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Services Marketing Interactive Approach

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15

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Quiz 1 (54 Questions + Flashcards)

Understanding Services Marketing

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Quiz 2 (40 Questions + Flashcards)

Frameworks for Managing the Customers Experience

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Quiz 3 (42 Questions + Flashcards)

Plugging Into the Information Age

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Quiz 4 (41 Questions + Flashcards)

Planning and Producing the Service Performance

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Quiz 5 (41 Questions + Flashcards)

Designing the Service Setting

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Quiz 6 (54 Questions + Flashcards)

Leveraging the People Factor

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Quiz 7 (46 Questions + Flashcards)

Managing the Customer Mix

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Quiz 8 (54 Questions + Flashcards)

Setting a Price for the Service Rendered

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Quiz 9 (53 Questions + Flashcards)

Promoting the Interactive Service Experience

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Quiz 10 (62 Questions + Flashcards)

Building Customer Loyalty Through Service Quality

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Quiz 11 (55 Questions + Flashcards)

Regaining Customer Confidence Through Customer Service and Service Recovery

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Quiz 12 (56 Questions + Flashcards)

Researching Service Success and Failure

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Quiz 13 (57 Questions + Flashcards)

Developing Marketing Strategies for Services

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Quiz 14 (55 Questions + Flashcards)

Coping With Fluctuating Demand for Services

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Quiz 15 (54 Questions + Flashcards)

Thinking Globally: Its a Small World After All

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