Sports Marketing

368
Questions
368
Flashcards
13
Quizzes
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Quiz 1 (29 Questions + Flashcards)

Emergence of Sports Marketing

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Quiz 2 (32 Questions + Flashcards)

Contingency Framework for Strategic Sports Marketing

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Quiz 3 (30 Questions + Flashcards)

Research Tools for Understanding Sports Consumers

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Quiz 4 (29 Questions + Flashcards)

Understanding Participants As Consumers

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Quiz 5 (28 Questions + Flashcards)

Understanding Spectators As Consumers

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Quiz 6 (29 Questions + Flashcards)

Segmentation, targeting, and Positioning

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Quiz 7 (28 Questions + Flashcards)

Sports Product Concepts

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Quiz 8 (27 Questions + Flashcards)

Managing Sports Products

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Quiz 9 (24 Questions + Flashcards)

Promotion Concepts

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Quiz 10 (28 Questions + Flashcards)

Promotion Mix Elements

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Quiz 11 (29 Questions + Flashcards)

Sponsorship Programs

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Quiz 12 (27 Questions + Flashcards)

Pricing Concepts and Strategies

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Quiz 13 (28 Questions + Flashcards)

Implementing and Controlling the Strategic Sports Marketing Process

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