Marketing of High Technology

333
Questions
333
Flashcards
13
Quizzes
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Quiz 1 (34 Questions + Flashcards)

Marketing of High-Technology Products and Innovations

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Quiz 2 (22 Questions + Flashcards)

Strategic Market Planning in High-Tech Firms

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Quiz 3 (21 Questions + Flashcards)

Culture and Climate Considerations in High-Tech Companies

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Quiz 4 (24 Questions + Flashcards)

Market Orientation and Cross-Functional Marketing-Rd Interaction

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Quiz 5 (27 Questions + Flashcards)

Partnerships,alliances,and Customer Relationships

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Quiz 6 (31 Questions + Flashcards)

Marketing Research in High-Tech Markets

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Quiz 7 (24 Questions + Flashcards)

Understanding High-Tech Customers

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Quiz 8 (23 Questions + Flashcards)

Technology and Product Management

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Quiz 9 (29 Questions + Flashcards)

Distribution Channels and Supply Chain Management in High-Tech Markets

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Quiz 10 (19 Questions + Flashcards)

Pricing Considerations in High-Tech Markets

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Quiz 11 (25 Questions + Flashcards)

Marketing Communication Tools for High-Tech Markets

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Quiz 12 (13 Questions + Flashcards)

Strategic Considerations in Marketing Communications

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Quiz 13 (41 Questions + Flashcards)

Strategic Considerations for the Triple Bottom Line in High-Tech Companies

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