arnie enjoys two cotton candies more than Pat enjoys one cotton candy.
E)Bill and Arnie enjoy their second cotton candy less than they do their first.

Answer 2

Arnie enjoys two cotton candies more than Pat enjoys one cotton candy.

Question 3

Utility is determined by an individual's

A)income
B)price
C)relative price
D)profit
E)tastes and preferences

Answer 3

tastes and preferences

Question 4

Marginal utility can be objectively measured and compared from one individual to another.

Question 5

Exhibit 6-2 Consider Exhibit 6-2 which shows the marginal utility of consuming milk.The total utility from 2 glasses of milk is

A)0 units of utility
B)30 units of utility
C)35 units of utility
D)65 units of utility
E)impossible to determine

Question 6

Exhibit 6-1 Consider Exhibit 6-1 which shows the total utility derived from various numbers of glasses of milk consumed in a day.The marginal utility of the fourth glass of milk is

A)0 units of utility
B)5 units of utility
C)8 units of utility
D)12 units of utility
E)14 units of utility

Question 7

Exhibit 6-1 Consider Exhibit 6-1 which shows the total utility derived from various numbers of glasses of milk consumed in a day.The marginal utility of the third glass of milk is

A)0 units of utility
B)5 units of utility
C)8 units of utility
D)12 units of utility
E)14 units of utility

Question 8

Consumer preferences

A)do not vary from one consumer to another
B)have little to do with personal tastes and income
C)are not influenced by the utility of goods
D)are individual evaluations of goods and services
E)can be objectively measured and compared across individuals

Question 9

Utility is

A)easily measured because all people derive the same utility from consumption
B)easily measured because it is an objective concept
C)easily measured because it is a subjective concept
D)hard to measure because it is a subjective concept
E)hard to measure because it is an objective concept

Question 10

Utility is

A)the sense of pleasure or satisfaction derived from consuming goods and services
B)the cost of acquiring goods and services
C)the profit consumers earn from consuming goods and services
D)the monetary value to consumers of goods and services
E)the desire to consume goods and services

Question 11

Different people may have different tastes, but their tastes do not change over time.

Question 12

Marginal utility is a measure

A)of total utility derived from consuming a given amount of a good
B)of the total utility gained from consuming an extra unit of a good
C)computed by dividing total utility by the amount of a good consumed
D)determined by production conditions in a market
E)of the cost associated with consuming one more unit of a good

Question 13

Exhibit 6-1 Consider Exhibit 6-1 which shows the total utility derived from various numbers of glasses of milk consumed in a day.Which of the following statements is true?

A)the marginal utility of milk is always positive
B)the marginal utility of milk first increases, reaches a maximum and then decreases
C)the marginal utility of milk is diminishing throughout
D)the marginal utility of the 4th glass of milk is greater than the marginal utility of the 1st glass of milk
E)the marginal utility of milk while diminishing is always greater than zero

Question 14

Which of the following statements concerning utility is correct?

A)It is possible to precisely measure the utility an individual receives from consuming a particular good or service
B)It is always possible to determine whether Dalene or Juloy gets more utility from consuming two units of the same good
C)The utility of goods can be measured while the same is not true for services
D)Utility is a subjective measure of satisfaction an individual receives from consuming a good or service
E)It is only useful if there is no scarcity

Question 15

Marginal utility is the

A)overall satisfaction obtained from consuming a good
B)additional satisfaction obtained from consuming one more unit of a good
C)average satisfaction obtained from consuming a good
D)the change in satisfaction obtained from consuming 1 percent more of a good
E)additional cost of one more unit of a good

Question 16

Exhibit 6-2 Consider Exhibit 6-2 which shows the marginal utility of consuming milk.The total utility from 3 glasses of milk is

A)25 units of utility
B)30 units of utility
C)35 units of utility
D)65 units of utility
E)90 units of utility

Question 17

Exhibit 6-1 Consider Exhibit 6-1 which shows the total utility derived from various numbers of glasses of milk consumed in a day.The total utility curve does not exhibit diminishiung returns.

Question 18

Economists assume people's tastes are

A)determined solely by advertising
B)relatively stable over time
C)quite variable
D)irrelevant to utility analysis
E)identical

Question 19

Exhibit 6-1 Consider Exhibit 6-1 which shows the total utility derived from various numbers of glasses of milk consumed in a day.The marginal utility of the first glass of milk is

A)0 units of utility
B)5 units of utility
C)8 units of utility
D)12 units of utility
E)14 units of utility

Question 20

Exhibit 6-1 Consider Exhibit 6-1 which shows the total utility derived from various numbers of glasses of milk consumed in a day.The marginal utility of the second glass of milk is

A)0 units of utility
B)5 units of utility
C)8 units of utility
D)12 units of utility
E)14 units of utility

Question 21

As a consumer buys more of a good, total utility eventually becomes negative.

Question 22

Which of the following sayings describes the concept of diminishing marginal utility?

A)time is money
B)penny wise and pound foolish
C)absence makes the heart grow fonder
D)a penny saved is a penny earned
E)a fool and his money are soon parted

Question 23

"I don't feel so good.I shouldn't have had that last doughnut." Which statement best describes this situation?

A)The marginal utility of the last doughnut was positive.
B)The marginal utility of doughnuts is still increasing.
C)The total utility from eating doughnuts is negative.
D)The marginal utility of the last doughnut was negative.
E)The marginal utility of the next doughnut will be positive.

Question 24

The law of diminishing marginal utility states that as you consume more and more of a good, other things constant,

A)total utility eventually rises
B)marginal utility can become positive
C)marginal utility approaches, but never becomes, zero
D)total utility can never become negative
E)marginal utility eventually declines

Question 25

The law of diminishing marginal utility implies that the marginal utility of my fifth hot dog is less than the marginal utility of my second soft drink, other things constant.

Question 26

Marginal utility is defined as the

A)average amount of satisfaction gained from consuming a product
B)total amount of satisfaction gained from consuming a product
C)additional satisfaction gained from consuming one more unit of a product
D)total amount of satisfaction gained from consuming a product divided by the number of units consumed
E)total amount of satisfaction gained from consuming a product times the number of units consumed

Question 27

The marginal utility of a second copy of today's New York Times is

A)infinite
B)practically zero
C)positive and greater than the marginal utility of the first copy
D)equal to the marginal utility of the first copy
E)50 cents

Question 28

If marginal utility is negative, total utility is negative.

Question 29

The law of diminishing marginal utility states that

A)total utility falls as more of a good is consumed, other things constant
B)total utility falls as marginal utility falls, other things constant
C)marginal utility falls as total utility increases, other things constant
D)marginal utility falls as more of a good is consumed, other things constant
E)marginal utility falls as less of a good is consumed, other things constant

Question 30

"The second glass of Evian water was very good.May I have another?" Which of the following is necessarily true regarding this statement?

A)The marginal utility of the second glass is negative.
B)The marginal utility of the second glass is less than the marginal utility of the first glass.
C)The marginal utility of the second glass is positive.
D)The water is free.
E)The marginal utility of the third glass is negative.

Question 31

Total utility can be calculated as the

A)sum of all marginal utilities
B)price paid for one unit of a good
C)product of all marginal utilities
D)total expenditure on all units of a good the consumer buys
E)difference between the marginal utilities of the first and last units of a good

Question 32

Positive marginal utility implies increasing total utility.

Question 33

The law of diminishing marginal utility implies it is possible that the marginal utility of my tenth pistachio nut is less than the marginal utility of my third pistachio nut, other things constant.

Question 34

Marginal utility is negative only when quantity demanded is negative.

Question 35

Carvel advertises a football-shaped ice cream cake for $7; you can buy a second one for only $4.What do they know about consumer preferences?

A)Consumers would never buy a second ice cream cake.
B)Two cakes are worth less to the consumer than one.
C)Marginal utility of ice cream cakes diminishes.
D)Consumers only value the first cake at $4.
E)Consumers value all cakes they eat at $4.

Question 36

Demand curves usually slope downward because of the income and substitution effects, and because of the law of diminishing marginal utility.

Question 37

The reason that you don't drink five cups of coffee at breakfast is that

A)the marginal utility of extra cups of coffee eventually diminishes
B)most people cannot afford five cups
C)the total utility of coffee rises as you consume more cups
D)the price of coffee rises as you buy more cups
E)the marginal satisfaction derived from cups of coffee remains constant

Question 38

Which of the following illustrates the law of diminishing marginal utility?

A)The marginal utility of Diane's second Coke is greater than the marginal utility of her third pretzel, other things constant.
B)The marginal utility of Diane's second Coke is greater than the marginal utility of Ken's third pretzel, other things constant.
C)The marginal utility of Diane's second Coke is greater than the marginal utility of her third Coke, other things constant.
D)The total utility of one Coke is greater than the total utility of two Cokes, other things constant.
E)The marginal utility of Diane's second Coke is greater than the marginal utility of Ken's third Coke, other things constant.

Question 39

Diminishing marginal utility means that

A)as you consume more of a good, other things constant, the total satisfaction you obtain from consuming this good tends to fall
B)as you hire more labor, other things constant, the total amount produced begins to fall
C)as you hire more labor, other things constant, the marginal product begins to fall
D)as you consume more of a good, other things constant, the additional satisfaction you obtain from each additional unit of the good tends to fall
E)as you consume more of a good, other things constant, the extra satisfaction you obtain from each extra good becomes negative

Question 40

"The marginal utility received from each additional unit of a good consumed declines, other things constant." This is a statement of the law of

A)increasing marginal returns
B)marginal rate of substitution
C)supply
D)diminishing marginal utility
E)demand

Question 41

If other things constant, as more bananas are consumed, marginal utility eventually

A)decreases at the same rate for all people
B)decreases at the same rate for all goods for a given person
C)increases at the same rate for all people
D)decreases at different rates for different people and for other goods
E)decreases at different rates for different people but at the same rate as other goods for an individual

Question 42

Joe the Economist tells his wife, Jane, that he wants to spend a weekend fishing with his friends.She replies, "You don't love me anymore." Just before she hits Joe with a croquet mallet, Joe explains to her that she has confused the concepts of

A)marginal utility and price
B)income and price
C)marginal utility and total utility
D)love and death
E)consumer surplus and utility

Question 43

Exhibit 6-5 In Exhibit 6-5, the total utility of consuming five scones is

A)82
B)30
C)34
D)27
E)2

Question 44

Exhibit 6-3 In Exhibit 6-3, what is the total utility of three pretzels?

A)5
B)15
C)40
D)55
E)70

Question 45

Exhibit 6-3 In Exhibit 6-3, what is the marginal utility of the third pretzel?

A)5
B)10
C)15
D)-0.15
E)55

Question 46

The law of diminishing marginal utility implies that the marginal utility of my fifth waffle is less than the marginal utility of my friend's second waffle, other things constant.

Question 47

Exhibit 6-5 In Exhibit 6-5, the marginal utility of consuming the first scone is

A)0
B)2
C)8
D)9
E)10

Question 48

Exhibit 6-8 Consider Exhibit 6-8.Which of the following best describes what it reveals about total and marginal utility for baseball game tickets?

A)Marginal utility is constantly pulling total utility down, until eventually it becomes negative.
B)Marginal utility is constantly pulling total utility up and will continue to increase total utility as long as the person consumes more goods.
C)Marginal utility is constantly pulling total utility up, but by less each time.
D)At first marginal utility is positive and pulls total utility up but at a decreasing rate; then marginal utility becomes negative and pulls total utility down.
E)At first marginal utility is positive and pulls total utility up, but then it becomes negative and makes total utility become negative as well.

Question 49

The fact that the washroom usually has paper towels left (free to the consumer)suggests that the marginal utility of paper towels quickly diminishes to 0 for each consumer.

Question 50

Newspaper vending machines illustrate that publishers believe

A)the average utility of two identical papers is zero or less
B)the total utility from two identical newspapers is zero or less
C)the marginal utility of a second identical newspaper is zero or less
D)the marginal utility of a second identical newspaper is greater than the marginal utility of the first newspaper
E)the total utility from two identical newspapers is less than the total utility from the first newspaper

Question 51

Exhibit 6-5 In Exhibit 6-5, the total utility of consuming three scones is

A)34
B)6
C)22
D)12
E)24

Question 52

Exhibit 6-4 In Exhibit 6-4, where does marginal utility first begin to diminish?

A)sometime after the first unit consumed
B)sometime after the second unit consumed
C)sometime after the third unit consumed
D)sometime after the fourth unit consumed
E)sometime after the fifth unit consumed

Question 53

Exhibit 6-6 Using Exhibit 6-6, calculate the marginal utility of the third plum consumed.

A)4
B)6
C)24/3
D)9
E)24

Question 54

If marginal utility is positive, then total utility is

A)constant
B)negative
C)increasing
D)decreasing
E)0

Question 55

A free good (price = $0)will be consumed up to the point at which its marginal utility is zero.

Question 56

Exhibit 6-7 Consider Exhibit 6-7.Which of the following is true?

A)A fourth can of Pepsi increases total utility by 12, to 126.
B)A fourth can of Pepsi increases total utility by 18, to 114.
C)A fourth can of Pepsi increases total utility by 114.
D)All four cans of Pepsi together yield a total utility of 18.
E)All four cans of Pepsi together yield a total utility of 322.

Question 57

When total utility is falling, marginal utility is

A)increasing
B)decreasing
C)positive
D)negative
E)0

Question 58

Exhibit 6-5 In Exhibit 6-5, the marginal utility of consuming the second scone is

A)12
B)9
C)8
D)19
E)6

Question 59

Negative marginal utility means that

A)total utility is also negative
B)marginal utility increases as additional units are consumed
C)the price of the product increases as additional units are consumed
D)the total revenue spent on the product decreases as more of the product is purchased
E)total utility decreases as additional units are consumed

Question 60

Exhibit 6-5 In Exhibit 6-5, the marginal utility of consuming the fourth scone is

A)4
B)7
C)6
D)24
E)2

Question 61

Suppose that for Jason the marginal utility of $50-per-serving caviar is 100 and the marginal utility of $1-per-serving popcorn is 10.For his snack, Jason should buy

A)the caviar if he has the $50; otherwise the popcorn
B)the caviar if he has the $50; otherwise nothing
C)the popcorn, whether he has the $50 or not
D)one serving each of the caviar and popcorn, if he has $51
E)five servings of popcorn for each serving of caviar

Question 62

As a consumer allocates income between good A and good B, total utility is maximized when

A)the marginal utility of A = the marginal utility of B
B)the marginal utility of A = the marginal utility of B = 0
C)the price of A = price of B
D)marginal utility of A/price of A = marginal utility of B/price of B = 0
E)marginal utility of A/price of A = marginal utility of B/price of B

Question 63

If Ellie Mae spends her income on possum and biscuits and the price of possum is three times the price of biscuits, then when Ellie Mae maximizes total utility, she will buy

A)equal quantities of possum and biscuits
B)three times as much possum as biscuits
C)three times as many biscuits as portions of possum
D)biscuits and possum until the marginal utility of possum is three times the marginal utility of biscuits
E)biscuits and possum until the marginal utility of biscuits is three times the marginal utility of possum

Question 64

A utility-maximizing consumer equalizes marginal utilities across all goods.

Question 65

Suppose you go to a wedding reception that has free drinks.What is likely to be the marginal utility of the last drink you had?

A)infinite
B)0
C)1
D)less than 0
E)greater than 1

Question 66

Assume that you allocate your income to calzones and juice and that you have not yet spent your entire budget.If the marginal utility of a fourth calzone is 100 and the marginal utility of a third glass of juice is 50, you would

A)eat a fourth calzone because it has a higher marginal utility
B)drink a third glass of juice because you've had less juice
C)consider the total utility received so far from calzones and juice before deciding what to consume next
D)consider the relative prices of calzones and juice before deciding what to consume next
E)consider whether or not marginal utility is diminishing before deciding what to consume next

Question 67

If Dalene's marginal benefit from consuming another cookie is greater than the price of the cookie, then

A)Dalene will not purchase any more cookies
B)the opportunity cost of the cookie is lower than the price
C)Dalene's utility will decrease if she purchases the cookie
D)Dalene will increase her total satisfaction by purchasing the additional cookie
E)she has purchased too many cookies

Question 68

In terms of utility theory, "equilibrium" in the real world means that

A)households are consuming as much of every commodity as they would like
B)households have spent their incomes in such a way that their overall satisfaction is maximized
C)households have spent their incomes in such a way that their marginal utility is maximized
D)households have spent their incomes in such a way that their marginal utility is zero for every product consumed
E)households have spent their incomes in such a way that their total utility is zero

Question 69

Consumers must understand the law of diminishing marginal utility in order to maximize their satisfaction.

Question 70

As long as scarcity exists,

A)product prices play no role in utility maximization
B)income plays no role in utility maximization
C)income and product prices must both be considered in utility maximization
D)consumers maximize utility by consuming all products until their marginal utility is zero
E)product prices will be zero

Question 71

Exhibit 6-9 Suppose you have $30 to spend on either bowling or billiards.A game of billiards costs you $4, and bowling costs $2 per game.Using the information in Exhibit 6-9, determine the utility-maximizing combination of bowling and billiards.

A)four billiards games, four games of bowling
B)five billiards games, two games of bowling
C)three billiards games, eight games of bowling
D)five billiards games, five games of bowling
E)twelve games of bowling

Question 72

If the price of a good is 0, a consumer will

A)consume all units that have positive total utility
B)consume an infinite quantity
C)consume all units with positive marginal utility
D)consume the entire amount supplied
E)consume until total utility becomes 0

Question 73

When a consumer spends income so that the ratio of marginal utilities (MUs)of all goods purchased equals the ratio of their prices, the consumer is

A)maximizing marginal utility
B)spending too much on all goods
C)maximizing total utility
D)beyond the point of diminishing marginal utility
E)behaving in opposition to the principal of rational behavior

Question 74

A utility-maximizing consumer who is considering two goods, x and y, would allocate her budget in such a way that

A)MU_x = MU_y
B)MU_x > MU_y
C)MU_x/P_x > MU_y/P_y
D)MU_x/P_x = MU_y/P_y
E)MU_x/P_x < MU_y/P_y

Question 75

Assume that you allocate your income to calzones and juice and that you have not yet spent your entire budget.If the marginal utility of a fourth calzone is 100 and the marginal utility of a third glass of juice is 50, you would

A)eat a fourth calzone because it has higher marginal utility
B)drink a third glass of juice
C)drink a third glass of juice if its price is lower than the price of calzones
D)drink a third glass of juice if its price is less than half the price of the calzone
E)drink a third glass of juice because it has lower marginal utility

Question 76

Suppose Enid could increase her total utility by purchasing one more book and one less video rental.Which of the following is true?

A)The marginal utility of video rentals exceeds the marginal utility of books.
B)The marginal utility of books exceeds the marginal utility of video rentals.
C)The marginal utility of video rentals is negative.
D)The marginal utility per dollar spent on books exceeds that of video rentals.
E)Total utility is at a maximum.

Question 77

If a good is offered to you free of charge, then you

A)never stop consuming it
B)stop consuming it when its marginal utility begins to fall
C)stop consuming it when its marginal utility begins to increase
D)stop consuming it when its marginal utility equals 0
E)stop consuming it when its total utility equals 0

Question 78

When income is allocated to two goods, x and y, consumer equilibrium occurs when

A)MU_x = MU_y
B)MU_x = MU_y, and the budget is exhausted
C)MU_x/P_y = PU_x/P_y
D)MU_x/P_y = PU_x/P_y, and some money is not spent
E)MU_x/P_y = PU_x/P_y, and the budget is exhausted

Question 79

If the marginal utility of each good a consumer buys does not diminish but remains constant, we should see consumers

A)buying no goods at all
B)spending all of their income on the good with the highest marginal utility
C)buying one unit of each good
D)buying only the least expensive good
E)leaving the store in total confusion

Question 80

A consumer maximizes utility when the marginal utilities of all goods

A)having positive money prices that are equal to zero
B)are equal
C)are maximized
D)are equal to the opportunity costs for all goods that are considered necessities
E)are exactly proportional to their market prices