Foundations of Marketing Study Set 2

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Questions
1 k+
Flashcards
12
Quizzes
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Quiz 1 (161 Questions + Flashcards)

The Nature of Marketing

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Quiz 2 (126 Questions + Flashcards)

The Global Marketing Environment

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Quiz 3 (103 Questions + Flashcards)

Understanding Customer Behaviour

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Quiz 4 (134 Questions + Flashcards)

Marketing Research and Customer Insights

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Quiz 5 (108 Questions + Flashcards)

Market Segmentation, Targeting and Positioning

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Quiz 6 (111 Questions + Flashcards)

Value Through Products and Brands

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Quiz 7 (117 Questions + Flashcards)

Value Through Services, Relationships and Experiences

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Quiz 8 (110 Questions + Flashcards)

Value Through Pricing

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Quiz 9 (131 Questions + Flashcards)

Distribution: Delivering Customer Value

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Quiz 10 (125 Questions + Flashcards)

Integrated Marketing Communications 1: Mass Communications Techniques

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Quiz 11 (67 Questions + Flashcards)

Integrated Marketing Communications 2: Direct Communications Techniques

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Quiz 12 (110 Questions + Flashcards)

Digital Marketing

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