Marketing Research Essentials

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14
Quizzes
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Quiz 2 (76 Questions + Flashcards)

Problem Definition and the Research Process

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Quiz 3 (71 Questions + Flashcards)

Secondary Data and Databases

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Quiz 4 (75 Questions + Flashcards)

Qualitative Research

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Quiz 5 (63 Questions + Flashcards)

Traditional Survey Research

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Quiz 6 (50 Questions + Flashcards)

Online Marketing Research

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Quiz 7 (61 Questions + Flashcards)

Primary Data Collection: Observation

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Quiz 8 (71 Questions + Flashcards)

Primary Data Collection: Experimentation and Test Markets

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Quiz 9 (106 Questions + Flashcards)

The Concept of Measurement and Attitude Scales

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Quiz 10 (64 Questions + Flashcards)

Questionnaire Design

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Quiz 11 (67 Questions + Flashcards)

Basic Sampling Issues

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Quiz 12 (63 Questions + Flashcards)

Sample Size Determination

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Quiz 13 (74 Questions + Flashcards)

Data Processing, Data Analysis, and Statistical Testing

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Quiz 14 (85 Questions + Flashcards)

More Powerful Statistical Methods

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Quiz 15 (86 Questions + Flashcards)

Communicating Results and Managing Marketing Research

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