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Integrated Advertising Promotion Study Set 1

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Quiz 1 (102 Questions + Flashcards)

Integrated Marketing Communications

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Quiz 2 (200 Questions + Flashcards)

Corporate Image and Brand Management

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Quiz 3 (204 Questions + Flashcards)

Buyer Behaviors

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Quiz 4 (201 Questions + Flashcards)

The IMC Planning Process

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Quiz 5 (202 Questions + Flashcards)

Advertising Management

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Quiz 6 (200 Questions + Flashcards)

Advertising Design: Theoretical Frameworks and Types of Appeals

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Quiz 7 (200 Questions + Flashcards)

Advertising Design: Message Strategies and Executional Frameworks

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Quiz 8 (200 Questions + Flashcards)

Traditional Media Channels

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Quiz 9 (200 Questions + Flashcards)

Digital Marketing

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Quiz 10 (200 Questions + Flashcards)

Alternative Marketing

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Quiz 11 (200 Questions + Flashcards)

Database and Direct Response Marketing and Personal Selling

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Quiz 12 (203 Questions + Flashcards)

Sales Promotions

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Quiz 13 (201 Questions + Flashcards)

Public Relations and Sponsorship Programs

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Quiz 14 (200 Questions + Flashcards)

Regulations and Ethical Concerns

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Quiz 15 (154 Questions + Flashcards)

Evaluating an Integrated Marketing Program

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