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Essentials of Marketing Management

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Quiz 1 (110 Questions + Flashcards)

Marketing in Todays Global Business Milieu

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Quiz 2 (123 Questions + Flashcards)

Elements of Marketing Strategy and Planning

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Quiz 3 (121 Questions + Flashcards)

Perspectives on Crm and Marketing Metrics

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Quiz 4 (119 Questions + Flashcards)

Managing Marketing Information

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Quiz 5 (120 Questions + Flashcards)

Understanding Customers: Business-To-Consumer Markets

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Quiz 6 (120 Questions + Flashcards)

Understanding Customers: Business-To-Business Markets

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Quiz 7 (131 Questions + Flashcards)

Segmentation,target Marketing,positioning

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Quiz 8 (119 Questions + Flashcards)

The Product Experience: Product Strategy and Building the Brand

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Quiz 9 (135 Questions + Flashcards)

The Product Experience: New-Product Development and Service

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Quiz 10 (120 Questions + Flashcards)

Managing Pricing Decisions

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Quiz 11 (119 Questions + Flashcards)

Managing Marketing Channels and the Supply Chain

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Quiz 12 (120 Questions + Flashcards)

Points of Customer Interface: Bricks and Clicks

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Quiz 13 (117 Questions + Flashcards)

Integrated Marketing Communications: Promotional Strategy, advertisig

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Quiz 14 (120 Questions + Flashcards)

Integrated Marketing Communications: Personal Selling, direct Market

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