The Essentials of Marketing Research

2 k
Questions
2 k
Flashcards
13
Quizzes
study flashcards iconStudy Flashcardscreate flashcards iconCreate Flashcards
Discover Quizzes
search iconSearch Quizzes
Quiz 1 (105 Questions + Flashcards)

Introduction to Marketing Research

flashcard-img View Flashcards
View Quiz open quiz
Quiz 2 (109 Questions + Flashcards)

Ethics in Marketing Research

flashcard-img View Flashcards
View Quiz open quiz
Quiz 3 (99 Questions + Flashcards)

Secondary Data

flashcard-img View Flashcards
View Quiz open quiz
Quiz 4 (98 Questions + Flashcards)

Research Designs: Exploratory and Qualitative Research

flashcard-img View Flashcards
View Quiz open quiz
Quiz 5 (170 Questions + Flashcards)

Research Designs: Descriptive and Causal Research

flashcard-img View Flashcards
View Quiz open quiz
Quiz 6 (126 Questions + Flashcards)

Measurement

flashcard-img View Flashcards
View Quiz open quiz
Quiz 7 (127 Questions + Flashcards)

Primary Data Collection

flashcard-img View Flashcards
View Quiz open quiz
Quiz 8 (115 Questions + Flashcards)

Designing the Data-Gathering Instrument

flashcard-img View Flashcards
View Quiz open quiz
Quiz 9 (131 Questions + Flashcards)

Sampling Methods and Sample Size

flashcard-img View Flashcards
View Quiz open quiz
Quiz 10 (101 Questions + Flashcards)

Fielding the Data-Gathering Instrument

flashcard-img View Flashcards
View Quiz open quiz
Quiz 11 (98 Questions + Flashcards)

Analyzing and Interpreting Data for Decisions

flashcard-img View Flashcards
View Quiz open quiz
Quiz 12 (98 Questions + Flashcards)

Advanced Data Analysis

flashcard-img View Flashcards
View Quiz open quiz
Quiz 13 (85 Questions + Flashcards)

The Research Report

flashcard-img View Flashcards
View Quiz open quiz
homework help icon
flashcards icon