Principles of Marketing for a Digital Age

176
Questions
176
Flashcards
12
Quizzes
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Quiz 1 (15 Questions + Flashcards)

Understanding Marketing

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Quiz 2 (14 Questions + Flashcards)

Understanding Buyers

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Quiz 3 (14 Questions + Flashcards)

Segmentation, Targeting, and Positioning

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Quiz 4 (13 Questions + Flashcards)

Marketing Research and Analysis

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Quiz 5 (15 Questions + Flashcards)

Marketing Strategy

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Quiz 6 (15 Questions + Flashcards)

Creating Value: Products and Services

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Quiz 7 (15 Questions + Flashcards)

Offering Value: Price

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Quiz 8 (15 Questions + Flashcards)

Distributing Value: Place

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Quiz 9 (15 Questions + Flashcards)

Communicating Value: Promotion

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Quiz 10 (15 Questions + Flashcards)

Extending Value: People, Process, and Presence in the Customer Experience

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Quiz 11 (15 Questions + Flashcards)

Maintaining Value Through Branding and Brand Management

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Quiz 12 (15 Questions + Flashcards)

Managing Value: Analytics and Marketing Value Management Systems

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